If you’ve spent any time in the Internet Marketing space, you’ve likely heard an entrepreneur (or two) brag about how much money they made from a product launch.
You may have heard:
“It was a 6-figure launch.”
“I filled my mastermind program in just three days.”
“I made $50,000 in sales in a week!”
And these things may be true. But how often do entrepreneurs actually get these awesome results? And is it possible to generate these results over and over again?
In other words, what about the dark side of product launches, the side nobody talks about?
“I invested a month’s worth of income into that launch and didn’t make a single sale. Well, besides the one product my mom bought.”
“I worked for an entire year to pull that off, and I made a couple hundred bucks.”
“I don’t think anyone even realizes I’m selling something!”
As you can imagine (or as you may have experienced), product launches do fail.
I’ve been on both sides of this scenario, and during my tenure as a business owner, I’ve put a lot of time into studying what makes a product launch successful, and what causes it to fail.
You probably know by now that I’m a big proponent of product launches, for reasons other than financial.
That being said, it’s important to create and plan product launches thoughtfully, so they’re doing what you want them to do, whether that is to build your expert status or open the door for another, bigger launch in the near future.
If you do them right, you can really boost your business.
If you don’t, you can end up feeling trapped in them.
So what do you think?
Are they all that and a bag of chips?
Watch this episode of Flip It! and decide for yourself.
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)