Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
It may not be your fault you haven't accomplished your big dream. The problem may be who you believe you are. Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right. I would take that a step further and say who you BELIEVE you are, determines what you can do or can't do. For … [Read more...] about [Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting a … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
If you're an entrepreneur for long enough, you'll likely feel like you want to quit every now and then. Or even consider burning down your business a time or two. That's normal. Pretty much every successful entrepreneur I know has fantasized about leaving his or her business, and running off to live in a grass hut on a beach somewhere. But, that doesn't mean you should … [Read more...] about What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)
Recently, a famous entrepreneur in the transformation industry apparently advised a room full of beginning and “wanna-be” entrepreneurs that one of the secrets to business success is to "burn it all down." I wasn't personally in the room, but even if it didn't happen precisely the way it was described to me, there are a few good teaching points I think are worth talking … [Read more...] about Feel Like “Burning Down” Your Business? Read This. (Part 1)
There's just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something. Because if you're not selling something -- your time, your expertise, a product, a book, an opportunity, SOMETHING -- you're not making any money. And that kind of defeats the whole purpose of having a business. (Not only that, if you're not selling … [Read more...] about [Video] Flip It! I Can’t Sell Because I Hate Selling!
Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner. It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy … [Read more...] about 3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)