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Category: Love-Based Business

[Video] Flip It! Should I Offer a Guarantee on My Products or Services?

[Video] Flip It! Should I Offer a Guarantee on My Products or Services?

I hear this question a lot, and what I’ve found most entrepreneurs are REALLY asking is: What if I offer a guarantee and people take advantage of me? They buy my product, go through it all, and then ask for their money back?

So, let me start by saying I get it. And, your fears aren’t necessarily unfounded. There ARE people out there who do take advantage of money-back guarantees.

However, I’ve been doing this a long time and I can confidently tell you that is a very, very small percentage of your potential buyers. The vast majority of your buyers are good, decent, honest people who have no desire to take advantage of you.

It also might help if you understand the purpose of a guarantee. Guarantees are actually designed to take the risk off of the buyer and put it back on the seller.

Put yourself in the shoes of the buyer. You’re searching online for a solution to your problem, and you come across a product that looks perfect. BUT, all you have to judge is what you see on a sales page. This isn’t Costco where you can pick the product up and look at it in the store. You’re purchasing something sight unseen.

Which means YOU are taking all the risk. Not the seller.

What happens if it’s not as promised? Or what if you get absolutely nothing?

Then what? Sure you can go through your credit card to try and get the charges reversed, but now you’re wasting your time to get your money back and there’s no guarantee that’s going to work either.

As the seller, if you offer a guarantee, you are assuming some of the risk. And, as you are going to financially profiting from the transaction, it makes sense that you do assume some of the risk.

Plus, studies have found if you actually sell more if you offer a guarantee. Watch and I explain why:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough).

The business plateau occurs when you’re making progress in your business — you’ve achieved some level of success, and you’re focused on continuing your upward momentum.

And then, it hits you.

Or, rather, you hit it: a roadblock … also known as a plateau.

You’ve undoubtedly heard of this before. Plateaus occur in many areas of life: weight loss, exercise (like weight lifting or speed in running, swimming, or biking), or in productivity levels.

So it’s only natural that they occur in business, too.

There’s one thing all plateaus have in common: they’re frustrating!

As you probably realize by now, I’m a big believer in the impact your mindset has on your ability to create results.

So what I’m about to say will come as no surprise: breaking through a business plateau will happen ONLY when your mindset has laid a strong foundation for doing so.

With that being said, here are three tips for making a mindset shift that leads to a business breakthrough:

Tip 1. Determine whether you’re actually ready to experience a business breakthrough … to get off the plateau, and take things to the next level.

If you’ve hit an external roadblock or plateau, for example, you can’t seem to push beyond a certain number of clients or income level, then chances are, you’ve hit an inner block, too.

An inner block is like a psychological wall that stops you from taking the action that will move you past a certain point.

It may be fear-related: fear of success, fear of failure, fear of not having enough, fear of getting out there and being seen, etc. Or it may be a belief or set of beliefs related to your feelings about success: for instance, successful people are jerks, rich people are arrogant.

Even if you’ve been successful up to this point, as you stretch your limits and set new goals for yourself, new blocks will come up.

So how do you know if you’re experiencing a block?

If you haven’t done any self-development work, you probably do have a block or two. We all do—many of us have experiences as children or even young adults that instill these fears or belief systems deep within us.

Here’s a quick and easy exercise for exploring your own plateau-causing fears and belief systems:

Grab a pen and a piece of paper, and draw a line down the middle, forming two columns. In the first column, write down all the reasons you want to break through the plateau. In the second, write down all the reasons you don’t want to break through or all the ways those blocks are serving you. (Yes, some stuff will come to the surface for that second column if you take this exercise seriously!)

The items you write down in the second column will give you an idea as to which fears or belief systems you need to work through to move past this plateau.

Take some time to think about the emotions associated with the items in the second column.

Next, start moving the energy out of these emotions.

I’m going to share one powerful exercise for doing so here, and you can read about several more in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.

Breathing is one of the most powerful exercises for releasing fear-based emotions. Yes, I used to roll my eyes at the “stop and breathe” advice, but now it’s become my go-to tool for getting past fear in many different situations.

The trick: you must feel your feelings.

When uncomfortable thoughts come up, just stop.

Rather than going with your first reaction and changing the subject, mentally, or calling a friend to talk about these feelings, stop everything.

Close your eyes and breathe into the feelings associated with the thoughts.

Maybe you feel emotions in your gut, like I do. Or maybe you feel them in your chest. Focus on that area and breathe into it. This takes practice! But I promise it will help you move past the blocks that are stopping you from reaching that next level.

Tip 2. Determine what you need to do to grow.

You’ve undoubtedly heard this analogy before, and that’s because it’s a good one. If you were planning to leave your house and drive to another city in another state—somewhere you’d never been—you’d need to get directions, right?

These days, most of us just type our destination’s address into our smartphone and hit “Get Directions.”

Then an app, like Google Maps, for example, gives us turn-by-turn directions.

Now let’s apply this analogy to your business.

If you’ve hit a plateau, then your desired destination if you want to have a business breakthrough is the Next Level, right? Well, do you know what you need to do to get to the Next Level? Which turns you need to make?

In our analogy, the “directions” would be the specific business strategies you’d use. “Turn left” may equate to, “Launch a new product.”

So how does this tie into mindset?

It’s all about preparation and planning. If you are attempting to reach a goal without a plan, then you’re not in the right mental space to get there. It’s like setting out for a destination to which you’ve never been without getting directions first.

Here’s an exercise you can use to figure out what you need to do to have a business breakthrough:

First, determine what the “Next Level” means to you.

Does it mean earning a certain amount of income? Does it mean landing a certain number of clients, or working a certain number of days each week or month?

Once you’re clear on that, consider the strategies that will get you there.

For example, if your goal is to get more clients, you may need a new lead generation system. If your goal is to earn more money and have more free time, creating a home study program may be a good avenue for reaching that goal.

Then, create a written plan with daily, weekly, monthly, and even yearly steps for reaching your goal.

Tip 3. Stick with it. Push yourself just a bit further, past that tipping point.

If you feel like you’re on the brink of something big, then you just might be!

You may not be experiencing a mental block … you may be just one final push from having that business breakthrough and reaching the Next Level.

If you know you’re doing what you need to do, and you haven’t yet broken through your plateau, then don’t give up!

This advice may be a bit frustrating, because as a goal-driven entrepreneur, you likely feel like if you could just take action, just push this through, you could get there.

And this is where mindset comes in: when you’re taking all the right actions, and you have all the right pieces in place, then sometimes you just have to open yourself to receive.

So, are you ready to break through a plateau?

Follow the advice above, and you’ll be on the right track.

If this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot of them … ESPECIALLY if you consider yourself spiritual.

It’s my belief that a lot of entrepreneurs get derailed because of their relationship with money, so one of the things I want to do with Flip It! is dig into the different ways money blocks and challenges can show up.

And today, we’re starting with spiritual entrepreneurs.

It actually doesn’t matter if you consider yourself a spiritual entrepreneur or just spiritual — chances are it’s important to you to have a business that will not only help people but will make a difference in the world.

Now, there’s nothing wrong with wanting to make a big difference and leave the world in better shape than you found it, but if you find yourself getting tripped up by money, then there’s a problem

Maybe you feel like it’s somehow selfish of you to take money while doing good. If you were truly doing good, you wouldn’t be getting paid, right? It should be available for everyone! And you certainly wouldn’t want to focus on it, right? Because rich people are greedy and evil … well, maybe not evil but certainly not spiritual.

And you certainly don’t want to be a greedy rich person.

Or maybe you feel like you’ve evolved beyond wanting money — you feel like making money is something other people who aren’t as evolved as you are, and if you focus on making money, then you really aren’t all that evolved either.

(Like I said … it’s truly amazing how many money issues we have.)

Now, it IS possible to be both spiritual AND financially successful, and it all starts with your mindset. Take a moment to watch this week’s episode where I unpack these issues:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We’re all friends here. It’s okay — you can raise your hand.)

That was me a few years ago. Before I barely dragged myself out of bed I would check email — never mind making coffee or even taking my dogs outside. (In fact, I sometimes hadn’t even gone to the bathroom myself before I was into my email.)

Yes, I admit it. I was addicted.

It took me awhile to break the “check email” habit, and part of the reason why it took me so long is because I didn’t completely believe that it was bad for you.

I can handle it.

Oh, I’m just taking a quick peek and then I’ll do my morning self-care routine.

It’s not a big deal to check email first thing in the morning.

Yeah, well … I learned the hard way that’s not true. And, for anyone else who is a “check email first thing in the morning” denier, I offer you these 4 reasons you should stop.

  1. You lose control over your energy.

As soon as you begin reading emails, you’re in other people’s energy. You’re reading about, thinking about, and handling other people’s needs—and you’re not doing the same for your own needs. That’s a slippery slope. Once you go into reactive mode, you often don’t end up reclaiming your time until the end of the day, when you’re usually too tired for self-care.

  1. You never know what you’re going to find.

I used to tell myself (and others) that I was checking my email first thing in the morning just in case one of those messages contained amazing news! But the truth is, I checked it first thing in the morning also because I was afraid it might contain bad news, and I wanted to know about any crises as quickly as possible so I could deal with them. If there is good news in your inbox, great! But what if there’s bad news? Then you’re starting your day off in a bad space (this does overlap a bit with the last reason I mentioned).

  1. You start your day off with anxiety.

If you’re in the habit of checking your email first thing in the morning, you won’t be able to relax until you’ve done it. You’ll be thinking about what’s in there—how many unopened emails, whether they’ll require responses or other action, or whether there will, in fact, be some sort of crisis.

And then …

  1. You get into your day without the right preparation.

Because you can’t relax until you check your email, you check it right away and before you know it, you’re officially in full swing. You’re responding to emails or checking on projects before you’ve even had your coffee.

Which leads me to the solution section of this post!

I’d love to share with you some ideas for how to start your day off right, so you can maintain your inner peace (also known as sanity) while dealing with anything your inbox—or your day—throws at you. These tips will help you be more productive, happier, and more successful, every day!

Step 1. Breathe into the feelings that are compelling you to check your email first thing in the morning. Breathe through those feelings until they subside. Meanwhile, don’t check that email! Keep your finger off that button. Make a conscious effort to stop the story you’re telling yourself—about whatever’s in that inbox, or what might happen if you don’t find out RIGHT NOW.

Step 2. Create a new, healthy morning routine that includes self-care. When you create a morning routine that allows you time for ritual, self-care and solid preparation, you begin your day grounded in positive energy, refreshed, and mentally prepared for whatever life throws at you!

My own morning routine includes getting up and letting the dogs out, before drinking some water. I meditate, for about 20 minutes, and then I connect with God (sometimes I pray, other times I write, and other times I simply listen). Then I move around in my body, which may mean I stretch, do yoga, or do some breathing.

The meditation, connecting with God, and movement are all self-care items that ground me in calm, positive energy, setting me up for a successful day.

Finally, I pour myself some coffee. Then, I get down to work.

Step 3. Create lasting success habits. There are several success habits I recommend when it comes to staying in control of your energy, your time, and your emotions:

  • Take the time to plan your day (and maybe your week) in advance. This takes about five minutes, and dramatically increases your productivity and sense of balance.
  • Check in with your business and personal goals regularly. I recommend doing this once a quarter or so, to make sure you’re connected to your vision and staying on track.
  • Make your health a priority. Eat well, get enough sleep, drink enough water, and get some exercise and fresh air. I’m not saying you have to go vegan and run marathons, but make choices that support your overall health!
  • Practice gratitude. Gratitude is the highest vibration you can be in! So when you’re practicing it, by taking notice of what you’re grateful for and why, you’re raising your own vibration to be in alignment with abundance.

At first, breaking the email habit may be difficult. You may find yourself going through withdrawals, and experiencing amplified versions of the emotions you associate with first-thing-in-the-morning email checking.

But with perseverance, you can develop new, healthy habits that set you up for daily and long-term success!

If this topic resonated with you, you may be interested in “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers. Learn more, here.

[Video] Flip It! Who’s Responsible? The Coach or the Client?

[Video] Flip It! Who’s Responsible? The Coach or the Client?

Let me start I’m a big fan of hiring a coach to help guide you on your entrepreneurial path. I personally have worked with some amazing coaches over the years and I wouldn’t be where I am today without their support.

But, alas, not all the coaches I’ve worked with have been awesome. Some are just okay. And some, quite honestly, aren’t all that great.

Which leads me to today’s topic. What happens when you hire a coach and you don’t get the results you were looking for?

Or, if you’re the coach in this scenario, what do you do when you have a client who doesn’t get the results they hired you for?

When this happens, I know it’s tempting to blame the other person. The client will say the coach wasn’t very good or didn’t listen or gave advice that didn’t work.

The coach will say the client didn’t do the work or wasn’t coachable or wasn’t working to work through their blocks.

What’s the truth?

Well, as with most things, the truth is somewhere in the middle.

In my opinion, coaches coach and clients do. And the best relationships are when both are accountable to what their roles are — in other words, coaches are responsible for their coaching and clients are responsible for what they do or don’t do.

The trick is, how do you know where that line is? How can you sort out if the problem is the coaching or the doing?

Watch and see what you think:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

 

Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around

Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around

The elevator pitch. It’s one of the most important marketing tools for entrepreneurs. It also is the one that strikes fear into their hearts.

Why is it at once important and scary?

Well, because it’s a great way to explain what you do in a concise, intriguing way that could ultimately generate some business!

That is, when it’s done right. The good news is that you CAN do it right, with just a little bit of coaching. The great news is that I’m going to give you that coaching right here, right now.

I’m going to share four mistakes I see most often, as well as tips for turning those mistakes around.

Mistake 1: Your elevator pitch is all about you. You mention your credentials or education, or the name of your proven system for change.

How to Turn It Around: Your elevator pitch should focus on your ideal client. Period. For more on how to do this effectively, keep reading!

Mistake 2: Your elevator pitch misses the point. So many elevator pitches focus on a specific system or offering, and they end up missing their mark. So what is the point? The point is that YOU understand a specific problem your ideal client is facing, and that YOU are equipped to help him solve it.

How to Turn It Around: Your elevator pitch should touch on one or two items that are keeping your ideal client awake at night: a specific problem that YOU (and only you) can solve. You can mention the pain your ideal client is experiencing, or the transformation he can expect to experience, or a combination of the two.

Mistake 3: You try to make your elevator pitch creative. Of course, it should have energy while describing the transformation you provide, and for whom. But don’t try to be cutesy!

How to Turn It Around: Keep your elevator short and to-the-point, and be sure that it explains what you do—clearly!

Mistake 4: When your first elevator pitch isn’t effective, you give up rather than testing different versions to see which one does work.

How to Turn It Around: Test, test, test! The only way to really know what works is to let the market tell you. Practice your elevator pitch on your ideal prospects and see how they respond. Test and adjust until you get the response you want.

Finally, I know examples can provide a great foundation for creating your own elevator pitches, so here are some examples you can learn from:

Example 1:

“I am a business coach and a mom who has been in business for six years.”

Notice: This elevator pitch is all about the person speaking. Let’s shift it around so it instead focuses on mompreneurs and what keeps them up at night—life balance—and the potential transformation. It’s short and simple, and doesn’t try to be cutesy.

“I coach mompreneurs on how to easily balance being a mom with being an entrepreneur and feel great doing it.”

Example 2:

“My powerful system, SHIFT IT, gives people guidance to make big changes in their lives.”

Notice: You have no idea what this person does, do you? Is he a coach or a consultant or a shaman? This elevator pitch is not specific, and it focuses on the person talking, rather than the ideal client. Let’s turn it around by making it more specific, and positioning the speaker as the solution to the problems experienced by a specific group of people.

“I coach professionals in making the mental shift necessary to overcome their fear of the unknown and start their dream businesses.

Example 3:

“I guide seekers in living better by building better businesses.”

Notice: This elevator pitch tries to hard to be cutesy and clever. Let’s shift it so that it focuses on spiritual entrepreneurs and their concern about their businesses conflicting with their values. Again, we want to be clear—not clever.

“I coach busy spiritual entrepreneurs on how to build profitable businesses without sacrificing their core values.”

Example 4:

“I am a business coach with five years’ experience and a special certification in exercise as healing.”

Notice: We can’t tell, based on this elevator pitch, who this person works with or how she can help them. Let’s shift it around so that it’s more about the ideal client and the transformation he can expect to experience—the solution to one of his problems.

“I coach entrepreneurs in the health industry on how to incorporate health into their own lives so they can practice what they preach, enjoy business ownership, and earn great money doing what they love.”

Lots of entrepreneurs struggle with crafting effective elevator pitches, but I’m confident that when you follow the guidelines in this article, you’ll find that it’s not as scary or intimidating as you thought it was.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.

 

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably.

But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client.

The distinction is an important one, and that’s why I wanted to revisit the topic today.

First of all, let’s recap. What IS the difference between niche and ideal client?

A niche is a subsection of a target market. A target market is a broad demographic of people. To really dial in on what this means in terms of marketing, let’s look at the definition of demographic: “a particular sector of a population.”

Typically when we talk about demographics, we’re talking about external factors like age, career type, income, or location.

So if your target market was 35-year-old women looking for a business opportunity, then you’d dial in even deeper to find your niche; for example, your niche may be 35-year-old stay-at-home mothers looking for a business opportunity.

An ideal client takes the concept of a niche even deeper. The concept is based on internal factors, like values, desires, and hopes.

When we talk about an ideal client, we’re talking about a specific person, what motivates and inspires her, and what she truly wants at her core.

Since we’re going deeper, let’s drill down with 35-year-old mother example.

Here’s what we have so far:

Target market: women looking for a business opportunity.

Niche: stay-at-home moms looking for a business opportunity.

Right away, I can think of two distinct ideal client groups in this niche.

Ideal Client Group One: A woman who wants this business opportunity not because of money (she has a partner or another source of income that funds her family and her life), but because she feels like she’s losing herself in the roles of wife and mother. She feels guilty for thinking, “Is this all there is?” especially when her neighbor, a mom with a full-time job, tells her how lucky she is that she’s able to stay home with the kids. This ideal client needs flexibility and the option to work as many or as few hours as she wants. She is very clear that being a wife and a mother come first, and she wants the time to be able to cheer at soccer games and pick up dry cleaning without stressing about her business.

Ideal Client Group Two: A woman who has found herself in a position where she needs to be the breadwinner for the family. Money absolutely IS an issue, while flexibility and number of hours required aren’t.

Take a moment to think about the pain each ideal client is going through.

Ideal Client Group One: This mom feels like she’s lost herself. She wants to get in touch with herself again, to establish her own identity separate from that of being a wife and mother. She can afford not to work (although perhaps she may want to bring in some money for “extras,” like vacations or to beef up her children’s college tuition fund), and her priority will always be her wife and mom duties.

Ideal Client Group Two: This mom feels a tremendous amount of responsibility. She wants to make money, and would love a steady source of income she can count on to put food on the table. She’s willing to work as much as possible to take care of her family.

Now, if you were the owner of a company who could offer a business opportunity to each of these ideal clients, think about how differently you’d want to market to each one, presenting your business opportunity as the solution to her pain.

Ideal Client Group One: You would position your business opportunity as a way to do her own “thing,” to enjoy the rewards of being a business owner while still having the time and flexibility to be an attentive wife and mother.

Ideal Client Group Two: You would position your business opportunity as a way to make consistent money, starting right away, so she can put food on the table and pay the bills.

So now you understand why knowing the difference between ideal client and niche is so important!

But which one is better to grow your business?

I’m a big believer that the answer is ideal clients.

I don’t feel like niche markets or target markets go deep enough.

Let’s go back to our example. If you market to your niche—stay-at-home moms looking for a business opportunity—you may do okay. Your marketing may resonate with some of the stay-at-home moms out there, whatever their situations are.

But if you market to your ideal client—either the mom who wants to rediscover herself or the one who wants to support her family—then think about how much more strongly your message will resonate.

Every single piece of marketing you put out there will be that much more effective, right?

Now you may be thinking, but my company is great for both ideal clients in my niche! Why can’t I just target both?

To that, I say while yes, I’m sure you absolutely could fully support both, by trying to appeal to both with your messaging, all you’re doing is diluting your message for both groups.

Combining messages by mixing them together makes you look like a Jack of all trades—and a master of none. And, in the vast majority of cases, if they can afford it, people will prefer to work with a specialist over a generalist.

When you pick one ideal client group to focus on (also known as “picking a horse and riding it”) you’ll improve your results and your business will gain momentum—and you’ll be making a positive impact on precisely the people you’re meant to help!

If this topic resonated with you, you may want to pick up your own copy of “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites (Volume 2 in the Love-Based Business Series).” You can get it here.

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series.

You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies.

But, how do you craft a marketing campaign using love versus fear? Especially when so many marketing “gurus” seem so slimy and inauthentic?

That’s why I decided the third book int the series needed to teach “Love-Based Online Marketing.”

But I’m getting ahead of myself, watch for yourself:

Along with helping you create a love-based online marketing plan, I also include a “Love Your Marketing” assessment, to help you figure out the best marketing tactics for you.

And, because I know so many people struggle with unconscious blocks around marketing, you’ll also discover exercises and strategies for getting rid of any mindset issues you have around marketing.

“Love-Based Online Marketing” is available on all the major online retailers — you can grab your copy here.

[Video] Flip It! Should You Fake It Until You Make It?

[Video] Flip It! Should You Fake It Until You Make It?

Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves?

Let me start by sharing what happened on an episode of the show, “So You Think You Can Dance.”

(Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It’s about mindset and success!)

In case you don’t know, “So You Think You Can Dance” is a reality show, and it’s a competition where contestants learn and perform a routine each week. Through a process of judging and public voting, the contestants are eliminated one- by-one.

On this episode, Paula Abdul (of “Cold-Hearted Snake” fame, and one of the judges on the show) said something so profound. One of the kids had just performed a character piece for the judges, and she was obviously a bit uncomfortable in her character.

Paula told her (I’m paraphrasing here): “I know this is uncomfortable for you. But you know what I like to do when I’m uncomfortable? I get out there, and I just pretend I’m not uncomfortable. I pretend I don’t feel shy. And then, before I know it, I don’t feel uncomfortable any more.”

In other words, she was telling the child to “Fake It until You Make It.”

It’s great advice … for some parts of life, including getting onstage and getting over stage fright.

But does it apply to you, as a conscious entrepreneur?

Some gurus say it does. They say you should act busy and important and rich, even if you’re not busy and rich. They say it will attract the kind of clients you want to attract.

But what if acting that way is out of alignment with your values?

What to do?

In this episode of Flip It!, I explore both sides of this discussion, and I share some suggestions for following the spirit of “Fake It until You Make It” in a way that aligns with your values as a conscious entrepreneur.

Watch it now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing great love-based copy?

Here’s why: any fear-based emotions you experience around your business and/or your marketing will shine through in your marketing and messaging, both in terms of how you feel about it, and how your customers perceive it.

For example, if you feel like marketing is slimy or arm-twisty, that will not only hold you back from writing promotional copy but also getting it out there. And if you’re experiencing marketing resistance, you may unknowingly sabotage your own efforts.

Here’s a quick recap of the difference between traditional, fear-based marketing, and love-based marketing:

Fear-based marketing often uses fear-based emotions like guilt, shame, or scarcity to get people to buy.

For example, a dentist might use fear-based marketing like this: “If you don’t come into the dentist this week, you’ll probably lose all your teeth.”

On the other hand, love-based marketing triggers love-based emotions like hope and abundance.

For example, a dentist might use love-based marketing like this: “My staff members and I have specialized in providing the best possible dental care in a stress-free environment – we keep your gums and teeth healthy for as long as you need them!”

You’ll feel good about it, your prospects will feel good about it, and your business will thrive.

That being said, here are 3 reasons mindset is crucial to writing love-based copy:

  1. It helps you feel good about what you write.

If you’re like so many of my clients, you just don’t like writing marketing copy. You feel like you’re twisting people’s arms, or being slimy somehow. But it doesn’t have to be this way.

When you write copy from a love-based mindset, you realize that you’re simply providing your potential clients or customers with a choice about whether to work with you, to experience the solution you provide.

You let them know you understand the pain they’re in, you present your product or services as the solution, and you step back and let them make that choice.

No arm twisting required.

  1. It helps you get past marketing resistance.

Marketing can be a huge trigger, because it brings up so many fear-based emotions.

Fear of failure, fear of success, fear of not earning money, not having time to spend with your family and friends, fear of “putting yourself out there,” of “owning your value,” of “selling yourself.”

Whew!

When you’re coming from a love-based mindset, though, you’re not thinking about all that “scary” stuff.

You’re thinking about how to best let your prospects know that you’re available as the solution to overcome their pain points or problems.

You’re feeling confident that your love-based copy will inspire just the right people to work with you, at precisely the right time. With this confidence comes the ability to recognize and move past marketing resistance that often results from fear-based emotions.

  1. It gives your prospects the space to make a choice, which feels so much better than pursuing them.

Love-based marketing copy is so effective when you’re writing it from a love-based mindset. Why?

Because your prospects see you as a loving individual who cares about the transformation they’re preparing to make!

Even if they don’t ultimately decide to buy from you, they’ll have seen that there’s the potential for transformation, and that they can choose a better way. They can choose to move beyond their pain. Even if they don’t do it by working with you, it’s possible that you’ve offered them a new vision for the future!

And how great is that?

If this resonates with you, you may enjoy reading the first book in my Love-Based Copywriting series, Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites. It’s available in both print and most eBook formats, and you can get it here.