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What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)

What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)

If you’re an entrepreneur for long enough, you’ll likely feel like you want to quit every now and then. Or even consider burning down your business a time or two.

That’s normal. Pretty much every successful entrepreneur I know has fantasized about leaving his or her business, and running off to live in a grass hut on a beach somewhere.

But, that doesn’t mean you should actually do it.

In fact, I would argue that most of the time when you get that “I QUIT” feeling, there’s really something else going on.

And, if you can get to the heart of what “I quit” is REALLY telling you, you can turn around more than your business.

You can turn around your life.

So, let’s dive into a few possible reasons behind that “burn it down” feeling. (Note—this isn’t meant to be a complete list. You may have something going on I don’t list here, and that’s perfect. This is just meant to help you shift your perspective a bit.)

• Are you exhausted and/or overwhelmed? I know when I get overwhelmed, I just want to run away. But, the more effective response is to take a look at why you’re feeling exhausted and/or overwhelmed, and fix that.

Maybe you need to get more help? And, yes, that may mean hiring a team member or two in your business, but it may also mean hiring a housekeeper or a personal assistant or a nanny. Or it could mean having a heart-to-heart with your spouse, partner, and/or older children, and enlisting their help around the house.

Or maybe you just need to let some things go. Maybe you cut back on volunteer or community service hours, or maybe you let go of the idea that you absolutely must have a super-clean house. Or maybe there’s a business project or a task on your to-do list that hasn’t gotten done for a while now, and just needs to be deleted.

Basically, if this is you, I would encourage you to take a good, long look at your business and your life and see what you can do to restructure or delegate or delete the tasks that are overwhelming you.

• Are you bored? A lot of creative entrepreneurs confuse boredom with the desire to burn things down. They’re bored, so therefore “It’s not working anymore,” and they need to go do something else.

But, before you start burning things down, see if there’s a way you can restructure your business so you’re not stuck doing the things that are boring you, and that will give you the space and energy to pursue new challenges that excite you.

• Are you feeling entitled? No, this doesn’t only apply to Millennials. If you find yourself thinking things like “This really should be easier,” or “I should be further along by now,” or “Why do I have to do this?” or “Why is so-and-so more famous and successful than me?” you may be suffering from a case of entitlement.

If this is you, you may want to consider volunteering or spending time with people who have bigger challenges than you have. That’s typically a good way to reset your mind, and realize how blessed you actually are.

• Do you have the wrong business model? If you are a one-on-one business coach and you’re built for group programs, you’re likely going to eventually resent your business.

If you find yourself in this place, a smarter move may be to restructure your business model into one that better suits you. A great place to start is with my free book: How to Start a Business You Love AND That Loves You Back.

Another variation of this concept has to do with what Gay Hendricks calls your “Zone of Excellence” versus your “Zone of Genius.” Around which have you built your business? If you’re in your Zone of Excellence, yes, you’re doing work you like and are good at. But you also may know deep down that there’s something not quite right. And, after a while, that may start to suck the life out of you.

• Did you think the money would make everything else worth it? I’ve known a number of successful entrepreneurs who have built businesses they didn’t love (or even much like), but who are making really good money.

They did it because they assumed the money would make everything else worth it.

So, imagine their dismay when they realize that isn’t the case.

If you’re building something simply for the money, there’s a chance you may wake up one morning and flat out decide you’re done, because the money isn’t worth it. If this is you, you may want to start evaluating now, to see how you can tweak what you’re doing so it’s more in line with your purpose and/or passion.

• Are you in a wormhole? My friend, Juicy Marketing Expert Lisa Cherney, used to talk about being in the wormhole, which basically represents the “breakdown” before the “breakthrough.” It’s really common for entrepreneurs to get derailed, or fall down into a pit, while on their entrepreneurial journey. But sometimes, your darkest times occur right before your biggest breakthroughs.

If you find yourself here, self-development tools such as meditation or journaling or coaching may help. You can also check out my “Love-Based Money and Mindset” book for more tools and exercises that can help you manage your mindset, and guide your breakthrough.

• Have you been neglecting your self-care? If so, then it’s no wonder you’re feeling worn down and ready to quit. Even if you feel like you can’t take the time, you may have no choice but to take a few days (or even longer) off, and make some time for yourself.

• Do you have a pattern of walking away? If this is a common pattern of yours—to walk away or quit—this may be a golden opportunity to stay in the game … to NOT let yourself quit. In fact, it could be the beginning of the breakthrough you’ve been looking for.

Now, this is not to say you should never quit. There are absolutely times when quitting is the smartest option. But, before you do quit, it may be smart to make sure that truly is the best option for you.

If you want to dig into this topic more deeply, you may want to check out my “Love-Based Money and Mindset” book.

 

[Video] Flip It! How Do I Get Clients?

[Video] Flip It! How Do I Get Clients?

I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover all the different strategies and tactics out there.

Which is why I’m only going to cover one big secret.

And the best part about this big secret? It requires no fancy software, no complicated systems, no huge team, no big budgets … or really any budget.

It’s simple and anyone can do it to get clients, no matter if you just started your business yesterday or if you’re a seasoned pro who has owned their business for twenty years.

Want to know what it is?

Here it is: consistency.

Yes, I know it’s not as sexy as running a Facebook tripwire campaign or starting your own television show. But, really, when all the smoke of the cool tactics clears, what’s left is dependable, but boring, consistency.

You’ve likely heard the adage that it takes an average of 7 follow ups before your customers or clients will say yes to your offers. (Some experts have said that’s too low and it actually takes a lot more “touches” to get clients.)

People need time to get to know you, to see your content, to read your marketing materials, and decide if what you’re offering is right for them.

But, even more than that, your potential customers and clients ARE watching you. They’re watching if you keep your word, if you show up when you said you would, if you finish what you started.

They want to make sure if they say yes to you, you’ll deliver what you promised.

And consistency is a big part of that.

It really doesn’t matter what you strategy you pick to get more clients — Facebook ads, blogs, podcasts, something else. But, whatever you pick, use it consistently.

Now, you may be pooh-poohing this right now — oh this is just too easy. Being consistent, bah. I need to know if I should be posting videos on YouTube or doing Facebook Lives.

But, here’s the thing. The internet is changing so fast that what’s hot today won’t be so hot tomorrow. But if you’re consistently showing up — especially when most other people aren’t — that’s going to make a bigger difference then whatever marketing strategy you pick.

Still think this is just too easy and basic? Well, I have a few more points that may flip your perspective — watch below:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.