How to Move Away from Traditional Marketing (and Why You Should, If You Want to Experience a Financial Breakthrough). In this episode, Michele interviews Lisa Manyon, “The Business Marketing Architect” and owner of Write On – Creative Writing, Services, LLC. Lisa shares how using “traditional marketing” in her business for many years—and teaching her clients to use the same marketing tools—was keeping her stuck financially, and how one simple shift changed everything.
In this episode, you learn:
- Why “traditional marketing” is no longer effective, and about marketing strategies that actually work.
- A three-step formula for effective marketing that builds solid relationships with clients.
- The difference between “passion points” and “pain points,” and why one drives clients away while the other attracts them.
- Exactly what you need to do to shift your business toward a more peaceful, sustainable model.
- And so much more.
Lisa shares how operating the marketing side of her business in the traditional sense of the word (targeting pain points and using fear tactics) was failing her clients and her business, and sheds light on the positive changes she made to drastically improve her marketing philosophy. She talks about the importance of this shift, and how her different approach to marketing can ultimately lead to more clients, long-lasting partnerships, new levels of trust, and a more peaceful (and profitable) way of running a business.
Lisa works with mission-driven entrepreneurs, authors, coaches, teachers, speakers, artists, healers, and light-workers to fine-tune their marketing message and business strategy. They come to her when their marketing tactics are simply not working, and they want to showcase themselves in an honest, effective way.
To learn more about Lisa Manyon, and get her FREE gift—a copywriting action plan—go here.
If this topic resonated with you, you may be interested in Michele PW’s newest book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.