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Episode 50 – Special Edition: Is Podcasting the Right Love-Based Marketing Strategy for You?

Episode 50 – Special Edition: Is Podcasting the Right Love-Based Marketing Strategy for You?

Michele flies solo in this episode where she shares some of the top lessons she learned at the New Media Summit, an event in San Diego that covered all things podcasting.

But, first, why is she talking about podcasting on Love-Based Money?

Well, because podcasting is a marketing tactic, which means it pushes all kinds of buttons, including a fear of visibility, fear of success, fear of failure, etc.

And, all of those fears are closely tied to our money stories. If we have a fear around success or being visible, that’s going to hamper our ability to make money, and if we struggle with making money, that will likely continue to feed our fear-based money stories.

The more we can face and move through ALL our fears, the easier it will be to transform our relationship with money.

So, why podcasting? Podcasting is actually super hot right now and still growing. It may very well be the marketing tactic of the future (and unlike videos and livestreams, doesn’t require any showers or makeup).

BUT it has to be the right tactic for you.

Here in love-based online marketing land, making sure you’re aligned with a marketing tactic is just as important as what marketing tactic you choose. Marketing is difficult enough. If you’re choosing to do something you don’t enjoy, you’re just making it that much more difficult for yourself.

In addition, on this episode, Michele covers:

  • Why podcasting is trending and why you might want to consider starting your own podcast
  • Tips on how to best create the right podcast for you
  • Why it’s important to be in alignment with your marketing
  • And more.

To continue this conversation, hop on over to the Love-Based Business Movement Facebook Group, where you can ask your questions and be a part of the conversation to shift our businesses and lives to a foundation of love.

Plus, for more information, you may want to check out:

 

Episode 49 – Debra Simpson on Love-Based Money with Michele PW

Episode 49 – Debra Simpson on Love-Based Money with Michele PW

Ignite Your Social Media Presence Organically and Start a Movement. In this episode, Michele interviews Debra Simpson, Executive Director of Speakers Guild USA and creator of the podcast “Speaking with Influence.” Debra works with public speakers to perfect their craft and boost their presence in the online world. In this episode, Debra shares her story of growing up near poverty level with parents who thought money was the root of all evil. Her money story and the mindset shift she went through helped her realize the impact she has on the world.

In this episode, you learn:

  • How to build a community around your brand (and the power that has in regard to your online presence and speaking opportunities).
  • Exactly how (and why) creating a community with your business results in win-win situations for yourself and your clients.
  • How to resolve your money mindset issues and thrive in spite of them.
  • How to get your voice heard, both on and off the stage.
  • And so much more.

Debra’s money-mindset journey epitomizes how our view of money can always change and improve. Her passion for helping speakers get their voices heard, and for teaching others how to NOT shy away from the financial success she and her clients have experienced, has led her to a new chapter in her life—one that has put her on a much larger stage.

Debra specializes in working with baby-boomers who have their own business, and who want to market their business online while developing a sense of community.

You can learn more about Debra Simpson here, and sign up for a FREE eBook, “Stand Up, Speak Out: The Practice and Ethics of Public Speaking!” to learn more about how you can build a community online.

If this topic resonates with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 48 – Paul Zelizer on Love-Based Money with Michele PW

Episode 48 – Paul Zelizer on Love-Based Money with Michele PW

Ignite Your Social Media Presence Organically and Start a Movement. In this episode, Michele interviews Paul Zelizer, highly-esteemed business and marketing coach who focuses on the needs of conscious entrepreneurs and social impact businesses. He is also the Founder of Awarepreneurs (a hugely-successful podcast). In this episode, Paul shares the story of how, after earning a Master’s degree and working for 15 years as a social worker, he was burnt-out and needed to find his true calling—to reinvent himself and his life. Working from a place of mindfulness and a desire to live his true purpose, he became an expert at creating a real sense of community on Facebook (and teaching others to do the same).

In this episode, you learn:

  • How to bring awareness practices into your business (and the power doing so has in regard to your online presence).
  • How to turn an online community into a source of income (it’s easier than you might think!).
  • The two things you have to be willing to do in order to achieve success online.
  • Exactly what to do to grow an online following (in the most sincere, authentic way) and keep them engaged.
  • And so much more.

Paul’s journey to find his true calling in life is highly-inspirational. Now, he works with entrepreneurs who want to create awareness-based brands and powerful social marketing strategies to have a social impact. He is also the founder of a community that operates with conscious business and awareness practices (a term he dubbed “Awarepreneurs”). He has mastered both the art of making money while making a difference, AND of loving HOW you make money, and is passionate about sharing it with others.

You can learn more about Paul Zelizer here, and join his Facebook group, here.

If this topic resonates with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 47 – Dr. Venus Opal Reese on Love-Based Money with Michele PW

Episode 47 – Dr. Venus Opal Reese on Love-Based Money with Michele PW

Re-Write Your Broken Money Story to Take Your Life to the Next (Million-Dollar!) Level. In this episode, Michele interviews Dr. Venus Opal Reese, Founder of the Black Women Millionaires Movement and CEO of Defy Impossible, Inc. Dr. Venus shares her personal story of how childhood poverty and her life on the streets could have easily turned into a lifetime of heartache and failure … but instead, she defied the impossible herself, and utilized her story to turn it all around.

In this episode, you learn:

  • How healing your heart is one of the first steps toward turning your mess into a million-dollar message (and the subsequent steps, too).
  • How to shift your mind from settling to letting absolutely nothing stand in the way of achieving everything you desire.
  • How to rise up from any of life’s fires that you’ve experienced, and succeed because (and in spite of) them.
  • Exact steps to take in order to follow your path toward success.
  • And so much more.

Dr. Venus’ story is highly-inspirational. From life on the streets that taught her survival skills, to her success as a tenured professor, to her first million, she epitomizes the resiliency of human nature, and how we really can achieve our greatest desires, no matter our circumstances.

While Dr. Venus has a “sweet spot” for working with purpose-driven, spirit-led Black Women entrepreneurs, she is happy to work with anyone who is ready to do the work, and rise above whatever it is keeping him/her stuck.

To learn more about Dr. Venus Opal Reese, and to get her FREE gift—“Get Money”—a three-hour audio training and complementary 21-page workbook (valued at $3,000!) called, go here.

If this topic resonates with you, you may be interested in Michele PW’s book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 46 – Nicole Holland on Love-Based Money with Michele PW

Episode 46 – Nicole Holland on Love-Based Money with Michele PW

The Importance of Keeping Promises to Yourself (And the Trickle Affect That Occurs When You Don’t). In this episode, Michele interviews Nicole Holland, host of the highly-acclaimed podcast, “The Business Building Rockstars Show.” Nicole shares her extremely personal journey of going through extraordinary lengths to keep promises to herself—and inspires others to do the same.

In this episode, you learn:

  • How putting yourself out there in the world—as uncomfortable as it may seem—is essential, and how to get over that fear.
  • When and how to make permanent change in your life (even if it means losing everything you have in order to rebuild, bigger and better).
  • What to do when you feel lost, without a plan (and how to create one that will exceed your expectations!).
  • The tough questions to ask when you reach a turning point that could change your life’s trajectory.
  • How to overcome mindset blocks that keep you from reaching the next level of success.
  • And so much more.

Nicole shares the story of how her life circumstances—from childhood to illness to working as a correctional officer—stunted her true self and sent her in a direction she never wanted to go. She broke promises to herself, quit her job, had no money, and then rebuilt everything, simply because she believed she could. She discusses the importance of making yourself known by speaking up and standing out—and the risks you take if you don’t.

She works with experts, authors, coaches, speakers, and entrepreneurs in the service industry to guide them to the next level in their careers. She specializes in promoting clients through the power of podcasts, and has a natural ability as an intuitive coach to help her clients shine the way they are meant to!

To connect with Nicole Holland, you can go here to join her Facebook group.

If this topic resonated with you, you may be interested in Michele PW’s book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 45 – Jerome Braggs on Love-Based Money with Michele PW

Episode 45 – Jerome Braggs on Love-Based Money with Michele PW

From Death’s Door (Twice!) to Thriving Entrepreneur. Jerome Braggs, affectionately known as the “Soul Medicine Man,” is a medical intuitive channel, speaker, and spiritual teacher. Jerome shares his story about how he almost died from HIV (not once, but twice!) and took himself on a self-discovery journey to heal not just his body, but also his soul.

In this episode, you’ll also learn:

* Why the Law of Attraction alone isn’t enough to completely shift your reality.

* How one tiny shift was all it took to heal himself from HIV (yes, really).

* A simple, daily practice to help you shift your beliefs and attract more abundance.

* And so much more.

One of the most powerful parts of Jerome’s story is how the practices he used to transform his health also transformed every other part of his life, including his finances and his relationships. (“How you do one thing is how you do everything” really is true.)

Whatever you’re currently struggling with right now, Jerome shares simple wisdom that can help you begin shifting your reality.

To learn more about Jerome Braggs, check out his website at JeromeBraggs.com. You can also find him on Facebook — Facebook.com/coachjeromebraggs and on Instagram — @jbraggs79.

If this topic resonated with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 44 – Jim Niswonger on Love-Based Money with Michele PW

Episode 44 – Jim Niswonger on Love-Based Money with Michele PW

How to Love Your Clients So They Love You (and Your Products) Back! In this episode, Michele interviews Jim Niswonger, Director of Badassery, highly-successful coach to coaches, and creator of Enlightened Profits. He shares his philosophical method for love-based marketing, and dishes on how his approach changed everything for his business (and his clients!). This fundamental change in marketing—connecting with clients on a deeper level and helping them recognize why your product or service is what they need—is simple and effective.

In this episode, you learn:

  • Why focusing on getting a prospect to say “yes” to your offer is ineffective, and what to do instead to inspire him to buy.
  • The three “permissions” potential clients are trying to give themselves before making a purchase (so you can help them get there).
  • The benefits (plus the how’s and why’s) to making your clients believe that you truly care about their needs.
  • Why giving clients what they want to hear (rather than what they need to hear) will make them turn away (and again, what to do instead).
  • And so much more.

Jim also shares his personal story around the dissatisfaction he felt working in corporate America, and how his own dream of becoming a coach was surpassed by his desire to help other coaches coach. That’s when he turned to marketing—his true passion. Jim talks the importance of recognizing what clients truly want and need (rather than forcing them into buying into something they don’t want). Finally, he also shares what he feels is an irreplaceable part of successful marketing.

Jim works with like-minded coaches who really want to make a different in their clients’ lives. Coaches turn to him when they want to connect with their clients on a level that involves love and trust, and ultimately results in a successful, long-lasting partnership.

To learn more about Jim Niswonger, go here: www.enlightenedprofits.com

If this topic resonated with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Love-Based Money with Michele PW: 3 Lessons I Learned from my Love-Based Money Podcast

Love-Based Money with Michele PW: 3 Lessons I Learned from my Love-Based Money Podcast

The Podcast-Hosting Experience: Lessons Learned. In this episode, Michele PW shares three specific lessons she has learned through hosting her Love-Based Money podcast (and being a guest on podcasts in general). She also explains the inspiration behind starting the Love-Based Business Podcast, and how her intention to shift the minds of her clients from a fear to love-based approach to business became so much more. Finally, she dishes about the fear-based emotions she experienced herself when she started her own business, her definition of “making it,” and tips for running your business peacefully and profitably.

In this episode, you’ll learn:

  • How to keep going when your business isn’t bringing in much money (and how to turn things around).
  • How to look money-related fears right in the face, and overcome them.
  • Three ways to build a business on a love-based foundation.
  • And so much more.

Michele, founder of the Love-Based Movement and best-selling author of the Love-Based Business series offers tips, philosophies, and strategies for aligning your mindset with business success.

Michele is committed to showing entrepreneurs the choice they have when it comes to marketing their business and writing their copy. They can choose to be fear-based (i.e. more traditional copywriting that generally sounds hype–y, slime–y and inauthentic) or love-based, where they can attract, inspire, and invite their ideal prospects to become ideal clients, and consequently, build their business (and profits)!

If this topic resonates with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 42 – Lisa Manyon on Love-Based Money with Michele PW

Episode 42 – Lisa Manyon on Love-Based Money with Michele PW

How to Move Away from Traditional Marketing (and Why You Should, If You Want to Experience a Financial Breakthrough). In this episode, Michele interviews Lisa Manyon, “The Business Marketing Architect” and owner of Write On – Creative Writing, Services, LLC. Lisa shares how using “traditional marketing” in her business for many years—and teaching her clients to use the same marketing tools—was keeping her stuck financially, and how one simple shift changed everything.

In this episode, you learn:

  • Why “traditional marketing” is no longer effective, and about marketing strategies that actually work.
  • A three-step formula for effective marketing that builds solid relationships with clients.
  • The difference between “passion points” and “pain points,” and why one drives clients away while the other attracts them.
  • Exactly what you need to do to shift your business toward a more peaceful, sustainable model.
  • And so much more.

Lisa shares how operating the marketing side of her business in the traditional sense of the word (targeting pain points and using fear tactics) was failing her clients and her business, and sheds light on the positive changes she made to drastically improve her marketing philosophy. She talks about the importance of this shift, and how her different approach to marketing can ultimately lead to more clients, long-lasting partnerships, new levels of trust, and a more peaceful (and profitable) way of running a business.

Lisa works with mission-driven entrepreneurs, authors, coaches, teachers, speakers, artists, healers, and light-workers to fine-tune their marketing message and business strategy. They come to her when their marketing tactics are simply not working, and they want to showcase themselves in an honest, effective way.

To learn more about Lisa Manyon, and get her FREE gift—a copywriting action plan—go here.

If this topic resonated with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.

Episode 41 – Allyson Byrd on Love-Based Money with Michele PW

Episode 41 – Allyson Byrd on Love-Based Money with Michele PW

Living the Highest Version of Yourself. In this episode, Michele interviews Allyson Byrd, the “Profit Accelerator.” Allyson shares her personal story about rising above the difficult hand she was dealt as a child and becoming a hugely-successful business coach. She has learned how to live with her highest, greatest self always at the forefront, and that journey began when she asked herself one simple question that she shares in the interview. She also dishes on how to exist in a space where you’re truly content with yourself, living your truth.

In this episode, you’ll learn:

  • The importance of joining the 5% of people who ask difficult, uncomfortable questions in life (and where those questions can lead you!).
  • What lies you could be telling yourself that keep you stuck (and how to find your truth).
  • Tips for becoming the very best version of yourself.
  • And so much more.

By sharing her personal journey, Allyson explains how negative beliefs about herself affected her as young adult. She sheds light on how to overcome any tough situation, and be successful in spite of it. She discusses how to “unlearn” the beliefs and patterns that can keep you stuck, and reconcile what’s true, real, and right to you—thereby giving yourself permission to become your best “you.”

Allyson Byrd is committed to getting business owners, entrepreneurs, leaders, speakers, and coaches out of the business of “under-earning.”

To learn more about Allyson, and get her FREE gift—The Money Freedom Toolkit: 3 Tools to Increase Your Conversion by 300%+ Now—go here.

If this topic resonates with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.