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[Checklist] How to Grow Your Online Social Influence

[Checklist] How to Grow Your Online Social Influence

One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence.

After all, when you have a strong online social influence, you’ve built credibility and visibility around your expertise, which means your ideal clients are likely seeking you out, excited to work with you. You probably also enjoy the results you get from the power of word of mouth marketing to sell your products, services, book, programs and more.

But be warned—building your online influence isn’t easy (and there are some hard truths you should know about it before you even get started, which I share here). The good news is there IS a path you can follow if you’re ready to step up and start growing your social influence.

That’s why I’ve created this checklist—to show you that path, and to provide you with links to additional articles and resources, so you can begin developing your social influence.

The Checklist:

_____ Are you clear—crystal clear—on your business?

It is crucial to be clear on:

* Your message, and

* Who you serve.

If you don’t have absolute clarity on both your message and your ideal client, it’s going to be very difficult, if not impossible, to actually grow your social influence.

(Note—in my “How to Start a Business You Love AND That Loves You Back” book, you’ll find a whole host of questions to help you get clear on the precise business you want to build. You can grab your copy for free here.)

_____ Have you developed your own unique voice?

People will resonate with you (and want to follow you) when:

* They fall in love with your message, and

* How you communicate your message.

The way you communicate your message is just as important as your message itself.

For example—many self-help experts have a message around love being the most powerful force in the world. But, the ones who rise to the top have a distinct way of communicating that message so it rises to the top.

Most health experts have a similar message around healthy habits. So how do they differentiate themselves from their competition? By communicating that message in their own unique voice.

So, how do you develop your unique voice?

Two quick tips are to read more and write more. (The more you read and the more you write, the more you’ll start to develop your unique voice.) But most importantly, don’t be afraid to share your personality. Let people see the real you—your quirks, your loves, your rants, your vulnerabilities. That’s what people want to see—the real you.

_____ Are you in integrity with your message?

There’s nothing less persuasive or compelling than being a hypocrite.

Really, who wants to follow a hypocrite? (Think of Dante’s Inferno—he devoted a whole circle of hell just to hypocrites.)

So, whatever your message is, it’s critical to make sure both you and your business are aligned with that message.

Now that doesn’t necessarily mean you need to be aligned 100% of the time. For instance, if you’re a health coach, you can occasionally pig out on chocolate cake. But, then be honest about it. Let people know you’re human, and you occasionally cheat and it’s okay if they occasionally cheat. (In fact, sharing your flaws and being honest about them will likely make you even more relatable to prospects.)

But, if you’re a health coach and you have some nasty health habits you’re not owning up to, people are going to sense that you’re out of integrity. They might not know why, exactly, but they’ll feel something is off. And they won’t be all that interested in following you.

_____ Are you making a difference in people’s lives?

Most people want to follow someone they can look up to, right?

One great way to be that type of person is to make a difference in people’s lives.

A lot of people have a dream or a goal to leave the world a better place than they found it, and if you’re working toward that vision, people will be naturally attracted to you, so they can learn from you.

In addition, if you help people, those people are going to be more inclined to follow you.

I also don’t think it’s a coincidence that a key trait for most successful people is their generosity and commitment to being of service to others. So, if you want to be successful and grow your social influence, upping your generosity may be exactly what you need to do.

_____ Are you putting your best work out there?

For years, the prevailing wisdom we heard as entrepreneurs was to focus on your marketing, rather than the quality of your work, because “he who has the best marketing wins.”

That actually hasn’t proven to be completely true. Yes, there’s no question you still need marketing, and having a solid marketing plan you consistently follow will go a long way to help you attract a steady stream of clients, customers, and buyers.

But, marketing on its own isn’t going to cut it. You also need to make sure you’re putting your best work out there.
Marketing can help you get a first-time buyer, yes. But, if that buyer has a bad experience, almost no amount of marketing will convince him or her to come back a second time.

In addition, if everyone has good marketing, then the only thing that separates one business from another is the quality of what they’re offering.

_____Have you chosen the right communication vehicle for you?

Having a large social influence typically means having a lot of followers.

So, if you want to have a lot of followers, you need something for them to follow. (Makes sense, right?)

Whether it’s a blog or a podcast or a youtube channel or a Facebook group or something else (or even a combination of vehicles) you’re likely going to have to build something for people to be a part of.

If you’re not sure which is the best communication vehicle for you, you may want to take my “Love Your Marketing Assessment” in my “Love-Based Online Marketing” book, to help you figure that out.

_____Have you worked through your mindset and/or subconscious blocks?

When you decide to step up and become more visible so you can start making a bigger difference, you may discover you have some mindset or subconscious blocks that are keeping you from making the progress you want to.

First off, this is completely normal. Chances are you already WOULD have a big social influence if you didn’t have any blocks getting in your way.

My book “Love-Based Money and Mindset” is all about working through your mindset blocks so you can grow your business, but this article will help you get started.

Lastly, you may want to dig into one or several of these topics in more detail. My Love-Based Business series is a great place to get started. Check out all the books here.

[Video] Flip It! I Can’t Sell Because I Hate Selling!

[Video] Flip It! I Can’t Sell Because I Hate Selling!

There’s just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something.

Because if you’re not selling something — your time, your expertise, a product, a book, an opportunity, SOMETHING — you’re not making any money.

And that kind of defeats the whole purpose of having a business. (Not only that, if you’re not selling something, you actually don’t have a business — you have a hobby.)

But, what if you hate to sell? Then what? How can you sell if you hate selling?

Well, I hate to break it to you but there’s simply no getting around it. If you want to be successful as an entrepreneur or business owner, you’re going to have to pull up your big girl or your big boy panties and learn how to sell.

Yes, you can hire a sales team to help you, but especially when you’re first starting out, you’re going to be your best salesperson. And if you’re selling time with you — coaching or a VIP day or a high-ticket mentorship program — people are going to want to talk to you before they make a final decision. So, learning to sell is kind of important.

Am I telling you to do something you hate? Kind of. But, what I’d really like to invite you to do is to dig into why you hate it.

What is it about selling in your business that you hate? Is it asking someone for money? Is it owning your own value? Do you feel it’s inauthentic to ask for money to do something you love?

Or is it something a little more esoteric, such as do you think all sales people are slimy ands sales-y and you don’t want to be sales-y and slimy either? Or do you think all rich, successful entrepreneurs are greedy and you don’t want to be greedy either?

There may be something coming up for you during a sales conversation you don’t want to feel, so it’s easier to simply hate sales conversations.

But, that’s not necessarily serving you or your business.

Look, you don’t have to love selling to build a thriving, profitable business, but you at least need to not hate it. And, chances are, once you dig more deeply into the reasons why you hate it, you’ll probably realize you actually don’t.

And that’s the first step to making your business a success.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot of them … ESPECIALLY if you consider yourself spiritual.

It’s my belief that a lot of entrepreneurs get derailed because of their relationship with money, so one of the things I want to do with Flip It! is dig into the different ways money blocks and challenges can show up.

And today, we’re starting with spiritual entrepreneurs.

It actually doesn’t matter if you consider yourself a spiritual entrepreneur or just spiritual — chances are it’s important to you to have a business that will not only help people but will make a difference in the world.

Now, there’s nothing wrong with wanting to make a big difference and leave the world in better shape than you found it, but if you find yourself getting tripped up by money, then there’s a problem

Maybe you feel like it’s somehow selfish of you to take money while doing good. If you were truly doing good, you wouldn’t be getting paid, right? It should be available for everyone! And you certainly wouldn’t want to focus on it, right? Because rich people are greedy and evil … well, maybe not evil but certainly not spiritual.

And you certainly don’t want to be a greedy rich person.

Or maybe you feel like you’ve evolved beyond wanting money — you feel like making money is something other people who aren’t as evolved as you are, and if you focus on making money, then you really aren’t all that evolved either.

(Like I said … it’s truly amazing how many money issues we have.)

Now, it IS possible to be both spiritual AND financially successful, and it all starts with your mindset. Take a moment to watch this week’s episode where I unpack these issues:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

6 Signs You’re Attracting Money in a Fear-Based Way – and How to Attract It in a Love-Based Way (That Feels GOOD!), Instead

6 Signs You’re Attracting Money in a Fear-Based Way – and How to Attract It in a Love-Based Way (That Feels GOOD!), Instead

In my last blog post, What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?), I explained the difference between love-based money and fear-based money and how you can use the love-based/fear-based concept to attract money.

Today, I want to dig into this a little deeper.

How do you actually know if you’re attracting money in a fear-based way? And if you are, how can you turn that around so you’re attracting money in a love-based way?

Here are six signs you’re attracting money in a fear-based way:

  1. You’re landing the wrong clients. The clients you’re closing are not a good fit for you. You likely don’t enjoy working with them and even dread getting on the phone with them. They’re never happy, which means you’re not happy, either. You spend 80% of your time on these clients, but make only 20% of your money from them (in other words, they’re high maintenance). These are the clients who ask for refunds (even after you’ve spent hours trying to make them happy), or give you bad reviews when they’re talking to their friends and colleagues.
  2. Your business has “issues.” Whether it’s issues with your team, your system, your technology or your vendors, you’re constantly fighting fires rather than doing what you love most.
  3. Your mental and physical health suffer. You are anxious and exhausted. You lack energy and focus. Your stress carries over into other aspects of your life, preventing you from truly enjoying anything.
  4. You’re working too hard and making less than you want. You’re always on the hamster wheel, trying to land the next client and sell the next project so you can get ahead … only, you never do, because you’re always behind.
  5. You feel like you’re always forcing things to happen. A big percentage of your tasks feel like emergencies. You keep thinking that if you can just work harder, try harder, push harder, then one day you’ll have “made it” and can relax. (Which of course never happens.)
  6. The more money you make, the worse you feel. I know, it sounds almost impossible, right? But when you bring in money with fear, your problems mount and your fear-based emotions grow. Now, along with worrying about not having enough, you also start worrying about losing what you have.

If you’re reading this and realizing that you are, in fact, bringing in money with fear, then you’re probably wondering what you can do to start bringing in money with love.

I’ve got you covered.

When you build your business—and attract money—in a love-based way, you’ll find that things just seem to flow … and you can enjoy the world of entrepreneurship without anxiety, stress, overwhelm, or anger.

Here are four steps you can take, starting now, to begin attracting money in a way that feels effortless:

1. Shift your perspective around fear-based emotions. I use a two-step process for breaking the hold your fear-based emotions have on you.

Step 1: Consider your fear-based emotions a guide. If you’re feeling worry or anxiety or fear or anger or resentment, check in with yourself. Do you need to course-correct? Or are you afraid because you’re stepping out of your comfort zone. This is an important first step to stopping fear-based emotions from controlling you.

Step 2: Start moving the energy of your fear-based emotions, by really feeling and integrating them. Feel your emotions, breathe into them, and confront them head-on with rational thoughts.

2. Shift your mindset into love and abundance. Create a daily practice designed to help you start each day in a love-based emotion. I recommend meditating, gratitude practices, affirmations, journaling, exercise, prayer, visualization exercises, or a combination of the above. A daily practice changed my life, and I’m confident that it can change yours.

3. Change your beliefs. You may have limiting beliefs—like, “I don’t deserve to make a lot of money,” or, “I’m not smart enough to run a business,” or, “No one will buy what I’m selling.” These limiting beliefs may be really obvious and make a big impact on your life, or they may be hidden, but the bottom line is that they stop you from reaching your goals. If you can identify the stories that stem from these beliefs, you can begin to move past them. For example, you may believe that if you leave a job you hate, your family will be disappointed and you’ll let everyone down. So, you stay in the job you hate, but you’re so stressed that your relationships with your family members deteriorate anyway. But when you recognize that story for what it is – a story built on the fear that you’ll let your family down – you can take action despite it.

4. Listen to your intuition. The more you listen to your intuition, the less you’ll be controlled by your inner critics, and the easier it will be to move yourself toward the life of your dreams.

And finally, for my BIG BONUS TIP:

Keep in mind that how your desire manifests itself may not always look how you think it ought to look, or how you expected it to. Remain committed to your desire but not attached to how it actually unfolds.

Here’s a great example: one of my colleagues launched a product last year and it went terribly! The launch was a disaster. (You can listen to the full story here.) But rather than force things—by immediately running out and planning an emergency launch and a million emails to try to salvage it—she relaxed. And guess what? The money came in different ways. So she still manifested her desire—to reach the people she wanted to reach and make a certain amount of money—but it didn’t look exactly the same as she’d expected it to.

If you like (and resonate with) this approach, you might want to check out my book “Love-Based Money and Mindset,” in which I share specific action steps on how you can shift your relationship with money, so you start to easily and effortlessly attract it. Learn more here.

What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?)

What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?)

In order to help us attract money along with understanding what love-based money actually means, it would probably help to understand the difference between love-based versus fear-based (this post explains it).

Once you understand that difference, the next step is to dig in and explain how the love-based/fear-based concept relates to money.

To start, without a doubt, the thought of money can throw us into our fear-based emotions faster than we can say “fear”!

Every time we get stressed around money — maybe an unexpected bill pops up, or we lose a client, or suffer another financial setback — the first thing many of us do is dive straight into fear-mode, spinning around, desperately trying to figure out a solution.

(Or, we sink into depression — collapsing on the couch and binge watching “Game of Thrones” with a carton of Rocky Road ice cream. Or, we alternate between the two modes — spinning around frantically trying to bring in money with periods of depression and procrastination.)

The problem is, when we’re trying to drum up money when we’re lost in a fog of fear, we’re essentially building our relationship with money right smack on a foundation of fear.

And then, it becomes a vicious cycle:

We’re full of worry or fear or anxiety, and we start trying to create money in that mindset. And while we might succeed in bringing money in, initially, it doesn’t make the fear-based emotions go away.

If anything, it actually amplifies them. (Think about it: you worry about money, you bring some in, you worry about where it needs to go/how it will be spent, you worry about losing it, you worry it’s not enough, and you worry about how you’ll get more.)

However, if you can instead bring in money from a place of love, not only will it be easier to attract in the first place (and very likely lead to abundance), but it also won’t be tainted with the energy of fear (a low-vibration emotion that inhibits your ability to attract money and abundance).

And this is what love-based money is really about …

(AND, it lets us feel peaceful and good as we bring it into our lives.)

If you like (and resonate with) this approach, you might want to check out my book “Love-Based Money and Mindset,” in which I share specific action steps on how you can shift your relationship with money, so you start to easily and effortlessly attract it. Learn more here.

Position Yourself for the WIN: A New Way to Set Goals

Position Yourself for the WIN: A New Way to Set Goals

How important is goal setting to making your dreams come true?

You may have seen the numbers — the most successful people in the world, the top 1% — are the ones who not only regularly set goals, but who also write them down and review them regularly.

However, most people spend zero time figuring out their goals (much less writing them down and reviewing them) beyond the immediate: what’s for dinner and what will be their next Netflix show to binge watch.

So, if setting goals really is the secret to success, and the vast majority of folks say they want to be successful, why isn’t everyone doing it? I mean, it seems like a relatively painless habit to develop, right? So what’s stopping us?

I think it’s because …

For years, I would set goals using what I would consider a very traditional process. I’d sit down and brainstorm a bunch of things I wanted to accomplish the following year, and then write them down. It was pretty simple, straight-forward, and very much a mental exercise.

Now, there’s nothing really wrong with this approach, and if this is something you do and if it’s working for you, great. It also sort of worked for me — I did see success from at least making the effort.

However, this is only one of many ways to set goals.

For instance, in his book, “How to Fail at Almost Everything and Still Win Big,” Scott Adams, the creator of Dilbert, talks about how “Setting goals is for losers,” and what you really ought to be doing is creating systems.

His argument is that when you set goals, you constantly feel like a failure because you haven’t reached the goal. And, because you’re constantly feeling bad about your goal, you stop working toward it.

But, if you have a system, all you need to do is follow it, and you’ll feel good about yourself regardless of results.

For example, let’s say you have a goal to lose 10 pounds. Every day you haven’t lost 10 pounds is another day you feel like a failure. But, if you set up a system that revolves around exercise and eating better, and you follow that system, you’ll not only eventually lose the 10 pounds, but you’ll also feel like a winner as you follow your system and start seeing results.

While I find a lot of this intriguing — especially how it actually feels (I know the old way I set goals made me feel constantly impatient as I waited — and tried — to reach them) — it also seems like you need an initial goal to start the process of following your system. Otherwise how will you know your system is designed to actually help you reach your ultimate goal? (I know, that seems obvious, but stick with me.)

Let’s say your system is set up to support you in eating better and exercising. That’s great, and it can certainly end up making you healthier … but because there are so many ways to eat better and exercise, the system you set up may not actually help you lose weight. And if that’s the case, you won’t reach your ultimate goal, and I suspect your system will end up leaving you feeling frustrated with that constant sense of failure.

For me, what works best for me when it comes to goal setting is to use a mixture of techniques.

First off, it can’t just be a mental exercise like how I used to do it — I want to give myself the space to feel into where I want to go. I also want to make sure my inner wisdom, intuition, and God (or Spirit or Source) has a chance to weigh in.

And, once I know where I want to go, then it’s time to structure my day, including my daily habits, so I’m fully supported along the way to get there. (I suspect this is what Adams would likely call my system, and I work the system rather than fixate on the end result and feel unhappy waiting for it to come to fruition.)

Ready to give it a try? Go for it! Create a system, and reach your ultimate goals.

And if one of your goals for the New Year is to make more money, you may like my new book “Love-Based Money and Mindset,” as it includes a blueprint to help you actually create a system to make more money. You can learn more and grab your copy here.