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What the Food Network Can Teach You About Marketing Your Business

What the Food Network Can Teach You About Marketing Your Business

First, a confession. Yes, I’m into food porn.

No, I can’t cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here).

One of the shows I watch from time to time is Chopped. If you haven’t seen it, four chefs compete to cook the best dish using four mystery ingredients. There are three rounds, and a chef is “chopped” after each round.

During the show, we get to meet and listen to the judges, and for the most part, I haven’t liked any of them. To me, their personalities have ranged from flat and uninteresting to downright grumpy.

Now, that didn’t stop me from watching the show. But I certainly wasn’t going to go out of my way to watch those judges anywhere else.

But that all changed when I saw several of those judges compete against each other on a different cooking show. Instead of being flat and grumpy, they were having fun and cracking jokes.

In other words, I saw their personality.

Now, when I see them on Chopped, I no longer see the dour judges I used to. My view of them now is more well-rounded, and I actually enjoying them.

I suspect you can all see where I’m going with all of this.

The more you share your personality in your marketing, the more people will feel they know you. And once they get to know you, they’re in position to like you—and we’d all rather do business with people we know, like, and trust.

In a nutshell:

So, what are the best ways to share your personality in your marketing?

In no particular order, here’s 5 ways to get started:

* Share stories from your life. From what’s going on with your kids and your pets to your latest vacations.

* Share your hopes and dreams. What do you really want in life? What are you currently working toward? What are you passionate about? There’s a good chance your ideal clients want to join you on your journey, but they can only join you if they know where you’re going.

* Share your rants. Is there something that really makes you angry? Or do you have a contradictory view on what’s considered standard in your industry? Share it. However, I would caution you to try and avoid sounding preachy or judgmental. It’s one thing to get all fired up about an issue, it’s quite another to turn it into a condescending sermon.

* Share your vulnerabilities. Talk about when you made a mistake or fell flat on your face. (But, important note—if you’re in the middle of a massive “black night of the soul,” it may be prudent to wait until you’re through it before you share it.)

* Develop your unique voice in your writing—the more people can feel you in your copy, the more compelling they’ll find your copy. (My second love-based business book “Love-Based Copywriting System” contains resources to help you cultivate your personality and your voice in your writing.)

If you’re uncomfortable sharing your personality in your marketing, my advice is to go slowly. Share something small, and see what happens. The more you do it, the easier it gets.

Want more copy tips? You may like my Love-Based Copywriting books (Volume 1 and Volume 2).

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on:

  1. You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails.

This is probably the easiest one to fix — and it’s also the one everyone assumes is the problem. Hence all the marketing out there that is promising you that you really could be getting results, if you only knew this one tiny little-known secret.

And sometimes, this is precisely what’s going on. But, if you’ve tried tweaking your marketing strategy or putting up a new Facebook ad and it’s still not working, then let’s move to number 2.

  1. You’re taking a lot of action and it’s the right action, but it’s just going to take some time. The harsh truth is — success takes time. Dan Kennedy, who is a famous copywriter and business strategist, once said he’s met a lot of millionaires that their bank account just hasn’t caught up to them yet.

So, how do you know if it’s this one? If you’re seeing small, incremental signs of success. Typically if you’re on the right path.

Look, despite a lot of the sexy Facebook ads you’re seeing in your news feed, success doesn’t happen overnight. It takes time. And work. Consistent work. So, if you’re consistently showing up and seeing those tiny results, keep going.

But, there’s a third thing that might be going on.

  1. You’re actually not really taking all the consistent action you think you’re taking.

There’s a story about Tony Robbins where at one of his events, a man stood up and said “I’ve done everything possible to grow my business and nothing is working.” And Tony said “okay, tell me 10 things you did.” And the man pauses and says “I guess I only did 1 or 2 things” and sits back down.

The point is — what we think we’re doing and what we’re actually doing may not be the same thing.

One of the most difficult things is to get out of our own head and our story so we can clearly see our actions. It is really easy to get sucked into all the crap in our head and be able to judge what we are or aren’t doing.

How do you know if you’re here? Watch below and find out:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?

(It’s okay—you don’t have to raise your hand or anything.)

I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world.

But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned with practical things like money and business.”

If this is you, I want to begin by saying this: you’re not alone. A lot of spiritual entrepreneurs struggle with their businesses.

And, it’s my personal belief that a lot of that struggle and angst can be avoided.

Why?

Because many issues can be traced back to 3 fundamental myths about what it means to be a spiritual entrepreneur.

Just like artists and writers and other creative professionals, I feel spiritual entrepreneurs are plagued by their own history of failure and self doubt and getting in their own way.

What if having a successful, profitable business was as easy as a simple mindset shift? Would you be willing to give it a try and see what happens?

My personal belief is it really CAN be that easy—and to help, I’m busting what I consider the 3 biggest myths standing in your way of being a spiritual entrepreneur with a successful, profitable business.

Let’s get started.

Myth #1. As a spiritual entrepreneur, you’re not good at business.

This is obvious, right? You’re concerned with spiritual matters, not pragmatic things like running a business.

Besides, maybe you think business stuff is boring. Or difficult. Or you’re not good at. Or it’s “beneath” you in some way.

You just want to make the world a better place while enjoying time and money freedom—you don’t want to be mired down in spreadsheets and reports and that other icky stuff.

I, too, thought I wasn’t good at business. I thought it was boring, and I really didn’t want to have anything to do with it.

But, a funny thing happened: the more I pulled up my big girl panties and dug into learning business concepts, the more I realized I actually enjoyed running a business.

Business doesn’t have to be boring or difficult.

Isn’t that precisely the reason why we start a business in the first place?

What if you WERE good at business? What if it was fun and enjoyable to run a business? What would that look like for you?

Myth #2. As a spiritual entrepreneur, you’re not supposed to make money—you’re spiritual!

Money is such a low consideration, isn’t it? Only greedy, selfish people care about money. If you care about money, you can’t possibly be spiritual.

Or can you?

This is a huge one. In our culture, we’ve somehow separated making money and being spiritual, when there really is no reason to separate the two.

I believe money is a form of energy. It’s a way for people to give back to you and a way for you to receive payment for your offerings. It doesn’t have to be bad or evil or selfish or greedy.

Honestly, our relationship with money is just so tangled, there’s no way I can do it justice in this post (which is why I wrote an entire book on this—“Love-Based Money and Mindset,” as have devoted an entire podcast to transforming our relationship with money and our money stories) but I’d like to invite you to sit with this statement, and really feel into it:

There’s no virtue in being broke.

If you can’t help yourself, there’s no way you can help anyone else.

And, I know plenty of very spiritual entrepreneurs who are also financially successful. It doesn’t have to be either/or.

What if you could be both—financially and spiritually successful? What would that look like? How would your life and business shift?

Myth #3. As a spiritual entrepreneur, you’re supposed to suffer.

After all, our spiritual and religious leaders have suffered. Look at Jesus or Gandhi—they suffered. That means we should suffer, too. Right?

Well … first off, are we so sure they suffered? Sure they may have had a challenging life, but lots of us do. That doesn’t mean they suffered.

It’s my belief that a lot of suffering is a choice, and that choice takes place in our head. We suffer when we allow our fear-based emotions to run amok in our heads, and torture us unmercifully.

After all, there are very wealthy people who spend their days numbing out with booze and prescription pills, while women in Africa spend a big chunk of their lives carrying the water they need to survive on their heads—content and peaceful.

What gives?

Money alone isn’t a guarantee of happiness, just as a lack of money isn’t a guarantee of suffering. A lot of it boils down to your mindset, and what sort of relationship you have with your fear-based emotions.

And just like being broke isn’t virtuous and noble, neither is suffering. Suffering doesn’t make you more spiritual. It doesn’t even make you a better person. (I think we all know mean-spirited, nasty people who are definitely suffering, and making sure everyone around them suffers, too.)

Having a successful, profitable business and being proud of that business doesn’t make you a bad person. It doesn’t make you less spiritual.

It may allow you to help more people.

What if you didn’t have to suffer to be spiritual? What would open up for you? How would you approach your business if you knew that suffering was simply a choice, and you weren’t going to make that choice anymore?

If you’d like to dig into this more, my free book “How to Start a Business You Love AND that Loves You Back” is a great place start. The link to download is below.

[Video] Flip It! How Do I Stop Procrastinating?

[Video] Flip It! How Do I Stop Procrastinating?

For years, I had a secret. And that secret was — I was obsessed around getting myself to stop procrastinating.

Now, from the outside, it certainly LOOKED like I was getting a lot done. Multiple 6-figure business, nonfiction books published, fiction books published.

But, inside it was a constant struggle. I would set aside time to work on my book projects or my blog posts, but whether or not I actually got anything done during that time was another story.

I struggled with this for years.

In the beginning, I was convinced this was an organizational problem. If I could simply become more organized with my time, I would have more time to work on my books.

Makes sense, right?

So, I tried everything. New systems. Productivity tips. In fact, I became a little obsessed with goals and planners and to-do lists — so much so I’m working on a “Love-Based Goals” book (due out December 2017).

Now, while I did get more organized and I was able to actually get more things done, I still wasn’t working on my books as much as I wanted.

And, much to my dismay, I still found myself procrastinating too much.

So then I tried the personal development route. After all, I was able to break some of other toxic habit, like my worrying habit. Maybe this would be the way to get myself to stop procrastinating.

The more committed I became to my personal development habit, the more I was able to turn my inner world around. I was so much more peaceful and happy. I broke a ton of habits that weren’t serving me and in their place, I had new, supportive habits.

But … I still couldn’t get myself to stop procrastinating.

How could this be? I’ve tried everything. What was going on?

I was close to my wit’s end. And then I remembered a book I had read years ago called “The Artist Way” by Julia Cameron.

It’s about helping artists and writers who are blocked and not creating start creating again. In that book, she shares her own story.

Julia had a successful writing career — writing screenplays in Hollywood. How she wrote was every day at 4 pm, she would fix herself 3 scotches, line them up by her typewriter (yes, this was a long time ago) and start a race.

The race was, how much writing could she get done in that small window of opportunity when the alcohol loosened the creative juices and before she was too drunk to write.

She described the experience as crashing head first into a wall over and over again. Every night she broke herself to write.

So, what I started to realize is I was doing the same thing. No, I wasn’t using alcohol, maybe I should have because it would have been more efficient — I was using procrastination.

It didn’t matter how much time I set aside to write, I wouldn’t actually start until I was nearly out of time. I would have wasted hours and there I would sit at the end of the day, facing the choice of do I just throw in the towel and try again tomorrow or do I get something done?

If I had a hard deadline, clearly I was getting it done.

If I didn’t, it was split between me pushing myself or trying again tomorrow.

Needless to say, it was a painful way to write.

So, how did I finally break this once and for all? Watch below:

So, how do you stop procrastinating? It might be as easy as getting to the bottom of what the payoff is.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

Email Writing Tips for Effective Emails, Part 2

Email Writing Tips for Effective Emails, Part 2

Note: This is the second post in a two-post series, where I’m sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here.

By now, you know it’s important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you want them to take.

That’s why this series has focused on email writing tips to encourage people to open your emails, feel engaged with what you’ve written, read all the way through AND take some kind of action.

Now, let’s dive into the next three email writing tips that are designed to help you get your emails read from start to finish—or from subject line to PS!

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her. When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

  • Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.
  • Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”
  • Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

  • Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So think about what you can say to overcome those objections.
  • Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.
  • Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.
  • Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

If this topic resonates with you, you may be interested in my book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.” It’s available here.

[Video] Flip It! How Can I Overcome Writer’s Block?

[Video] Flip It! How Can I Overcome Writer’s Block?

Ahhh — writer’s block. The scourge of writers and entrepreneurs everywhere.

There’s so much you need to get done — and yet, nothing is being accomplished.

It’s a horrible feeling.

So, before I get into some ways of overcoming writer’s block, I want to start with how I personally view writer’s block. You see, I don’t actually think it’s something that is necessarily bad. I think it’s actually trying to help me.

How so? Well, if I’m really blocked on something, it’s likely because there’s something wrong with what I’m trying to write. For instance:

• I may not have not information and I need to do some more research.

• This may not be the project I’m supposed to be working on. This project may be better suited either being delegated or simply, not done at all.

Writer’s block is a message — a way of communicating with me there’s a problem with what I’m trying to do.

Now, writer’s procrastination is a whole other kettle of fish. Writer’s procrastination is me simply not feeling like writing and doing everything I can to waste a bunch of time.

Writer’s procrastination definitely needs its butt kicked to the curb.

So, how do you get through Writer’s Procrastination? Here are a couple of things to try:

  1. Set your timer for 10 minutes and tell yourself you’re going to write for 10 minutes and stop. And then start writing. It doesn’t matter what. You can write I don’t know what to write for 10 minutes over and over. What will likely happen is after 10 minutes, something kicks in in your brain and you’ll keep going. For whatever reason, it’s the getting started is the biggest problem — sort of like an object that is in motion, stays in motion? So, in most cases, you’ll get to 10 minutes and you’ll want to keep working. But, if you don’t want to keep working, then stop. It’s as simple as that.
  2. Create a writing ritual for yourself. I detail this in my “Love-Based Copywriting System” book, but a writing ritual can really help shift your brain that now is time to write. I do things like light candles, choose music, maybe do a little meditation or review my notes. Everyone is different but having a writing ritual can really help you overcome writing procrastination.

I share a few more tips in my video below — take a moment to watch now:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

Tips for Writing an Effective Email, Part 1

Tips for Writing an Effective Email, Part 1

Note: This is the first post in a two-post series, where I’m sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers.

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.

An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share three of my favorite tips for writing an effective email that converts (and I’ll share three more in my next post, so be sure to check back in a few days).

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

  • Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.
  • The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.
  • The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

In Conclusion…

The next time you sit down to write an effective email, I’d encourage you to keep these tips in mind. When your emails are easy to read, when they are easy to understand, and when they resonate with the members of your community, you’ll see your conversion numbers improve.

And your business will grow as a result.

Check out Part 2 and the next 3 tips right here.

Meanwhile, if this topic resonates with you, you may be interested in my book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.” It’s available here.

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

 

3 Keys to Creating More Freedom in Your Business

3 Keys to Creating More Freedom in Your Business

Raise your hand if you started your business because you wanted freedom.

Maybe it’s time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose.

Now, raise your hand if what you ended up with is the exact opposite of freedom.

Maybe you feel like your business has taken over your life. You never have time for anything BUT working in your business.

If any of this sounds familiar, I want you to know you’re not alone. Desiring some level of freedom is one of the most common reasons people start businesses. And, getting sucked into your business to the point of feeling like all you do is work, work, work, is also very common.

So, what to do? How do you fix it?

Well, before we get into the solution, let’s dig into the problem a bit more.

For a lot of entrepreneurs, especially creative, spiritual entrepreneurs, the last thing you want is to schedule your time. Maybe you even come from corporate, where your life was controlled by calendars and appointments and meetings, and argh!

You’re your own boss! If you don’t want to write that blog post Wednesday morning than, by God, you don’t have to!

Besides, you should be inspired to write your blog posts, right? So, doesn’t it make sense to keep your calendar open to write that blog post when inspiration strikes? And, in fact, doesn’t it make sense to do that for everything in your business? Simply leave your calendar open and do only what you feel like doing and what you’re inspired to do?

The problem is—well, there are a few problems with that strategy.

First, if you’re waiting for inspiration to write that blog post, you’re likely going to be waiting a long time.

Which means, you won’t be marketing your business on a regular basis. And if you don’t market your business on a regular basis, your cash flow and income will suffer. Which means you’re suddenly going to be in the “oh sh*t” cycle of marketing, as you rush around frantically to generate prospects and clients and buyers.

But, it gets even worse. If your schedule is all “loosey goosey,” driven by what you “feel” like doing in the moment or what you’re “inspired” to do, you run the risk of leaving everything to the last minute. And, that means late nights, lots of stress, etc.

So, what’s the alternative? Scheduling every last second of your day? Just the thought of that sends shivers up your spine, right? What a depressing and discouraging way to run a business.

To start, no, you don’t have to follow some strict discouraging and depressing time- management system. In fact, today I’m going to share three keys to setting up your day, so you’re able to get things done with grace and ease, as well as honoring your creativity.

Key #1. Structure gives you freedom. The way around scheduling every minute and “loosey goosey inspiration strikes” is to structure your day.

This can look a lot of different ways, but one of the most successful I’ve seen is to batch your time.

So, maybe Monday is your administration day—the day you meet with your team, review, organize your office, maybe even plan out the rest of your week.

Tuesday and Thursday are call days, so you batch all your client calls on those days.

Wednesday is creative day, so maybe that’s the day you leave open for writing blog posts, creating programs, and all that creative type work.

And maybe Friday is catch up day—a day where you can catch up on anything you need to. So, maybe you catch up with your writing or your calls.

See how this works? You have a structure and you have tasks that need to get done, but you have the time and the spaciousness to play in the moment.

Now, for this to work, you need the next two keys:

Key #2. Setting boundaries. Now, it’s true: emergencies can and will happen, and there are days where you’ll just need to drop everything and deal with something.

But, most of the time, the things that are distracting you aren’t true emergencies.

This is when setting good boundaries will help you stay on track.

Keep calls on calls day, and don’t let them start migrating to your creative days. Do your creative work on creative days, and don’t let yourself get distracted or sucked into some sort of drama.

(Worried about inspiration not showing up on Wednesday? If you actually set aside a day to be creative, and YOU show up on those days to be creative, it’s remarkable how your muse will also show up to support you.)

While, yes, you’ve given yourself a structure and space to “play” in the moment, you still need to actually get the work done. So, allow the structure to actually support you.

It sounds so easy, doesn’t it? So why aren’t we all doing it?

Because we need the third key …

Key #3. Doing the inner work. If you find yourself struggling to focus and not procrastinate on the things you know you need to be doing, it’s likely you have one or more blocks getting in the way.

Mindset blocks happen when your subconscious is not on board with the direction you want to go. So, if for instance, you have some blocks around growing your business or making more money, every time you sit down to work on marketing, you find yourself screwing around on Facebook or watching videos like that cute one of the elephant playing with the birds (love that one).

And suddenly, the day is gone and you haven’t done any marketing for your business.

That’s why it’s essential to stay on top of your inner game, and keep working through those blocks, because they WILL pop up.

My suggestion to stay on track is to have a morning practice (such as meditation or journaling or praying or visualization or some sort of physical activity … or a combination of those things). Over time, you’ll rewire your brain so the block is no longer an issue.

If it’s a big block, you may want to consider some deeper work—I cover a lot of deeper mindset exercises in my “Love-Based Money and Mindset” book, or you can work with a coach.

If you’d like more on how productivity and getting more done, make sure you keep an eye out for my brand new “Love-Based Goals” book, coming December 2017. Plus, you may want check out my “How to Start a Business You Love AND that Loves You Back.”

[Video] Flip It! Why Can’t I Focus?

[Video] Flip It! Why Can’t I Focus?

One of the biggest issues entrepreneurs have is around focus.

How can I focus more? How can I procrastinate less?

And it makes sense. When you’re an entrepreneur, there’s always a million things on your to-do list, and in many cases, the more you get done, the more money you make.

So, you want to spend your day being productive and focused.

Right?

Well, a couple of things.

First off, for a lot of us, I think we look for (or we allow our inner critic to look for) negative traits to beat ourselves up. And a perceived lack of focus is a great one to use.

But, what if something else was true?

What if your focus, or lack thereof, was a sign of something deeper going on.

Let me give you an example. Maybe every time you sit down to work on a certain project, you find your attention wanes and you’re suddenly messing around on Facebook — even though you’ve closed it about a dozen times.

You think the problem is you just aren’t focused. But maybe what the problem is is you don’t have enough information and need to do some research.

Or maybe, this is not a project you need to be working on and you ought to be delegating it. Or not doing it at all.

Or maybe, this is precisely the project you need to be working on, and you have some subconscious or mindset blocks that are keeping you from working on it and if you want to move forward, you need to move past those blocks.

Or maybe you’ve lost your passion. Not just for this project but for your business.

Not being focused doesn’t necessarily mean there’s something wrong with you. It doesn’t necessarily mean it’s something that needs to be fixed or you need to go out and learn a bunch of productivity tips or hacks.

It may just be a sign there’s another issue, a deeper issue, with whatever it is you’re supposed to be working on. And once you address that, your focus will also return.

So, what do you know if there is a deeper issue going on or how to figure out what that deeper issue is? Watch now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.