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Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough).

The business plateau occurs when you’re making progress in your business — you’ve achieved some level of success, and you’re focused on continuing your upward momentum.

And then, it hits you.

Or, rather, you hit it: a roadblock … also known as a plateau.

You’ve undoubtedly heard of this before. Plateaus occur in many areas of life: weight loss, exercise (like weight lifting or speed in running, swimming, or biking), or in productivity levels.

So it’s only natural that they occur in business, too.

There’s one thing all plateaus have in common: they’re frustrating!

As you probably realize by now, I’m a big believer in the impact your mindset has on your ability to create results.

So what I’m about to say will come as no surprise: breaking through a business plateau will happen ONLY when your mindset has laid a strong foundation for doing so.

With that being said, here are three tips for making a mindset shift that leads to a business breakthrough:

Tip 1. Determine whether you’re actually ready to experience a business breakthrough … to get off the plateau, and take things to the next level.

If you’ve hit an external roadblock or plateau, for example, you can’t seem to push beyond a certain number of clients or income level, then chances are, you’ve hit an inner block, too.

An inner block is like a psychological wall that stops you from taking the action that will move you past a certain point.

It may be fear-related: fear of success, fear of failure, fear of not having enough, fear of getting out there and being seen, etc. Or it may be a belief or set of beliefs related to your feelings about success: for instance, successful people are jerks, rich people are arrogant.

Even if you’ve been successful up to this point, as you stretch your limits and set new goals for yourself, new blocks will come up.

So how do you know if you’re experiencing a block?

If you haven’t done any self-development work, you probably do have a block or two. We all do—many of us have experiences as children or even young adults that instill these fears or belief systems deep within us.

Here’s a quick and easy exercise for exploring your own plateau-causing fears and belief systems:

Grab a pen and a piece of paper, and draw a line down the middle, forming two columns. In the first column, write down all the reasons you want to break through the plateau. In the second, write down all the reasons you don’t want to break through or all the ways those blocks are serving you. (Yes, some stuff will come to the surface for that second column if you take this exercise seriously!)

The items you write down in the second column will give you an idea as to which fears or belief systems you need to work through to move past this plateau.

Take some time to think about the emotions associated with the items in the second column.

Next, start moving the energy out of these emotions.

I’m going to share one powerful exercise for doing so here, and you can read about several more in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.

Breathing is one of the most powerful exercises for releasing fear-based emotions. Yes, I used to roll my eyes at the “stop and breathe” advice, but now it’s become my go-to tool for getting past fear in many different situations.

The trick: you must feel your feelings.

When uncomfortable thoughts come up, just stop.

Rather than going with your first reaction and changing the subject, mentally, or calling a friend to talk about these feelings, stop everything.

Close your eyes and breathe into the feelings associated with the thoughts.

Maybe you feel emotions in your gut, like I do. Or maybe you feel them in your chest. Focus on that area and breathe into it. This takes practice! But I promise it will help you move past the blocks that are stopping you from reaching that next level.

Tip 2. Determine what you need to do to grow.

You’ve undoubtedly heard this analogy before, and that’s because it’s a good one. If you were planning to leave your house and drive to another city in another state—somewhere you’d never been—you’d need to get directions, right?

These days, most of us just type our destination’s address into our smartphone and hit “Get Directions.”

Then an app, like Google Maps, for example, gives us turn-by-turn directions.

Now let’s apply this analogy to your business.

If you’ve hit a plateau, then your desired destination if you want to have a business breakthrough is the Next Level, right? Well, do you know what you need to do to get to the Next Level? Which turns you need to make?

In our analogy, the “directions” would be the specific business strategies you’d use. “Turn left” may equate to, “Launch a new product.”

So how does this tie into mindset?

It’s all about preparation and planning. If you are attempting to reach a goal without a plan, then you’re not in the right mental space to get there. It’s like setting out for a destination to which you’ve never been without getting directions first.

Here’s an exercise you can use to figure out what you need to do to have a business breakthrough:

First, determine what the “Next Level” means to you.

Does it mean earning a certain amount of income? Does it mean landing a certain number of clients, or working a certain number of days each week or month?

Once you’re clear on that, consider the strategies that will get you there.

For example, if your goal is to get more clients, you may need a new lead generation system. If your goal is to earn more money and have more free time, creating a home study program may be a good avenue for reaching that goal.

Then, create a written plan with daily, weekly, monthly, and even yearly steps for reaching your goal.

Tip 3. Stick with it. Push yourself just a bit further, past that tipping point.

If you feel like you’re on the brink of something big, then you just might be!

You may not be experiencing a mental block … you may be just one final push from having that business breakthrough and reaching the Next Level.

If you know you’re doing what you need to do, and you haven’t yet broken through your plateau, then don’t give up!

This advice may be a bit frustrating, because as a goal-driven entrepreneur, you likely feel like if you could just take action, just push this through, you could get there.

And this is where mindset comes in: when you’re taking all the right actions, and you have all the right pieces in place, then sometimes you just have to open yourself to receive.

So, are you ready to break through a plateau?

Follow the advice above, and you’ll be on the right track.

If this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series.

You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies.

But, how do you craft a marketing campaign using love versus fear? Especially when so many marketing “gurus” seem so slimy and inauthentic?

That’s why I decided the third book int the series needed to teach “Love-Based Online Marketing.”

But I’m getting ahead of myself, watch for yourself:

Along with helping you create a love-based online marketing plan, I also include a “Love Your Marketing” assessment, to help you figure out the best marketing tactics for you.

And, because I know so many people struggle with unconscious blocks around marketing, you’ll also discover exercises and strategies for getting rid of any mindset issues you have around marketing.

“Love-Based Online Marketing” is available on all the major online retailers — you can grab your copy here.

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

It was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting System.”

You see, while the first book explained the love-based copy philosophy, I didn’t make it a “nuts and bolts” copywriting book. My reasoning was because I wanted a book for folks who already knew how to write copy and didn’t necessarily want to learn how to write headlines or features and benefits.

But, I quickly realized that was what people were expecting. They wanted the “how to” along with the philosophy.

Even more than that, entrepreneurs (especially conscious or spiritual entrepreneurs) who were new to business and writing copy really wanted a book that walked them through the basics on how to write love-based copy.

So, I sat back down in front of my computer and got to work.

But, I’m getting a bit ahead of myself — check out the story behind the story to learn more:

If you’re looking for a nuts and bolts copywriting book that walks you through exactly how to write copy that attracts, inspires and invites so you can promote yourself on a foundation of love, this book may be exactly what you were looking for.

“Love-Based Copywriting System” is available at all the major online retailers — check it out here.

[Video] Flip It! Should You Fake It Until You Make It?

[Video] Flip It! Should You Fake It Until You Make It?

Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves?

Let me start by sharing what happened on an episode of the show, “So You Think You Can Dance.”

(Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It’s about mindset and success!)

In case you don’t know, “So You Think You Can Dance” is a reality show, and it’s a competition where contestants learn and perform a routine each week. Through a process of judging and public voting, the contestants are eliminated one- by-one.

On this episode, Paula Abdul (of “Cold-Hearted Snake” fame, and one of the judges on the show) said something so profound. One of the kids had just performed a character piece for the judges, and she was obviously a bit uncomfortable in her character.

Paula told her (I’m paraphrasing here): “I know this is uncomfortable for you. But you know what I like to do when I’m uncomfortable? I get out there, and I just pretend I’m not uncomfortable. I pretend I don’t feel shy. And then, before I know it, I don’t feel uncomfortable any more.”

In other words, she was telling the child to “Fake It until You Make It.”

It’s great advice … for some parts of life, including getting onstage and getting over stage fright.

But does it apply to you, as a conscious entrepreneur?

Some gurus say it does. They say you should act busy and important and rich, even if you’re not busy and rich. They say it will attract the kind of clients you want to attract.

But what if acting that way is out of alignment with your values?

What to do?

In this episode of Flip It!, I explore both sides of this discussion, and I share some suggestions for following the spirit of “Fake It until You Make It” in a way that aligns with your values as a conscious entrepreneur.

Watch it now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing great love-based copy?

Here’s why: any fear-based emotions you experience around your business and/or your marketing will shine through in your marketing and messaging, both in terms of how you feel about it, and how your customers perceive it.

For example, if you feel like marketing is slimy or arm-twisty, that will not only hold you back from writing promotional copy but also getting it out there. And if you’re experiencing marketing resistance, you may unknowingly sabotage your own efforts.

Here’s a quick recap of the difference between traditional, fear-based marketing, and love-based marketing:

Fear-based marketing often uses fear-based emotions like guilt, shame, or scarcity to get people to buy.

For example, a dentist might use fear-based marketing like this: “If you don’t come into the dentist this week, you’ll probably lose all your teeth.”

On the other hand, love-based marketing triggers love-based emotions like hope and abundance.

For example, a dentist might use love-based marketing like this: “My staff members and I have specialized in providing the best possible dental care in a stress-free environment – we keep your gums and teeth healthy for as long as you need them!”

You’ll feel good about it, your prospects will feel good about it, and your business will thrive.

That being said, here are 3 reasons mindset is crucial to writing love-based copy:

  1. It helps you feel good about what you write.

If you’re like so many of my clients, you just don’t like writing marketing copy. You feel like you’re twisting people’s arms, or being slimy somehow. But it doesn’t have to be this way.

When you write copy from a love-based mindset, you realize that you’re simply providing your potential clients or customers with a choice about whether to work with you, to experience the solution you provide.

You let them know you understand the pain they’re in, you present your product or services as the solution, and you step back and let them make that choice.

No arm twisting required.

  1. It helps you get past marketing resistance.

Marketing can be a huge trigger, because it brings up so many fear-based emotions.

Fear of failure, fear of success, fear of not earning money, not having time to spend with your family and friends, fear of “putting yourself out there,” of “owning your value,” of “selling yourself.”

Whew!

When you’re coming from a love-based mindset, though, you’re not thinking about all that “scary” stuff.

You’re thinking about how to best let your prospects know that you’re available as the solution to overcome their pain points or problems.

You’re feeling confident that your love-based copy will inspire just the right people to work with you, at precisely the right time. With this confidence comes the ability to recognize and move past marketing resistance that often results from fear-based emotions.

  1. It gives your prospects the space to make a choice, which feels so much better than pursuing them.

Love-based marketing copy is so effective when you’re writing it from a love-based mindset. Why?

Because your prospects see you as a loving individual who cares about the transformation they’re preparing to make!

Even if they don’t ultimately decide to buy from you, they’ll have seen that there’s the potential for transformation, and that they can choose a better way. They can choose to move beyond their pain. Even if they don’t do it by working with you, it’s possible that you’ve offered them a new vision for the future!

And how great is that?

If this resonates with you, you may enjoy reading the first book in my Love-Based Copywriting series, Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites. It’s available in both print and most eBook formats, and you can get it here.

[Video] The Story Behind the Story — “Love-Based Copywriting Method”

[Video] The Story Behind the Story — “Love-Based Copywriting Method”

“Love-Based Copywriting Method” is the book that started the Love-Based Business movement.

Before I wrote this book, entrepreneurs didn’t have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property).

They could either choose to use traditional direct response copy and marketing (an example of direct response copy is those long sales letters that you scroll down forever wondering how much it is and does anyone actually read these or those emails asking you to click on a link) which meant in many cases they were using marketing tactics that felt hype-y, sales-y or inauthentic.

Or, they could choose not use direct response copy and marketing.

Of course, the problem with NOT using it is then you haven’t leveraged your marketing. When you use direct response copy, you are marketing one-to-many. Without it, you’re stuck marketing one-to-one. As you can imagine, it’s tough to grow your business that way.

But, then, in 2014, my friend Susan Liddy came out with a book called “Love-Based Marketing.” I looked at that title and thought “Love-Based Copy.” What’s the opposite of love-based copy? Well, it would be fear-based copy.

And that’s when the whole philosophy downloaded into me.

But, I’m getting a little ahead of myself — check out the whole story behind the story of “Love-Based Copywriting Method” below:

If you’re looking for a way to sell more with love, this book is the place to start. It explains the philosophy behind love-based copy so you can build your marketing and business on a solid foundation of love.

“Love-Based Copywriting Method” is available at all the major online retailers — check it out here.

[Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?

[Video] Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?

Is growing a business to 6- or 7-figures everything it’s cracked up to be?

The phrase “six-figure business” seems to be everywhere these days. It’s on ads in your Facebook news feed. It’s in emails you receive as a conscious entrepreneur. It’s on the covers of books you browse on Amazon.

Growing a big business is something to strive for, right? That six-figure mark is a milestone in the life of every company, so it seems.

And maybe no one actually says it out loud, but if you were to mention that you’re perfectly content staying small, that you don’t want to grow a big business, people assume you’re playing small, or too afraid to get big, or of failing … afraid of something, right?

Bigger is better! MORE is more! Reach more people! Make a bigger impact! LIVE YOUR DREAM LIFE!

(Remember the Onceler in Dr. Suess’s The Lorax? “And I kept biggering and biggering and biggering and biggering!”)

Sure, that kind of success is great. It means you’re making money. It probably means you’re reaching more people, getting the word out there.

But is there another side to this coin?

As with most things, there IS!

As the Onceler found out, sometimes bigger isn’t better. (He ran out of Truffula trees to make his thneeds. When the trees were gone, so were the thneeds, and so were the customers.)

I’d love for you to watch this episode of Flip It! so you can decide for yourself how you want to be growing a business, whether you want to go big, OR keep things small.

After all, this is your journey, and you should enjoy it.

Go ahead and watch it now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”

[Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”

Over the years, I’ve seen way too many entrepreneurs build businesses they didn’t love (nor did those businesses love them back). I began to see how important it is to know how to start a business you love. (After all, this isn’t information that’s taught in any business school.)

And what better way to share that wisdom than in a book. Of course, it made perfect sense to have a book like that in the “Love-Based Business” book series. I envisioned a book that was more foundational in nature — that could help you build a business you love right from the start OR transform the business you have into one you love.

And that is how the book “How to Start a Business You Love AND that Loves You Back: Get Clear On Your Purpose and Passion to Build a Successful, Profitable Business” was born.

Watch now:

I’m thrilled to pieces with how this little gem turned out — it’s like no other business-building book out there, and what it covers is soooooo needed.

It’s designed to give you all the tools you need to start a business you love and that loves you back, and to help you avoid making mistakes common to the entrepreneur and business owner.

It’s also designed to help those of you have a business, but have maybe “lost that lovin’ feeling.”

As my good friend Andrea J. Lee says, too many entrepreneurs spend years getting their ducks in a row, only to wake up one day and realize those aren’t their ducks. (In other words, they spend years building the wrong business for them.) This book can help you find the perfect ducks for you.

And the best part? It’s free! (And yes, it’s quite all right if you want to go grab your copy right now.)

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