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[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

If you’re ready to transform your business, this simple marketing exercise may help.

But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called “Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You” where I make the case that you should only start a new marketing tactic if you commit to two things:

  1. You will consistently and frequently use it — and by consistently and frequently, I mean a minimum of once a week. (So, for instance, if you decide to start a blog, you commit to posting a minimum of one blog post a week.)
  2. You stick with this strategy for at least one year.

Now, the point of this marketing exercise isn’t to lock you into something you absolutely can’t stand. Clearly there are circumstances where stopping a marketing tactic or strategy is warranted. For instance, if you’re spending a ton of money on Facebook ads and getting zero return and are quickly going broke, yeah, you may want to reconsider.

But, what if you took option of quitting off the table? What if you decided no matter what, you were committing to this particular marketing tactic for one year? What if it was acceptable to tweak the strategy to improve your results, but you couldn’t quit for at least a year?

How does that feel?

Does it make you more cautious? For instance, maybe rather than jumping into this week’s hot new can’t-miss marketing strategy, you pause and consider if it’s something you actually can commit to frequently doing for at least a year?

Does it make you want to research the marketing tactic more? To see if it is a good fit for you and your specific business?

Does it make you not want to do any marketing at all? Because it’s way too scary to commit for a year?

Are you busy listing excuses in your head how this “wouldn’t work for you?” After all, you’re a creative soul! You can’t possibly commit to doing something for a year. You might get bored and uninspired and then your marketing would suck. No, you need to keep your options open. Besides, you’re busy. What if it takes more time and energy than you have? What if your kids get sick or something happens in your personal life? Or what if you realize you need a team and you can’t afford one?

Or, maybe, maybe, what’s coming up is something deeper and darker. Maybe you’ve failed before and you don’t want to set yourself up for failure again. Or maybe you don’t want to make that commitment to yourself because you have a history of breaking commitments and promises to yourself in the past and you don’t want to do it again.


Okay, so let me circle back to the point of this exercise, which actually isn’t to convince you to commit to regularly and frequently using a marketing tactic for a year. Yes, I do happen to believe that’s the best way to get results with your marketing, but that’s not the point.

The point is to see what comes up for you. Because, whatever you’re telling yourself right now and however you’re resisting is likely the reason you’re not as successful as you could be.

And, if you decide you’re ready to break this nasty little mindset block so you can step into your greatness, I invite you to actually commit to a marketing tactic for a year. And then do it. And see what comes up for you and what tries to stop you.

What I’m suggesting isn’t easy. But, if you choose to do it, it could end up being your biggest breakthrough yet.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book and my “Love-Based Money and Mindset” book.

[Video] Flip It! How Can You Make Something Go Viral?

[Video] Flip It! How Can You Make Something Go Viral?

Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about.

What’s not to love? It means you matter.


So, before I get into some tips on how you can make something go viral, let’s talk about the ramifications if you succeed in having something go viral.

For most people, they imagine it’s going to feel like a huge validation. They did something a lot of people loved and shared. That has to feel good, right?

And, if you’re an entrepreneur, well you just got the golden ticket. It’s like Brene Brown and her Ted Talk, she parlayed that talk on vulnerability into a massive platform.

But, what if the wrong thing goes viral? In other words, what if you’re inspired to write an article, that ends up going viral, and takes your business into a direction you didn’t want it to go?

A blogger I follow just wrote about that. A post she wrote went viral, and after she saw the results of that post, she decided she didn’t like what she saw and needed to tear down what she built so she could create what her heart and soul truly desired.

And that’s the thing about things that go viral. No one really knows why it happens, so trying to build your business around it is problematic at best.

You may never create anything that truly goes viral. Does that mean you failed as an entrepreneur or artist or author?

Or, maybe something you create DOES go viral … and you hate it. In a way, that happened to Louisa May Alcott. Her most famous and popular book, Little Women, was also the work of art she liked the least. And yet, that’s what ended up most defining her.

Or maybe what ends up going viral is something that is more of a distraction, taking you off in another direction that isn’t helpful.

In other words, having something go viral may not end up meaning what you think it might.

That said, while no one really knows why something catches fire and something else doesn’t, there’s three things you can do to improve the odds of it happening.

Step 1: Create things. Blog posts, videos, speeches, podcasts. The more content you have out there, the more likely something will go viral.

Step 2: Create high quality things. Don’t just put out a lot of crap. Take the time to make sure what you’re creating is solid and high quality. Crappy things are less likely to go viral.

Step 3: Give yourself as many opportunities as possible to have something go viral. As the saying goes, Good fortune favors the bold. Be visible. Take chances. Try new things. Don’t be afraid to fail (or, at the very least, don’t allow your fear of failure to stop you). The more opportunities you give yourself to have something go viral, the more likely it will happen.

And, above all, relax. Have fun. Chances are, if you’re trying to hard to make something go viral, it won’t. It usually happens when you least expect it, when your back is turned and you’re focusing on something else.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Your Sales Process] Are You Assuming the Yes or Assuming the No?

[Your Sales Process] Are You Assuming the Yes or Assuming the No?

Let me start by asking you a question. As part of your sales process, when you’re in a sales or enrollment conversation, do you assume you’re going to hear a “yes” or a “no”?

Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you’re feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won’t be able to pay your bills. That’s more of a desperate, pursuing energy, and it’s usually connected to being attached to the yes.

My question today is during the sales process, are you assuming your prospects will say “yes?”

And more importantly … are you prepared for them to say “yes”?

I was recently at an event hosted by my friend and client Melinda Cohan, and one of the things she taught was to always assume the yes.

Melinda does. She also uses The Coaches Console, a software platform she created, to prepare the contract so that when she gets the yes, she can pull it up right then and there and walk the prospect through it.

One of the reasons why this is so powerful is because if you’re not actually prepared to welcome new clients into your business, you may unconsciously repel them.

Think about it: If you don’t have a contract ready, or a decent way to accept payment … if your welcome packet is a mess (or nonexistent), not to mention the rest of the back end of your business is pretty much a train wreck, onboarding a new client turns into an absolute headache.

And, if you’re not a full-body, 100% yes to accepting new clients, how comfortable do you think your prospects are going to feel during your sales process?

Melinda is a little different from many of the other entrepreneurs and coaches out there (including yours truly). Many entrepreneurs and coaches jump first and ask questions later. In their eagerness to build their business and start making money, they rush out to start signing up clients, without once considering what will happen when they actually land one.

When Melinda was building her business, she spent the first few months creating systems and getting her back end together, so when she was ready to launch, she was totally prepared. As a result, it didn’t take her long at all to completely fill her business with coaching clients.

And, because there was nothing else out there to help coaches build their back end, she created The Coaches Console.

So, back to assuming the yes:

When I first heard Melinda teach it on stage, it had a profound affect on me.

You see, I’m an Enneagram 6 (you may have heard me talk about this before). If you’re not familiar with the Enneagram, it’s a really powerful way to see your patterns around your wounds. If you want to break negative cycles you find yourself trapped in, the Enneagram can really help.

So, I’m a 6, which means I’m a massive worrier. (Fear is my thing, which I suppose makes total sense that I’m now teaching how to shift from a fear-based foundation and to a love-based.)

Now, I actually don’t really worry anymore (which doesn’t mean I don’t feel fear or worry or anxiety; it just means when those emotions come up for me, I’m able to quickly break the pattern and get out of it). But, some of my old thought processes still exist, and one of those is the idea of the “other shoe dropping.”

To me, assuming the yes means I’m not waiting for the other shoe to drop.

This is a problem (at least for me).

One of the things I realized about my worry habit was that I had created a false “story” about my worry—that it was actually a magical talisman designed to keep bad things from happening to me.

You see, if I worried about the bad things, they wouldn’t happen. (Because, truthfully, the vast majority of things you worry about don’t happen. For me, at least, my worry attracted more things to worry about, but it didn’t necessarily attract the specific bad things I was thinking about.)

So, if I started assuming the yes, all those other shoes would start dropping … raining shoes, even!

Okay, all kidding aside, I want to ask you again what I consider a profound question:

If you’re assuming the no, are you afraid you might jinx it if you assume the yes?

Or are you maybe afraid you’ll raise your own hopes only to be dashed if the prospect says “no”?

Or maybe there’s some other reason.

But, what would happen if you assumed the yes?

How would your life change if you walked into an enrollment conversation confident and prepared for that to happen?

Think about it.

I have two book recommendations for you if you liked this post: My “Love-Based Money and Mindset” book and my “Love-Based Online Marketing” book.

[Video] Flip It! Could Changing One Habit Change Your Life?

[Video] Flip It! Could Changing One Habit Change Your Life?

There’s a surprising story in the beginning of the book The Power of Habit: Why We Do What We Do In Life and Business.

Lisa’s life was a train wreck. She couldn’t hold down a job, drank too much, ate too much, smoked, and was in substantial debt.

Then, one day, her husband told her he was leaving her for another woman. Initially, she spent four months crying, binge drinking, and binge eating, before finally deciding to take a trip to Egypt to clear her head. (Her credit cards weren’t completely maxed yet, so why not?)

When she got to Cairo, she had a bit of a meltdown as she thought about how much her life sucked and how absolutely nothing was working for her. So, in a fit of desperation, she decided she needed a goal. Something to work toward.

And that goal would be to trek across the desert.

It was a crazy goal. She was completely out of shape and had no money besides. But, she was determined.

She would give herself a year to get ready.

One of the things she decided she needed to give up to get ready was smoking.

And THAT decision changed her life.

Four years later, she had lost sixty pounds, was running marathons, had a good paying job she had kept for over 3 years, paid down her debt and was about to buy a house.

And yes, she had returned to Egypt to cross the desert.

So, what happened? How did Lisa change her life so drastically in only a few years?

It’s been proven that most people who make dramatic changes in their lives in very short times have focused on changing a single habit first. And when they changed that habit, they were then able to more easily change other habits.

But, what’s interesting is not all habits are created equal.

Some habits, and smoking is one of them, are what scientists call “keystone habits.” If you’re able to change that one, you can more easily change others.

It’s a pretty cool idea, isn’t it? If you could focus on changing just one habit, it could lead to you changing a lot of unhealthy habits.

But, if you don’t smoke, then where do you look?

Alas, that wasn’t really answered in the book, so I’m going to give you my answer.

Experiment on yourself.

Pick one habit to change at a time and see what happens after you change it. It doesn’t even have to make much sense. For instance, apparently people who make their beds in the morning are far more likely to live within a financial budget.

What do those two things have in common? No idea.

And that’s not the only non sequitur when it comes how one habit influences another.

In other words, it may not make sense with our logical brain, but it can still transform your life.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Goals” book.

Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You

Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You

Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here):

“I’m going to show you why speaking is the only marketing tactic you need to build your business.”

Why did this jump out at me? Well, not because it isn’t true (or at least, not necessarily untrue), but because it’s incomplete.

Now, before I go any further, I want to make it clear that I have no issue with him doing a talk designed around selling his program. I’m a big believer that entrepreneurs should be well-paid for facing their fears and putting themselves out there to build a business and make a difference.

Also, he’s not wrong.

Speaking absolutely IS a great way to market your business.

But, is it the best way? Depends on how you define “best.”

Is it the only way? Absolutely not.

Are there negatives associated with speaking? Oh my goodness, yes. (In fact, I’ll list a few here, in regard to speaking on local stages, as the speaker recommended: stage fright, getting dressed up/doing your make up and hair, travel time, ending up in front of a crowd of folks who aren’t your ideal clients (which means you waste all that time and energy), speaking in front of your ideal clients and bombing your talk, which is also a waste of time and energy, etc.)

And, that’s the issue I really have with what the speaker said at the event.

If you listen to the marketing “gurus,” they all have their one “perfect,” “can’t-miss” tactic for growing your business. And, as I said earlier, they’re all trying to make money, so they’re not necessarily going to share the drawbacks (or if they do, they’re going to downplay them), and they’re going to hype the positives.

For some entrepreneurs, the tactic they’re selling will absolutely be right for them.

But, for others, not so much.

It can be very confusing to try and take in marketing advice and sort out which is the best marketing strategy for you.

So, I want to help! Here are two questions to ask yourself every time you’re considering implementing a new marketing tactic:

  1. Does it light you up?
  2. Does it light you up enough to outweigh the drawbacks?

Now, let’s dig into both of these questions more deeply.

Does it light you up?

I’m a big believer that there is a marketing tactic for everyone. There are SO many ways to market yourself that you can most definitely find SOMETHING you’re both good at and enjoy.

It’s not about forcing yourself to market in a way you hate.

Now, are there times it makes sense to adopt a marketing tactic you’re not crazy about because it’s perfect for your ideal clients? Of course. In this case, consider hiring some help to make it more palatable for you (for example, maybe you hire a writer to write blog posts for you, if you hate writing).

But it’s also entirely possible to build your marketing around a marketing tactic you love, and that will work for you.

The key here is being consistent—if you’re consistent with your marketing, virtually any tactic can work for you over the long haul.

(My “Love-Based Online Marketing” book includes an assessment designed to help you figure out which marketing tactic is right for you.)

Now, let’s look at the second question.

Does it light you up enough to outweigh the drawbacks?

My friend Lisa Sasevich often shares this story on her stage about how she decided to have a second child:

After her son was born (who was a very easy baby), she and her husband were contemplating having a second.

And, she couldn’t decide.

She kept making lists about the pros and cons of having a second baby, and the list of cons far outweighed the list of pros. Did she really want to get back into diapers and sleepless nights? What about the expense of a second child? And so on.

But, she kept feeling a little soul around her, wanting to be born, and she couldn’t stop thinking about it.

So, finally a friend of hers said, “Choose your regrets.” She advised that either way, whether Lisa had a second baby or not, she would have regrets. So why not choose them?

When Lisa looked at it that way, the choice was easy, and she ended up having her second child, a daughter.

While I wouldn’t go as far as to say any marketing tactic has “regrets” attached to it, it certainly has “drawbacks” or “cons.”

So, in this case, choose your drawbacks.

Every single marketing tactic out there has drawbacks.

Every. Single. One.

Which drawbacks can you live with? Which ones can you work around?

And, is there enough about the marketing tactic you enjoy that outweighs the drawbacks?

OR, are the results of the marketing tactic awesome enough that you’re willing to push through everything you don’t like?

Bottom line …

That doesn’t mean you can’t try some out and see if you like them or not. That also doesn’t mean you can’t simply stop doing a marketing tactic you absolutely can’t stand, or that isn’t getting you the results you’re looking for.

But, here’s the thing about marketing tactics—they only work if you use them.


If you only use a marketing tactic for a month or two, get bored or frustrated for lack of results and move on, you’re never going to get the traction or the momentum you need to bust through and start seeing big results.

So, whatever marketing tactic you choose, you need to commit to it.

Then, you need to use it consistently (which of course looks different depending on what it is, but likely, it’s putting something out there in relation to the tactic at least once a week).

For at least a year.

Yes, you read that right. A year.

If you commit to that, after one year, you’ll have solid data to help you decide if it’s something you want to keep using, or if it’s time to try something else.

I know for many entrepreneurs, we move fast and make decisions fast, and we love nothing more than to jump right in when an idea strikes us (or, as one of my friends would say “We wake up with our hair on fire”).

On the flip side, we also abandon ideas we once thought were the “next best thing” just as quickly.

If we want our marketing to be successful, we can’t do that. We need to stick with it. Again, for at least one year.

So, choose wisely.

And, if you want more help selecting a love-based online marketing plan that’s right for you, make sure you check out my “Love-Based Online Marketing” book.

[Video] Flip It! Are You Building a Business Or Are You Just Making Money?

[Video] Flip It! Are You Building a Business Or Are You Just Making Money?

A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were “businesses” that relied on the product launch for  their main source of income.

These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering the program and planning for the next launch while hanging out at the beach taking selfies to post on Facebook.

Needless to say, it was a great gig. Yes, there were a few intense weeks during the launch itself, but for the rest of the year, you only had to work a few hours a week.

However, like most things that are too good to be true, this idyllic way of earning a living didn’t last. Unfortunately, it also left a lot of unnecessary pain and anguish in its path.

You see, the launch business fed into this whole Internet business myth of working only a few hours a week and cashing in massive checks. Sure, that was true for some people. But, not for most.

But, here’s the thing. A launch business isn’t a business. In fact, I would go so far to say any business that is based around one or two income streams isn’t a real business.

Yes, it’s a way to make money. But, it’s not a business.

So, what IS a business? And do you have one?

To answer that let me ask you a couple of questions.

• Do you have to be personally involved to make money?

This one is probably the biggest. If your only source of income is to be personally involved, maybe even selling your time, you don’t have a business.

What you likely have is a job.

A true business generates income for you regardless of whether you’re personally involved or not. You would be able to go on vacation or take the afternoon off because your kid is sick and not have to worry about income fluctuations. You may even be able to cut how much time you spend working in your business without seeing a drop in your income.

• Do you have multiple sources of not only income but also prospects?

Most stable businesses have multiple ways of finding new customers. They are usually advertising on multiple platforms, not just Facebook. They’re using a variety of marketing campaigns and strategies, not just one complicated funnel or one or two product launches.

They also tend to have multiple offers and are making money selling multiple products and services.

Now, that doesn’t mean you have to start spending thousands of dollars on advertising or creating dozens and dozens of products, but it does mean not putting all your eggs in one marketing strategy basket OR one product basket.

There is a bit of a fine line here between spreading yourself too thin because you have too many products and services and leaving yourself too vulnerable, because the vast majority of your income relies on one or two main strategies or products. I would encourage you to slowly add marketing strategies and product offers to your mix, to make sure you ARE getting a return on your time and money investment, and then you can also slowly add to your team to support what you’re doing.

Of course, all that said, maybe you’re not interested in building a business. Maybe you really are just looking for an income stream. For instance, maybe you’re a massage therapist or a freelance graphic designer and you love what you do and only really want to sell your time. If that’s the case, then go for it.

But, just don’t confuse what you’re doing with building a business.

What you’ve done is create a way to bring income into your life, which is fabulous while it lasts. And, never forget streams have a way of drying up pretty quickly.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! How Do You Pick Yourself Up After You Fail?

[Video] Flip It! How Do You Pick Yourself Up After You Fail?

Let me start by busting a myth: If you’re successful at anything, you’ve also experienced a fail or two.

And, likely, a lot more than one or two.

I’m not sure it’s possible to BE successful without also experiencing failure. Because, if you’re not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it’s difficult to BE a success.

Projects you thought would be a big hit … aren’t. Or they take longer than you planned to catch on. Or maybe they WERE a huge success, and then one day they stopped selling.

Launches crash and burn. Marketing strategies that once worked stop.

I could go on and on. And, these are just entrepreneurial examples. There’s also countless examples if you want to be an author or artist or scientist or inventor, or even climb the corporate ladder.

Thomas Edison experienced over 10,000 failures (which he didn’t call “failures”) before he figured out how to make a light bulb work.

So, I suspect you already know this. It’s not a secret.

But, I also bet you forgot.

Because, unless the fall from grace is really public, you don’t see it. A lot of failures happen behind closed doors. A product doesn’t sell as well as hoped — is that truly something most people are going to see? Probably not. It didn’t sell well so how would anyone outside the business know?

I start here because I’m beginning to believe one of the key attributes all successful people share is their ability to bounce back after they fail.

Because failure is going to happen if you want to become a success. And, the more successful you want to become, the more failure you’ll likely experience.

Now, my take on picking yourself back up after you’ve fallen is maybe a little different than what you heard. You see, I think the first thing you need to do is feel all those crappy feelings.

Yes, feel the anger, the disappointment, the resentment, the jealously, the envy, the shame, the embarrassment, the grief. Stomp your feet. Hit a pillow. Cry.

Do whatever you need to do to move that energy from your body.

Because that’s the only way you’ll be able to stop feeling those feelings.

Feelings just want to be felt. And, if you don’t feel them, they’ll keep following you around, harassing you, until you do.

So, how on earth will you be able to pick yourself up if you’re still stewing? How are you possibly going to focus on taking action to get yourself back on track when you’re still battling rage or grief or wanting to shrink into yourself and hide under your bed?

The answer — you can’t!

That’s why so many people CAN’T pick themselves back up. They may tell themselves they need to beat this, and they have to get back on their horse and all the other rah-rah inspirational motivational messages.

But, it’s just talk. If they feel like crap, it’s going to be tough to take action. Not only because you don’t feel like doing anything when your emotions are out of control, but trying to keep yourself from feeling your emotions is a lot of work, so you’re likely going to be more exhausted than normal.

So, before you do anything, before you get that plan together to beat this thing, let yourself just feel as crappy as you want to. Go ahead, let it all out. Have a big ole pity party for yourself.

And, when all of those emotions have been felt and have moved through you, you may be amazed at how easier everything looks.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

[Video] Flip It: Are You Letting Your Critics Win?

[Video] Flip It: Are You Letting Your Critics Win?

When I was a freshman in college, I was accepted into an advanced creative writing class. I admit, at the time I was pretty brash and full of myself (and not in a good way) and definitely deserved to be taken down a peg or two.

And, that’s precisely what happened. The creative writing professor didn’t care for me, gave me a C, and told me it was because I didn’t have much talent as a writer.

Now, for years, I would imagine telling this story on these national platforms, like Oprah, after I was a huge success, of course.

There was only one problem.

I had stopped writing.

Oh, I still had fantasies of becoming a famous author. And I often dreamed of telling this story as a revenge fantasy. But, in terms of putting the work in and actually sitting my butt down in a chair and writing, I wasn’t doing a darn thing.

And it wasn’t for lack of trying. I just didn’t have any ideas. I was completely blocked.

So, why was that? What happened to me?

Well, what I see now is I didn’t allow myself to process my emotions.

I jumped right into “Well, I’ll show her” and “Every famous author was told he or she didn’t have talent” mode, and skipped right over the part where I have a good cry because my feelings are hurt and maybe throw a temper tantrum while I’m at it. (Alone of course. This is not about creating a lot of drama and having people feel sorry for me. This is simply me behind closed doors feeling my emotions.)

I can remember back then feeling out of sorts, like I was a bottle of carbonated fizzy soda all blocked up with nowhere to go. I was literally feeling myself block my creativity, even though I didn’t realize that’s what I was doing at the time. I didn’t understand how important it was to feel my emotions and let them out before I could settle back down and do the hard work of creating.

So, now let’s talk about you. I get it. Being criticized is never fun. It’s even less fun now when social media is lurking right around the corner and people can say all sorts of nasty and hateful things for the world to read.

I understand. You should check out some of my reviews on Amazon. Ooof — a few are brutal. One even compares my writing to a 6-year-old. So, yeah. It happens.

But am I going to let those nasty-minded mean people stop me from getting my message out to those who are looking for it? Absolutely not. In fact, you can check out my fiction brand right here.

And you shouldn’t let them stop you either.

Which is why taking care of yourself is more important than ever.

If you don’t allow yourself to feel bad when you’re criticized, OR if you’re not allowing yourself to feel the fear you might be criticized if you get too big, you’re never going to allow yourself to get big enough to be criticized.

And, if you do that, who wins? You or your would-be critics?

The best part? Eventually the critics will lose their power to hurt you. Honestly. If you do the work and feel the feelings, no matter what they are, you’ll stop being triggered.

And then, who is the real winner?

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

What I Learned from My Blog: 5 Mistakes I Made

What I Learned from My Blog: 5 Mistakes I Made

In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.)

Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my “starter” blog) had so many issues, it seemed the best thing to do was start over with a fresh, new blog.

Mind you, it wasn’t the easiest choice to me. My starter blog was getting a decent amount of organic traffic. Not great, but it was something to build on.

Plus, I was a little worried I wouldn’t be able to build my SEO back up. While my research showed it was entirely possible to build up a new blog’s organic traffic, I also knew it was more difficult now than when it had been when I had first started blogging.

In the end, I just felt like I had made too many mistakes with my blog to justify keeping it. It felt like it would require too much work to fix what I had done versus starting over fresh.

So, what were those mistakes? I lay them out for you below.

1. I didn’t keep it up-to-date.

My blog no longer fit my brand. It was built around my old brand, which was “The $Ka-Ching!$ Marketing Strategist!” I had named my blog “Rev Up Your Results!” None of this fit into the new Love-Based Business brand, which is where my business is now.

In addition, the blog theme itself was old and dated. It desperately needed a facelift.

Now, it’s true I could have simply rebranded everything. Put it in a new template and added new graphics. But, that’s actually easier said than done. I had A LOT of content on that blog, and making sure all the content survived the transformation is not only tricky, but a ton of work.

If that was the only mistake I made with my blog, I may have attempted it. Alas, there was more to come.

2. There was no clear focus.

When I started my blog years ago (I’m not even sure when I first started it), I did it because at the time the “new” marketing strategy that was getting all the attention was BLOGGING.

Throw a blog up! Get thousands of visitors! It’s the new, hot thing!

Okay, I could do that. Plus, I was already writing a weekly ezine (well, nearly weekly, maybe three times a month), so I had content I could post.

Made perfect sense.

Needless to say, while I do believe having a blog is better than not having one, this isn’t the best blogging strategy. Having a clear focus, goal, and plan for your blog is essential, if you want it to be successful.

And, that lack of initial focus ended up being reflected in the content I posted over the years.

Now, before I get into all my wanderings in the blogging wilderness, let me put things in perspective.

I started my business as a freelance copywriter in 1998. Since then, I’ve morphed into a copywriting company and further morphed into the Love-Based Copy and Marketing Company. I’ve published a non-fiction book series (the love-based business books) in addition to fiction books (I have two novels published and a three-book series due out later this year), plus I have a lot of other plans in the works.

This type of shift in business focus over a twenty-year time period is pretty normal.

After you’ve been in business for a few years, you’ll start to see that your business is a living, breathing entity. It grows and changes just like you do. (And, just like other living things, sometimes it dies, too.)

So, expecting your blog to have the exact same focus when it’s over a decade old isn’t realistic. And, if your blog IS that old, I don’t think it’s a problem if some of the older content is different from your newer offerings.

That said, my content problems were bigger than normal “growing pains.” Mine stemmed from not having a clear vision for my blog other than attracting hundreds of thousands of visitors every month. So, when I didn’t attract hundreds of thousands of visitors, I would vacillate between tinkering with my plan to ignoring my blog in frustration for weeks (or even months) at a time.

Needless to say, that’s not a plan for success. (For anything, not just blogging.)

But, looking back, I feel like a lot of what I did was a necessary part of my journey. In some respect, I used my blog to help me find myself and get clear on my message and what I stood for. I posted some beautiful tributes (the ones to my mother and my dog, Roxie, are two that come to mind). I also posted some very odd, more personal posts that really had no place on a business blog (like one about tequila during my Cabo vacation that still attracts a visitor every now and then—needless to say, those visitors aren’t my ideal clients).

Overall, though, my “starter” blog gave me the freedom to explore my creativity and test what worked and what didn’t. And for that I’m grateful.

I was able to see which posts worked better than expected, and which ones flopped. That was priceless information.

Unfortunately, however valuable that creative experimentation was, in the end, it still led to the bigger problem, which was my blog felt disjointed. It didn’t hang together right. And, just liked the branding issue, it felt like too much work to tinker around to try and fix it. (Especially since I wasn’t even sure precisely what to do to fix it.)

But, even this paled in comparison to Mistake #3.

3. I wasn’t sharing very good content.


Yes, I’ll fully admit it.

Okay, so to be fair, pretty much all of my “not great content” happened over approximately a two-year period where I had tried not one but two different strategies to boost my number of visitors to hundreds of thousands.

It started with me joining a 30-day blog challenge and deciding to post every day.

This was a mistake. A big one.

Not because posting every day won’t work. It can. But, there’s a catch.

You need to be posting good, solid content.

And, I wasn’t doing that.

You see, for years I had a problem with the concept of speed. I had bought into the hype to move quickly, so I did. But, unfortunately for me, part of how I defined “quickly” was pretty close to “sloppy.”

On one hand, the blog challenge was a success. I posted every day for a month. I even extended the blog challenge for a few months (although I didn’t quite make every day, I was definitely posting four to six times a week).

Some of those posts were good. But, others were crap—something I simply threw up so I could check off the “yes I posted” on my to-do list.

Eventually, the “nearly-every-day-blog-post” started to wear on me, so I switched strategies (again) because I still wanted multiple blog posts a week and I thought if I changed my system, it would be easier for me to create them.

Unfortunately, the bad habits I had picked up during the blog challenge stuck with me, which meant some sloppy content still got posted.

In addition, because I was trying to move quickly, I didn’t have my editor edit my posts, so that contributed to a further decline of quality.

So, again, trying to sort through all that mess just gave me a headache. Plus, since I had switched strategies and visions so often, the whole blog felt energetically confusing, and the thought of putting my beautiful and powerful love-based message on a discombobulated platform sent shivers down my spine.

While this was probably my main reason for rolling the dice and starting from scratch, there were a couple other mistakes that turned this decision into a no-brainer.

4. I was dealing with broken plugins.

For whatever reason (maybe the technology was reflected in the content mess), I had a few strange technical issues with my old blog. The podcast plugin never worked, so I never did get my first, “starter” podcast on iTunes (or any other platform). I added one of those Tweet plugins, which worked for a little while and then stopped. It just seemed to be a never-ending battle with apps and plugins that just wouldn’t work right.

This was more annoying than anything, and maybe if my heart was more into saving that blog, I could have landed on a satisfying technical solution. But, I was also missing a vital piece.

5. I had no call to action.

Now, this wasn’t entirely true. I did have a CTA at the end of each article to sign up for my free gift.

But, part of where I wanted to go with the love-based platform was to also wrap the articles around one of my books. Selling the love-based business books was most definitely part of the overall vision for the new love-based business blog.

And, if I used the old blog, with the old posts, I would either have to go in and edit a whole bunch of articles OR live with the fact that my older articles (i.e. the ones getting organic traffic) didn’t have a CTA around the books.

Again, it felt like a much easier and less stressful project to simply start fresh.

So, now that I’ve walked you through the mistakes I made with my blog, check out this post where I walk you through what I did to set the new one up for success.

And, if you want to learn more about how you can be more effective with your Internet Marketing (including your blogging strategy), you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

[Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You

[Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You

I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact.

But, the older I’ve gotten, the more I’ve come to believe that NOT becoming an overnight success may be the best thing to happen to you.

To illustrate, let me start with a story.

Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up catching fire. Oprah had the author on her show a few times, the book was on the New York Times bestselling list for over two years, and by the time all was said and done, the author ended up selling over 7 million copies (5 million in the US and 2 million oversees).

Fast forward to today. While you might have heard of the book Simple Abundance, you likely haven’t heard of any of the author’s other titles. You might not know that she ended up losing all the money she made from Simple Abundance, and even declared bankruptcy.

She’s far from the only one. How many singers in the 80s had a massive hit, only to sink into oblivion? It was so common we even had a name for it: One-hit wonders.

How about people who win the lottery only to lose everything they won (and more) a few years later?

What do all of these stories have in common?

In my opinion? Success happened too fast for them.

Too fast? How can that be?

You see, every time you reach a big milestone, maybe it’s breaking the 6-figure mark or quitting your job to start your business or finally publishing your book, something shifts inside you.

The bigger the milestone, the bigger the shift.

And, if we’re not emotionally ready to accept the shift, we’ll unconsciously sabotage ourselves. Hence all the one-hit wonders.

Gay Hendricks has a name for it in his book, The Big Leap. He calls it an “upper limit problem.” We all have unconscious limits to how much success or happiness or money or joy we can accept. When we get more than what we can tolerate, we do things to bring ourselves down. That’s why after a particularly close moment with our spouse, we may start a fight or after we experience a big windfall of money, an equally big expense rolls in.

It takes both time and work to raise our upper limits and expand our capacity to receive. Which is why the journey to success is just as important as the success itself. What we end up learning on that journey is what helps us mentally and emotionally accept our success when good fortune does decide to smile down on us.

Look, I get how difficult and discouraging and frustrating the process can be. Waking up every morning and taking action even when you’re not seeing results yet, and worse, not having ANY idea when or IF you’ll see results is tough.

But, here’s the thing. The discipline and perseverance you develop during that process will serve you well when success finally does comes knocking on your door.

(And yes, it WILL come — maybe not how you thought it would arrive or when, but it will come.)

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.