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[Video] Flip It! What Do You Do When You Feel Like You Have NO Control?

[Video] Flip It! What Do You Do When You Feel Like You Have NO Control?

Have you ever had one of those days where it just feels like nothing is going your way and you’re helpless to do anything to change it? Maybe you got a call that your kid is acting up at school, a new client just cancelled and now you feel like you’re about to get sick.

Or maybe it’s not just a day–maybe it’s been weeks or even months where everything feels like an uphill battle. Your business, your relationships, your health. Nothing is getting any traction and you feel like you’re getting tossed about with no control over your life or business.

If this is you — I want to share a story.

In 2012, I had my meltdown. That was a difficult year. I had a lot of challenges including my mom being diagnosed with cancer.

One night in November, I started crying and couldn’t stop. For a couple of weeks after, I had nightmares every night. It was bad. I felt helpless and out of control.

And then, one day, a thought popped into my head. That thought was the old saying: “life is 10% what happened to you and 90% how you respond.”

Now, I had heard this saying many times before, but I had dismissed it. It just felt like one of those silly platitudes that didn’t really mean anything.

But, that day, something shifted. It suddenly landed that I wasn’t helpless after all. That even in the face of things outside of my control, like my mom getting cancer, there were plenty of things IN my control, including my response.

And, I was not responding very well at all.

So, that day I decided it was time to do something different. I got a spiritual mentor and I started down an amazing personal development journey.

Back to you–here’s the truth. No matter what life is throwing at you right now, you ARE in control.

You control how you respond and the decisions you make. You can choose to be empowered and make powerful decisions that are right for you or you can allow circumstances or other people to run your life.

I’ve got more to say about this in the video below, if you want to take a few minutes and watch:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! I Can’t Sell Because I Hate Selling!

[Video] Flip It! I Can’t Sell Because I Hate Selling!

There’s just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something.

Because if you’re not selling something — your time, your expertise, a product, a book, an opportunity, SOMETHING — you’re not making any money.

And that kind of defeats the whole purpose of having a business. (Not only that, if you’re not selling something, you actually don’t have a business — you have a hobby.)

But, what if you hate to sell? Then what? How can you sell if you hate selling?

Well, I hate to break it to you but there’s simply no getting around it. If you want to be successful as an entrepreneur or business owner, you’re going to have to pull up your big girl or your big boy panties and learn how to sell.

Yes, you can hire a sales team to help you, but especially when you’re first starting out, you’re going to be your best salesperson. And if you’re selling time with you — coaching or a VIP day or a high-ticket mentorship program — people are going to want to talk to you before they make a final decision. So, learning to sell is kind of important.

Am I telling you to do something you hate? Kind of. But, what I’d really like to invite you to do is to dig into why you hate it.

What is it about selling in your business that you hate? Is it asking someone for money? Is it owning your own value? Do you feel it’s inauthentic to ask for money to do something you love?

Or is it something a little more esoteric, such as do you think all sales people are slimy ands sales-y and you don’t want to be sales-y and slimy either? Or do you think all rich, successful entrepreneurs are greedy and you don’t want to be greedy either?

There may be something coming up for you during a sales conversation you don’t want to feel, so it’s easier to simply hate sales conversations.

But, that’s not necessarily serving you or your business.

Look, you don’t have to love selling to build a thriving, profitable business, but you at least need to not hate it. And, chances are, once you dig more deeply into the reasons why you hate it, you’ll probably realize you actually don’t.

And that’s the first step to making your business a success.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! How Do I Get Clients?

[Video] Flip It! How Do I Get Clients?

I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover all the different strategies and tactics out there.

Which is why I’m only going to cover one big secret.

And the best part about this big secret? It requires no fancy software, no complicated systems, no huge team, no big budgets … or really any budget.

It’s simple and anyone can do it to get clients, no matter if you just started your business yesterday or if you’re a seasoned pro who has owned their business for twenty years.

Want to know what it is?

Here it is: consistency.

Yes, I know it’s not as sexy as running a Facebook tripwire campaign or starting your own television show. But, really, when all the smoke of the cool tactics clears, what’s left is dependable, but boring, consistency.

You’ve likely heard the adage that it takes an average of 7 follow ups before your customers or clients will say yes to your offers. (Some experts have said that’s too low and it actually takes a lot more “touches” to get clients.)

People need time to get to know you, to see your content, to read your marketing materials, and decide if what you’re offering is right for them.

But, even more than that, your potential customers and clients ARE watching you. They’re watching if you keep your word, if you show up when you said you would, if you finish what you started.

They want to make sure if they say yes to you, you’ll deliver what you promised.

And consistency is a big part of that.

It really doesn’t matter what you strategy you pick to get more clients — Facebook ads, blogs, podcasts, something else. But, whatever you pick, use it consistently.

Now, you may be pooh-poohing this right now — oh this is just too easy. Being consistent, bah. I need to know if I should be posting videos on YouTube or doing Facebook Lives.

But, here’s the thing. The internet is changing so fast that what’s hot today won’t be so hot tomorrow. But if you’re consistently showing up — especially when most other people aren’t — that’s going to make a bigger difference then whatever marketing strategy you pick.

Still think this is just too easy and basic? Well, I have a few more points that may flip your perspective — watch below:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

 

[Video] Flip It! How Do I Find a Mentor?

[Video] Flip It! How Do I Find a Mentor?

First off, I’m a big believer in having a mentor.

No matter what you’re trying to do — start a business, grow a business, lose weight, write a book, start a new career — having a mentor who can answer questions and help guide you through can be hugely helpful.

The challenge is, how do you make sure you’re finding the right mentor for you?

Well, there are a few things to consider when choosing a mentor:

1. Get clear on precisely what type of mentor you’re looking for. Are you looking for someone who is more of a coach? Or someone who is more of a consultant?

Coaches by definition will ask you a lot of questions and help you sort out what’s right for you. When someone is coaching you, they’re not giving you answers — they’re asking YOU questions so you determine the answer for yourself.

Consultants are the folks who will tell you what to do. They’re the ones who will recommend strategies and ideas.

Most people, even people who call themselves coaches, are some sort of a mix between a coach and a consultant. If someone is telling you what to do and telling you to follow a system, that isn’t coaching. It’s consulting.

So, the question is — what are you looking for? Do you want someone to give you advice and a system and a structure to follow? Or do you want someone who can help you get clear on what you want to create?

Or are you looking for a little of both? Someone who can help coach through you your mindset blocks while providing you with a system and a strategy.

It doesn’t really matter who you’re looking for — what’s important is to get clear on who you are looking for so you can make sure you’re hiring the right person.

2. Make sure you’re actually hiring the type of person you want to work with. Ask them questions. Read their testimonials. Listen to your gut. This is an important decision and you want to make sure you’re hiring the right person.

But, making sure you’re a good match with your mentor is just the tip of the iceberg. You also need to make sure you’re a match with my next step.

3. If you’re looking for a system or a strategy to follow, make sure this is a system or strategy that you actually want.

One thing that I’ve seen over and over is entrepreneurs hiring a mentor to help them build a business. The mentor helps them build the same business the mentor has. Which is all well and good if that’s the business you want.

But, what if it isn’t?

That’s where the problem comes in — you’ve built this business, and maybe it’s even pretty successful and profitable, but you hate it.

Now what?

(Note — my Love-Based Money podcast is full of interviews with entrepreneurs who, much to their chagrin, realized they had built the wrong business.)

The answer to that is another Flip It!, but for now, I would suggest doing some research and really feeling into what sort of business you want and then making sure the mentor you’re hiring actually has that business.

If you’re unclear about what sort of business you desire or what your best suited for, it may be smarter to hire a coach to help you get clear on that first before you figure out what system you want to use.

Watch below for a few more tips on how to find a mentor:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my free book “How to Start a Business You Love AND that Loves You Back” — you can check it out here.

[Video] Flip It! If You Do What You Love, Will the Money Follow?

[Video] Flip It! If You Do What You Love, Will the Money Follow?

You’ve likely heard the statement — do what you love and the money will follow.

But is it true?

Well, yes and no.

On one hand, when you do what you love, you’re likely passionate about it as well. Which usually means, you’re also spending a lot of time working on it.

And typically the more time you’re spending at something, the more likely you’ll be successful at it.

In addition, if you look at this from a law of attraction or energetic perspective, love is one of the highest vibrations. So, if you do what you love and love what you do, you’ll be operating at a very high vibration. That means you’ll be attracting money and abundance and opportunities and success.

But — there’s always a but — it’s not that simple.

First off, there seems to me a lot of confusion around doing what you love. Some folks feel like if you’re doing what you love, that means you’re loving what you do.

All. The. Time.

And that just isn’t true.

There are going to be times you’re in the flow and really passionate and loving what you do. And, there are going to be times where it’s a struggle. Or a drain.

Just because you love what you do, doesn’t mean you’ll never feel overwhelmed. Or stressed. Or like you need a vacation.

Plus, you may not love every single part of it. For instance, if you’re a book author, maybe you love writing the first draft but you don’t especially love the editing process. Or maybe you love the writing part but you hate the marketing part.

Or maybe there are just days where you don’t feel like writing. (Spoiler alert: successful authors are the ones who write every day whether they feel like it or not — they aren’t waiting around for “inspiration” or to only do it when they feel like it.)

But, it’s not just about writing. It’s anything you want to succeed at. For instance, if you want to build a successful business around what you love — I can pretty much guarantee you ARE going to have to do things you don’t like.

That in and of itself, isn’t the problem — the problem comes in when you allow the times you aren’t loving what you do to derail you. You don’t follow through on your marketing the way you should. You don’t show up to consistently work on your creative project.

And, consistency is what typically leads to success.

I share more ways you can tweak what you’re doing so you’re doing more of what you love in the video below. Watch now:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself “who reads these things anyway?”

Yeah. Those are the ones.

The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying.

And there are a few reasons why they work.

First, people need information to make a decision on whether or not they’re going to purchase something. A sales letter gives them that information. They need to get clear on what it is they’re buying and if it will, in fact, solve the issue that’s keeping them up at night.

The only way they’re going to know that is through words, and sometimes a lot of them.

Imagine yourself on a sales call. Let’s say it takes you 30 minutes to have a conversation and make a sale. If you were to transcribe that conversation, it would probably be around 10-12 pages or so, depending on how fast you both talked.

So, now let’s imagine yourself on a different sales call. Maybe you cover some of the same things you covered in the first call but you’re also answering different questions. If you create a transcript from the new information, maybe that’s adding another 6 pages. So, now you’re up to 16-18 pages.

Now you’re on a third call and you are answering still other questions.

I think you see where I’m going with this.

A sales letter is actually an effective way to answer all the different questions all your different prospects have about your products and services. It’s actually quite efficient when you consider most sales pages are less than one transcribed sales call.

This is also why the more expensive your product or program is, the longer your sales page typically becomes — because the more expensive something is, the more questions you have.

And, make no mistake, people need to have their questions answered before they’ll make the purchase. A confused mind doesn’t buy, nor does a mind that has a lot of questions.

In addition, the more time your prospects spend reading your content, listening to your podcasts, watching your videos or reviewing your marketing materials, the more likely they’ll end up investing with you. That has to do with the know, like and trust factor — the more they get to know you, the more they’ll start to like and trust you. And people want to do business with people they know like or trust.

If you’re still uncomfortable with the idea of the long copy sales letter, watch below for some tips on flipping your perspective:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on:

  1. You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails.

This is probably the easiest one to fix — and it’s also the one everyone assumes is the problem. Hence all the marketing out there that is promising you that you really could be getting results, if you only knew this one tiny little-known secret.

And sometimes, this is precisely what’s going on. But, if you’ve tried tweaking your marketing strategy or putting up a new Facebook ad and it’s still not working, then let’s move to number 2.

  1. You’re taking a lot of action and it’s the right action, but it’s just going to take some time. The harsh truth is — success takes time. Dan Kennedy, who is a famous copywriter and business strategist, once said he’s met a lot of millionaires that their bank account just hasn’t caught up to them yet.

So, how do you know if it’s this one? If you’re seeing small, incremental signs of success. Typically if you’re on the right path.

Look, despite a lot of the sexy Facebook ads you’re seeing in your news feed, success doesn’t happen overnight. It takes time. And work. Consistent work. So, if you’re consistently showing up and seeing those tiny results, keep going.

But, there’s a third thing that might be going on.

  1. You’re actually not really taking all the consistent action you think you’re taking.

There’s a story about Tony Robbins where at one of his events, a man stood up and said “I’ve done everything possible to grow my business and nothing is working.” And Tony said “okay, tell me 10 things you did.” And the man pauses and says “I guess I only did 1 or 2 things” and sits back down.

The point is — what we think we’re doing and what we’re actually doing may not be the same thing.

One of the most difficult things is to get out of our own head and our story so we can clearly see our actions. It is really easy to get sucked into all the crap in our head and be able to judge what we are or aren’t doing.

How do you know if you’re here? Watch below and find out:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! How Do I Stop Procrastinating?

[Video] Flip It! How Do I Stop Procrastinating?

For years, I had a secret. And that secret was — I was obsessed around getting myself to stop procrastinating.

Now, from the outside, it certainly LOOKED like I was getting a lot done. Multiple 6-figure business, nonfiction books published, fiction books published.

But, inside it was a constant struggle. I would set aside time to work on my book projects or my blog posts, but whether or not I actually got anything done during that time was another story.

I struggled with this for years.

In the beginning, I was convinced this was an organizational problem. If I could simply become more organized with my time, I would have more time to work on my books.

Makes sense, right?

So, I tried everything. New systems. Productivity tips. In fact, I became a little obsessed with goals and planners and to-do lists — so much so I’m working on a “Love-Based Goals” book (due out December 2017).

Now, while I did get more organized and I was able to actually get more things done, I still wasn’t working on my books as much as I wanted.

And, much to my dismay, I still found myself procrastinating too much.

So then I tried the personal development route. After all, I was able to break some of other toxic habit, like my worrying habit. Maybe this would be the way to get myself to stop procrastinating.

The more committed I became to my personal development habit, the more I was able to turn my inner world around. I was so much more peaceful and happy. I broke a ton of habits that weren’t serving me and in their place, I had new, supportive habits.

But … I still couldn’t get myself to stop procrastinating.

How could this be? I’ve tried everything. What was going on?

I was close to my wit’s end. And then I remembered a book I had read years ago called “The Artist Way” by Julia Cameron.

It’s about helping artists and writers who are blocked and not creating start creating again. In that book, she shares her own story.

Julia had a successful writing career — writing screenplays in Hollywood. How she wrote was every day at 4 pm, she would fix herself 3 scotches, line them up by her typewriter (yes, this was a long time ago) and start a race.

The race was, how much writing could she get done in that small window of opportunity when the alcohol loosened the creative juices and before she was too drunk to write.

She described the experience as crashing head first into a wall over and over again. Every night she broke herself to write.

So, what I started to realize is I was doing the same thing. No, I wasn’t using alcohol, maybe I should have because it would have been more efficient — I was using procrastination.

It didn’t matter how much time I set aside to write, I wouldn’t actually start until I was nearly out of time. I would have wasted hours and there I would sit at the end of the day, facing the choice of do I just throw in the towel and try again tomorrow or do I get something done?

If I had a hard deadline, clearly I was getting it done.

If I didn’t, it was split between me pushing myself or trying again tomorrow.

Needless to say, it was a painful way to write.

So, how did I finally break this once and for all? Watch below:

So, how do you stop procrastinating? It might be as easy as getting to the bottom of what the payoff is.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! How Can I Overcome Writer’s Block?

[Video] Flip It! How Can I Overcome Writer’s Block?

Ahhh — writer’s block. The scourge of writers and entrepreneurs everywhere.

There’s so much you need to get done — and yet, nothing is being accomplished.

It’s a horrible feeling.

So, before I get into some ways of overcoming writer’s block, I want to start with how I personally view writer’s block. You see, I don’t actually think it’s something that is necessarily bad. I think it’s actually trying to help me.

How so? Well, if I’m really blocked on something, it’s likely because there’s something wrong with what I’m trying to write. For instance:

• I may not have not information and I need to do some more research.

• This may not be the project I’m supposed to be working on. This project may be better suited either being delegated or simply, not done at all.

Writer’s block is a message — a way of communicating with me there’s a problem with what I’m trying to do.

Now, writer’s procrastination is a whole other kettle of fish. Writer’s procrastination is me simply not feeling like writing and doing everything I can to waste a bunch of time.

Writer’s procrastination definitely needs its butt kicked to the curb.

So, how do you get through Writer’s Procrastination? Here are a couple of things to try:

  1. Set your timer for 10 minutes and tell yourself you’re going to write for 10 minutes and stop. And then start writing. It doesn’t matter what. You can write I don’t know what to write for 10 minutes over and over. What will likely happen is after 10 minutes, something kicks in in your brain and you’ll keep going. For whatever reason, it’s the getting started is the biggest problem — sort of like an object that is in motion, stays in motion? So, in most cases, you’ll get to 10 minutes and you’ll want to keep working. But, if you don’t want to keep working, then stop. It’s as simple as that.
  2. Create a writing ritual for yourself. I detail this in my “Love-Based Copywriting System” book, but a writing ritual can really help shift your brain that now is time to write. I do things like light candles, choose music, maybe do a little meditation or review my notes. Everyone is different but having a writing ritual can really help you overcome writing procrastination.

I share a few more tips in my video below — take a moment to watch now:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.