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Month: July 2017

[Video] Flip It! How Can I Overcome Writer’s Block?

[Video] Flip It! How Can I Overcome Writer’s Block?

Ahhh — writer’s block. The scourge of writers and entrepreneurs everywhere.

There’s so much you need to get done — and yet, nothing is being accomplished.

It’s a horrible feeling.

So, before I get into some ways of overcoming writer’s block, I want to start with how I personally view writer’s block. You see, I don’t actually think it’s something that is necessarily bad. I think it’s actually trying to help me.

How so? Well, if I’m really blocked on something, it’s likely because there’s something wrong with what I’m trying to write. For instance:

• I may not have not information and I need to do some more research.

• This may not be the project I’m supposed to be working on. This project may be better suited either being delegated or simply, not done at all.

Writer’s block is a message — a way of communicating with me there’s a problem with what I’m trying to do.

Now, writer’s procrastination is a whole other kettle of fish. Writer’s procrastination is me simply not feeling like writing and doing everything I can to waste a bunch of time.

Writer’s procrastination definitely needs its butt kicked to the curb.

So, how do you get through Writer’s Procrastination? Here are a couple of things to try:

  1. Set your timer for 10 minutes and tell yourself you’re going to write for 10 minutes and stop. And then start writing. It doesn’t matter what. You can write I don’t know what to write for 10 minutes over and over. What will likely happen is after 10 minutes, something kicks in in your brain and you’ll keep going. For whatever reason, it’s the getting started is the biggest problem — sort of like an object that is in motion, stays in motion? So, in most cases, you’ll get to 10 minutes and you’ll want to keep working. But, if you don’t want to keep working, then stop. It’s as simple as that.
  2. Create a writing ritual for yourself. I detail this in my “Love-Based Copywriting System” book, but a writing ritual can really help shift your brain that now is time to write. I do things like light candles, choose music, maybe do a little meditation or review my notes. Everyone is different but having a writing ritual can really help you overcome writing procrastination.

I share a few more tips in my video below — take a moment to watch now:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

Tips for Writing an Effective Email, Part 1

Tips for Writing an Effective Email, Part 1

Note: This is the first post in a two-post series, where I’m sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers.

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.

An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share three of my favorite tips for writing an effective email that converts (and I’ll share three more in my next post, so be sure to check back in a few days).

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

  • Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.
  • The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.
  • The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

In Conclusion…

The next time you sit down to write an effective email, I’d encourage you to keep these tips in mind. When your emails are easy to read, when they are easy to understand, and when they resonate with the members of your community, you’ll see your conversion numbers improve.

And your business will grow as a result.

Check out Part 2 and the next 3 tips right here.

Meanwhile, if this topic resonates with you, you may be interested in my book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.” It’s available here.

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

 

3 Keys to Creating More Freedom in Your Business

3 Keys to Creating More Freedom in Your Business

Raise your hand if you started your business because you wanted freedom.

Maybe it’s time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose.

Now, raise your hand if what you ended up with is the exact opposite of freedom.

Maybe you feel like your business has taken over your life. You never have time for anything BUT working in your business.

If any of this sounds familiar, I want you to know you’re not alone. Desiring some level of freedom is one of the most common reasons people start businesses. And, getting sucked into your business to the point of feeling like all you do is work, work, work, is also very common.

So, what to do? How do you fix it?

Well, before we get into the solution, let’s dig into the problem a bit more.

For a lot of entrepreneurs, especially creative, spiritual entrepreneurs, the last thing you want is to schedule your time. Maybe you even come from corporate, where your life was controlled by calendars and appointments and meetings, and argh!

You’re your own boss! If you don’t want to write that blog post Wednesday morning than, by God, you don’t have to!

Besides, you should be inspired to write your blog posts, right? So, doesn’t it make sense to keep your calendar open to write that blog post when inspiration strikes? And, in fact, doesn’t it make sense to do that for everything in your business? Simply leave your calendar open and do only what you feel like doing and what you’re inspired to do?

The problem is—well, there are a few problems with that strategy.

First, if you’re waiting for inspiration to write that blog post, you’re likely going to be waiting a long time.

Which means, you won’t be marketing your business on a regular basis. And if you don’t market your business on a regular basis, your cash flow and income will suffer. Which means you’re suddenly going to be in the “oh sh*t” cycle of marketing, as you rush around frantically to generate prospects and clients and buyers.

But, it gets even worse. If your schedule is all “loosey goosey,” driven by what you “feel” like doing in the moment or what you’re “inspired” to do, you run the risk of leaving everything to the last minute. And, that means late nights, lots of stress, etc.

So, what’s the alternative? Scheduling every last second of your day? Just the thought of that sends shivers up your spine, right? What a depressing and discouraging way to run a business.

To start, no, you don’t have to follow some strict discouraging and depressing time- management system. In fact, today I’m going to share three keys to setting up your day, so you’re able to get things done with grace and ease, as well as honoring your creativity.

Key #1. Structure gives you freedom. The way around scheduling every minute and “loosey goosey inspiration strikes” is to structure your day.

This can look a lot of different ways, but one of the most successful I’ve seen is to batch your time.

So, maybe Monday is your administration day—the day you meet with your team, review, organize your office, maybe even plan out the rest of your week.

Tuesday and Thursday are call days, so you batch all your client calls on those days.

Wednesday is creative day, so maybe that’s the day you leave open for writing blog posts, creating programs, and all that creative type work.

And maybe Friday is catch up day—a day where you can catch up on anything you need to. So, maybe you catch up with your writing or your calls.

See how this works? You have a structure and you have tasks that need to get done, but you have the time and the spaciousness to play in the moment.

Now, for this to work, you need the next two keys:

Key #2. Setting boundaries. Now, it’s true: emergencies can and will happen, and there are days where you’ll just need to drop everything and deal with something.

But, most of the time, the things that are distracting you aren’t true emergencies.

This is when setting good boundaries will help you stay on track.

Keep calls on calls day, and don’t let them start migrating to your creative days. Do your creative work on creative days, and don’t let yourself get distracted or sucked into some sort of drama.

(Worried about inspiration not showing up on Wednesday? If you actually set aside a day to be creative, and YOU show up on those days to be creative, it’s remarkable how your muse will also show up to support you.)

While, yes, you’ve given yourself a structure and space to “play” in the moment, you still need to actually get the work done. So, allow the structure to actually support you.

It sounds so easy, doesn’t it? So why aren’t we all doing it?

Because we need the third key …

Key #3. Doing the inner work. If you find yourself struggling to focus and not procrastinate on the things you know you need to be doing, it’s likely you have one or more blocks getting in the way.

Mindset blocks happen when your subconscious is not on board with the direction you want to go. So, if for instance, you have some blocks around growing your business or making more money, every time you sit down to work on marketing, you find yourself screwing around on Facebook or watching videos like that cute one of the elephant playing with the birds (love that one).

And suddenly, the day is gone and you haven’t done any marketing for your business.

That’s why it’s essential to stay on top of your inner game, and keep working through those blocks, because they WILL pop up.

My suggestion to stay on track is to have a morning practice (such as meditation or journaling or praying or visualization or some sort of physical activity … or a combination of those things). Over time, you’ll rewire your brain so the block is no longer an issue.

If it’s a big block, you may want to consider some deeper work—I cover a lot of deeper mindset exercises in my “Love-Based Money and Mindset” book, or you can work with a coach.

If you’d like more on how productivity and getting more done, make sure you keep an eye out for my brand new “Love-Based Goals” book, coming December 2017. Plus, you may want check out my “How to Start a Business You Love AND that Loves You Back.”

[Video] Flip It! Why Can’t I Focus?

[Video] Flip It! Why Can’t I Focus?

One of the biggest issues entrepreneurs have is around focus.

How can I focus more? How can I procrastinate less?

And it makes sense. When you’re an entrepreneur, there’s always a million things on your to-do list, and in many cases, the more you get done, the more money you make.

So, you want to spend your day being productive and focused.

Right?

Well, a couple of things.

First off, for a lot of us, I think we look for (or we allow our inner critic to look for) negative traits to beat ourselves up. And a perceived lack of focus is a great one to use.

But, what if something else was true?

What if your focus, or lack thereof, was a sign of something deeper going on.

Let me give you an example. Maybe every time you sit down to work on a certain project, you find your attention wanes and you’re suddenly messing around on Facebook — even though you’ve closed it about a dozen times.

You think the problem is you just aren’t focused. But maybe what the problem is is you don’t have enough information and need to do some research.

Or maybe, this is not a project you need to be working on and you ought to be delegating it. Or not doing it at all.

Or maybe, this is precisely the project you need to be working on, and you have some subconscious or mindset blocks that are keeping you from working on it and if you want to move forward, you need to move past those blocks.

Or maybe you’ve lost your passion. Not just for this project but for your business.

Not being focused doesn’t necessarily mean there’s something wrong with you. It doesn’t necessarily mean it’s something that needs to be fixed or you need to go out and learn a bunch of productivity tips or hacks.

It may just be a sign there’s another issue, a deeper issue, with whatever it is you’re supposed to be working on. And once you address that, your focus will also return.

So, what do you know if there is a deeper issue going on or how to figure out what that deeper issue is? Watch now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.