3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner. It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy sending you referrals. Alas, it’s not as simple as all of that (check out my 3…

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[Video] Flip It! How Do I Find a Mentor?

[Video] Flip It! How Do I Find a Mentor?

First off, I’m a big believer in having a mentor. No matter what you’re trying to do — start a business, grow a business, lose weight, write a book, start a new career — having a mentor who can answer questions and help guide you through can be hugely helpful. The challenge is, how do you make sure you’re finding the right mentor for you? Well, there are a few things to consider when choosing a mentor: 1. Get clear…

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Episode 44 – Jim Niswonger on Love-Based Money with Michele PW

Episode 44 – Jim Niswonger on Love-Based Money with Michele PW

How to Love Your Clients So They Love You (and Your Products) Back! In this episode, Michele interviews Jim Niswonger, Director of Badassery, highly-successful coach to coaches, and creator of Enlightened Profits. He shares his philosophical method for love-based marketing, and dishes on how his approach changed everything for his business (and his clients!). This fundamental change in marketing—connecting with clients on a deeper level and helping them recognize why your product or service is what they need—is simple and…

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[Video] Flip It! If You Do What You Love, Will the Money Follow?

[Video] Flip It! If You Do What You Love, Will the Money Follow?

You’ve likely heard the statement — do what you love and the money will follow. But is it true? Well, yes and no. On one hand, when you do what you love, you’re likely passionate about it as well. Which usually means, you’re also spending a lot of time working on it. And typically the more time you’re spending at something, the more likely you’ll be successful at it. In addition, if you look at this from a law of…

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Love-Based Money with Michele PW: 3 Lessons I Learned from my Love-Based Money Podcast

Love-Based Money with Michele PW: 3 Lessons I Learned from my Love-Based Money Podcast

The Podcast-Hosting Experience: Lessons Learned. In this episode, Michele PW shares three specific lessons she has learned through hosting her Love-Based Money podcast (and being a guest on podcasts in general). She also explains the inspiration behind starting the Love-Based Business Podcast, and how her intention to shift the minds of her clients from a fear to love-based approach to business became so much more. Finally, she dishes about the fear-based emotions she experienced herself when she started her own…

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3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

Word of mouth marketing. It’s like the Holy Grail of marketing. Every entrepreneur talks about it. Dreams about it. And why wouldn’t we? We just sit back and relax while clients and customers just naturally flow to us, without our having to lift a finger. It’s possible, right? I mean, we hear stories from other business owners and entrepreneurs who dismissively say “Oh, my only marketing is word-of-mouth.” And we’re left either feeling bad, because we haven’t cracked the code…

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[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself “who reads these things anyway?” Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are a few reasons why they work. First, people need information to make…

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Episode 42 – Lisa Manyon on Love-Based Money with Michele PW

Episode 42 – Lisa Manyon on Love-Based Money with Michele PW

How to Move Away from Traditional Marketing (and Why You Should, If You Want to Experience a Financial Breakthrough). In this episode, Michele interviews Lisa Manyon, “The Business Marketing Architect” and owner of Write On – Creative Writing, Services, LLC. Lisa shares how using “traditional marketing” in her business for many years—and teaching her clients to use the same marketing tools—was keeping her stuck financially, and how one simple shift changed everything. In this episode, you learn: Why “traditional marketing”…

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What the Food Network Can Teach You About Marketing Your Business

What the Food Network Can Teach You About Marketing Your Business

First, a confession. Yes, I’m into food porn. No, I can’t cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here). One of the shows I watch from time to time is Chopped. If you haven’t seen it, four chefs compete to cook the best dish using four mystery ingredients….

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[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on: You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails. This is probably the easiest one to fix — and…

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