Episode 64 – Tomasa Macapinlac on Love-Based Money with Michele PW

Episode 64 – Tomasa Macapinlac on Love-Based Money with Michele PW

Connect with Something Higher Than Yourself and Watch Your Business Soar. In this episode, Michele interviews Tomasa Macapinlac, successful speaker and holistic business owner. Tomasa guides holistic entrepreneurs through the process of clearing their blocks and stepping into their dreams with prosperity. Here, Tomasa shares her journey from working as an engineer in technologically-advanced companies in Silicon Valley (such as HP and Motorola), to becoming a holistic business mentor for the past 16 years.   In this episode, you learn:…

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The Future of Copywriting: 5 Copywriting Trends to Watch For

The Future of Copywriting: 5 Copywriting Trends to Watch For

I’m back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let’s define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting a copyright on something (notice the difference in spelling). My specialty is a subset called “direct response copywriting,” which entails crafting…

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[Video] Flip It! Why Aren’t My Goals Coming True?

[Video] Flip It! Why Aren’t My Goals Coming True?

Has this ever happened to you? You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you’re finally ready to start writing your book. So, you start taking action toward that goals. But … something funny happens. All these fears start coming up. What if I fail? What if I succeed? What if I spend all of my time working? What if my…

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Episode 63 – Bruce Langford on Love-Based Money with Michele PW

Episode 63 – Bruce Langford on Love-Based Money with Michele PW

Mindfulness: Grow Your Business AND Your Confidence. In this episode, Michele interviews Bruce Langford, life coach and host of Mindfulness Mode—a popular podcast that features interviews with entrepreneurs that attribute much of their success to mindfulness. He works with clients to empower them in their personal or professional lives. Here, Bruce talks about his “entrepreneurial spirit” and the role mindfulness plays in his success, as well as the money-related blocks he has faced and overcome to get where he is…

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The Future of Internet Marketing—5 Trends to Watch

The Future of Internet Marketing—5 Trends to Watch

Internet marketing has taken a beating these past couple of years. Strategies that used to work aren’t working so well anymore. In my opinion, I think what we’re seeing is the end of the using “new” as the primary marketing strategy. BUT just because we aren’t relying solely on “new” doesn’t mean Internet marketing is dead. Not by a long shot. What it DOES mean, however, is that we need to get smarter about our Internet marketing strategies. Gone are…

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[Video] Flip It! Are New Year Rituals a Waste of Time?

[Video] Flip It! Are New Year Rituals a Waste of Time?

The first time I heard about New Year rituals (actually it was more of a year-end ritual because it took place over Winter Solstice) I was intrigued. But I also felt like it would be a waste of time. Could rituals, any ritual, but especially New Year rituals, help me make my goals come true? Well, as I had been spinning my wheels for years and never getting any traction or momentum around my goals, I thought I’d give it…

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Episode 62 – Tanya Taylor Rubinstein on Love-Based Money with Michele PW

Episode 62 – Tanya Taylor Rubinstein on Love-Based Money with Michele PW

The Power of Storytelling. In this episode, Michele interviews Tanya Taylor Rubinstein, the “Global Story Coach” internationally recognized as an expert in the field of solo performance and story coaching. She is also the CEO of S-School, an online training program for professional story coaches. Tanya works with solo performers, female entrepreneurs, and story coaches to earn money utilizing stories to connect deeply with themselves and their clients. Here, Tanya talks about the transformative work she did in her own…

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Product Launch Secrets: Are Product Launches Dead?

Product Launch Secrets: Are Product Launches Dead?

Yes, the product launch is dead. No, it isn’t. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren’t new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they’ve been creating new offerings. Turning the unveiling of a new product into an event is a pretty standard business and marketing strategy. However, with the arrival of the Internet,…

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Creative Copy on Thriving Launch Podcast

Creative Copy on Thriving Launch Podcast

I recently had the pleasure of being interviewed on the Thriving Launch Podcast. You can check out my interview below, that includes some really juicy tips on writing love-based copy.  Want more love-based copy? Check out the books that started it all: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites

Episode 61 – Karen McMillan on Love-Based Money with Michele PW

Episode 61 – Karen McMillan on Love-Based Money with Michele PW

Slow Down to Speed Up Your Success. In this episode, Michele interviews Karen McMillan, creator and founder of YINpreneur Village™ and Virtual RetreatU— programs that blend ancient wisdom with modern practice in order to turn negative thoughts and feelings into empowerment and infinite possibility. She is a transformational coach and mentor who guides her clients on journeys of personal and professional transformation. Here, Karen shares details of the three chapters of her life that led her from “suffering” in corporate…

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