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The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary

The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary

I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy.

If you haven’t heard of Dan Kennedy, he’s this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the “Kennedy” in the Glazer-Kennedy Marketing company.)

I glanced through the papers and this Dan Kennedy quote caught my eye:

“If you’re still in the same business you were in 3-5 years ago, you have no business.”

I then looked at the date of the training and saw it was from 2012.

This really hit me, because, you see, my first thought when I read that quote was “how timely.” When really, Dan Kennedy wrote it six years ago.

For many entrepreneurs in the online information product industry (which includes the transformation industry), 2017 was a really rough year. That was the year we started to see how many of the business “truths” we thought were infallible were, in fact, very fallible.

And, for some entrepreneurs who had built businesses on those “infallible” truths, even big, multi-million-dollar businesses, were seeing massive cracks and their businesses crumble on what they thought was a pretty solid structure.

So, let’s start by acknowledging the truth: Yes, it can be scary. Very scary. If you’re worried or scared about the future of your business and you’re uncertain about what to do or which direction to go, you’re absolutely not alone. I  encourage you to feel whatever it is that wants to come up—just don’t let it stop you from taking action.

And let’s acknowledge another truth: It sucks.

Look, as humans, we are biologically wired to not like change. It’s in our DNA. Change can be dangerous to our very existence. So, as much as possible, our brains try to minimize change in order to keep us safe.

Which is why this idea of constantly looking at our businesses and seeing what we need to do differently is exhausting and overwhelming.

After all, don’t we want to just “set it and forget it”?

Wouldn’t it be nice to discover the “secret of success” and then finally stop looking?

Alas, if only it were that simple.

So, what’s the solution?

Well, I think first of all, acknowledge that it is both scary and daunting, AND decide to take action regardless.

Second, pay attention to your industry. Go to events, talk to friends and colleagues, follow people who follow trends and write about them (this blog can be a good place to start).

Third, know this:

Maybe it means that you tweak an existing product or service to better meet demand.

Maybe you change how you market.

Maybe you add a new product line or retire an old product line.

To be honest, you might even welcome some of changes.

Because, along with the landscape changing, you yourself are changing, and your business (which while not “alive” in the traditional sense, is still a living entity) are also changing.

Listen to what wants to emerge. Be open to what wants to change. (It’s easier to surrender to what wants to happen than it is to fight it.)

Lastly, know some things really DON’T ever change.

For instance, a business is really about finding and connecting with your ideal clients. It’s about building relationships. It’s about giving value. It’s about making offers your ideal clients want to buy. Those things don’t change.

And if you keep those business truths in mind (not to mention actually building your business on those truths and not the slippery, cracked “truths” of whatever is hot in the moment), you’ll be able to weather any storm …

No matter how scary it might initially look.

If you’d like to dig more deeply into building your business on a solid foundation, my Love-Based Business books can help, specifically my “Love-Based Online Marketing” book.

[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt

[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt

Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the “truth around building an audience” that drives me bonkers every time I see it, so I decided to share my analysis around why I think it’s extremely misleading (and could even be dangerous to your financial and business health).

In a nutshell, the ad makes the claim that if you have a business, building an audience is a waste of time. You should immediately stop all of that blogging and podcasting and shooting videos nonsense, and instead, just follow this particular guru’s simple formula to immediately fill your business with high-paying clients. No audience required.

Simple as that. No mess, no fuss.

Now, a few disclaimers before I get into my analysis. First off, while yes, I’ve obviously read the ad, I have not actually watched this person’s webinar, so I don’t know what his simple formula actually is. If I were to guess, I would assume he teaches how to use some form of paid ads (most likely Facebook ads) to attract prospects into a funnel that ends in a sales call.

If that’s what he’s teaching, it’s perfectly legitimate, and I’m sure it does work.

I’m also a big believer that businesses should be profitable and make money for their owner. If his system works as advertised, the fact that he’s selling it isn’t the problem.

It drives me bonkers because it’s incomplete. And because the claim the ad makes is incomplete, it has the potential to hurt entrepreneurs.

Here’s the truth:

In order to have a successful, profitable business, you need both long-term and short-term marketing strategies.

Long-term marketing strategies are for audience and platform building. That includes those pesky tactics such as blogging and list building.

Short-term strategies are to generate cash now. So, any type of sale emails or, in the case of this Facebook ad, a paid advertising strategy designed to generate prospects so you can close them on a sales call.

Focusing mostly on long-term strategies (especially before you’ve built up a big platform) could lead to big time cash flow challenges.

Focusing on short-term strategies could lead to a massive feast/famine financial cycle. Plus, if your short-term marketing strategy stops working for some reason, you could lose your entire business.

The Internet is littered with stories about entrepreneurs who built their platform around (or had most of their income coming from) one source, and when that source dried up, their business tanked—sometimes as fast as overnight.

This is especially true if your short-term marketing strategy is linked to something you don’t control. For instance, let’s look at this strategy of using Facebook ads to close high-ticket clients.

* What if Facebook suddenly jacks up the rate of those ads overnight. How will you then get a high enough return on your investment, to make this particular strategy worth it? (Yes, I’ve seen this happen.)

* What if Facebook bans you from advertising? (Yes, I’ve seen this happen.)

* What if something happens to Facebook? (As I write this, Mark Zuckenburg is testifying in front of Congress about Facebook’s privacy policy. What if Congress decides to regulate? What if Facebook becomes less popular?)

Now, maybe none of these “what ifs” actually happen, but the point here is that you don’t know.

Things change at lightning speed in the age of the Internet, which means if you aren’t spending time building your presence on a platform you control (such as a blog or website) in addition to building your audience and growing your subscriber list, the more vulnerable you are.

It doesn’t matter if you have thousands of followers on your Facebook page or YouTube channel. You have no way of contacting them if Facebook or YouTube changes the rules.

Which means, if the rules DO get changed, you’ve just lost your audience.

For example, there was once a little publishing company that built up a Facebook following of 12 MILLION followers. They posted daily videos that were liked and shared and followed.

Then one day, Facebook changed their algorithms to show more posts from personal contacts than businesses, and they lost over 75% of their organic traffic.

Just. Like. That.

That little publishing company didn’t recover. It went out of business.

The worst part of this story is it didn’t have to happen. This company had a ton of content. Why wasn’t it posted on YouTube? (At least then there would have been a second platform to turn to.) Why wasn’t it posted on a company blog?

In this case, the work was already done. It wouldn’t have taken much effort at all to put a little love into building up a couple of other platforms. It wouldn’t have taken much to invite their Facebook fans to opt in to an email list.

But, it wasn’t a priority for them to build a platform outside of Facebook. Likely, the owners never even considered that Facebook would change the rules overnight. Maybe they even thought it was a waste of time and energy to do anything else, when they were getting so much traction and momentum from Facebook.

Anyway, let’s get back to you.

As a busy entrepreneur (who maybe doesn’t even like marketing all that much), you may be reading this right now while experiencing sinking feeling in your stomach.

Where will you find the time and energy to create both long-term AND short-term marketing strategies?

Well, here’s my answer—you get help.

I’m a big believer in focusing your time, energy, and love on what you most enjoy. Find the marketing tactic you love and do that. (My “Love-Based Online Marketing” book includes a “Love Your Marketing Assessment” that can help.)

You also may need to put some time into the cash flow part of your business as well, to make sure it’s running smoothly.

Then, hire a team member (or members) to help with the long-term marketing strategies.

You don’t have to do it fast, or dedicate a lot of time to it. If all you can handle right now is a weekly article, then do a weekly article (or a weekly podcast or video).

Commit to what you can. And budget what you can to get help.

And, take a deep breath. You’re in this for the long haul, right? So, know the long-term marketing strategy may take a little longer to see results, but at the end of the day, you WILL have a stronger, more stable and more profitable business because of it.

And, if you’d like to dig more deeply into online marketing, including putting together an online marketing plan, my “Love-Based Online Marketing” book may be perfect for you.

3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan

3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan

When creating a content marketing plan, a lot of entrepreneurs I know do it backwards.

They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There’s also a high likelihood they don’t end up creating content their ideal client wants to consume. (Which is the whole point of putting a content marketing plan together in the first place.)

Or, in some cases, they skip the plan altogether and simply jump in and create whatever tickles their fancy that day.

Again, this can sometimes be successful strategy. (It wasn’t for me.) But, I think in most cases what you typically end up is a content marketing plan that’s hit or miss. (Truthfully, more miss than hit.)

So, is there a better way to create a content marketing plan? Why yes! And, where it starts is by making sure you have a solid foundation in place.

Not only are you more likely to create a successful blog or podcast or video channel or whatever you’re creating because you’ve focused on building a solid foundation, but it’s also going to be soooo much easier for you to create content on a regular and consistent basis (which really is the key to creating momentum and results around your marketing).

Plus, just sitting down and creating a content marketing plan for a year (or even for the next quarter) can feel overwhelming. That’s why I think taking a few steps back and getting your foundation in place BEFORE you create a content marketing plan is so essential.

And, the best part? Having this foundation in place will help focus ALL of your marketing efforts, not just creating a content marketing plan.

Without further ado, let’s dive into these three crucial steps.

1. Be clear on precisely what your expertise is (and isn’t).

If you’re a new entrepreneur or new to whatever it is you’re doing, this can feel daunting. It can also feel daunting if you are like me and have a bad case of “fraud” syndrome, or “I have to read one more book or get one more certification before I’m an expert” syndrome.

I’m not going to give you the same advice you may have heard from other gurus, which is if you know 80% more than your ideal client, you’re an expert.

While technically that may be true, in practice that’s a horrid platform to build your content marketing plan on.

Your ideal prospects are NOT (let me repeat NOT) looking for the same, watered- down content everyone else and their brother who are also “80% experts” are putting out. They are NOT looking for content that is basically regurgitated from a book or a program.

They are looking for solid, high-quality content that either educates them or entertains them, or both.

So, what DO you do then, if you’re new to your business and you don’t have the level of expertise as other experts who have been out there for a decade or more?

First off, there’s no law that says your content marketing plan can only include content YOU create. What about using other people’s expertise? You could start a podcast and interview other experts. You could write blog posts that quote posts and books from other experts (giving full credit of course).

Over time, as you grow your business, you’ll start to find your voice and your style of teaching., and as you do, you can start creating content from your voice.

And, quite honestly, THAT’S what your ideal prospects are looking for. They’re looking for you because they want to hear how YOU perceive the content and YOUR angles and how you interpret it from YOUR unique life experiences and stories.

There are very few things that are “brand new” right now. But, what IS new is your unique spin on similar ideas. Right now, you may not be feeling brave enough or comfortable enough to truly step into your unique voice. That’s okay. While you’re developing that, see what you can do to leverage other people’s expertise.

2. Be clear on precisely who you’re serving.

Your ideal client is going to influence how you present your content.

For instance, let’s say you’re a money expert. You’re going to present content around money very differently depending on whether you’d rather work with entrepreneurs or employees.

What if you’re a relationship expert? You’re going to see things through completely different angles depending on whether you’re working with men or women, and whether your ideal clients are 20-year-old women or 50-year-old divorcees.

That’s why getting clear on who your ideal clients are and what is keeping them up at night—and making sure the content you’re creating is relevant to them (not to mention something they want to consume)—is super important.

3. Be clear on precisely what you offer them that no one else is, and why they should come to you.

Again, if you’re new, you may find this one a little scary.

But, here’s the thing: If you can’t communicate what makes you unique, you WILL struggle in your business.

Your ideal clients are going to want to know why they should plunk down their hard-earned money to work with you versus someone else. And, if you can’t tell them, they may wonder if they can get what you offer cheaper somewhere else.

Because, you see, if you aren’t able to explain to them your value, they’re going to make their buying decision based on whether or not they feel like they can afford what you’re charging.

If you make it clear what your value is and how what you do is different from everyone else, then price becomes less of an issue. You can’t be price-shopped, because no one else offers the same value you are providing.

If you struggle with this, this article walks you through my formula on how to craft your message so it resonates with your ideal client.

Once you know this, you’ll have a much better idea of the sort of content that will resonate most with your ideal client. (This doesn’t mean you won’t want to do some testing on the best content for your ideal clients, but you’ll definitely have a solid place to start with your content marketing plan.)

So, you may have noticed that all three of these steps have one thing in common, which is … (drum roll)

Clarity!

To me, clarity is one of those things that just doesn’t sound all that sexy, but yet, the more clear your are, the easier everything is.

I know for myself I prefer the “just jump in and figure it out later” approach. However, I’ve definitely had mixed results with that. Some things have worked out great and others … not so much.

While I think you can also go the other way and spend TOO much time in research and preparation and “getting ready to get ready,” I also think there’s a happy medium between getting clear and just getting started.

If you want to see my specific strategy on how I got clear before creating my second blog, I walk you through it here.

And, if you’d like to dig more deeply into online marketing, including putting together an online marketing plan, my “Love-Based Online Marketing” book may be perfect for you.

[Goal Setting Checklist] A Simple System to Make Your Dreams Come True

[Goal Setting Checklist] A Simple System to Make Your Dreams Come True

For a good chunk of my life, I struggled with goal setting.

Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends.

After all, if I was working long hours, that meant that I was “successful.” Right?

(It took years and multiple burnouts to finally force me to shift that thinking.)

But sacrificing my mental and physical health was just the tip of the damage that mindset caused me. My workaholic tendency combined with my “Type A” personality also kept me constantly feeling like I wasn’t doing “enough,” no matter how many goals I checked off my list.

And, of course in the meantime, I did have big dreams and goals I wasn’t making any progress toward at all (specifically, my fiction writing goals), so I also believed I clearly had a problem with goal setting. (Actually, my secret shame was my belief that what was really hindering me was procrastination and lack of focus.)

So, I did what any workaholic, Type A personality would do when feeling stuck:

I became obsessed with goal setting.

I researched and tried many goal setting and time management systems. Nothing really worked.

I also tried relying on sheer willpower—pushing myself to get more done (which was also not successful).

So what was it that finally shifted goal setting for me?

Digging more deeply into my love-based philosophy, and realizing my goal setting was built on a foundation of fear.

What does that mean, exactly? And if your goal setting method is also built on a foundation of fear, how can you switch it to a foundation of love, instead?

That’s exactly what I’m going to walk you through in this Goal Setting Checklist.

Sound good? Let’s get started.

Goal Setting Step 1: Get Clear. What Are Love-Based Goals Anyway?

To me, love-based goals are whispers from your soul.

Your soul wants you to step into the highest version of yourself. But, your soul also know that’s not easy. It requires you to face your demons and love your shadows.

So, as you do that work, your soul whispers your love-based goals to you. And as you become that highest version of yourself, your “reward” is that those goals can finally come true.

In other words, your love-based goals can only come true if you start to shift into the highest, best version of yourself.

Your soul wants to keep you on track toward achieving your love-based goals, so you can live your best, happiest life.

Now, on the flip side, in many cases, one of the main reasons why your love-based goals haven’t come true is because they don’t match your current identity. For instance, let’s say you’ve always wanted to write a novel, but the years have gone by and you’ve never even written a paragraph. Why is that? Because your current identity sees yourself as a wanna-be author, NOT an actual author.

That’s why taking the time to change your identity so it matches your love-based goals is key to having your love-based goals come true.

So, how do you change your identity? Keep reading — the next 3 goal setting steps are a good place to start.

Goal Setting Step 2: Identify Your Love-Based Goals

How do you know if you have love-based goals, or “regular” goals?

One big indication of a love-based goal is if you have a big dream you’ve been talking about your entire life, yet somehow, you’ve never gotten any traction toward realizing it.

Now, it’s possible that big dream is not a love-based goal, but what I call a “should” goal. A “should” goal is a goal you feel like you “should” be working on, but it doesn’t actually reflect your deepest desires.

How can you tell the difference? I recommend doing some journaling around your perfect day. (No, I’m not talking about a vacation day here, but a perfect work day.) What are you actually DOING during your perfect work day? How is your day structured? Where are you living? Who is around you?

While you’re doing this exercise, take note of how you’re feeling. Are you getting excited? Are you tapping into your passion? Or does it feel like you’re still doing something you “have to,” or maybe even dread?

This exercise is a great way to differentiate between love-based and “should” goals.

Goal Setting Step 3: Be Prepared for What Can Stop You.

If you’ve designed your life around “should” goals, it’s probably not difficult to understand why you haven’t gotten any traction on them. But, what about your love-based goals? Why haven’t they come true?

Typically, there’s something going on either internally or externally.

If it’s an external problem, it’s usually around not having found the right goal setting system for you.

In my “Love-Based Goals” book, I dig into a variety of goal-setting methods, to give you options so you can find one that feels right for you. It’s also pretty easy to do your own research, with a little help from your favorite search engine.

If it’s an internal problem (which I suspect is the real culprit, more often than not), well, that’s a little trickier.

Generally speaking, if something is going on internally, it’s directly related to blocks in your mindset or subconscious. Maybe you find yourself procrastinating every time you sit down to work on your goals. Or maybe you lack focus. Or maybe you can never find the time.

Or maybe you find yourself constantly feeling worry or resentment or anger or sadness or jealously or guilt every time you sit down to work on your goals.

And, because you feel so crappy, it can’t possibly be a good goal, right? It must be a sign you shouldn’t be working toward that dream.

Alas, our fear-based emotions stop us more often than not. We feel crappy, which not only makes it difficult to do the work, but since we want to stop feeling that way, we’re compelled to take actions that help us numb or stuff down our uncomfortable feelings. (For instance, maybe we want to take a drink or make poor eating choices or numb out on television or start a fight—these are all actions we take to distract ourselves from feeling our fear-based emotions.)

If you relate, my recommendation is that the next time you’re working on your big dream and you find yourself feeling bad, let yourself feel the emotion AND don’t let it stop you from continuing to take action. (I talk about how I did this myself when I had my big 2017 marketing success story here.)

Goal Setting Step 4: Set Yourself up for Success.

While feeling your fear-based emotions and still taking action is never going to be easy, there are things you can do to increase your odds of being successful.

• Start and maintain a morning practice (so rather than check email, start your day with self-care practices such as meditation or journaling).

• Use rituals, such as a New Year’s Day ritual to help you create a supportive container around making your goals come true.

• Create new, empowering habits that support your love-based goals and the person you’re becoming. (And, on the flip side, let go of old, toxic habits that are keeping you trapped in the “old” you.)

• Give yourself a break! None of this is easy. Give yourself the time and space you need to let your emotions move through you. Drink plenty of water, exercise, rest. And, above all, don’t beat yourself up if it’s not happening “fast enough.” Chances are, it’s happening plenty fast enough and surrounding to the process and allowing it to unfold the way it wants to is the best gift you can give yourself.

If you’d like to dig more into making your love-based goals come true, you may want to check out my “Love-Based Goals” book. Grab your copy here.

 

[Video] Flip It! How Do You Pick Yourself Up After You Fail?

[Video] Flip It! How Do You Pick Yourself Up After You Fail?

Let me start by busting a myth: If you’re successful at anything, you’ve also experienced a fail or two.

And, likely, a lot more than one or two.

I’m not sure it’s possible to BE successful without also experiencing failure. Because, if you’re not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it’s difficult to BE a success.

Projects you thought would be a big hit … aren’t. Or they take longer than you planned to catch on. Or maybe they WERE a huge success, and then one day they stopped selling.

Launches crash and burn. Marketing strategies that once worked stop.

I could go on and on. And, these are just entrepreneurial examples. There’s also countless examples if you want to be an author or artist or scientist or inventor, or even climb the corporate ladder.

Thomas Edison experienced over 10,000 failures (which he didn’t call “failures”) before he figured out how to make a light bulb work.

So, I suspect you already know this. It’s not a secret.

But, I also bet you forgot.

Because, unless the fall from grace is really public, you don’t see it. A lot of failures happen behind closed doors. A product doesn’t sell as well as hoped — is that truly something most people are going to see? Probably not. It didn’t sell well so how would anyone outside the business know?

I start here because I’m beginning to believe one of the key attributes all successful people share is their ability to bounce back after they fail.

Because failure is going to happen if you want to become a success. And, the more successful you want to become, the more failure you’ll likely experience.

Now, my take on picking yourself back up after you’ve fallen is maybe a little different than what you heard. You see, I think the first thing you need to do is feel all those crappy feelings.

Yes, feel the anger, the disappointment, the resentment, the jealously, the envy, the shame, the embarrassment, the grief. Stomp your feet. Hit a pillow. Cry.

Do whatever you need to do to move that energy from your body.

Because that’s the only way you’ll be able to stop feeling those feelings.

Feelings just want to be felt. And, if you don’t feel them, they’ll keep following you around, harassing you, until you do.

So, how on earth will you be able to pick yourself up if you’re still stewing? How are you possibly going to focus on taking action to get yourself back on track when you’re still battling rage or grief or wanting to shrink into yourself and hide under your bed?

The answer — you can’t!

That’s why so many people CAN’T pick themselves back up. They may tell themselves they need to beat this, and they have to get back on their horse and all the other rah-rah inspirational motivational messages.

But, it’s just talk. If they feel like crap, it’s going to be tough to take action. Not only because you don’t feel like doing anything when your emotions are out of control, but trying to keep yourself from feeling your emotions is a lot of work, so you’re likely going to be more exhausted than normal.

So, before you do anything, before you get that plan together to beat this thing, let yourself just feel as crappy as you want to. Go ahead, let it all out. Have a big ole pity party for yourself.

And, when all of those emotions have been felt and have moved through you, you may be amazed at how easier everything looks.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

[Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You

[Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You

I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact.

But, the older I’ve gotten, the more I’ve come to believe that NOT becoming an overnight success may be the best thing to happen to you.

To illustrate, let me start with a story.

Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up catching fire. Oprah had the author on her show a few times, the book was on the New York Times bestselling list for over two years, and by the time all was said and done, the author ended up selling over 7 million copies (5 million in the US and 2 million oversees).

Fast forward to today. While you might have heard of the book Simple Abundance, you likely haven’t heard of any of the author’s other titles. You might not know that she ended up losing all the money she made from Simple Abundance, and even declared bankruptcy.

She’s far from the only one. How many singers in the 80s had a massive hit, only to sink into oblivion? It was so common we even had a name for it: One-hit wonders.

How about people who win the lottery only to lose everything they won (and more) a few years later?

What do all of these stories have in common?

In my opinion? Success happened too fast for them.

Too fast? How can that be?

You see, every time you reach a big milestone, maybe it’s breaking the 6-figure mark or quitting your job to start your business or finally publishing your book, something shifts inside you.

The bigger the milestone, the bigger the shift.

And, if we’re not emotionally ready to accept the shift, we’ll unconsciously sabotage ourselves. Hence all the one-hit wonders.

Gay Hendricks has a name for it in his book, The Big Leap. He calls it an “upper limit problem.” We all have unconscious limits to how much success or happiness or money or joy we can accept. When we get more than what we can tolerate, we do things to bring ourselves down. That’s why after a particularly close moment with our spouse, we may start a fight or after we experience a big windfall of money, an equally big expense rolls in.

It takes both time and work to raise our upper limits and expand our capacity to receive. Which is why the journey to success is just as important as the success itself. What we end up learning on that journey is what helps us mentally and emotionally accept our success when good fortune does decide to smile down on us.

Look, I get how difficult and discouraging and frustrating the process can be. Waking up every morning and taking action even when you’re not seeing results yet, and worse, not having ANY idea when or IF you’ll see results is tough.

But, here’s the thing. The discipline and perseverance you develop during that process will serve you well when success finally does comes knocking on your door.

(And yes, it WILL come — maybe not how you thought it would arrive or when, but it will come.)

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

[Video] Flip It! Successful People Are Just Lucky

[Video] Flip It! Successful People Are Just Lucky

My grandfather was a very successful man.

He started a very successful business that flourished during WWII. When other people were cutting back, he was making money. He invested at the stock market at the right time and made a killing.

Heck, he used to go to Vegas and win at Keno. Keno has some of the worst odds. But, Grandpa would win. $1500 a pop.

Yes, Grandpa was lucky. And he knew it.

So, how did it happen? Was he born under the lucky tree?

Here’s what I think — I think he was lucky because he believed he was lucky.

It was a self fulfilling prophecy.

The more he believed, the luckier he became.

Now, I know some of you are saying “Michele, it can’t be that easy. And besides, I’m not lucky, so this wouldn’t work for me anyway.”

But, what if it COULD be that easy? Us humans like to overcomplicate things–maybe it really IS as simple as it sounds?

Still not convinced? Let me share a story. I decided to test this theory on myself.

For years I never won at raffles. Never won. I used to say things, “Oh I never win at raffles.”

So, I thought, what if I changed that? What if I started to say I always win at raffles?

Next time I was at a raffle, I decided to believe I was going to win.

And you know what happened? I won!

So, I used that evidence at the next raffle to believe I would win. And it happened again. Pretty soon I was always winning at raffles. It was getting a little embarrassing actually.

Now, I realize if you have all this evidence that you aren’t lucky and you never win at raffles, it may be tough to convince yourself otherwise. So, I would suggest starting small, even if it has nothing to do with money. Do you have parking lot karma? Every time you pull into a parking lot, a spot opens up? Start there.

Or maybe there’s something else you’re always lucky at you can focus on. Like maybe you have the best assistant in the world or you have a knack for publishing Facebook posts that get a lot of comments and likes. Or maybe you have a popular podcast. Focus on that. And, every time something happens in your business that’s successful and lucky, add it to your evidence that you ARE successful and lucky.

It likely isn’t going to change overnight. But, it CAN change, if you’re committed to flipping your perspective.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! How Do I Get Clients?

[Video] Flip It! How Do I Get Clients?

I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover all the different strategies and tactics out there.

Which is why I’m only going to cover one big secret.

And the best part about this big secret? It requires no fancy software, no complicated systems, no huge team, no big budgets … or really any budget.

It’s simple and anyone can do it to get clients, no matter if you just started your business yesterday or if you’re a seasoned pro who has owned their business for twenty years.

Want to know what it is?

Here it is: consistency.

Yes, I know it’s not as sexy as running a Facebook tripwire campaign or starting your own television show. But, really, when all the smoke of the cool tactics clears, what’s left is dependable, but boring, consistency.

You’ve likely heard the adage that it takes an average of 7 follow ups before your customers or clients will say yes to your offers. (Some experts have said that’s too low and it actually takes a lot more “touches” to get clients.)

People need time to get to know you, to see your content, to read your marketing materials, and decide if what you’re offering is right for them.

But, even more than that, your potential customers and clients ARE watching you. They’re watching if you keep your word, if you show up when you said you would, if you finish what you started.

They want to make sure if they say yes to you, you’ll deliver what you promised.

And consistency is a big part of that.

It really doesn’t matter what you strategy you pick to get more clients — Facebook ads, blogs, podcasts, something else. But, whatever you pick, use it consistently.

Now, you may be pooh-poohing this right now — oh this is just too easy. Being consistent, bah. I need to know if I should be posting videos on YouTube or doing Facebook Lives.

But, here’s the thing. The internet is changing so fast that what’s hot today won’t be so hot tomorrow. But if you’re consistently showing up — especially when most other people aren’t — that’s going to make a bigger difference then whatever marketing strategy you pick.

Still think this is just too easy and basic? Well, I have a few more points that may flip your perspective — watch below:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

 

[Video] Flip It! How Do I Find a Mentor?

[Video] Flip It! How Do I Find a Mentor?

First off, I’m a big believer in having a mentor.

No matter what you’re trying to do — start a business, grow a business, lose weight, write a book, start a new career — having a mentor who can answer questions and help guide you through can be hugely helpful.

The challenge is, how do you make sure you’re finding the right mentor for you?

Well, there are a few things to consider when choosing a mentor:

1. Get clear on precisely what type of mentor you’re looking for. Are you looking for someone who is more of a coach? Or someone who is more of a consultant?

Coaches by definition will ask you a lot of questions and help you sort out what’s right for you. When someone is coaching you, they’re not giving you answers — they’re asking YOU questions so you determine the answer for yourself.

Consultants are the folks who will tell you what to do. They’re the ones who will recommend strategies and ideas.

Most people, even people who call themselves coaches, are some sort of a mix between a coach and a consultant. If someone is telling you what to do and telling you to follow a system, that isn’t coaching. It’s consulting.

So, the question is — what are you looking for? Do you want someone to give you advice and a system and a structure to follow? Or do you want someone who can help you get clear on what you want to create?

Or are you looking for a little of both? Someone who can help coach through you your mindset blocks while providing you with a system and a strategy.

It doesn’t really matter who you’re looking for — what’s important is to get clear on who you are looking for so you can make sure you’re hiring the right person.

2. Make sure you’re actually hiring the type of person you want to work with. Ask them questions. Read their testimonials. Listen to your gut. This is an important decision and you want to make sure you’re hiring the right person.

But, making sure you’re a good match with your mentor is just the tip of the iceberg. You also need to make sure you’re a match with my next step.

3. If you’re looking for a system or a strategy to follow, make sure this is a system or strategy that you actually want.

One thing that I’ve seen over and over is entrepreneurs hiring a mentor to help them build a business. The mentor helps them build the same business the mentor has. Which is all well and good if that’s the business you want.

But, what if it isn’t?

That’s where the problem comes in — you’ve built this business, and maybe it’s even pretty successful and profitable, but you hate it.

Now what?

(Note — my Love-Based Money podcast is full of interviews with entrepreneurs who, much to their chagrin, realized they had built the wrong business.)

The answer to that is another Flip It!, but for now, I would suggest doing some research and really feeling into what sort of business you want and then making sure the mentor you’re hiring actually has that business.

If you’re unclear about what sort of business you desire or what your best suited for, it may be smarter to hire a coach to help you get clear on that first before you figure out what system you want to use.

Watch below for a few more tips on how to find a mentor:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my free book “How to Start a Business You Love AND that Loves You Back” — you can check it out here.

[Video] Flip It! If You Do What You Love, Will the Money Follow?

[Video] Flip It! If You Do What You Love, Will the Money Follow?

You’ve likely heard the statement — do what you love and the money will follow.

But is it true?

Well, yes and no.

On one hand, when you do what you love, you’re likely passionate about it as well. Which usually means, you’re also spending a lot of time working on it.

And typically the more time you’re spending at something, the more likely you’ll be successful at it.

In addition, if you look at this from a law of attraction or energetic perspective, love is one of the highest vibrations. So, if you do what you love and love what you do, you’ll be operating at a very high vibration. That means you’ll be attracting money and abundance and opportunities and success.

But — there’s always a but — it’s not that simple.

First off, there seems to me a lot of confusion around doing what you love. Some folks feel like if you’re doing what you love, that means you’re loving what you do.

All. The. Time.

And that just isn’t true.

There are going to be times you’re in the flow and really passionate and loving what you do. And, there are going to be times where it’s a struggle. Or a drain.

Just because you love what you do, doesn’t mean you’ll never feel overwhelmed. Or stressed. Or like you need a vacation.

Plus, you may not love every single part of it. For instance, if you’re a book author, maybe you love writing the first draft but you don’t especially love the editing process. Or maybe you love the writing part but you hate the marketing part.

Or maybe there are just days where you don’t feel like writing. (Spoiler alert: successful authors are the ones who write every day whether they feel like it or not — they aren’t waiting around for “inspiration” or to only do it when they feel like it.)

But, it’s not just about writing. It’s anything you want to succeed at. For instance, if you want to build a successful business around what you love — I can pretty much guarantee you ARE going to have to do things you don’t like.

That in and of itself, isn’t the problem — the problem comes in when you allow the times you aren’t loving what you do to derail you. You don’t follow through on your marketing the way you should. You don’t show up to consistently work on your creative project.

And, consistency is what typically leads to success.

I share more ways you can tweak what you’re doing so you’re doing more of what you love in the video below. Watch now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.