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Category: Love-Based Money

[Video] Flip It! Are You Charging Too Much?

[Video] Flip It! Are You Charging Too Much?

For many entrepreneurs and business owners, especially when you’re first starting out, the tendency is to charge too little.

Which is why one of the first pieces of advice new entrepreneurs hear is “You’re not charging enough–raise your prices!”

But, my friend Morgana Rae has a different take. What she says is to NEVER charge too much. She believes it will always be easier to ask for — and receive — less than the value you give.

So. she turns it around and asks instead: What would it take for you to charge large amounts of money (even tens of thousands of dollars) and still provide more than enough benefit and value to never feel an inner conflict or guilt?

That’s a great question if you’re ready to start charging large amounts of money.

But what if you’re not?

What if you’re barely making ends meet despite working all the time? What if it’s so bad you find yourself resenting your clients or resenting your business because all you do is work and have nothing to show for it … and you’re still uncomfortable with the idea of raising your rates?

Maybe you’re afraid you’ll lose work. Maybe you think you’re already priced too high compared to your competition? Maybe you’ve even tried to raise your prices and it didn’t work out so you think you’re stuck.

Well I’d like to invite you to encourage this question — maybe the problem is you ARE charging too much?

You might be thinking — how can that be? I’m barely making it as it is.

Well, if you truly believed in yourself and the value you provide to your clients, then you’d likely be charging more.

And the reason why you’re not is because somewhere, deep inside, you don’t believe you’re worth it.

So, what would it take for you to believe you have what it takes to charge more?

I invite you to take a moment to think about it. And, if you want a few more tips, take a moment to watch the video, too:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! If You Do What You Love, Will the Money Follow?

[Video] Flip It! If You Do What You Love, Will the Money Follow?

You’ve likely heard the statement — do what you love and the money will follow.

But is it true?

Well, yes and no.

On one hand, when you do what you love, you’re likely passionate about it as well. Which usually means, you’re also spending a lot of time working on it.

And typically the more time you’re spending at something, the more likely you’ll be successful at it.

In addition, if you look at this from a law of attraction or energetic perspective, love is one of the highest vibrations. So, if you do what you love and love what you do, you’ll be operating at a very high vibration. That means you’ll be attracting money and abundance and opportunities and success.

But — there’s always a but — it’s not that simple.

First off, there seems to me a lot of confusion around doing what you love. Some folks feel like if you’re doing what you love, that means you’re loving what you do.

All. The. Time.

And that just isn’t true.

There are going to be times you’re in the flow and really passionate and loving what you do. And, there are going to be times where it’s a struggle. Or a drain.

Just because you love what you do, doesn’t mean you’ll never feel overwhelmed. Or stressed. Or like you need a vacation.

Plus, you may not love every single part of it. For instance, if you’re a book author, maybe you love writing the first draft but you don’t especially love the editing process. Or maybe you love the writing part but you hate the marketing part.

Or maybe there are just days where you don’t feel like writing. (Spoiler alert: successful authors are the ones who write every day whether they feel like it or not — they aren’t waiting around for “inspiration” or to only do it when they feel like it.)

But, it’s not just about writing. It’s anything you want to succeed at. For instance, if you want to build a successful business around what you love — I can pretty much guarantee you ARE going to have to do things you don’t like.

That in and of itself, isn’t the problem — the problem comes in when you allow the times you aren’t loving what you do to derail you. You don’t follow through on your marketing the way you should. You don’t show up to consistently work on your creative project.

And, consistency is what typically leads to success.

I share more ways you can tweak what you’re doing so you’re doing more of what you love in the video below. Watch now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot of them … ESPECIALLY if you consider yourself spiritual.

It’s my belief that a lot of entrepreneurs get derailed because of their relationship with money, so one of the things I want to do with Flip It! is dig into the different ways money blocks and challenges can show up.

And today, we’re starting with spiritual entrepreneurs.

It actually doesn’t matter if you consider yourself a spiritual entrepreneur or just spiritual — chances are it’s important to you to have a business that will not only help people but will make a difference in the world.

Now, there’s nothing wrong with wanting to make a big difference and leave the world in better shape than you found it, but if you find yourself getting tripped up by money, then there’s a problem

Maybe you feel like it’s somehow selfish of you to take money while doing good. If you were truly doing good, you wouldn’t be getting paid, right? It should be available for everyone! And you certainly wouldn’t want to focus on it, right? Because rich people are greedy and evil … well, maybe not evil but certainly not spiritual.

And you certainly don’t want to be a greedy rich person.

Or maybe you feel like you’ve evolved beyond wanting money — you feel like making money is something other people who aren’t as evolved as you are, and if you focus on making money, then you really aren’t all that evolved either.

(Like I said … it’s truly amazing how many money issues we have.)

Now, it IS possible to be both spiritual AND financially successful, and it all starts with your mindset. Take a moment to watch this week’s episode where I unpack these issues:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We’re all friends here. It’s okay — you can raise your hand.)

That was me a few years ago. Before I barely dragged myself out of bed I would check email — never mind making coffee or even taking my dogs outside. (In fact, I sometimes hadn’t even gone to the bathroom myself before I was into my email.)

Yes, I admit it. I was addicted.

It took me awhile to break the “check email” habit, and part of the reason why it took me so long is because I didn’t completely believe that it was bad for you.

I can handle it.

Oh, I’m just taking a quick peek and then I’ll do my morning self-care routine.

It’s not a big deal to check email first thing in the morning.

Yeah, well … I learned the hard way that’s not true. And, for anyone else who is a “check email first thing in the morning” denier, I offer you these 4 reasons you should stop.

  1. You lose control over your energy.

As soon as you begin reading emails, you’re in other people’s energy. You’re reading about, thinking about, and handling other people’s needs—and you’re not doing the same for your own needs. That’s a slippery slope. Once you go into reactive mode, you often don’t end up reclaiming your time until the end of the day, when you’re usually too tired for self-care.

  1. You never know what you’re going to find.

I used to tell myself (and others) that I was checking my email first thing in the morning just in case one of those messages contained amazing news! But the truth is, I checked it first thing in the morning also because I was afraid it might contain bad news, and I wanted to know about any crises as quickly as possible so I could deal with them. If there is good news in your inbox, great! But what if there’s bad news? Then you’re starting your day off in a bad space (this does overlap a bit with the last reason I mentioned).

  1. You start your day off with anxiety.

If you’re in the habit of checking your email first thing in the morning, you won’t be able to relax until you’ve done it. You’ll be thinking about what’s in there—how many unopened emails, whether they’ll require responses or other action, or whether there will, in fact, be some sort of crisis.

And then …

  1. You get into your day without the right preparation.

Because you can’t relax until you check your email, you check it right away and before you know it, you’re officially in full swing. You’re responding to emails or checking on projects before you’ve even had your coffee.

Which leads me to the solution section of this post!

I’d love to share with you some ideas for how to start your day off right, so you can maintain your inner peace (also known as sanity) while dealing with anything your inbox—or your day—throws at you. These tips will help you be more productive, happier, and more successful, every day!

Step 1. Breathe into the feelings that are compelling you to check your email first thing in the morning. Breathe through those feelings until they subside. Meanwhile, don’t check that email! Keep your finger off that button. Make a conscious effort to stop the story you’re telling yourself—about whatever’s in that inbox, or what might happen if you don’t find out RIGHT NOW.

Step 2. Create a new, healthy morning routine that includes self-care. When you create a morning routine that allows you time for ritual, self-care and solid preparation, you begin your day grounded in positive energy, refreshed, and mentally prepared for whatever life throws at you!

My own morning routine includes getting up and letting the dogs out, before drinking some water. I meditate, for about 20 minutes, and then I connect with God (sometimes I pray, other times I write, and other times I simply listen). Then I move around in my body, which may mean I stretch, do yoga, or do some breathing.

The meditation, connecting with God, and movement are all self-care items that ground me in calm, positive energy, setting me up for a successful day.

Finally, I pour myself some coffee. Then, I get down to work.

Step 3. Create lasting success habits. There are several success habits I recommend when it comes to staying in control of your energy, your time, and your emotions:

  • Take the time to plan your day (and maybe your week) in advance. This takes about five minutes, and dramatically increases your productivity and sense of balance.
  • Check in with your business and personal goals regularly. I recommend doing this once a quarter or so, to make sure you’re connected to your vision and staying on track.
  • Make your health a priority. Eat well, get enough sleep, drink enough water, and get some exercise and fresh air. I’m not saying you have to go vegan and run marathons, but make choices that support your overall health!
  • Practice gratitude. Gratitude is the highest vibration you can be in! So when you’re practicing it, by taking notice of what you’re grateful for and why, you’re raising your own vibration to be in alignment with abundance.

At first, breaking the email habit may be difficult. You may find yourself going through withdrawals, and experiencing amplified versions of the emotions you associate with first-thing-in-the-morning email checking.

But with perseverance, you can develop new, healthy habits that set you up for daily and long-term success!

If this topic resonated with you, you may be interested in “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers. Learn more, here.

[Video] Flip It! Does Law of Attraction Actually Work?

[Video] Flip It! Does Law of Attraction Actually Work?

You’ve undoubtedly heard of the Law of Attraction, which was made famous by the movie “The Secret.” At its simplest level, it’s a Universal Law, which says that we attract into our lives whatever we focus on.

Some people make “vision boards,” so they have a visual representation of the things they want to focus on. Other people set goals or intentions, and work toward them each day. Still others practice gratitude, or meditate.

Some people say the Law of Attraction works.

And some people say it doesn’t.

And some people say it only works some of the time.

What do you think?

A quick online search of, “Does the Law of Attraction work” returns more than 42 million results—so this is obviously a widely discussed topic.

At one point (after watching “The Secret”) I was convinced it doesn’t work. I wanted to earn more money. But the more I thought about money, the more stressed I felt, and the less money I had.

Now, though, my perspective on the Law of Attraction has shifted—because as I embarked on my personal development journey I met some really great mentors who had more experience with it, and who were able to teach me some of its nuances.

I talk more about this shift in this episode of “Flip It!” but for now, I’d like to point out one thing: that simple explanation of the Law of Attraction—that we attract whatever we focus on—really does the Law a disservice.

And it does you a disservice if you don’t explore the Law on a deeper level. You see, the Law of Attraction is about more than what you think about. It’s about what you feel, and who you are, while you’re in the midst of attracting things into your life.

So I invite you to watch this episode of “Flip It!” and begin your own exploration.

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

What “relationship status” social media icon would you use to define your relationship with money? Married? Single? Or maybe …

“It’s complicated.”

Ah, yes. As an entrepreneur, your relationship with money can certainly be complicated.

If you want to start attracting more abundance into your life and business, having the right mindset is the first step. That’s because there is a direct correlation between results you get from your own money-attraction exercises and strategies and how good (or bad) your money mindset is.

And where does an effective money mindset start? With your relationship with money.

On one hand, the human-money relationship is simple: money is what we use to obtain the things we want.

But—and here’s where things get tricky—we also need money to buy certain things that are imperative to our survival, like food and shelter.

As my friend Kendra E Thornbury says, money is fundamental to our survival, so there is a survival energy around it. Which means that if you experience a serious setback, you may go into fight-or-flight mode …

And, if that happens, you’re operating at a very low vibration (which may mean you’re not in the mindset to attract anything good!).

Here’s the thing:

So, how do you ensure your long-standing relationship with money is as healthy as possible so you can attract it effectively?

Here are three tips:

Tip One. Examine Your Relationship with Money.

Take some time to think about how you feel about money, and what it represents to you. How do you feel when you think about money? How do you feel when you get ready to look at your bank account? Do you tense up? Do feel excited? Are you scared of what you’re going to find? Are you constantly afraid you’re going to run out of money? Do you feel confident asking people for money when the time comes?

Then, think about where these feelings come from? Are you stressed about money because you believe there’s never going to be enough? Are you afraid to charge your clients a certain amount because you don’t believe you’re worth it? Do you believe people who have lots of money are somehow bad or evil?

Your beliefs about money—especially if they’re derived from fear-based emotions—likely manifest as blocks. They keep you stuck in a low vibration so that you’re not attracting more money; or, even if you are attracting money, it, too has a low vibration and brings with it even more fear-based emotions.

Tip Two. Shift Your Perspective on Money.

Once you’ve uncovered your beliefs about money, you can begin to shift them so that you’re operating from a higher vibration (and therefore, able to attract more money!).

Here are just a few ways I encourage you to think about money. There are several more in my Love-Based Money and Mindset book, but this will give you a great start:

Money is a “thank you” from your clients.

People hire you to help them do something they can’t or don’t want to do themselves. So when you complete the task for which they’ve hired you, they’re probably grateful. They’re more than happy to pay you to express that gratitude. And think of what you’ve done for them: you’ve taken a task off their plate, saved them time, and helped them move forward in some way.

There is enough.

Ultimately, no matter how much or how little money you’ve had at different times throughout your life, you’ve always survived. There is always enough.

Of course, I’m not saying you shouldn’t build a savings account and practice good financial management. But I am saying that it’s okay to let that stress go. There is no need to hoard money or to worry about it running out.

Money is a conduit for doing good.

If you shy away from having a big bank account, remember that because money is a universal representation of value, you can use it to do good. You don’t necessarily have to keep all the money you earn. What if you could use money to fund a cause about which you’re passionate—the local humane society, an international relief organization, or a child welfare program? Wouldn’t that give earning money a positive spin?

When you’re attracting money at that high vibration—happily bringing it in because you know you can do good with it—it will flow!

Tip Three. Fall in Love with Money.

My friend Morgana Rae shares an exercise for shifting your perspective on money so that you can fall in love with it.

If you’re experiencing money challenges, you have what Morgana calls a “Money Monster.” If your money were a person, what would it look like? At this point, it may look big and ugly and scary! Of course you don’t want to be around that person, right?

What if you could give your Money Monster a makeover … into your “Money Honey,” someone who wants to be there for you? And, to take this a step farther, what if you could actually fall in love with your Money Honey?

Morgana recommends making your Money Honey a person: the opposite of your Money Monster. Someone you could fall in love with. (Sounds yummy, doesn’t it?)

The good news is that your relationship with money is always evolving. Money attraction is a practice, and you can always shift what you’re doing so it works effectively for you.

And the great news is that you hold the power to transform your relationship with money and maintain a loving, healthy friendship with it, no matter how deeply rooted your beliefs are.

This is a great place to begin, and if this topic resonated with you, then I hope you’ll take it even deeper by picking up your own copy of Love-Based Money and Mindset, here.

[Video] Flip It! Should You Fake It Until You Make It?

[Video] Flip It! Should You Fake It Until You Make It?

Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves?

Let me start by sharing what happened on an episode of the show, “So You Think You Can Dance.”

(Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It’s about mindset and success!)

In case you don’t know, “So You Think You Can Dance” is a reality show, and it’s a competition where contestants learn and perform a routine each week. Through a process of judging and public voting, the contestants are eliminated one- by-one.

On this episode, Paula Abdul (of “Cold-Hearted Snake” fame, and one of the judges on the show) said something so profound. One of the kids had just performed a character piece for the judges, and she was obviously a bit uncomfortable in her character.

Paula told her (I’m paraphrasing here): “I know this is uncomfortable for you. But you know what I like to do when I’m uncomfortable? I get out there, and I just pretend I’m not uncomfortable. I pretend I don’t feel shy. And then, before I know it, I don’t feel uncomfortable any more.”

In other words, she was telling the child to “Fake It until You Make It.”

It’s great advice … for some parts of life, including getting onstage and getting over stage fright.

But does it apply to you, as a conscious entrepreneur?

Some gurus say it does. They say you should act busy and important and rich, even if you’re not busy and rich. They say it will attract the kind of clients you want to attract.

But what if acting that way is out of alignment with your values?

What to do?

In this episode of Flip It!, I explore both sides of this discussion, and I share some suggestions for following the spirit of “Fake It until You Make It” in a way that aligns with your values as a conscious entrepreneur.

Watch it now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! Does Money Love Speed?

[Video] Flip It! Does Money Love Speed?

Money loves speed.

If you hang out in the same entrepreneurial circles I have, you’ve likely heard this saying more than a few times.

Basically, what it means is you need to move fast in your business. Make fast decisions. Get new team members on board fast. Fire fast. Create products fast. Launch those products fast.

Fast. Fast. Fast.

Because the faster you move … the faster you make decisions … the faster you launch things to your community …

The faster your business will grow.

Which, of course means, the more money you’ll make.

So, that MUST mean money loves speed.

Right?

Or … is it true?

Take a moment to watch and decide for yourself.

 

We put so much pressure on ourselves to get things done NOW — if we want a business, we want it to be successful and thriving a few months after we open our doors. If making a million dollars is our goal, we want to be making it NOW. Not tomorrow, not next week, but immediately.

But — does it follow that just because WE want everything done yesterday that everything else in our life (such as money) also worships speed?

I’d love to invite you to consider your own relationship with speed. Is it something that actually helps you keep moving forward? Or is it actually getting in your way? And, if you’re feeling brave, tell me in a comment below.

(Also, if you’re wondering about the premise of the show and exactly how you can get everything you want simply by flipping your perspective — check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

2 Steps to Using the Law of Attraction Correctly and Attracting More Money

2 Steps to Using the Law of Attraction Correctly and Attracting More Money

Are you as skeptical as I was that the Law of Attraction even works?

(Growing up in Wisconsin and the daughter of a scientist, when I first heard of it, I thought it was pretty much a bunch of bull.)

However, at the time when I was first introduced to the Law of Attraction, I was pretty desperate. I was trying all sorts of strategies to attract more money to my business, so I thought why not? I’d give LOA a try.

What did I have to lose?

It turned into one of the biggest mistakes of my life.

Now, before I go any further, let’s talk about what exactly IS The Law of Attraction. It’s a Universal Law, which means it’s always working: “Like attracts like.” In other words, you’ll attract experiences that align with the energy you’re putting out there. Whether it works for you or against you is up to you.

That first time I encountered the Law of Attraction, I didn’t use it correctly. Consequently, I didn’t get the results I was hoping for. (Actually, it was a lot worse than that. I ended up getting myself so messed up it took months to fix.) I did eventually turn things around, but not without a lot of needless suffering and angst. (I share more about my Law-of-Attraction-from-Hell story in my “Love-Based Money and Mindset” book.)

Before I tell you about the 2-step mindset shift that will help you use the Law of Attraction correctly so it actually works for you, I want to give you a quick word of warning: do NOT be deceived by how simple this process seems.

As humans, we often make things more complicated than they are. In reality, keeping things simple tends to serve us better.

Give this a try and see what magic starts to happen in your life and in your love-based business!

Step One. Notice evidence of abundance (whether it’s money or love or anything else you feel is lacking) in your life or business.

When we experience a lack of something, we often start obsessing about it. When we obsess, that’s all we think about.

Our energy reflects that, vibrating at a low frequency of lack.

And then (because as you know, “Like attracts like”), we attract more of that lack.

It’s important to note that this is about more than telling yourself not to think about something—because that never works!

Let’s use money as an example. If you feel like there is not quite enough money in your life or business, then you’re vibrating at a low frequency. To shift that energy, start noticing abundance everywhere.

Find a penny on the street? Receive a check from a client? Discover a dollar in your jeans pocket? Take note of this! It doesn’t have to be cash money, either. For example, if a friend treats you to lunch or someone brings you flowers, or a prospect wants to meet with you – these are all examples of abundance.

Now, journal it! Record five instances of money or abundance in your life, every single day. Even if you don’t believe you have five per day, you’ll start to SEE what you actually do have, already.

Step Two. Be grateful for all the evidence of abundance in your life.

Gratitude is the LOA’s best friend! The more gratitude you feel, the more good things happen for you.

The great news is that Step Two ties directly in with Step One. When you’re journaling your evidence of abundance, take some time to be actively grateful for each piece of evidence.

You may even express your gratitude out loud or in writing. The exciting thing about this is that when you express your gratitude for the abundance you see in your life, more abundance will come your way.

Bonus points if you practice feeling grateful for everything in your life—the roof over your head, the food in your fridge, your clothes, your relationships … you name it.

When you think about it, each of us has so much for which to be grateful. The excitement lies in this realization.

Be patient with yourself as you practice this process. It may feel unnatural or awkward, and that’s okay.

It will get easier, and it will work!

And when it does, you’ll love your love-based business even more than you already do.

If you like (and resonate with) this approach, you might want to check out my book “Love-Based Money and Mindset,” in which I share specific action steps on how you can shift your relationship with money, so you start to easily and effortlessly attract it. Learn more here.

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

The product launch: it’s a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too?

In other words, a “successful” product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales you make during the launch.

Most entrepreneurs focus on money when they’re planning a product launch. They’re thinking about how many sales they’ll make. They’re seeing dollar signs, sales funnels, and expansion.

And yes, those are wonderful reasons to do a product launch.

However, that intense focus on product launch sales can also cause a tremendous amount of stress. I’ve helped guide hundreds of launches, and in the vast majority of cases, I’ve also taken on the role as “launch therapist.” (Yes, even the big “gurus” are not immune to launch pressure — in fact, I would argue in some cases they feel even more pressure: because they are so big and visible, word definitely gets out if they flop.)

Along with all the usual nasty health issues that we’ve come to expect when we’re under stress (lack of sleep, getting sick, headaches, etc.), what’s not talked about is how we also can slip into fear-based marketing if we’re not careful.

Even the most well-intentioned entrepreneur can find herself or himself using fear-based marketing tactics when an important launch suddenly goes sideways. It’s completely understandable and normal.

The problem is, if you are an entrepreneur who typically uses love to market yourself, slipping into fear can cause confusion in the marketplace. This can lead to your launch (and other marketing efforts) being less effective.

That’s why today I’d like to invite you to consider another perspective — how to view the product launch through a love-based lens.

Not only is this a great way to shift your mindset, but it can also help you take some of the pressure off. And yes, it’s very possible to have a super-successful product launch without a bunch of sales.

Check out these five non-sales, love-based reasons to do a product launch:

  1. You get out in front of your ideal clients: the people who really need you. It’s all about visibility. Even a small product launch can build buzz, and get people talking about you. This can build name and brand recognition, which is key – not only to growing a business, but also to letting your ideal clients know you’re out there, ready to help them solve their problems.
  2. Your ideal clients see you as an expert (because you are!). When you release free content during a product launch, you’re able to allow people to experience how knowledgeable you are. You’re giving them a taste of the transformation you can provide, and they’ll begin viewing you as an expert.
  3. You attract more of your ideal clients, which means you can share your message with a greater number of people. Offering free content is an awesome way to build your list. A growing, responsive list is key to building your business, and it’s also critical to building the relationships that allow you to share your gifts!
  4. You build momentum. Product launches take an enormous amount of energy to get off the ground. The laws of physics say that energy is neither created nor destroyed – it’s just transformed. So when you build momentum in creating and launching your product, that energy transforms into momentum for your business. So even post-launch, your prospects are still “talking” about you and are more open to receiving your message.
  5. You’re able to create a bigger impact than ever. The increased visibility and credibility from your launch also increases their interest in YOU. So even if they weren’t interested in the specific product you were launching, they may be interested in other products and services you offer. This means you’re able to help a greater number of people in a greater number of ways – making a bigger impact than ever before.

Here’s where this gets even better …

You’ll be reaching tons of people, spreading your message, and sharing your gift.  With this love-based mindset, you’ll be able to relax, enjoy your product launch, and view “success” in a whole new light – one that doesn’t focus on just the money.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.