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Tips for Writing an Effective Email, Part 1

Tips for Writing an Effective Email, Part 1

Note: This is the first post in a two-post series, where I’m sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers.

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.

An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share three of my favorite tips for writing an effective email that converts (and I’ll share three more in my next post, so be sure to check back in a few days).

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

  • Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.
  • The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.
  • The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

In Conclusion…

The next time you sit down to write an effective email, I’d encourage you to keep these tips in mind. When your emails are easy to read, when they are easy to understand, and when they resonate with the members of your community, you’ll see your conversion numbers improve.

And your business will grow as a result.

Stay tuned for the next post in this two-post series!

Meanwhile, if this topic resonates with you, you may be interested in my book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.” It’s available here.

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We’re all friends here. It’s okay — you can raise your hand.)

That was me a few years ago. Before I barely dragged myself out of bed I would check email — never mind making coffee or even taking my dogs outside. (In fact, I sometimes hadn’t even gone to the bathroom myself before I was into my email.)

Yes, I admit it. I was addicted.

It took me awhile to break the “check email” habit, and part of the reason why it took me so long is because I didn’t completely believe that it was bad for you.

I can handle it.

Oh, I’m just taking a quick peek and then I’ll do my morning self-care routine.

It’s not a big deal to check email first thing in the morning.

Yeah, well … I learned the hard way that’s not true. And, for anyone else who is a “check email first thing in the morning” denier, I offer you these 4 reasons you should stop.

  1. You lose control over your energy.

As soon as you begin reading emails, you’re in other people’s energy. You’re reading about, thinking about, and handling other people’s needs—and you’re not doing the same for your own needs. That’s a slippery slope. Once you go into reactive mode, you often don’t end up reclaiming your time until the end of the day, when you’re usually too tired for self-care.

  1. You never know what you’re going to find.

I used to tell myself (and others) that I was checking my email first thing in the morning just in case one of those messages contained amazing news! But the truth is, I checked it first thing in the morning also because I was afraid it might contain bad news, and I wanted to know about any crises as quickly as possible so I could deal with them. If there is good news in your inbox, great! But what if there’s bad news? Then you’re starting your day off in a bad space (this does overlap a bit with the last reason I mentioned).

  1. You start your day off with anxiety.

If you’re in the habit of checking your email first thing in the morning, you won’t be able to relax until you’ve done it. You’ll be thinking about what’s in there—how many unopened emails, whether they’ll require responses or other action, or whether there will, in fact, be some sort of crisis.

And then …

  1. You get into your day without the right preparation.

Because you can’t relax until you check your email, you check it right away and before you know it, you’re officially in full swing. You’re responding to emails or checking on projects before you’ve even had your coffee.

Which leads me to the solution section of this post!

I’d love to share with you some ideas for how to start your day off right, so you can maintain your inner peace (also known as sanity) while dealing with anything your inbox—or your day—throws at you. These tips will help you be more productive, happier, and more successful, every day!

Step 1. Breathe into the feelings that are compelling you to check your email first thing in the morning. Breathe through those feelings until they subside. Meanwhile, don’t check that email! Keep your finger off that button. Make a conscious effort to stop the story you’re telling yourself—about whatever’s in that inbox, or what might happen if you don’t find out RIGHT NOW.

Step 2. Create a new, healthy morning routine that includes self-care. When you create a morning routine that allows you time for ritual, self-care and solid preparation, you begin your day grounded in positive energy, refreshed, and mentally prepared for whatever life throws at you!

My own morning routine includes getting up and letting the dogs out, before drinking some water. I meditate, for about 20 minutes, and then I connect with God (sometimes I pray, other times I write, and other times I simply listen). Then I move around in my body, which may mean I stretch, do yoga, or do some breathing.

The meditation, connecting with God, and movement are all self-care items that ground me in calm, positive energy, setting me up for a successful day.

Finally, I pour myself some coffee. Then, I get down to work.

Step 3. Create lasting success habits. There are several success habits I recommend when it comes to staying in control of your energy, your time, and your emotions:

  • Take the time to plan your day (and maybe your week) in advance. This takes about five minutes, and dramatically increases your productivity and sense of balance.
  • Check in with your business and personal goals regularly. I recommend doing this once a quarter or so, to make sure you’re connected to your vision and staying on track.
  • Make your health a priority. Eat well, get enough sleep, drink enough water, and get some exercise and fresh air. I’m not saying you have to go vegan and run marathons, but make choices that support your overall health!
  • Practice gratitude. Gratitude is the highest vibration you can be in! So when you’re practicing it, by taking notice of what you’re grateful for and why, you’re raising your own vibration to be in alignment with abundance.

At first, breaking the email habit may be difficult. You may find yourself going through withdrawals, and experiencing amplified versions of the emotions you associate with first-thing-in-the-morning email checking.

But with perseverance, you can develop new, healthy habits that set you up for daily and long-term success!

If this topic resonated with you, you may be interested in “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers. Learn more, here.

[Video] Flip It! Is Email Marketing Dead?

[Video] Flip It! Is Email Marketing Dead?

If you have an online business or you’re looking to start an online business, you’ve likely been taught to build an email list — which is a list of emails belonging to your ideal clients — and market to them by sending out emails.

And, that’s a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your business.

The problem is, it certainly seems like it’s a lot less effective than it once was. The number of people opening and clicking on emails seems to be going down all the time. And, while it used to be you could send an email out to your list and make some sales, now you may only hear crickets.

If that’s happened to you, it can feel really discouraging.

So, what gives? Is email marketing dead?

Take a moment to watch and decide for yourself.

 

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.