When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important
Growing up in Madison, Wisconsin with a scientist father (he was a cancer researcher who discovered CLA - congicated linoleaic acid), my feet were planted very firmly in the logical, rational, mental side of things. But, a part of me yearned for the mystic. The magic. The fantasy. Now, as a fiction author, my inclination was to save the creativity for my novels and go … [Read more...] about Is There a Place for “Woo-Woo” in Business?
First, a celebration: I officially launched my brand-new fiction writing site at MicheleParizaWacek.com, and in doing so, I also officially embraced my identity as a fiction author. I get it if that sounds strange. For those of you following me, you've likely heard me talk about teaching myself to write when I was three years old because I wanted to write stories so badly. … [Read more...] about What a Fiction Author Can Teach You About Building a Successful Business
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Ahhh -- writer's block. The scourge of writers and entrepreneurs everywhere. There's so much you need to get done -- and yet, nothing is being accomplished. It's a horrible feeling. So, before I get into some ways of overcoming writer's block, I want to start with how I personally view writer's block. You see, I don't actually think it's something that is necessarily … [Read more...] about [Video] Flip It! How Can I Overcome Writer’s Block?