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[Video] Flip It! How Do I Get Clients?

[Video] Flip It! How Do I Get Clients?

I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover all the different strategies and tactics out there.

Which is why I’m only going to cover one big secret.

And the best part about this big secret? It requires no fancy software, no complicated systems, no huge team, no big budgets … or really any budget.

It’s simple and anyone can do it to get clients, no matter if you just started your business yesterday or if you’re a seasoned pro who has owned their business for twenty years.

Want to know what it is?

Here it is: consistency.

Yes, I know it’s not as sexy as running a Facebook tripwire campaign or starting your own television show. But, really, when all the smoke of the cool tactics clears, what’s left is dependable, but boring, consistency.

You’ve likely heard the adage that it takes an average of 7 follow ups before your customers or clients will say yes to your offers. (Some experts have said that’s too low and it actually takes a lot more “touches” to get clients.)

People need time to get to know you, to see your content, to read your marketing materials, and decide if what you’re offering is right for them.

But, even more than that, your potential customers and clients ARE watching you. They’re watching if you keep your word, if you show up when you said you would, if you finish what you started.

They want to make sure if they say yes to you, you’ll deliver what you promised.

And consistency is a big part of that.

It really doesn’t matter what you strategy you pick to get more clients — Facebook ads, blogs, podcasts, something else. But, whatever you pick, use it consistently.

Now, you may be pooh-poohing this right now — oh this is just too easy. Being consistent, bah. I need to know if I should be posting videos on YouTube or doing Facebook Lives.

But, here’s the thing. The internet is changing so fast that what’s hot today won’t be so hot tomorrow. But if you’re consistently showing up — especially when most other people aren’t — that’s going to make a bigger difference then whatever marketing strategy you pick.

Still think this is just too easy and basic? Well, I have a few more points that may flip your perspective — watch below:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

 

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

 

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Is there a secret “magical” button to getting clients?

I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do you do it?

Of course, there are a ton of answers. But because you’re here, I suspect you’re looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the people you’re hoping to attract.

That being said, let’s dive into my Love-Based Getting Clients Checklist:

• Know who your ideal clients are. 

Before you can attract your ideal client, you need to know who he or she is. And the best place to start is to get very clear on who your ideal client is (because your ideal client is different from your target market or niche).

• Know what is keeping your ideal clients up at night.

What, specifically, is bothering your ideal client? Does she want to make a big impact on this world? Is he searching for purpose? Is he tired of working double-full-time hours to make a part-time income? Is she exhausted from being in pain?

You must be able to dial in on their specific pain if you expect to be able to communicate how your product or service will help your ideal client.

• Know how your product or service solves this pain. 

How, exactly, does your product or service solve your ideal client’s main problem? For example, does it give her a process or system to reach the people she wants to serve? Does it give him clarity about his purpose? Does it offer a method for boosting his income while working fewer hours? Is it a new solution to help her get out of pain?

• Properly communicate how your product or service will solve your ideal client’s problems. 

Touch on pain, but don’t twist the knife.

Many heart-centered or spiritual entrepreneurs shy away from using pain in their marketing copy because it makes them feel “icky” or arm-twisty. But I’m a big proponent of using pain—respectfully—because it’s a great way to show your ideal prospects that you understand what they’re going through and that you can help them.

Of course, you don’t want to use fear-based emotions like shame or guilt when you’re mentioning their pain, and don’t use your copy to agitate their pain to the level of suffering!

Use your ideal clients’ language, not your own.

Don’t try to be cutesy when it comes to writing your copy. Instead, use the very same words and phrases your ideal clients would use. If you’re not sure what those words and phrases are, ask your ideal clients. Survey them, or ask them on your social networking channels or Internet groups.

Know where your ideal clients hang out, online and offline—and then hang out there, too. 

The first step to knowing where your ideal clients hang out is to get to know them on a really deep level. Once you know, you need to ramp up your presence in those places … even if they aren’t your favorite places (because you are not necessarily your own ideal client). If your ideal clients don’t have the chance to get to know you, by hanging out with you, then you’re going to have a tough time convincing them to work with you.

Connect with your ideal clients when you meet them—without trying to “sell” them.

When you meet your ideal clients, connect with them on a personal level. You may share your expertise or answer questions. Or, you may discuss your favorite books or TV shows, or your pets or hobbies. You may discuss your family life, your favorite city to visit, or your favorite foods. Letting people in on who you are is a huge element of the know, like, trust factor.

• Be accessible and visible, consistently.

It’s simple math: the more you’re “out and about,” whether it’s virtually or at networking events, the more opportunities you create to connect with your ideal clients. So whether you are going to networking events, hanging out online, or whatever you choose to do, be consistent about it.

• Follow up with the people who raised their hands and said they were interested in getting to know you or work with you.

Lack of follow-up is like leaving money on the table. Keep in mind that in today’s society, we’re all receiving countless messages every day. The volume is so great that many people don’t even hear these messages! So follow-up is key—again, it provides you with more opportunities to ensure your ideal prospects remember you, and remember why they were interested in the first place.

The more you get yourself out there, the more you share your voice, your personality, and your expertise, the higher the chances that you’ll land in front of your ideal prospects and ideal clients!

So, that’s the Love-Based Getting Clients Checklist — use it anytime you want to jumpstart getting clients in the door.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.

 

5 Steps to Writing Effective Headlines in a Love-Based Way

5 Steps to Writing Effective Headlines in a Love-Based Way

Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What’s the big deal around headlines? Are they really that important?”

Honestly? Yes.

First off, if you’ve ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you’ve probably wondered whether it’s really going to work: whether it will convince people to buy from you.

The answer again is “yes.” It DOES work.

So how do you master any of it, so you can get the results you want?

It all starts with writing a great headline.

When it comes to sales pages and website copy, the headline is the first thing people read.

And guess what?

The headline is probably the single most important group of words in any piece of marketing copy.

Why?

The point of the headline is to inspire your ideal clients to read the first sentence of your copy (which should inspire them to read the next sentence, and so on).

So how do you make sure that it does its job?

Take a moment to consider what inspires you to keep reading, whether it’s a book, a magazine, or a piece of marketing copy like an email, a website, or a sales page.

In many cases, it boils down to curiosity.

Think about the books people call “page-turners.” These books almost always incorporate some sort of mystery or unknown, and a skilled author will bring in a piece of it at the beginning, and reveal more pieces throughout—never closing off that mystery until the last chapter.

A great magazine article usually hints at a story of someone making a change or transition, or overcoming an obstacle, and you keep reading to learn how they did it.

Which, of course, brings us to marketing copy.

Skilled copywriters bring out their readers’ curiosity from the very first opportunity—whether it’s the subject line of an email, or the headline of a sales page or website.

HOW do they do it?

The following 5 tips for writing effective headlines will help you inspire your ideal clients to keep reading.

Tip 1. Talk about a Solution.

One of the easiest ways to generate curiosity in your ideal clients is to talk about the solution to whatever’s keeping them up at night.

So if you haven’t already, take some time to think about your ideal client and what his or her biggest pain point or problem is. (Go here to learn the important difference between target market, niche market, and ideal client.)

The best way to illustrate this is to use an example.

Let’s say you’re a life coach, and your gift is helping ideal clients get past their money-related blocks so they can finally begin receiving abundance. Your headline may read:

Finally: Live Your Life Free from Fear, and Open Yourself to Receiving the Abundance You Deserve

Your ideal clients suffer from the pain of being stuck in their fear-based feelings around money and scarcity—it’s probably keeping them up at night. Here, you’re offering them the solution they very likely seek.

Tip 2.  Add Details.

Adding relevant details to your headline can make it even more enticing. For example, you may choose to add a time-frame in which people can expect to experience the solution you’re offering. Add a guarantee, or address potential objections.

For example:

Give Me Seven Days and I’ll Show You How to FINALLY Break Free from the Scarcity Cycle, and Live a Life Full of Abundance

Finally: Break FREE from the Scarcity Cycle, for Good … Guaranteed

Finally: Break FREE from the Scarcity Cycle, for Good (Even If You’ve Tried Everything Else and Nothing Has Worked)

See how those details “dial up” the curiosity factor?

Tip 3. Change up the Format.

Headlines can take on many different formats, from a standard headline like I’ve shown you above, to a “story” format to a “how to” or “if/then” format.

Here are some more examples:

How a Struggling Entrepreneur Who Thought He’d Lost Everything Turned His Financial Situation Around, for Good

How to Ditch Your Fear, for Good, So You Can Finally Live in Abundance

If You Can Watch This Video, Then You Can Move Past Your Fear and Achieve Abundance

Tip 4. Use the Trifecta—Prehead, Headline, Subhead.

I go into this trifecta in more depth in my book, Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.

In short, the prehead lets people know they’re in the right place, the headline presents a solution, and the subhead adds details.

Tip 5. Come from a Place of Love.

People are being sold to all the time. Think about how many emails land in your inbox each day. Think about how many advertisements you see, how many pieces of sales copy you read in a given time period when you’re on your computer.

They’re in your Facebook feed, your Instagram feed, your radio station.

It’s SO easy for people to tune out something the read, or to quickly skip onto the next message.

That’s why everything you write should sound genuine – should come from a place of love.

Whenever you sit down to write copy, pretend that you’re writing a letter or note to a friend – someone very important to you. Write from the heart.

I know, because you’re here, on this site, that you care about the people you work with. Make sure that shines through in your copy, and especially in your headline.

Yes, it should sound/feel exciting. But it also has to sound authentic, so your readers know you truly care about the results they get.

When you master the art of writing headlines, your ideal clients will make the choice to read the copy below them.

If this resonates with you, you may enjoy reading the second book in my Love-Based Copywriting series, Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites. It’s available in most eBook formats, and you can get it here.

A New Perspective on Direct Response Copywriting: How to Sell More with Love

A New Perspective on Direct Response Copywriting: How to Sell More with Love

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online.

But …

If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response copy in your business may make you feel “icky.”

(Not sure what direct response copywriting is? Direct response copy is any copy designed to get readers to take action — such as a click on a link or purchase a product. You may have seen it in those long sales letters where you scroll down forever looking for the price, or emails you receive when you’re on someone’s email list.)

All the “gurus” say you need direct response copywriting if you want to build your online business.

But when you sit down to write it, you feel inauthentic. Arm-twisty. Sales-y. Like you need to take a shower.

Sound familiar?

Have you ever stopped to think about why you feel that way when it comes to sales?

It’s because a lot of traditional direct response copy is based on tapping into fear-based emotions, like fear, guilt, scarcity, and shame.

You see, the only way you can compel someone to take action is to tap into his or her emotions. It doesn’t matter if you’re making an offer to a potential client or trying to get your kids to go to bed at a reasonable hour. It all comes down to emotions.

And, all emotions fall under either fear or love — so you have a choice if you want to use fear to persuade or love. (You can learn more about the love-based copy and marketing philosophy here.)

If you’re here, I have a feeling you don’t want to use fear, guilt, scarcity, and shame to sell your products and services.

And the good news is that you don’t have to!

You’re probably wondering how.

To create effective marketing copy based in love rather than fear, you must understand the truth about pain.

Wait, what?

You read that right; pain IS part of the love-based copy writing approach.

I’ll explain.

Conscious entrepreneurs are often sensitive to talking about prospective clients’ pain. You’re in business to alleviate pain, right? So the last thing you want to do is remind your clients about the very thing you want to heal.

While I agree—you don’t want to twist that knife—I want you to understand that talking about pain is actually an important part of the healing (and buying) process.

Here are some considerations to make:

Pain Versus Suffering

Pain is real — there is a problem in people’s lives and they have pain around it.

Not only that, but pain is a necessary part of life. It’s an indicator that something is going wrong.

Suffering is a whole different animal.

Suffering typically happens when we magnify existing pain using fear, shame, guilt or something else.

Pain is a part of life. Suffering doesn’t have to be.

So when it comes to copywriting, it’s actually critical to remind people of their pain and then offer them a solution—and give them the opportunity to make a choice about whether to use that solution.

If they’re done experiencing the pain, they may be ready for your product or services. If not, they’re probably not an ideal client yet.

On the other hand, it’s unnecessary (and can feel slimy!) to twist the knife and use your copywriting to cause suffering. Yes, a lot of traditional direct response copywriting has roots in twisting the knife (which is also known as agitating the pain). And that’s one of the reasons why using pain in marketing and copy has gotten such a bad rap .

It’s a fine line, but a crucial one.

The Importance of Pain

Like I mentioned above, pain is an indicator that something is wrong, or that something could be better.

As a business owner, pain you experience may indicate an opportunity for growth.

So take this as an opportunity to get comfortable with pain. Consider the following:

* Pain adds urgency. You would never call your dentist in the middle of the night and say “Oh my God, I missed my cleaning, can you get me in now?” But if you broke a tooth? Or a jaw? Yeah you may be waking your dentist (or doctor) up.

So, let’s bring that back to marketing:

If you don’t remind your ideal clients about their pain, they may say things like, “Oh, what you do sounds great! I’ll definitely have to work with you one day.” But as you know, in so many cases “one day” never comes.

And that pain doesn’t go away. In fact, it may even devolve into suffering because they don’t take you up on working together, which may alleviate the pain.

* People remain in the status quo … unless something compels them to change. Unless you actually remind someone that she’s in pain, she’ll be likely to resist making a change. Only by reminding her are you giving her the opportunity to CHOOSE change. Does they really want to stay there? Or is she ready to move forward?

* I believe the sales process should mirror the transformation your products or services create. If you are a transformative teacher, healer, or coach, you already know transformation includes pain. If you don’t give prospects the gift of going through their pain in your marketing or selling process, they may decide in the middle of working with you—when they do experience pain—that they’re not ready to move forward … and that’s when people disappear, drop out, or even ask for refunds (and none of us want those things to happen).

* Neglecting to talk about pain is neglecting the opportunity to allow your clients to put two and two together: that your offering may actually be a solution to their pain. In today’s busy world, people may not go so far as to draw the connection between their pain and your offering, if you don’t make it perfectly clear. (Plus, it’s also disrespectful. Your ideal clients are truly in pain — not addressing it can feel disrespectful.)

* As soon as you master love-based copywriting – and the love-based way of using pain in your marketing materials – it feels so good! You can stand in your power as a confident successful entrepreneur because your copy will attract the people who most need the work you do. You’ll be attracting and landing clients whose lives you can transform. Not only will you grow your business but you’ll also make a bigger impact.

* Learning how to use pain in a love-based way gives YOU the opportunity to grow and heal. This could be exactly what you need to do to take your business to the next level. Getting uncomfortable is part of being an entrepreneur. That’s why I’m challenging you today to try using pain in a love-based marketing way to stretch yourself, personally and professionally.

You can use this article as an example of how to use pain in a love-based way. Did you notice how I wove in pain without twisting the knife? I educated you on pain without causing suffering.

Now it’s time for you to decide: Do you want to keep doing what you’ve always done, writing marketing copy that feels icky? Or are you ready to change how your market to your ideal clients?

Bottom line: it’s really a disservice to your ideal prospects NOT mention their pain.  Because if you don’t, they’re not going to buy. And if they don’t buy, you won’t make the difference you long to make, your ideal clients will remain stuck in their pain, and you may never become the person and entrepreneur you’re meant to become.

What I’ve covered here is truly just the tip of the iceberg. If you’re interested in learning more, definitely check out my best-selling book “Love-Based Copywriting – The Philosophy Behind Writing Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”