Do you hate marketing? If you do, you're not alone. “Marketing" is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them! Which words or phrases come to mind for you when you think about marketing? Marketing scares me. It makes me feel inauthentic. I don’t even know where to start. I … [Read more...] about [Video] Flip It! What Do I Do if I Hate Marketing?
Archives for April 2017
Download this EpisodeBuilding a Business Doing What You Love, Without Killing Yourself or Selling Your Soul to Do It. In this episode, Michele interviews Lisa Robbin Young, host of Creative Freedom, founder of Ark Entertainment Media, creative entrepreneur … and former financial adviser. On the podcast, she shares advice for not only following your dreams, but also for making … [Read more...] about Episode #27 – Lisa Robbin Young on Love-Based Money with Michele PW
Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book
Are You Living Your Purpose? Should You Be? If you spend any time on the Internet these days, you’ve probably noticed that finding and living your purpose is a hot topic. A quick Amazon search of “find your purpose” yields more than 4000 results, and the books listed on the first page boast tools readers can use to discover why they’re really here. How do you feel … [Read more...] about [Video] Flip It! Do You Need to be Living Your Purpose?
Download this EpisodeSetting Boundaries to Create a Priority-Based Business. In this episode, Michele interviews Alicia Forest, Intuitive Business Strategist and Lifestyle Designer. On the podcast, she shares practical tips for setting boundaries so heart-centered, conscious, and spiritual entrepreneurs can leverage their work, and enjoy more time off. In this episode, you … [Read more...] about Episode #26 – Alicia Forest on Love-Based Money with Michele PW
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves? Let me start by sharing what happened on an episode of the show, "So You Think You Can Dance." (Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It's about mindset and success!) In case you don't know, "So You Think You … [Read more...] about [Video] Flip It! Should You Fake It Until You Make It?
Download this Episode“Get gutsy”: shifting out of corporate life and into your calling. In this episode, Michele interviews Jenny Fenig, author and founder of the Get Gutsy Movement, which comprises the Get Gutsy Coach Training School, the Get Gutsy Podcast and Get Gutsy University. On the podcast, she shares tips and advice for following your gut instinct to create a life you … [Read more...] about Episode #25 – Jenny Fenig on Love-Based Money with Michele PW