Let's start with a basic truth. Everyone is creative. Yes, even you. Even if you don't think you are. Creativity manifests itself in many different ways, not just by painting a picture or writing a story, which is why I guarantee you have seeds of creativity in you. Now, if you're an entrepreneur, you likely know you're creative because every day you're probably … [Read more...] about [Video] Flip It! Why Embracing Your Inner Artist Could be the Key to Your Success
Archives for April 2018
Strategies That WORK to Make Your Business a Success. In this episode, Michele interviews Kathleen Gage, CEO of Power Up for Profits, a business that helps clients build up their business. For more than 25 years, Kathleen has worked with business owners to improve their visibility – and now, she primarily focuses on working with experts who want to improve the quality of their … [Read more...] about Episode 76 – Kathleen Gage on Love-Based Money with Michele PW
As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business
It’s All About Alignment. In this episode, Michele interviews Beth Grant, creator of Truth & Consciousness—a business dedicated to helping service providers get their souls, lives, and businesses aligned. After decades in the corporate world and a plentiful flow of funds, Beth decided to take the plunge into entrepreneurship. Here, Beth shares her fascinating story of … [Read more...] about Episode 75 – Beth Grant on Love-Based Money with Michele PW
It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons Your Product/Service Might Not Be Selling
Before I dive into walking you though how to build a business around multiple passions, I thought I'd back up a step and talk about whether or not this is even a good idea. Conventional wisdom says no. Never build a business around multiple passions. And for years, I, too, would also advise entrepreneurs not to do it, because it's a lot of work. You see, while in some … [Read more...] about [Video] Flip It! How Do You Build a Business Around Multiple Passions?
Reclaim Your Femininity and Find Your Path to Success. In this episode, Michele interviews Sierra Sullivan, creator of LifeStylized—a business dedicated to supporting women and couples in awakening their highest potential to create powerful evolutions in life, love, and spirituality. A coach who focuses mostly on “profound reclamation work for women; specifically, around pussy … [Read more...] about Episode 74 – Sierra Sullivan on Love-Based Money with Michele PW
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client. Now, that didn't mean I wouldn't renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run … [Read more...] about [Video] Flip It! Do You Break Commitments to Yourself?
Become Your Best YOU, and Embrace Abundance. In this episode, Michele interviews Melissa Hughes, founder of Live Rich, Spread Wealth—a business (and movement) that is all about helping people live richer lives as a result of becoming their best selves. Melissa is a best-selling author, speaker, and master business coach who specializes in mindset, abundance, business … [Read more...] about Episode 73 – Melissa Hughes on Love-Based Money with Michele PW