For many entrepreneurs and business owners, especially when you’re first starting out, the tendency is to charge too little.
Which is why one of the first pieces of advice new entrepreneurs hear is “You’re not charging enough–raise your prices!”
But, my friend Morgana Rae has a different take. What she says is to NEVER charge too much. She believes it will always be easier to ask for — and receive — less than the value you give.
So. she turns it around and asks instead: What would it take for you to charge large amounts of money (even tens of thousands of dollars) and still provide more than enough benefit and value to never feel an inner conflict or guilt?
That’s a great question if you’re ready to start charging large amounts of money.
But what if you’re not?
What if you’re barely making ends meet despite working all the time? What if it’s so bad you find yourself resenting your clients or resenting your business because all you do is work and have nothing to show for it … and you’re still uncomfortable with the idea of raising your rates?
Maybe you’re afraid you’ll lose work. Maybe you think you’re already priced too high compared to your competition? Maybe you’ve even tried to raise your prices and it didn’t work out so you think you’re stuck.
Well I’d like to invite you to consider this question — maybe the problem is you ARE charging too much?
You might be thinking — how can that be? I’m barely making it as it is.
Well, if you truly believed in yourself and the value you provide to your clients, then you’d likely be charging more.
And the reason why you’re not is because somewhere, deep inside, you don’t believe you’re worth it.
So, what would it take for you to believe you have what it takes to charge more?
I invite you to take a moment to think about it. And, if you want a few more tips, take a moment to watch the video, too:
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)