In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn't working the way I had intended. This wasn't a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning. And I had a feeling the … [Read more...] about My Big 2017 Marketing Campaign Success Story
Archives for January 2018
It may not be your fault you haven't accomplished your big dream. The problem may be who you believe you are. Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right. I would take that a step further and say who you BELIEVE you are, determines what you can do or can't … [Read more...] about [Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
Connect with Something Higher Than Yourself and Watch Your Business Soar. In this episode, Michele interviews Tomasa Macapinlac, successful speaker and holistic business owner. Tomasa guides holistic entrepreneurs through the process of clearing their blocks and stepping into their dreams with prosperity. Here, Tomasa shares her journey from working as an engineer in … [Read more...] about Episode 64 – Tomasa Macapinlac on Love-Based Money with Michele PW
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Has this ever happened to you? You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you're finally ready to start writing your book. So, you start taking action toward that goals. But ... something funny happens. All these fears start coming up. What if I fail? What if I succeed? What if I … [Read more...] about [Video] Flip It! Why Aren’t My Goals Coming True?
Mindfulness: Grow Your Business AND Your Confidence. In this episode, Michele interviews Bruce Langford, life coach and host of Mindfulness Mode—a popular podcast that features interviews with entrepreneurs that attribute much of their success to mindfulness. He works with clients to empower them in their personal or professional lives. Here, Bruce talks about his … [Read more...] about Episode 63 – Bruce Langford on Love-Based Money with Michele PW
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
The first time I heard about New Year rituals (actually it was more of a year-end ritual because it took place over Winter Solstice) I was intrigued. But I also felt like it would be a waste of time. Could rituals, any ritual, but especially New Year rituals, help me make my goals come true? Well, as I had been spinning my wheels for years and never getting any … [Read more...] about [Video] Flip It! Are New Year Rituals a Waste of Time?
The Power of Storytelling. In this episode, Michele interviews Tanya Taylor Rubinstein, the “Global Story Coach” internationally recognized as an expert in the field of solo performance and story coaching. She is also the CEO of S-School, an online training program for professional story coaches. Tanya works with solo performers, female entrepreneurs, and story coaches to earn … [Read more...] about Episode 62 – Tanya Taylor Rubinstein on Love-Based Money with Michele PW
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?