Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you're in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a "conscious marketing rebel" and often … [Read more...] about Market Saturation: How to Get the Competitive Advantage over Your Competition
Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Download this Episode Times Have Changed, but the Principles Are Still the Same – It’s All About Relationships. In this episode, Michele interviews Diane Conklin. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media, and message to get maximum results from their marketing … [Read more...] about Episode 85 – Diane Conklin on Love-Based Money with Michele PW
The easiest way to build a business you love and that loves you back is to do it deliberately. In other words, put together a business development plan designed to get you precisely where you want to go. But, where do you even start, when it comes to creating such a plan? Luckily, it's not as complicated as you think to craft a simple, effective business plan around … [Read more...] about A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, a … [Read more...] about But Does Love-Based Copywriting Work?
Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story
It happens all the time. You have what you think is a "marketing problem." You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped. There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem. But, … [Read more...] about Marketing Problem? The Surprising Reasons Your Product/Service Might Not Be Selling
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
Why Success Is Never a Straight Line. In this episode of Love-Based Money, Michele PW flies solo to share her recent experience in creating a successful marketing strategy. You can read more about the actual strategy here, but in a nutshell, she started a brand-new blog from scratch, and it took about a year to really start getting some traction. However, looking back, … [Read more...] about Episode 68 – The Messy Side of Success