Browsed by
Tag: cash flow

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

If you’re not seeing the success you want to be seeing in your business, it’s very possible it’s because you’re using the wrong marketing strategy .

Let me explain: There are two types of marketing strategies — long-term and short-term.

Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.

Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.

Hence the weakness of long-term strategies — there’s no focus on cash flow.

That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.

All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.

For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.

But, I’m getting ahead of myself. Watch and decide for yourself:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! What Do I Do if I Hate Marketing?

[Video] Flip It! What Do I Do if I Hate Marketing?

Do you hate marketing?

If you do, you’re not alone.

“Marketing” is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them!

Which words or phrases come to mind for you when you think about marketing?

  • Marketing scares me.
  • It makes me feel inauthentic.
  • I don’t even know where to start.
  • I know what to do but not how or when or how often.
  • Do I have to?
  • I hate it!

If I’ve said it once, I’ve said it a million times: marketing is the lifeblood of any business. When you market effectively, you bring in a constant flow of new prospects, and therefore, a steady cash flow.

But …

• You started your business because you have a specific product or service to offer, NOT because you wanted to become an expert marketer.

• You know how to deliver your product or service, but you don’t know how to market.

• You’re a business person and (unless your business is marketing), your business isn’t marketing.

Let me ask you a question: Are you being totally honest with yourself when it comes to your feelings about marketing?

Do you really hate marketing?

Or are you feeling something else?

What if I told you that I could almost guarantee that you could find a type of marketing you enjoy, one you’re good at, and you could use it to grow your business effectively?

You can!

But first, you’ll need to shift your perspective around marketing.

In this episode of Flip It! I talk about how to determine whether you really hate marketing, and what to do about it so that you can take advantage of this powerful, necessary tool for growing your business.

Watch now:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

If you’re a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?)

Well, one of the best ways to do that is to create a system for building your business, so you can reach more people.

“Wait,” you might be saying. “A system sounds so … systematic! I’m a conscious entrepreneur. I want to grow my business in a way that feels good.”

I hear you. And I’d like to make an introduction:

Meet Love-Based Online Marketing.

And it allows you to do so in a way that feels good to both you AND your ideal prospects.

What does this mean, exactly?

It means that as a mission-driven, spiritual entrepreneur, you can reach the people you’re meant to serve, effectively. You can also do it in a way that both aligns with your values and makes an impact in the world.

Oh, and I almost forgot — you can watch your business grow, too!

To help you get started as quickly as possible with Love-Based Online Marketing, I’m sharing three keys to begin building online systems you actually enjoy, and that attract, invite, and inspire your ideal clients to work with you so you can make the impact in the world you long to make.

Key 1. Fall in Love with Your Marketing.

You think you dislike marketing, right? Hear me out – I promise you, loving your marketing is possible.

And it’s beneficial, too. When you love your marketing, it shows. Your prospects can sense that you’re passionate about your business and the transformation you provide, and they’re more attracted to you and inspired by you!

Not to mention, the more you love your marketing, the more you’ll actually market yourself, and the more you market yourself, the bigger impact you’ll make in the world.

Now, you might be wondering HOW you come to love your marketing, if you don’t feel all that warm and fuzzy about it right now.

Let’s talk about your mindset.

Why don’t you like it?

Maybe you feel like you aren’t good at it, or it requires so many things you should be doing (and you don’t like doing those things).

Or, maybe you take it seriously. VERY seriously.

You’re struggling with cash flow, and therefore, marketing feels like business life-or-death.

But what if you could shift your mindset around these reasons for disliking marketing?

Try thinking about this:

There are countless marketing tactics. Out of all of them, I’ll bet there’s one or more that you could come to enjoy or maybe even (gasp!) love.

Here’s a partial list, and rest assured that even if you don’t see something here that resonates with you, there are TONS of other tactics (which I outline in my “Love-Based Online Marketing” book):

  • Coaching (yes there’s a way to use your love of coaching in your marketing)
  • Speaking in person or virtually
  • Being interviewed in person or virtually (like for a summit or podcast)
  • Writing articles, blog posts, or emails
  • Being on TV or radio

Once you determine which is best suited to you and your personality, you can begin to build love-based marketing campaigns around it.

You’ll feel great while you’re doing the marketing, and as I mentioned above, your prospects will naturally feel attracted to you and your business.

Key 2. Dissolve Any Resistance You Have to Marketing.

As you know, I’m all about love-based marketing. I believe in using love-based emotions (like hope) to sell your products and services.

For so many people, including conscious, spiritual entrepreneurs, marketing can be a huge trigger, because it brings up so many different fears, including:

  • Fear of being seen
  • Fear of failure
  • Fear of using up your “free” time
  • Fear of using up all your money
  • Fear of selling yourself

Take a moment to think about which fears marketing brings up for you.

Marketing resistance can be sneaky, and at first look, it may seem like you’re afraid of one thing when you’re actually afraid of another. Try this exercise to determine your “real” fears.

Exercise – Part One

Go ahead: grab a pen and a piece of paper and write down any marketing-related frustrations and dislikes.

Maybe you feel like you don’t have time for marketing. Or maybe you feel like you’re just terrible at it.

Once you have a list of several dislikes or frustrations, take this exercise deeper.

If you feel like you don’t have time, ask yourself why. Why haven’t you made time for marketing? Is it because you’ve always thought marketing was sleazy? Remind yourself that you’re selling a product or service that has the potential to transform people’s lives—that you’re offering your product or service because you want to change the world!

Exercise – Part Two

Consider this mindset shift:

When it comes right down to it, love-based marketing creates the space for someone to make a choice about whether to work with you and experience a transformation, or to not work with you, and not experience a transformation.

When you think about it this way, doesn’t marketing produce less resistance?

Key 3. Come from a Place of Love.

In broad terms, traditional marketing copy uses fear-based emotions to get people to buy. That’s why it can sometimes feel a bit arm-twisty.

But you don’t have to use these emotions.

You can use love-based emotions like hope, joy, and, of course, love, to market your products and services.

As I mentioned earlier, love-based marketing copy gives ideal prospects the space to make a choice. They’re choosing between transformation and the status quo. They’re choosing whether to work with you or not.

In your marketing, you can touch on their pain and present your product or service as the solution. Paint a picture of how different their life can be… and then stand back and let them make the choice about whether to experience it.

When you do, you can rest easy that your marketing feels good to you and to your prospects, and that it works!

You’ll begin to build your business by attracting, inviting, and inspiring people to say “yes” to their own transformations rather than by twisting their arms to get them to buy from you.

And the best part? The more people who say “yes” to working with you, the bigger an impact you’ll be making in the world.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.