Before I dive into walking you though how to build a business around multiple passions, I thought I’d back up a step and talk about whether or not this is even a good idea.
Conventional wisdom says no. Never build a business around multiple passions.
And for years, I, too, would also advise entrepreneurs not to do it, because it’s a lot of work.
You see, while in some cases, it’s possible to build multiple passions under one business roof, in most cases, you’re building separate businesses.
And, if you’re building separate businesses, there’s just no getting around it.
It’s a lot of work.
It may not be twice the work, but it’s probably pretty close.
However, I’ve had a change of heart around whether it’s a good idea or not. Yes, it’s still a lot of work. (And, as someone who is actively building two different and distinct brands, I can tell you for a fact this is true.)
BUT, if this is calling you, if this is your path, then you absolutely need to walk down it.
Work or no work.
You see, for years I didn’t believe I was a multi-passionate entrepreneur.
But, for some reason, I never really saw that as having multiple business passions.
Instead, I saw them as separate. Fiction was over here, copywriting was over there, nonfiction books were in their own place, sort of close to the copywriting but kind of separate too.
And, because I saw them as separate, I also thought I could cut them off. I could simply not write fiction or nonfiction and it didn’t matter because these were all separate parts of me.
What I didn’t realize at the time was how unhealthy that was and how I was causing myself a lot of mental and emotional stress doing that.
I’m going to be sharing this journey to wholeness on my fiction blog, which is at MicheleParizaWacek.com if you want to read it from the creative side. But, what I want to do in this post is talk about HOW to build a business as a multi-passionate entrepreneur.
So, the first thing you need to do is accept there is quite a bit of work involved. That’s just the way it is. You’re going to have to commit to building two (or more) different businesses.
With that in mind, I want you to take a good, hard look at yourself and ask yourself this:
What do YOU need to do differently in order to have the energy, bandwidth, time and space to build multiple businesses?
Do you need to create systems?
Do you need to hire more team to support you?
Do you need to get ruthless around protecting your boundaries and your time?
Do you need to change your daily habits?
I also want you to take a good hard look at your current identity.
You see, I didn’t see myself as both a fiction author and an entrepreneur. Remember, I kept everything separate. So, I found it extremely exhausting bouncing between those two identities.
What I had to do is clear out the emotions and triggers so I could hold space for both identities AND they could both exist inside me without fighting with each other.
That meant giving myself space to feel all the emotions that came up for me. That also meant learning how to surrender and allow things to unfold in their own time rather than trying to push and force. Things are unfolding the way they are for a reason, and you have to trust the process and trust you’ll be taken care of throughout the process.
If you can do that, you’ll get to the place where you not only can hold both identities but where you’ll find it a joy to switch between them. And, yes, you’ll have more work on your plate, but you’re also getting a lot more done. (As a side note, in some ways, I’m putting in less hours working than I did as a freelance copywriter. I’m getting more done during work time, so I’m able to take focused time off as well).
If this is your path, it’s totally possible to do it. I’m not going to say it’s easy, but I will say it’s totally worth it.
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)