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5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

When you’re an entrepreneur, it’s so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse).

But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur.

For instance, while traditional business models are rooted in goals and action and competition, feminine business models focus on creativity and empathy and receiving. (And yes, that includes receiving money!)

In order to avoid burnout and to enjoy the fruits of your hard work, you actually do need both masculine and feminine energy in your business.

Chances are, you’ve already got the masculine energy. In most cases, entrepreneurs start with goals and plans.

But, when you infuse your business with feminine energy, your ideas align with your purpose and you attract more of your ideal clients, you avoid burnout, you get clear on what your goals really are, and you receive all the rewards you deserve.

So. How do you begin bringing feminine energy into your business?

Here are five tips to get you started:

Tip 1. Stop and breathe.

Masculine energy is about moving forward toward your goals, preferably as quickly as possible. I’ve heard the phrase, “Money loves speed,” countless times—but I believe that it’s not healthy or smart to spend all your time in that fast energy. You’ll burn out. So every once in a while, take some time to just breathe. Check in with yourself and evaluate whether you’re going in the direction you want to.

Tip 2. Don’t push or force. Stay present and continually ask, “What’s needed now?”

If you feel like you Must. Make. Something. Happen. Now … through sheer force of will, then you’re not in the feminine. In fact, too much pushing and forcing is one of the leading causes of burnout. Instead of pushing, or doing the things you believe you “should” do, take a moment to revisit Tip One: Stop and breathe.

Which leads me to the next tip!

Tip 3. Listen to your inner wisdom, intuition, or guidance.

Many successful entrepreneurs know that trusting your gut is an important strength.

The truth is, though, that in many cases, we don’t hear it or trust it. That’s why it’s critical to take time to breathe, stop pushing, and really listen.

Over time, as you practice this skill, you’ll learn how to hear, trust, and act on what your inner voice is saying.

Tip 4. Strengthen your trust muscles.

This one can be tough! Trust that everything is going to work out, and that you will be supported even if you don’t get the results you wanted or expected. If you don’t trust that you’ll be taken care of and supported, then you’re prone to pushing or forcing things to happen. If you struggle with this one, here’s a …

Bonus Tip. Get a love line in place.

Find someone who can support and hold space for you when you start worrying that you won’t be taken care of (for example, that you won’t enroll the number of people you want to enroll in a program, or sell as many books as you’d like to). Your love line should be able to offer perspective, to help you reevaluate the situation from a place of trust.

Another way to look at this is to be committed to your results without being attached to how those results actually appear. For instance, maybe you don’t enroll as many people in your program that you wanted, but you end up with a couple of VIP clients that end up actually being more profitable than if you had simply filled your program. A love line can help remind you that things don’t always unfold the way we think they ought to unfold — but if we relax and trust, they may turn out better than we expected.

Tip 5. Learn to receive.

If you’re reading this, chances are you’re a conscious, heart-centered, spiritual entrepreneur. Which means you probably love giving. You feel comfortable giving.

But as we all know, sometimes it’s important to step outside your comfort zone.

In this case, it’s critical to receive. If we can’t receive, how can we receive in our business? Think about all the ways in which you must receive if your business is to be successful (and by “successful,” I mean, if it is to help you make that impact you’re so passionate about): you must receive new clients, new opportunities.

Of course, I’m also talking about receiving money and sales, too.

If this one sounds like a struggle, I completely understand. It was a struggle for me, too. It took me some time, and I started with baby steps—learning to accept simple compliments was the first one—and now I’m starting to see the results in my life and my business in terms of my ability to receive.

Since I began the journey of infusing my own business with feminine energy, I’ve experienced a huge decrease in overwhelm and stress—and I’ve also begun seeing better business results. I hope that if you begin infusing your business with feminine energy, you experience the same.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

As an entrepreneur/change agent, chances are you’ve set goals. Even if you’re a spiritual entrepreneur who believes in using feminine energy in other areas of your life, it’s likely in your business, you crave a more masculine approach and structure.

You’ve probably created some sort of plan for reaching your goals, and you believe you must take action (often, even hard-charging action) to achieve them.

If you’ve taken any business courses or read articles about growing your business, then you’ve seen it:

The masculine business model.

You see, traditionally, business models are rooted in masculine energy: they’re all about moving forward toward a goal, preferably as quickly as possible. Masculine energy contains, among others, the qualities of analytic thinking, competition, logic, and action.

It’s no wonder, then, that conventional business strategy emphasizes winning at all costs, and often focuses on numbers and measurable results: The Bottom Line.

Revenue plans, launch calendars, profit margins, action, action, action … you get the idea.

And all of those are important, of course, since you’re running a business and obviously, you have bills to pay.

The problem with this business model is that it can lead to burnout and overwhelm. If you’re constantly in overdrive, pushing for bigger results, faster, then it’s likely you’re stressed out much of the time. And even if your numbers look great, you don’t feel great. It’s difficult to enjoy the fruits of your labor if you’re exhausted.

So what’s an entrepreneur to do?

Bring in the feminine.

Feminine energy is creative energy. It’s where you receive from. And it’s essential to enjoying your business.

It contains, among others, the qualities of intuition, compassion, emotion, creativity, empathy.

Masculine energy is where external structures come from, and feminine energy is where all the internal structures are built.

And in business, you need both: you need that structure and those plans. And you also need the space to create and receive.

You may be thinking, “This makes sense, Michele, but WHY?”

So here are four reasons why it’s important to infuse your masculine business model with feminine energy:

Reason 1. A balanced business model helps you grow your business. When your masculine business model serves as a structure for your feminine energy to create and receive, your ideas align with your spirit and purpose, and therefore, attract more of your ideal clients.

Reason 2. You avoid burnout. As I mentioned above, masculine energy is all about action! And action is important. But consistent action without breaks can lead to burnout. When you bring in feminine energy, you give yourself the time and space to create, to practice self-care strategies, and to nourish your soul—so you can receive the fruits of all that action.

Reason 3. You get clear on what your goals really are, and therefore, make more efficient use of your resources. Entrepreneurs with a tendency to get stuck in the masculine business model may go “full-steam ahead” without taking the time to feel into what their goals are, and whether those goals are ones they truly want to accomplish. Feminine energy is about intuition, and when you give yourself time and space to really hear your intuition, you can get clear on which goals are really important to you—before you rush headlong into achieving them.

Reason 4. You can receive all that you work so hard for. Look, for many of us—especially conscious, spiritual, or heart-centered entrepreneurs—receiving is hard. We’re much more comfortable in the space of giving. Here’s the thing: if you’re always in that space of giving and pushing, giving and pushing, you’re not taking the time or making the space to receive. Which means you’re not able to enjoy the abundance you’re working so hard to generate.

So now you know why it’s important to infuse your masculine business model with feminine energy, you probably want to know how to do so — this post gives you 5 tips to help get you started.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here, now.

 

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough).

The business plateau occurs when you’re making progress in your business — you’ve achieved some level of success, and you’re focused on continuing your upward momentum.

And then, it hits you.

Or, rather, you hit it: a roadblock … also known as a plateau.

You’ve undoubtedly heard of this before. Plateaus occur in many areas of life: weight loss, exercise (like weight lifting or speed in running, swimming, or biking), or in productivity levels.

So it’s only natural that they occur in business, too.

There’s one thing all plateaus have in common: they’re frustrating!

As you probably realize by now, I’m a big believer in the impact your mindset has on your ability to create results.

So what I’m about to say will come as no surprise: breaking through a business plateau will happen ONLY when your mindset has laid a strong foundation for doing so.

With that being said, here are three tips for making a mindset shift that leads to a business breakthrough:

Tip 1. Determine whether you’re actually ready to experience a business breakthrough … to get off the plateau, and take things to the next level.

If you’ve hit an external roadblock or plateau, for example, you can’t seem to push beyond a certain number of clients or income level, then chances are, you’ve hit an inner block, too.

An inner block is like a psychological wall that stops you from taking the action that will move you past a certain point.

It may be fear-related: fear of success, fear of failure, fear of not having enough, fear of getting out there and being seen, etc. Or it may be a belief or set of beliefs related to your feelings about success: for instance, successful people are jerks, rich people are arrogant.

Even if you’ve been successful up to this point, as you stretch your limits and set new goals for yourself, new blocks will come up.

So how do you know if you’re experiencing a block?

If you haven’t done any self-development work, you probably do have a block or two. We all do—many of us have experiences as children or even young adults that instill these fears or belief systems deep within us.

Here’s a quick and easy exercise for exploring your own plateau-causing fears and belief systems:

Grab a pen and a piece of paper, and draw a line down the middle, forming two columns. In the first column, write down all the reasons you want to break through the plateau. In the second, write down all the reasons you don’t want to break through or all the ways those blocks are serving you. (Yes, some stuff will come to the surface for that second column if you take this exercise seriously!)

The items you write down in the second column will give you an idea as to which fears or belief systems you need to work through to move past this plateau.

Take some time to think about the emotions associated with the items in the second column.

Next, start moving the energy out of these emotions.

I’m going to share one powerful exercise for doing so here, and you can read about several more in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.

Breathing is one of the most powerful exercises for releasing fear-based emotions. Yes, I used to roll my eyes at the “stop and breathe” advice, but now it’s become my go-to tool for getting past fear in many different situations.

The trick: you must feel your feelings.

When uncomfortable thoughts come up, just stop.

Rather than going with your first reaction and changing the subject, mentally, or calling a friend to talk about these feelings, stop everything.

Close your eyes and breathe into the feelings associated with the thoughts.

Maybe you feel emotions in your gut, like I do. Or maybe you feel them in your chest. Focus on that area and breathe into it. This takes practice! But I promise it will help you move past the blocks that are stopping you from reaching that next level.

Tip 2. Determine what you need to do to grow.

You’ve undoubtedly heard this analogy before, and that’s because it’s a good one. If you were planning to leave your house and drive to another city in another state—somewhere you’d never been—you’d need to get directions, right?

These days, most of us just type our destination’s address into our smartphone and hit “Get Directions.”

Then an app, like Google Maps, for example, gives us turn-by-turn directions.

Now let’s apply this analogy to your business.

If you’ve hit a plateau, then your desired destination if you want to have a business breakthrough is the Next Level, right? Well, do you know what you need to do to get to the Next Level? Which turns you need to make?

In our analogy, the “directions” would be the specific business strategies you’d use. “Turn left” may equate to, “Launch a new product.”

So how does this tie into mindset?

It’s all about preparation and planning. If you are attempting to reach a goal without a plan, then you’re not in the right mental space to get there. It’s like setting out for a destination to which you’ve never been without getting directions first.

Here’s an exercise you can use to figure out what you need to do to have a business breakthrough:

First, determine what the “Next Level” means to you.

Does it mean earning a certain amount of income? Does it mean landing a certain number of clients, or working a certain number of days each week or month?

Once you’re clear on that, consider the strategies that will get you there.

For example, if your goal is to get more clients, you may need a new lead generation system. If your goal is to earn more money and have more free time, creating a home study program may be a good avenue for reaching that goal.

Then, create a written plan with daily, weekly, monthly, and even yearly steps for reaching your goal.

Tip 3. Stick with it. Push yourself just a bit further, past that tipping point.

If you feel like you’re on the brink of something big, then you just might be!

You may not be experiencing a mental block … you may be just one final push from having that business breakthrough and reaching the Next Level.

If you know you’re doing what you need to do, and you haven’t yet broken through your plateau, then don’t give up!

This advice may be a bit frustrating, because as a goal-driven entrepreneur, you likely feel like if you could just take action, just push this through, you could get there.

And this is where mindset comes in: when you’re taking all the right actions, and you have all the right pieces in place, then sometimes you just have to open yourself to receive.

So, are you ready to break through a plateau?

Follow the advice above, and you’ll be on the right track.

If this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot of them … ESPECIALLY if you consider yourself spiritual.

It’s my belief that a lot of entrepreneurs get derailed because of their relationship with money, so one of the things I want to do with Flip It! is dig into the different ways money blocks and challenges can show up.

And today, we’re starting with spiritual entrepreneurs.

It actually doesn’t matter if you consider yourself a spiritual entrepreneur or just spiritual — chances are it’s important to you to have a business that will not only help people but will make a difference in the world.

Now, there’s nothing wrong with wanting to make a big difference and leave the world in better shape than you found it, but if you find yourself getting tripped up by money, then there’s a problem

Maybe you feel like it’s somehow selfish of you to take money while doing good. If you were truly doing good, you wouldn’t be getting paid, right? It should be available for everyone! And you certainly wouldn’t want to focus on it, right? Because rich people are greedy and evil … well, maybe not evil but certainly not spiritual.

And you certainly don’t want to be a greedy rich person.

Or maybe you feel like you’ve evolved beyond wanting money — you feel like making money is something other people who aren’t as evolved as you are, and if you focus on making money, then you really aren’t all that evolved either.

(Like I said … it’s truly amazing how many money issues we have.)

Now, it IS possible to be both spiritual AND financially successful, and it all starts with your mindset. Take a moment to watch this week’s episode where I unpack these issues:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)

Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We’re all friends here. It’s okay — you can raise your hand.)

That was me a few years ago. Before I barely dragged myself out of bed I would check email — never mind making coffee or even taking my dogs outside. (In fact, I sometimes hadn’t even gone to the bathroom myself before I was into my email.)

Yes, I admit it. I was addicted.

It took me awhile to break the “check email” habit, and part of the reason why it took me so long is because I didn’t completely believe that it was bad for you.

I can handle it.

Oh, I’m just taking a quick peek and then I’ll do my morning self-care routine.

It’s not a big deal to check email first thing in the morning.

Yeah, well … I learned the hard way that’s not true. And, for anyone else who is a “check email first thing in the morning” denier, I offer you these 4 reasons you should stop.

  1. You lose control over your energy.

As soon as you begin reading emails, you’re in other people’s energy. You’re reading about, thinking about, and handling other people’s needs—and you’re not doing the same for your own needs. That’s a slippery slope. Once you go into reactive mode, you often don’t end up reclaiming your time until the end of the day, when you’re usually too tired for self-care.

  1. You never know what you’re going to find.

I used to tell myself (and others) that I was checking my email first thing in the morning just in case one of those messages contained amazing news! But the truth is, I checked it first thing in the morning also because I was afraid it might contain bad news, and I wanted to know about any crises as quickly as possible so I could deal with them. If there is good news in your inbox, great! But what if there’s bad news? Then you’re starting your day off in a bad space (this does overlap a bit with the last reason I mentioned).

  1. You start your day off with anxiety.

If you’re in the habit of checking your email first thing in the morning, you won’t be able to relax until you’ve done it. You’ll be thinking about what’s in there—how many unopened emails, whether they’ll require responses or other action, or whether there will, in fact, be some sort of crisis.

And then …

  1. You get into your day without the right preparation.

Because you can’t relax until you check your email, you check it right away and before you know it, you’re officially in full swing. You’re responding to emails or checking on projects before you’ve even had your coffee.

Which leads me to the solution section of this post!

I’d love to share with you some ideas for how to start your day off right, so you can maintain your inner peace (also known as sanity) while dealing with anything your inbox—or your day—throws at you. These tips will help you be more productive, happier, and more successful, every day!

Step 1. Breathe into the feelings that are compelling you to check your email first thing in the morning. Breathe through those feelings until they subside. Meanwhile, don’t check that email! Keep your finger off that button. Make a conscious effort to stop the story you’re telling yourself—about whatever’s in that inbox, or what might happen if you don’t find out RIGHT NOW.

Step 2. Create a new, healthy morning routine that includes self-care. When you create a morning routine that allows you time for ritual, self-care and solid preparation, you begin your day grounded in positive energy, refreshed, and mentally prepared for whatever life throws at you!

My own morning routine includes getting up and letting the dogs out, before drinking some water. I meditate, for about 20 minutes, and then I connect with God (sometimes I pray, other times I write, and other times I simply listen). Then I move around in my body, which may mean I stretch, do yoga, or do some breathing.

The meditation, connecting with God, and movement are all self-care items that ground me in calm, positive energy, setting me up for a successful day.

Finally, I pour myself some coffee. Then, I get down to work.

Step 3. Create lasting success habits. There are several success habits I recommend when it comes to staying in control of your energy, your time, and your emotions:

  • Take the time to plan your day (and maybe your week) in advance. This takes about five minutes, and dramatically increases your productivity and sense of balance.
  • Check in with your business and personal goals regularly. I recommend doing this once a quarter or so, to make sure you’re connected to your vision and staying on track.
  • Make your health a priority. Eat well, get enough sleep, drink enough water, and get some exercise and fresh air. I’m not saying you have to go vegan and run marathons, but make choices that support your overall health!
  • Practice gratitude. Gratitude is the highest vibration you can be in! So when you’re practicing it, by taking notice of what you’re grateful for and why, you’re raising your own vibration to be in alignment with abundance.

At first, breaking the email habit may be difficult. You may find yourself going through withdrawals, and experiencing amplified versions of the emotions you associate with first-thing-in-the-morning email checking.

But with perseverance, you can develop new, healthy habits that set you up for daily and long-term success!

If this topic resonated with you, you may be interested in “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers. Learn more, here.

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

What “relationship status” social media icon would you use to define your relationship with money? Married? Single? Or maybe …

“It’s complicated.”

Ah, yes. As an entrepreneur, your relationship with money can certainly be complicated.

If you want to start attracting more abundance into your life and business, having the right mindset is the first step. That’s because there is a direct correlation between results you get from your own money-attraction exercises and strategies and how good (or bad) your money mindset is.

And where does an effective money mindset start? With your relationship with money.

On one hand, the human-money relationship is simple: money is what we use to obtain the things we want.

But—and here’s where things get tricky—we also need money to buy certain things that are imperative to our survival, like food and shelter.

As my friend Kendra E Thornbury says, money is fundamental to our survival, so there is a survival energy around it. Which means that if you experience a serious setback, you may go into fight-or-flight mode …

And, if that happens, you’re operating at a very low vibration (which may mean you’re not in the mindset to attract anything good!).

Here’s the thing:

So, how do you ensure your long-standing relationship with money is as healthy as possible so you can attract it effectively?

Here are three tips:

Tip One. Examine Your Relationship with Money.

Take some time to think about how you feel about money, and what it represents to you. How do you feel when you think about money? How do you feel when you get ready to look at your bank account? Do you tense up? Do feel excited? Are you scared of what you’re going to find? Are you constantly afraid you’re going to run out of money? Do you feel confident asking people for money when the time comes?

Then, think about where these feelings come from? Are you stressed about money because you believe there’s never going to be enough? Are you afraid to charge your clients a certain amount because you don’t believe you’re worth it? Do you believe people who have lots of money are somehow bad or evil?

Your beliefs about money—especially if they’re derived from fear-based emotions—likely manifest as blocks. They keep you stuck in a low vibration so that you’re not attracting more money; or, even if you are attracting money, it, too has a low vibration and brings with it even more fear-based emotions.

Tip Two. Shift Your Perspective on Money.

Once you’ve uncovered your beliefs about money, you can begin to shift them so that you’re operating from a higher vibration (and therefore, able to attract more money!).

Here are just a few ways I encourage you to think about money. There are several more in my Love-Based Money and Mindset book, but this will give you a great start:

Money is a “thank you” from your clients.

People hire you to help them do something they can’t or don’t want to do themselves. So when you complete the task for which they’ve hired you, they’re probably grateful. They’re more than happy to pay you to express that gratitude. And think of what you’ve done for them: you’ve taken a task off their plate, saved them time, and helped them move forward in some way.

There is enough.

Ultimately, no matter how much or how little money you’ve had at different times throughout your life, you’ve always survived. There is always enough.

Of course, I’m not saying you shouldn’t build a savings account and practice good financial management. But I am saying that it’s okay to let that stress go. There is no need to hoard money or to worry about it running out.

Money is a conduit for doing good.

If you shy away from having a big bank account, remember that because money is a universal representation of value, you can use it to do good. You don’t necessarily have to keep all the money you earn. What if you could use money to fund a cause about which you’re passionate—the local humane society, an international relief organization, or a child welfare program? Wouldn’t that give earning money a positive spin?

When you’re attracting money at that high vibration—happily bringing it in because you know you can do good with it—it will flow!

Tip Three. Fall in Love with Money.

My friend Morgana Rae shares an exercise for shifting your perspective on money so that you can fall in love with it.

If you’re experiencing money challenges, you have what Morgana calls a “Money Monster.” If your money were a person, what would it look like? At this point, it may look big and ugly and scary! Of course you don’t want to be around that person, right?

What if you could give your Money Monster a makeover … into your “Money Honey,” someone who wants to be there for you? And, to take this a step farther, what if you could actually fall in love with your Money Honey?

Morgana recommends making your Money Honey a person: the opposite of your Money Monster. Someone you could fall in love with. (Sounds yummy, doesn’t it?)

The good news is that your relationship with money is always evolving. Money attraction is a practice, and you can always shift what you’re doing so it works effectively for you.

And the great news is that you hold the power to transform your relationship with money and maintain a loving, healthy friendship with it, no matter how deeply rooted your beliefs are.

This is a great place to begin, and if this topic resonated with you, then I hope you’ll take it even deeper by picking up your own copy of Love-Based Money and Mindset, here.

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably.

But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client.

The distinction is an important one, and that’s why I wanted to revisit the topic today.

First of all, let’s recap. What IS the difference between niche and ideal client?

A niche is a subsection of a target market. A target market is a broad demographic of people. To really dial in on what this means in terms of marketing, let’s look at the definition of demographic: “a particular sector of a population.”

Typically when we talk about demographics, we’re talking about external factors like age, career type, income, or location.

So if your target market was 35-year-old women looking for a business opportunity, then you’d dial in even deeper to find your niche; for example, your niche may be 35-year-old stay-at-home mothers looking for a business opportunity.

An ideal client takes the concept of a niche even deeper. The concept is based on internal factors, like values, desires, and hopes.

When we talk about an ideal client, we’re talking about a specific person, what motivates and inspires her, and what she truly wants at her core.

Since we’re going deeper, let’s drill down with 35-year-old mother example.

Here’s what we have so far:

Target market: women looking for a business opportunity.

Niche: stay-at-home moms looking for a business opportunity.

Right away, I can think of two distinct ideal client groups in this niche.

Ideal Client Group One: A woman who wants this business opportunity not because of money (she has a partner or another source of income that funds her family and her life), but because she feels like she’s losing herself in the roles of wife and mother. She feels guilty for thinking, “Is this all there is?” especially when her neighbor, a mom with a full-time job, tells her how lucky she is that she’s able to stay home with the kids. This ideal client needs flexibility and the option to work as many or as few hours as she wants. She is very clear that being a wife and a mother come first, and she wants the time to be able to cheer at soccer games and pick up dry cleaning without stressing about her business.

Ideal Client Group Two: A woman who has found herself in a position where she needs to be the breadwinner for the family. Money absolutely IS an issue, while flexibility and number of hours required aren’t.

Take a moment to think about the pain each ideal client is going through.

Ideal Client Group One: This mom feels like she’s lost herself. She wants to get in touch with herself again, to establish her own identity separate from that of being a wife and mother. She can afford not to work (although perhaps she may want to bring in some money for “extras,” like vacations or to beef up her children’s college tuition fund), and her priority will always be her wife and mom duties.

Ideal Client Group Two: This mom feels a tremendous amount of responsibility. She wants to make money, and would love a steady source of income she can count on to put food on the table. She’s willing to work as much as possible to take care of her family.

Now, if you were the owner of a company who could offer a business opportunity to each of these ideal clients, think about how differently you’d want to market to each one, presenting your business opportunity as the solution to her pain.

Ideal Client Group One: You would position your business opportunity as a way to do her own “thing,” to enjoy the rewards of being a business owner while still having the time and flexibility to be an attentive wife and mother.

Ideal Client Group Two: You would position your business opportunity as a way to make consistent money, starting right away, so she can put food on the table and pay the bills.

So now you understand why knowing the difference between ideal client and niche is so important!

But which one is better to grow your business?

I’m a big believer that the answer is ideal clients.

I don’t feel like niche markets or target markets go deep enough.

Let’s go back to our example. If you market to your niche—stay-at-home moms looking for a business opportunity—you may do okay. Your marketing may resonate with some of the stay-at-home moms out there, whatever their situations are.

But if you market to your ideal client—either the mom who wants to rediscover herself or the one who wants to support her family—then think about how much more strongly your message will resonate.

Every single piece of marketing you put out there will be that much more effective, right?

Now you may be thinking, but my company is great for both ideal clients in my niche! Why can’t I just target both?

To that, I say while yes, I’m sure you absolutely could fully support both, by trying to appeal to both with your messaging, all you’re doing is diluting your message for both groups.

Combining messages by mixing them together makes you look like a Jack of all trades—and a master of none. And, in the vast majority of cases, if they can afford it, people will prefer to work with a specialist over a generalist.

When you pick one ideal client group to focus on (also known as “picking a horse and riding it”) you’ll improve your results and your business will gain momentum—and you’ll be making a positive impact on precisely the people you’re meant to help!

If this topic resonated with you, you may want to pick up your own copy of “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites (Volume 2 in the Love-Based Business Series).” You can get it here.

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series.

You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies.

But, how do you craft a marketing campaign using love versus fear? Especially when so many marketing “gurus” seem so slimy and inauthentic?

That’s why I decided the third book int the series needed to teach “Love-Based Online Marketing.”

But I’m getting ahead of myself, watch for yourself:

Along with helping you create a love-based online marketing plan, I also include a “Love Your Marketing” assessment, to help you figure out the best marketing tactics for you.

And, because I know so many people struggle with unconscious blocks around marketing, you’ll also discover exercises and strategies for getting rid of any mindset issues you have around marketing.

“Love-Based Online Marketing” is available on all the major online retailers — you can grab your copy here.

The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action

The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action

I’m going to start by making a bold statement about the mighty bullet point:

In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear.

As you know, it’s my mission to give heart-centered and conscious entrepreneurs the information they need to build their businesses in a love-based way. In fact, I wrote a whole series of books on doing just that (check out the Love-Based Copywriting books here).

It only stands to reason, then, that I believe every piece of your marketing copy should be love-based … including your bullet points.

There are two places in your copy where this is especially applicable:

  • Introductory bullet points, where you let your readers know whether they’re in the right place by touching on their pain and emotions.
  • “What-you-learn” bullet points, where you highlight specific teaching points in a benefit-rich way.

Let’s talk about each one in depth.

The Introductory Bullet Point.

Its job description: to acknowledge that you understand your ideal client’s pain, what’s keeping her up at night.

What to include: descriptions of the “outer” and “inner” problems; for example, an outer problem may be that your ideal client has spent thousands of dollars putting up a website only to find it doesn’t generate sales (outer problem), and therefore, she’s frustrated (inner problem).

How to write it in a love-based way: mention the pain, but don’t twist the knife!

What to watch out for: using the pain to make your ideal client feel worse.

Here are some examples of effective love-based introductory bullet points:

  • You spent countless resources—time, money, and energy—to write, format, launch, and market your new book, but it’s just not selling, and you’re starting to feel discouraged.
  • This whole “content marketing” strategy seems so mysterious, and with all the information out there, you’re not sure what works and what doesn’t. It’s overwhelming, isn’t it?

Do you see how each of these bullet points contains an outer problem and the resulting inner problem?

Here are some examples of those same introductory bullet points written in a fear-based or ineffective way (caution: I do not recommend using these as models!):

  • You spent countless resources—time, money, and energy—to write, format, launch, and market your new book, but it’s just not selling. Now you’re starting to think your writing is terrible, you’ll never make it as an author, and you’ll be forced to choose between working odd jobs or starving your children.
  • This whole “content marketing” strategy seems so mysterious, which is why so many people fail at it—and therefore, fail at business, too.

Do you see how each of these examples paints a pretty scary picture of the future for whoever is reading it?

The What-You-Learn Bullet Point.

Its job description: to give your ideal client a taste of what she will learn, and how that will benefit her: how her life will change as a result of taking action on the offer you’re presenting.

What to include: a specific-yet-mysterious description of a concrete teaching point, and how that teaching point will contribute to a transformation; for example, you may mention, “The most important marketing strategy you’ll ever use (this is a teaching point, and it’s mysterious because you don’t reveal what the strategy is), and how it will have ideal clients knocking on your door” (clients knocking on the door is the potential transformation).

How to write it in a love-based way: present the benefit in terms of a solution, so you’re providing hope.

What to watch out for: lack of specificity and giving away the “whole enchilada.”

Here are some examples of effective love-based what-you-learn bullet points:

  • The Number One reason many entrepreneurs feel overwhelmed when they first launch their businesses, and what to do about it, so you can enjoy running your company while still reaching your goals quickly.
  • Three mistakes you may be making as a startup coach, and how to avoid them, so you can finally attract your ideal clients and make the money and the impact about which you’re so passionate.

Do you see how these bullet points mention a specific teaching point, but don’t give away exactly what the reader will learn? Also, notice that they offer a positive solution, giving the reader hope.

Here are some examples of those same what-you-learn bullet points written in a fear-based or ineffective way (caution: I do not recommend using these as models!):

  • Why your inability to prioritize leaves you overwhelmed and burned out, and why, if you don’t change it, you’ll never enjoy running your company.
  • Three mistakes you’re making as a startup coach, and why, if you don’t nip them in the bud, you’ll never get clients, or make an impact or a good living.

Do you see how the first of these bullet points tells readers that that “Number One” reason is, and how both bullet points paint a scary picture of the reader’s future if he doesn’t learn the teaching points?

When you nail the writing of the bullet point, you’ll dramatically improve the results you get with your copywriting and marketing efforts!

If this topic resonated with you, you may want to grab your own copy of Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites (Volume 2 in the Love-Based Business Series).”

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

It was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting System.”

You see, while the first book explained the love-based copy philosophy, I didn’t make it a “nuts and bolts” copywriting book. My reasoning was because I wanted a book for folks who already knew how to write copy and didn’t necessarily want to learn how to write headlines or features and benefits.

But, I quickly realized that was what people were expecting. They wanted the “how to” along with the philosophy.

Even more than that, entrepreneurs (especially conscious or spiritual entrepreneurs) who were new to business and writing copy really wanted a book that walked them through the basics on how to write love-based copy.

So, I sat back down in front of my computer and got to work.

But, I’m getting a bit ahead of myself — check out the story behind the story to learn more:

If you’re looking for a nuts and bolts copywriting book that walks you through exactly how to write copy that attracts, inspires and invites so you can promote yourself on a foundation of love, this book may be exactly what you were looking for.

“Love-Based Copywriting System” is available at all the major online retailers — check it out here.