Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.
And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.
Let me give you an example.
When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.
Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.
But, none of those — yes even the website — will actually put money into your pocket in the short term.
Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.
And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.
Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.
Worse, what if you decide to spend all this time and money to create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.
So, what do you do?
Luckily there IS a better way, which I share in the video below. Check it out:
(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)
If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.