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Month: August 2017

[Video] Flip It! If You Do What You Love, Will the Money Follow?

[Video] Flip It! If You Do What You Love, Will the Money Follow?

You’ve likely heard the statement — do what you love and the money will follow.

But is it true?

Well, yes and no.

On one hand, when you do what you love, you’re likely passionate about it as well. Which usually means, you’re also spending a lot of time working on it.

And typically the more time you’re spending at something, the more likely you’ll be successful at it.

In addition, if you look at this from a law of attraction or energetic perspective, love is one of the highest vibrations. So, if you do what you love and love what you do, you’ll be operating at a very high vibration. That means you’ll be attracting money and abundance and opportunities and success.

But — there’s always a but — it’s not that simple.

First off, there seems to me a lot of confusion around doing what you love. Some folks feel like if you’re doing what you love, that means you’re loving what you do.

All. The. Time.

And that just isn’t true.

There are going to be times you’re in the flow and really passionate and loving what you do. And, there are going to be times where it’s a struggle. Or a drain.

Just because you love what you do, doesn’t mean you’ll never feel overwhelmed. Or stressed. Or like you need a vacation.

Plus, you may not love every single part of it. For instance, if you’re a book author, maybe you love writing the first draft but you don’t especially love the editing process. Or maybe you love the writing part but you hate the marketing part.

Or maybe there are just days where you don’t feel like writing. (Spoiler alert: successful authors are the ones who write every day whether they feel like it or not — they aren’t waiting around for “inspiration” or to only do it when they feel like it.)

But, it’s not just about writing. It’s anything you want to succeed at. For instance, if you want to build a successful business around what you love — I can pretty much guarantee you ARE going to have to do things you don’t like.

That in and of itself, isn’t the problem — the problem comes in when you allow the times you aren’t loving what you do to derail you. You don’t follow through on your marketing the way you should. You don’t show up to consistently work on your creative project.

And, consistency is what typically leads to success.

I share more ways you can tweak what you’re doing so you’re doing more of what you love in the video below. Watch now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

Word of mouth marketing. It’s like the Holy Grail of marketing.

Every entrepreneur talks about it. Dreams about it.

And why wouldn’t we? We just sit back and relax while clients and customers just naturally flow to us, without our having to lift a finger.

It’s possible, right?

I mean, we hear stories from other business owners and entrepreneurs who dismissively say “Oh, my only marketing is word-of-mouth.” And we’re left either feeling bad, because we haven’t cracked the code yet to do the same, OR we secretly think that person is lying to us. (Or at the very least, not sharing the full story.)

It’s like the unicorn of marketing.

It’s clear why it’s so desirable, but why the heck is it so elusive?

In my opinion, it’s because it’s misunderstood.

Before I get ahead of myself, let’s first cover what word of mouth marketing really is.

Basically, it’s when your customers, clients, and buyers tell their friends and families about your books, products, or services. It works extremely well, because we’re more likely to believe people we personally know when they tell us that they loved working with a business or person far more than we’re willing to believe claims from the business itself, or from people we don’t know.

It practically feels magical when it works, because prospects seek us out, predisposed to buy our books, products, and services. In a lot of ways, it mirrors what happens when a piece of content we created goes “viral,” getting in front of many new prospects, without any extra effort from us.

However, I would argue that word of mouth marketing is also very different than a piece of content going viral. It’s also something that’s far more in your control than you may imagine.

Below are three myths that may be preventing you from actually harnessing the power of word of mouth marketing, so it can start to work for you.

Myth #1–You can’t control it. (It just happens.)

Word of mouth marketing is dependent on your clients and customers telling other people about you. But, you can’t control what they say or don’t say.

It’s like having a video or a Facebook post go suddenly viral, bringing you a ton of new prospects. How do you make something go viral? There’s no rhyme or reason to it, right? It just happens!

Well, while it’s true you can’t control what people say or don’t say, it’s actually NOT true that you have no control over word of mouth marketing. There are most definitely things you can put in place in your business to make it more likely that you’ll not only start to see it start working but also enjoy the benefits.

In fact, I would go so far as to say there is a system you can put into place to actually harness the power of word of mouth marketing. (More on this in Part 2).

Myth #2–You don’t have to do any work. (It just happens.)

Consider that viral video again. Once it’s out there, it takes on a life of its own, and all you need to do is strap up and enjoy the ride.

In the case of word of mouth marketing, that’s actually not true. You see, the reason why your ideal customers, clients, and buyers are singing your praises to the sky, telling their friends and family about you is because they had a good experience with your offerings … which means those new prospects will arrive with certain expectations.

So, not only did it take some work to give your clients, customers, and buyers a good experience in the first place, you’ll also need to continue creating that good experience to satisfy your new prospects.

It’s not as easy as “set and forget.” It’s carefully cultivating the experiences your customers, clients, and buyers will have with your business.

Myth #3–Only ”lucky” entrepreneurs and business owners are able to enjoy word of mouth marketing. (After all, it just happens, right?)

At this point, you’re likely sensing a theme here, in these myths.

Word of mouth marketing is something that just happens. You have no control–you’re either lucky or not-so-lucky.

Believe it or not, word of mouth marketing is actually far more in your control than you might have realized. It’s less about luck and more about having a system—one that has you taking regular action steps that will eventually result in you having a steady stream of ideal prospects coming into your business who can’t wait to work with you.

Best yet, it’s even possible to create a plan to increase your word of mouth marketing. (I share the details in this post.)

And if you’d like more tips on online marketing, you may want to check out my Love-Based Online Marketing book–you can grab your copy here.

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself “who reads these things anyway?”

Yeah. Those are the ones.

The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying.

And there are a few reasons why they work.

First, people need information to make a decision on whether or not they’re going to purchase something. A sales letter gives them that information. They need to get clear on what it is they’re buying and if it will, in fact, solve the issue that’s keeping them up at night.

The only way they’re going to know that is through words, and sometimes a lot of them.

Imagine yourself on a sales call. Let’s say it takes you 30 minutes to have a conversation and make a sale. If you were to transcribe that conversation, it would probably be around 10-12 pages or so, depending on how fast you both talked.

So, now let’s imagine yourself on a different sales call. Maybe you cover some of the same things you covered in the first call but you’re also answering different questions. If you create a transcript from the new information, maybe that’s adding another 6 pages. So, now you’re up to 16-18 pages.

Now you’re on a third call and you are answering still other questions.

I think you see where I’m going with this.

A sales letter is actually an effective way to answer all the different questions all your different prospects have about your products and services. It’s actually quite efficient when you consider most sales pages are less than one transcribed sales call.

This is also why the more expensive your product or program is, the longer your sales page typically becomes — because the more expensive something is, the more questions you have.

And, make no mistake, people need to have their questions answered before they’ll make the purchase. A confused mind doesn’t buy, nor does a mind that has a lot of questions.

In addition, the more time your prospects spend reading your content, listening to your podcasts, watching your videos or reviewing your marketing materials, the more likely they’ll end up investing with you. That has to do with the know, like and trust factor — the more they get to know you, the more they’ll start to like and trust you. And people want to do business with people they know like or trust.

If you’re still uncomfortable with the idea of the long copy sales letter, watch below for some tips on flipping your perspective:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

What the Food Network Can Teach You About Marketing Your Business

What the Food Network Can Teach You About Marketing Your Business

First, a confession. Yes, I’m into food porn.

No, I can’t cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here).

One of the shows I watch from time to time is Chopped. If you haven’t seen it, four chefs compete to cook the best dish using four mystery ingredients. There are three rounds, and a chef is “chopped” after each round.

During the show, we get to meet and listen to the judges, and for the most part, I haven’t liked any of them. To me, their personalities have ranged from flat and uninteresting to downright grumpy.

Now, that didn’t stop me from watching the show. But I certainly wasn’t going to go out of my way to watch those judges anywhere else.

But that all changed when I saw several of those judges compete against each other on a different cooking show. Instead of being flat and grumpy, they were having fun and cracking jokes.

In other words, I saw their personality.

Now, when I see them on Chopped, I no longer see the dour judges I used to. My view of them now is more well-rounded, and I actually enjoying them.

I suspect you can all see where I’m going with all of this.

The more you share your personality in your marketing, the more people will feel they know you. And once they get to know you, they’re in position to like you—and we’d all rather do business with people we know, like, and trust.

In a nutshell:

So, what are the best ways to share your personality in your marketing?

In no particular order, here’s 5 ways to get started:

* Share stories from your life. From what’s going on with your kids and your pets to your latest vacations.

* Share your hopes and dreams. What do you really want in life? What are you currently working toward? What are you passionate about? There’s a good chance your ideal clients want to join you on your journey, but they can only join you if they know where you’re going.

* Share your rants. Is there something that really makes you angry? Or do you have a contradictory view on what’s considered standard in your industry? Share it. However, I would caution you to try and avoid sounding preachy or judgmental. It’s one thing to get all fired up about an issue, it’s quite another to turn it into a condescending sermon.

* Share your vulnerabilities. Talk about when you made a mistake or fell flat on your face. (But, important note—if you’re in the middle of a massive “black night of the soul,” it may be prudent to wait until you’re through it before you share it.)

* Develop your unique voice in your writing—the more people can feel you in your copy, the more compelling they’ll find your copy. (My second love-based business book “Love-Based Copywriting System” contains resources to help you cultivate your personality and your voice in your writing.)

If you’re uncomfortable sharing your personality in your marketing, my advice is to go slowly. Share something small, and see what happens. The more you do it, the easier it gets.

Want more copy tips? You may like my Love-Based Copywriting books (Volume 1 and Volume 2).

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on:

  1. You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails.

This is probably the easiest one to fix — and it’s also the one everyone assumes is the problem. Hence all the marketing out there that is promising you that you really could be getting results, if you only knew this one tiny little-known secret.

And sometimes, this is precisely what’s going on. But, if you’ve tried tweaking your marketing strategy or putting up a new Facebook ad and it’s still not working, then let’s move to number 2.

  1. You’re taking a lot of action and it’s the right action, but it’s just going to take some time. The harsh truth is — success takes time. Dan Kennedy, who is a famous copywriter and business strategist, once said he’s met a lot of millionaires that their bank account just hasn’t caught up to them yet.

So, how do you know if it’s this one? If you’re seeing small, incremental signs of success. Typically if you’re on the right path.

Look, despite a lot of the sexy Facebook ads you’re seeing in your news feed, success doesn’t happen overnight. It takes time. And work. Consistent work. So, if you’re consistently showing up and seeing those tiny results, keep going.

But, there’s a third thing that might be going on.

  1. You’re actually not really taking all the consistent action you think you’re taking.

There’s a story about Tony Robbins where at one of his events, a man stood up and said “I’ve done everything possible to grow my business and nothing is working.” And Tony said “okay, tell me 10 things you did.” And the man pauses and says “I guess I only did 1 or 2 things” and sits back down.

The point is — what we think we’re doing and what we’re actually doing may not be the same thing.

One of the most difficult things is to get out of our own head and our story so we can clearly see our actions. It is really easy to get sucked into all the crap in our head and be able to judge what we are or aren’t doing.

How do you know if you’re here? Watch below and find out:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?

(It’s okay—you don’t have to raise your hand or anything.)

I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world.

But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned with practical things like money and business.”

If this is you, I want to begin by saying this: you’re not alone. A lot of spiritual entrepreneurs struggle with their businesses.

And, it’s my personal belief that a lot of that struggle and angst can be avoided.

Why?

Because many issues can be traced back to 3 fundamental myths about what it means to be a spiritual entrepreneur.

Just like artists and writers and other creative professionals, I feel spiritual entrepreneurs are plagued by their own history of failure and self doubt and getting in their own way.

What if having a successful, profitable business was as easy as a simple mindset shift? Would you be willing to give it a try and see what happens?

My personal belief is it really CAN be that easy—and to help, I’m busting what I consider the 3 biggest myths standing in your way of being a spiritual entrepreneur with a successful, profitable business.

Let’s get started.

Myth #1. As a spiritual entrepreneur, you’re not good at business.

This is obvious, right? You’re concerned with spiritual matters, not pragmatic things like running a business.

Besides, maybe you think business stuff is boring. Or difficult. Or you’re not good at. Or it’s “beneath” you in some way.

You just want to make the world a better place while enjoying time and money freedom—you don’t want to be mired down in spreadsheets and reports and that other icky stuff.

I, too, thought I wasn’t good at business. I thought it was boring, and I really didn’t want to have anything to do with it.

But, a funny thing happened: the more I pulled up my big girl panties and dug into learning business concepts, the more I realized I actually enjoyed running a business.

Business doesn’t have to be boring or difficult.

Isn’t that precisely the reason why we start a business in the first place?

What if you WERE good at business? What if it was fun and enjoyable to run a business? What would that look like for you?

Myth #2. As a spiritual entrepreneur, you’re not supposed to make money—you’re spiritual!

Money is such a low consideration, isn’t it? Only greedy, selfish people care about money. If you care about money, you can’t possibly be spiritual.

Or can you?

This is a huge one. In our culture, we’ve somehow separated making money and being spiritual, when there really is no reason to separate the two.

I believe money is a form of energy. It’s a way for people to give back to you and a way for you to receive payment for your offerings. It doesn’t have to be bad or evil or selfish or greedy.

Honestly, our relationship with money is just so tangled, there’s no way I can do it justice in this post (which is why I wrote an entire book on this—“Love-Based Money and Mindset,” as have devoted an entire podcast to transforming our relationship with money and our money stories) but I’d like to invite you to sit with this statement, and really feel into it:

There’s no virtue in being broke.

If you can’t help yourself, there’s no way you can help anyone else.

And, I know plenty of very spiritual entrepreneurs who are also financially successful. It doesn’t have to be either/or.

What if you could be both—financially and spiritually successful? What would that look like? How would your life and business shift?

Myth #3. As a spiritual entrepreneur, you’re supposed to suffer.

After all, our spiritual and religious leaders have suffered. Look at Jesus or Gandhi—they suffered. That means we should suffer, too. Right?

Well … first off, are we so sure they suffered? Sure they may have had a challenging life, but lots of us do. That doesn’t mean they suffered.

It’s my belief that a lot of suffering is a choice, and that choice takes place in our head. We suffer when we allow our fear-based emotions to run amok in our heads, and torture us unmercifully.

After all, there are very wealthy people who spend their days numbing out with booze and prescription pills, while women in Africa spend a big chunk of their lives carrying the water they need to survive on their heads—content and peaceful.

What gives?

Money alone isn’t a guarantee of happiness, just as a lack of money isn’t a guarantee of suffering. A lot of it boils down to your mindset, and what sort of relationship you have with your fear-based emotions.

And just like being broke isn’t virtuous and noble, neither is suffering. Suffering doesn’t make you more spiritual. It doesn’t even make you a better person. (I think we all know mean-spirited, nasty people who are definitely suffering, and making sure everyone around them suffers, too.)

Having a successful, profitable business and being proud of that business doesn’t make you a bad person. It doesn’t make you less spiritual.

It may allow you to help more people.

What if you didn’t have to suffer to be spiritual? What would open up for you? How would you approach your business if you knew that suffering was simply a choice, and you weren’t going to make that choice anymore?

If you’d like to dig into this more, my free book “How to Start a Business You Love AND that Loves You Back” is a great place start. The link to download is below.

[Video] Flip It! How Do I Stop Procrastinating?

[Video] Flip It! How Do I Stop Procrastinating?

For years, I had a secret. And that secret was — I was obsessed around getting myself to stop procrastinating.

Now, from the outside, it certainly LOOKED like I was getting a lot done. Multiple 6-figure business, nonfiction books published, fiction books published.

But, inside it was a constant struggle. I would set aside time to work on my book projects or my blog posts, but whether or not I actually got anything done during that time was another story.

I struggled with this for years.

In the beginning, I was convinced this was an organizational problem. If I could simply become more organized with my time, I would have more time to work on my books.

Makes sense, right?

So, I tried everything. New systems. Productivity tips. In fact, I became a little obsessed with goals and planners and to-do lists — so much so I’m working on a “Love-Based Goals” book (due out December 2017).

Now, while I did get more organized and I was able to actually get more things done, I still wasn’t working on my books as much as I wanted.

And, much to my dismay, I still found myself procrastinating too much.

So then I tried the personal development route. After all, I was able to break some of other toxic habit, like my worrying habit. Maybe this would be the way to get myself to stop procrastinating.

The more committed I became to my personal development habit, the more I was able to turn my inner world around. I was so much more peaceful and happy. I broke a ton of habits that weren’t serving me and in their place, I had new, supportive habits.

But … I still couldn’t get myself to stop procrastinating.

How could this be? I’ve tried everything. What was going on?

I was close to my wit’s end. And then I remembered a book I had read years ago called “The Artist Way” by Julia Cameron.

It’s about helping artists and writers who are blocked and not creating start creating again. In that book, she shares her own story.

Julia had a successful writing career — writing screenplays in Hollywood. How she wrote was every day at 4 pm, she would fix herself 3 scotches, line them up by her typewriter (yes, this was a long time ago) and start a race.

The race was, how much writing could she get done in that small window of opportunity when the alcohol loosened the creative juices and before she was too drunk to write.

She described the experience as crashing head first into a wall over and over again. Every night she broke herself to write.

So, what I started to realize is I was doing the same thing. No, I wasn’t using alcohol, maybe I should have because it would have been more efficient — I was using procrastination.

It didn’t matter how much time I set aside to write, I wouldn’t actually start until I was nearly out of time. I would have wasted hours and there I would sit at the end of the day, facing the choice of do I just throw in the towel and try again tomorrow or do I get something done?

If I had a hard deadline, clearly I was getting it done.

If I didn’t, it was split between me pushing myself or trying again tomorrow.

Needless to say, it was a painful way to write.

So, how did I finally break this once and for all? Watch below:

So, how do you stop procrastinating? It might be as easy as getting to the bottom of what the payoff is.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

Email Writing Tips for Effective Emails, Part 2

Email Writing Tips for Effective Emails, Part 2

Note: This is the second post in a two-post series, where I’m sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here.

By now, you know it’s important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you want them to take.

That’s why this series has focused on email writing tips to encourage people to open your emails, feel engaged with what you’ve written, read all the way through AND take some kind of action.

Now, let’s dive into the next three email writing tips that are designed to help you get your emails read from start to finish—or from subject line to PS!

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her. When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

  • Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.
  • Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”
  • Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

  • Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So think about what you can say to overcome those objections.
  • Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.
  • Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.
  • Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

If this topic resonates with you, you may be interested in my book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.” It’s available here.