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Supercharge Your Gratitude Practice and Grow Your Business Fast

Supercharge Your Gratitude Practice and Grow Your Business Fast

How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you’re grateful for.

Now, I’m not saying that’s not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don’t have is a good thing.

But, the problem with that gratitude practice is that it doesn’t go nearly far enough. You see, the secret of a gratitude practice, what makes it a truly powerful, life-changing practice, is to tap into the FEELING of gratitude.

If you can truly feel grateful, that energy is what will attract more of what you want to you.

But, it goes even deeper than that. Gratitude is actually such a powerful emotion that, if you regularly practice feeling it, it can transform your life. Here are three other ways you can use gratitude to grow your business:

  1. Market and sell yourself using love-based principles.

When I talk about the love-based copy and marketing philosophy, I teach that to actually market yourself with love, your mindset (or “come from”) needs to be based in love.

While this is important, it’s also easier said than done, especially if you’re really struggling financially in your business.

That’s why I teach that a quick way to shift your energy is to focus on gratitude. And, what I mean by that, is to focus on feeling grateful.

 

  1. Turn around feelings of entitlement, grumpiness, or general dissatisfaction with your business.

It happens to all of us. We decide we’re done with our business. We’re running off to live in a hut on a beach.

Now, in some cases, there is a good reason for those feelings—maybe they’re an indication of the fact that we’ve actually built the wrong business for us. But, in many cases, we’re just experiencing a moment of entitlement.

No, entitlement-related feelings aren’t only for the Millennials. If you’ve ever had a moment where you found yourself saying things like:

• “This should be easier.”

• “I don’t understand why I’m not successful yet.”

• “I’ve done everything I’ve supposed to and I’m not successful yet.”

• “This isn’t fair!”

I hate to break it to you, but you’re having an entitlement moment.

And, it’s okay. We’re human. Feelings of entitlement are a part of being human. Millennials certainly didn’t invent them.

But, if you’re trapped in that feeling, it’s not going to help you grow your business. One of the best ways to shift that feeling and get yourself out of it is to focus on feeling gratitude, instead. Flip your perspective, and find something you can feel deeply grateful for to concentrate on.

  1. Supercharge what you want to manifest. (Ah, this is a fun one.)

I first learned about this in the book “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza, but here’s a (very) simplified version of what he teaches.

If you want to manifest a certain outcome for yourself, like hitting a specific income goal, you can supercharge that manifestation by using gratitude.

Here’s how this works:

Focus on feeling grateful. Really feel the emotion. Let it fill your body.

Now, while you’re in this state of gratitude, start visioning what you want to manifest.

See it come true. Really see it happening in your mind.

And, as it comes true, focus on feeling even more grateful it is coming true.

And that’s it! Manifestation, supercharged.

Do this regularly, and watch how your life changes.

If you’d like to dig into this topic even more, you may want to check out my “Love-Based Money and Mindset” book, it’s available at most online retailers here.

[Checklist] How to Grow Your Online Social Influence

[Checklist] How to Grow Your Online Social Influence

One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence.

After all, when you have a strong online social influence, you’ve built credibility and visibility around your expertise, which means your ideal clients are likely seeking you out, excited to work with you. You probably also enjoy the results you get from the power of word of mouth marketing to sell your products, services, book, programs and more.

But be warned—building your online influence isn’t easy (and there are some hard truths you should know about it before you even get started, which I share here). The good news is there IS a path you can follow if you’re ready to step up and start growing your social influence.

That’s why I’ve created this checklist—to show you that path, and to provide you with links to additional articles and resources, so you can begin developing your social influence.

The Checklist:

_____ Are you clear—crystal clear—on your business?

It is crucial to be clear on:

* Your message, and

* Who you serve.

If you don’t have absolute clarity on both your message and your ideal client, it’s going to be very difficult, if not impossible, to actually grow your social influence.

(Note—in my “How to Start a Business You Love AND That Loves You Back” book, you’ll find a whole host of questions to help you get clear on the precise business you want to build. You can grab your copy for free here.)

_____ Have you developed your own unique voice?

People will resonate with you (and want to follow you) when:

* They fall in love with your message, and

* How you communicate your message.

The way you communicate your message is just as important as your message itself.

For example—many self-help experts have a message around love being the most powerful force in the world. But, the ones who rise to the top have a distinct way of communicating that message so it rises to the top.

Most health experts have a similar message around healthy habits. So how do they differentiate themselves from their competition? By communicating that message in their own unique voice.

So, how do you develop your unique voice?

Two quick tips are to read more and write more. (The more you read and the more you write, the more you’ll start to develop your unique voice.) But most importantly, don’t be afraid to share your personality. Let people see the real you—your quirks, your loves, your rants, your vulnerabilities. That’s what people want to see—the real you.

_____ Are you in integrity with your message?

There’s nothing less persuasive or compelling than being a hypocrite.

Really, who wants to follow a hypocrite? (Think of Dante’s Inferno—he devoted a whole circle of hell just to hypocrites.)

So, whatever your message is, it’s critical to make sure both you and your business are aligned with that message.

Now that doesn’t necessarily mean you need to be aligned 100% of the time. For instance, if you’re a health coach, you can occasionally pig out on chocolate cake. But, then be honest about it. Let people know you’re human, and you occasionally cheat and it’s okay if they occasionally cheat. (In fact, sharing your flaws and being honest about them will likely make you even more relatable to prospects.)

But, if you’re a health coach and you have some nasty health habits you’re not owning up to, people are going to sense that you’re out of integrity. They might not know why, exactly, but they’ll feel something is off. And they won’t be all that interested in following you.

_____ Are you making a difference in people’s lives?

Most people want to follow someone they can look up to, right?

One great way to be that type of person is to make a difference in people’s lives.

A lot of people have a dream or a goal to leave the world a better place than they found it, and if you’re working toward that vision, people will be naturally attracted to you, so they can learn from you.

In addition, if you help people, those people are going to be more inclined to follow you.

I also don’t think it’s a coincidence that a key trait for most successful people is their generosity and commitment to being of service to others. So, if you want to be successful and grow your social influence, upping your generosity may be exactly what you need to do.

_____ Are you putting your best work out there?

For years, the prevailing wisdom we heard as entrepreneurs was to focus on your marketing, rather than the quality of your work, because “he who has the best marketing wins.”

That actually hasn’t proven to be completely true. Yes, there’s no question you still need marketing, and having a solid marketing plan you consistently follow will go a long way to help you attract a steady stream of clients, customers, and buyers.

But, marketing on its own isn’t going to cut it. You also need to make sure you’re putting your best work out there.
Marketing can help you get a first-time buyer, yes. But, if that buyer has a bad experience, almost no amount of marketing will convince him or her to come back a second time.

In addition, if everyone has good marketing, then the only thing that separates one business from another is the quality of what they’re offering.

_____Have you chosen the right communication vehicle for you?

Having a large social influence typically means having a lot of followers.

So, if you want to have a lot of followers, you need something for them to follow. (Makes sense, right?)

Whether it’s a blog or a podcast or a youtube channel or a Facebook group or something else (or even a combination of vehicles) you’re likely going to have to build something for people to be a part of.

If you’re not sure which is the best communication vehicle for you, you may want to take my “Love Your Marketing Assessment” in my “Love-Based Online Marketing” book, to help you figure that out.

_____Have you worked through your mindset and/or subconscious blocks?

When you decide to step up and become more visible so you can start making a bigger difference, you may discover you have some mindset or subconscious blocks that are keeping you from making the progress you want to.

First off, this is completely normal. Chances are you already WOULD have a big social influence if you didn’t have any blocks getting in your way.

My book “Love-Based Money and Mindset” is all about working through your mindset blocks so you can grow your business, but this article will help you get started.

Lastly, you may want to dig into one or several of these topics in more detail. My Love-Based Business series is a great place to get started. Check out all the books here.

3 Hard Truths About Building Your Online Influence

3 Hard Truths About Building Your Online Influence

There’s no better way to grow your business online than by growing your influence.

When you’ve built a strong online influence, it likely looks like you have a large online community who follows you. For instance, maybe you have a big email list or lots of Facebook followers or a popular blog or podcast or Youtube channel. (Or a combination of the above.)

And, of course when you have that, it’s so much easier to build a successful, profitable business.

But, having online influence is more than just collecting followers on the various social networks. It also means people are actually reading your words and listening to your message.

And, when that happens, it’s truly magic. Because then you’re in a position to share your gifts and message in a much bigger way.

And when you want to make a big difference in the world, who wouldn’t want to have an influence?

The problem, of course, is how … how do you do it? How do you grow your online influence (especially if you’re just starting out), and do it in a way that’s authentic and doesn’t feel slimy, or like you’re twisting people’s arms? (In other words, how can you do it in a love-based way?)

Well, while it’s not particularly complicated or difficult to develop and grow your online influence, it DOES take some work. And you also need to accept a few hard truths. Let’s take a look at three of them:

1. It’s an inside job. Learning the latest, hot new way to attract followers on whatever platform you’re focusing on isn’t actually going to build your influence.

If you want to inspire people to make positive changes in their life, then you need to be very clear on who YOU are—what your expertise is, what your business is about, who you serve, etc.

This inner work can be tough—I get it. But, the clearer you are, the more people will be able to decide if you’re someone they want to listen to, and become a part of your community.

The less clear you are, the more likely people will ignore you—not because they aren’t interested in what you have to say, but because they’re too busy to try and figure out if you’re someone they want to pay attention to.

2. Be authentic. People are savvy. They can sense if you’re walking your walk, or if you’re just telling people to do one thing while you do something else.

And, there’s nothing that has less influence than a hypocrite.

The more you and your business are in alignment with your message, the more influence you’re going to have.

At the bare minimum, it’s important to reflect what you offer in your business. So, if you’re in the health industry, make sure your health habits mirror what you teach. If you teach marketing, make sure your own marketing is in order.

But, you may want to look deeper. Are you someone who pays your team and other contractors on time? Do you believe in investing in yourself (since you’re asking others to invest in themselves through you)?

It may not seem like this would move the needle much, but it really does. If you believe in Law of Attraction, you know that the more you have your own act together, the more the Universe will deliver to you. But, even if you don’t, if affects how YOU are showing up. If you’re out of integrity, it likely will show up in YOUR energy, which people will sense even if they never say anything or are even completely aware of it. And that will affect how people see you, and their willingness to be in your community.

3. It’s going to take time. Ah, this one is tough. Building online influence isn’t going to happen overnight. It might not even happen in six months. Or a year.

People need time—time to get to know you. To see if they like what you’re about. To see if they resonate with your message. To see if they resonate with YOU.

To make things worse, all of this happens on THEIR time, not yours. You need to land some clients because you need money for next month? Tough. No one is going to be compelled to follow you (much less buy your products and programs) because you need the money.

There is no question this is a long-tailed marketing strategy, which by definition means it’s going to take time … BUT once it happens, it will start to take on a life of its own.

If you want to dig deeper into marketing your business, you may want to check out my “Love-Based Online Marketing” book—you can get it here.

 

[Video] Flip It! How Do I Get Clients?

[Video] Flip It! How Do I Get Clients?

I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover all the different strategies and tactics out there.

Which is why I’m only going to cover one big secret.

And the best part about this big secret? It requires no fancy software, no complicated systems, no huge team, no big budgets … or really any budget.

It’s simple and anyone can do it to get clients, no matter if you just started your business yesterday or if you’re a seasoned pro who has owned their business for twenty years.

Want to know what it is?

Here it is: consistency.

Yes, I know it’s not as sexy as running a Facebook tripwire campaign or starting your own television show. But, really, when all the smoke of the cool tactics clears, what’s left is dependable, but boring, consistency.

You’ve likely heard the adage that it takes an average of 7 follow ups before your customers or clients will say yes to your offers. (Some experts have said that’s too low and it actually takes a lot more “touches” to get clients.)

People need time to get to know you, to see your content, to read your marketing materials, and decide if what you’re offering is right for them.

But, even more than that, your potential customers and clients ARE watching you. They’re watching if you keep your word, if you show up when you said you would, if you finish what you started.

They want to make sure if they say yes to you, you’ll deliver what you promised.

And consistency is a big part of that.

It really doesn’t matter what you strategy you pick to get more clients — Facebook ads, blogs, podcasts, something else. But, whatever you pick, use it consistently.

Now, you may be pooh-poohing this right now — oh this is just too easy. Being consistent, bah. I need to know if I should be posting videos on YouTube or doing Facebook Lives.

But, here’s the thing. The internet is changing so fast that what’s hot today won’t be so hot tomorrow. But if you’re consistently showing up — especially when most other people aren’t — that’s going to make a bigger difference then whatever marketing strategy you pick.

Still think this is just too easy and basic? Well, I have a few more points that may flip your perspective — watch below:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

 

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner.

It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy sending you referrals.

Alas, it’s not as simple as all of that (check out my 3 Myths about Word of Mouth Marketing That May Be Hurting Your Biz). BUT, it IS more under your control than you might imagine.

Below are three keys to harnessing the power of word of mouth advertising (and a bonus tip!)

1. Get crystal clear on your ideal client. Okay, so this one doesn’t seem terribly helpful at first glance. How is getting clear on your ideal client going to help other ideal clients start flocking to you?

Well, here’s a little secret about ideal clients—these are the clients who LOVE you and LOVE working with you (just like you LOVE working with them). Because they love you so much, they’re happy to sing your praises to the world. These are the clients who will happily share you with all their friends and associates.

These ideal, perfect clients are at the heart of your word of mouth advertising plan.

Now, contrast that with clients who aren’t ideal. These are the clients you struggle to work with, who you dread getting on the phone with. They also typically take 80% of your time (versus the ideal clients who take 20%).

Trust me when I say the feeling is mutual. They know you’re not ideal for them, either. They’re not feeling the love.

So, they are most definitely not going to tell the world about you. (And, if they did tell someone, it likely would not be a glowing review, but something far more tepid.)

(If you want to learn more about finding/getting super clear on your ideal client, here’s a post you can check out. You can also grab a copy of my Love-Based Copywriting Method book for even more on ideal clients.)

Bonus Tip: If you REALLY want to supercharge your word of mouth advertising plan, look for ideal clients who are also influencers.

Influencers are folks who already have a big following, and who will be happy to tell that following all about you. If that happens, you can get a big business boost that may last months or even years.

2. Become a master at your expertise. Again, this may sound like less-than-helpful advice, but think about it.

For people to rave about their experience with you, they need to actually have an experience worth raving about. Right?

So, the more you’ve mastered your expertise, the more likely it is you’ll be able to provide that amazing experience.

Your reputation matters. Nurture it. Focus on it. If people hear good things about you, they’ll be far more likely to invest in you.

3. Ask for referrals. Despite what you might believe, word of mouth advertising is not passive. It’s very much something you can control.

Actively pursue it. The best way to do that? You create a plan-of-action around asking for referrals.

Maybe you have a policy in place where you immediately reply back to a glowing client email, thanking him or her and asking his permission to use the email as a testimonial. This is a great time to also ask for referrals. Maybe you send an email to your client list asking if they know anyone who would be a good fit for your services, and if so, to please provide those people with your contact info. Or maybe you take it one step further and create a contest around it—give a prize, like an Amazon gift card or free coaching, to whoever sends you the most referrals.

It’s also a great idea to reward all referrals. Give a gift card, or a referral check. And let people know you value and appreciate them for helping you reach more people.

Lastly, keep in mind that as powerful as word of mouth advertising is, it’s just one piece of an overall marketing plan. If  you’d like help putting together a specific online marketing plan that’s unique to you and your business, you may want to check out my “Love-Based Online Marketing” book.

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

3 Myths About Word of Mouth Marketing That May Be Hurting Your Business

Word of mouth marketing. It’s like the Holy Grail of marketing.

Every entrepreneur talks about it. Dreams about it.

And why wouldn’t we? We just sit back and relax while clients and customers just naturally flow to us, without our having to lift a finger.

It’s possible, right?

I mean, we hear stories from other business owners and entrepreneurs who dismissively say “Oh, my only marketing is word-of-mouth.” And we’re left either feeling bad, because we haven’t cracked the code yet to do the same, OR we secretly think that person is lying to us. (Or at the very least, not sharing the full story.)

It’s like the unicorn of marketing.

It’s clear why it’s so desirable, but why the heck is it so elusive?

In my opinion, it’s because it’s misunderstood.

Before I get ahead of myself, let’s first cover what word of mouth marketing really is.

Basically, it’s when your customers, clients, and buyers tell their friends and families about your books, products, or services. It works extremely well, because we’re more likely to believe people we personally know when they tell us that they loved working with a business or person far more than we’re willing to believe claims from the business itself, or from people we don’t know.

It practically feels magical when it works, because prospects seek us out, predisposed to buy our books, products, and services. In a lot of ways, it mirrors what happens when a piece of content we created goes “viral,” getting in front of many new prospects, without any extra effort from us.

However, I would argue that word of mouth marketing is also very different than a piece of content going viral. It’s also something that’s far more in your control than you may imagine.

Below are three myths that may be preventing you from actually harnessing the power of word of mouth marketing, so it can start to work for you.

Myth #1–You can’t control it. (It just happens.)

Word of mouth marketing is dependent on your clients and customers telling other people about you. But, you can’t control what they say or don’t say.

It’s like having a video or a Facebook post go suddenly viral, bringing you a ton of new prospects. How do you make something go viral? There’s no rhyme or reason to it, right? It just happens!

Well, while it’s true you can’t control what people say or don’t say, it’s actually NOT true that you have no control over word of mouth marketing. There are most definitely things you can put in place in your business to make it more likely that you’ll not only start to see it start working but also enjoy the benefits.

In fact, I would go so far as to say there is a system you can put into place to actually harness the power of word of mouth marketing. (More on this in Part 2).

Myth #2–You don’t have to do any work. (It just happens.)

Consider that viral video again. Once it’s out there, it takes on a life of its own, and all you need to do is strap up and enjoy the ride.

In the case of word of mouth marketing, that’s actually not true. You see, the reason why your ideal customers, clients, and buyers are singing your praises to the sky, telling their friends and family about you is because they had a good experience with your offerings … which means those new prospects will arrive with certain expectations.

So, not only did it take some work to give your clients, customers, and buyers a good experience in the first place, you’ll also need to continue creating that good experience to satisfy your new prospects.

It’s not as easy as “set and forget.” It’s carefully cultivating the experiences your customers, clients, and buyers will have with your business.

Myth #3–Only ”lucky” entrepreneurs and business owners are able to enjoy word of mouth marketing. (After all, it just happens, right?)

At this point, you’re likely sensing a theme here, in these myths.

Word of mouth marketing is something that just happens. You have no control–you’re either lucky or not-so-lucky.

Believe it or not, word of mouth marketing is actually far more in your control than you might have realized. It’s less about luck and more about having a system—one that has you taking regular action steps that will eventually result in you having a steady stream of ideal prospects coming into your business who can’t wait to work with you.

Best yet, it’s even possible to create a plan to increase your word of mouth marketing. (I share the details in this post.)

And if you’d like more tips on online marketing, you may want to check out my Love-Based Online Marketing book–you can grab your copy here.

What the Food Network Can Teach You About Marketing Your Business

What the Food Network Can Teach You About Marketing Your Business

First, a confession. Yes, I’m into food porn.

No, I can’t cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here).

One of the shows I watch from time to time is Chopped. If you haven’t seen it, four chefs compete to cook the best dish using four mystery ingredients. There are three rounds, and a chef is “chopped” after each round.

During the show, we get to meet and listen to the judges, and for the most part, I haven’t liked any of them. To me, their personalities have ranged from flat and uninteresting to downright grumpy.

Now, that didn’t stop me from watching the show. But I certainly wasn’t going to go out of my way to watch those judges anywhere else.

But that all changed when I saw several of those judges compete against each other on a different cooking show. Instead of being flat and grumpy, they were having fun and cracking jokes.

In other words, I saw their personality.

Now, when I see them on Chopped, I no longer see the dour judges I used to. My view of them now is more well-rounded, and I actually enjoying them.

I suspect you can all see where I’m going with all of this.

The more you share your personality in your marketing, the more people will feel they know you. And once they get to know you, they’re in position to like you—and we’d all rather do business with people we know, like, and trust.

In a nutshell:

So, what are the best ways to share your personality in your marketing?

In no particular order, here’s 5 ways to get started:

* Share stories from your life. From what’s going on with your kids and your pets to your latest vacations.

* Share your hopes and dreams. What do you really want in life? What are you currently working toward? What are you passionate about? There’s a good chance your ideal clients want to join you on your journey, but they can only join you if they know where you’re going.

* Share your rants. Is there something that really makes you angry? Or do you have a contradictory view on what’s considered standard in your industry? Share it. However, I would caution you to try and avoid sounding preachy or judgmental. It’s one thing to get all fired up about an issue, it’s quite another to turn it into a condescending sermon.

* Share your vulnerabilities. Talk about when you made a mistake or fell flat on your face. (But, important note—if you’re in the middle of a massive “black night of the soul,” it may be prudent to wait until you’re through it before you share it.)

* Develop your unique voice in your writing—the more people can feel you in your copy, the more compelling they’ll find your copy. (My second love-based business book “Love-Based Copywriting System” contains resources to help you cultivate your personality and your voice in your writing.)

If you’re uncomfortable sharing your personality in your marketing, my advice is to go slowly. Share something small, and see what happens. The more you do it, the easier it gets.

Want more copy tips? You may like my Love-Based Copywriting books (Volume 1 and Volume 2).

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on:

  1. You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails.

This is probably the easiest one to fix — and it’s also the one everyone assumes is the problem. Hence all the marketing out there that is promising you that you really could be getting results, if you only knew this one tiny little-known secret.

And sometimes, this is precisely what’s going on. But, if you’ve tried tweaking your marketing strategy or putting up a new Facebook ad and it’s still not working, then let’s move to number 2.

  1. You’re taking a lot of action and it’s the right action, but it’s just going to take some time. The harsh truth is — success takes time. Dan Kennedy, who is a famous copywriter and business strategist, once said he’s met a lot of millionaires that their bank account just hasn’t caught up to them yet.

So, how do you know if it’s this one? If you’re seeing small, incremental signs of success. Typically if you’re on the right path.

Look, despite a lot of the sexy Facebook ads you’re seeing in your news feed, success doesn’t happen overnight. It takes time. And work. Consistent work. So, if you’re consistently showing up and seeing those tiny results, keep going.

But, there’s a third thing that might be going on.

  1. You’re actually not really taking all the consistent action you think you’re taking.

There’s a story about Tony Robbins where at one of his events, a man stood up and said “I’ve done everything possible to grow my business and nothing is working.” And Tony said “okay, tell me 10 things you did.” And the man pauses and says “I guess I only did 1 or 2 things” and sits back down.

The point is — what we think we’re doing and what we’re actually doing may not be the same thing.

One of the most difficult things is to get out of our own head and our story so we can clearly see our actions. It is really easy to get sucked into all the crap in our head and be able to judge what we are or aren’t doing.

How do you know if you’re here? Watch below and find out:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Keys to Creating More Freedom in Your Business

3 Keys to Creating More Freedom in Your Business

Raise your hand if you started your business because you wanted freedom.

Maybe it’s time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose.

Now, raise your hand if what you ended up with is the exact opposite of freedom.

Maybe you feel like your business has taken over your life. You never have time for anything BUT working in your business.

If any of this sounds familiar, I want you to know you’re not alone. Desiring some level of freedom is one of the most common reasons people start businesses. And, getting sucked into your business to the point of feeling like all you do is work, work, work, is also very common.

So, what to do? How do you fix it?

Well, before we get into the solution, let’s dig into the problem a bit more.

For a lot of entrepreneurs, especially creative, spiritual entrepreneurs, the last thing you want is to schedule your time. Maybe you even come from corporate, where your life was controlled by calendars and appointments and meetings, and argh!

You’re your own boss! If you don’t want to write that blog post Wednesday morning than, by God, you don’t have to!

Besides, you should be inspired to write your blog posts, right? So, doesn’t it make sense to keep your calendar open to write that blog post when inspiration strikes? And, in fact, doesn’t it make sense to do that for everything in your business? Simply leave your calendar open and do only what you feel like doing and what you’re inspired to do?

The problem is—well, there are a few problems with that strategy.

First, if you’re waiting for inspiration to write that blog post, you’re likely going to be waiting a long time.

Which means, you won’t be marketing your business on a regular basis. And if you don’t market your business on a regular basis, your cash flow and income will suffer. Which means you’re suddenly going to be in the “oh sh*t” cycle of marketing, as you rush around frantically to generate prospects and clients and buyers.

But, it gets even worse. If your schedule is all “loosey goosey,” driven by what you “feel” like doing in the moment or what you’re “inspired” to do, you run the risk of leaving everything to the last minute. And, that means late nights, lots of stress, etc.

So, what’s the alternative? Scheduling every last second of your day? Just the thought of that sends shivers up your spine, right? What a depressing and discouraging way to run a business.

To start, no, you don’t have to follow some strict discouraging and depressing time- management system. In fact, today I’m going to share three keys to setting up your day, so you’re able to get things done with grace and ease, as well as honoring your creativity.

Key #1. Structure gives you freedom. The way around scheduling every minute and “loosey goosey inspiration strikes” is to structure your day.

This can look a lot of different ways, but one of the most successful I’ve seen is to batch your time.

So, maybe Monday is your administration day—the day you meet with your team, review, organize your office, maybe even plan out the rest of your week.

Tuesday and Thursday are call days, so you batch all your client calls on those days.

Wednesday is creative day, so maybe that’s the day you leave open for writing blog posts, creating programs, and all that creative type work.

And maybe Friday is catch up day—a day where you can catch up on anything you need to. So, maybe you catch up with your writing or your calls.

See how this works? You have a structure and you have tasks that need to get done, but you have the time and the spaciousness to play in the moment.

Now, for this to work, you need the next two keys:

Key #2. Setting boundaries. Now, it’s true: emergencies can and will happen, and there are days where you’ll just need to drop everything and deal with something.

But, most of the time, the things that are distracting you aren’t true emergencies.

This is when setting good boundaries will help you stay on track.

Keep calls on calls day, and don’t let them start migrating to your creative days. Do your creative work on creative days, and don’t let yourself get distracted or sucked into some sort of drama.

(Worried about inspiration not showing up on Wednesday? If you actually set aside a day to be creative, and YOU show up on those days to be creative, it’s remarkable how your muse will also show up to support you.)

While, yes, you’ve given yourself a structure and space to “play” in the moment, you still need to actually get the work done. So, allow the structure to actually support you.

It sounds so easy, doesn’t it? So why aren’t we all doing it?

Because we need the third key …

Key #3. Doing the inner work. If you find yourself struggling to focus and not procrastinate on the things you know you need to be doing, it’s likely you have one or more blocks getting in the way.

Mindset blocks happen when your subconscious is not on board with the direction you want to go. So, if for instance, you have some blocks around growing your business or making more money, every time you sit down to work on marketing, you find yourself screwing around on Facebook or watching videos like that cute one of the elephant playing with the birds (love that one).

And suddenly, the day is gone and you haven’t done any marketing for your business.

That’s why it’s essential to stay on top of your inner game, and keep working through those blocks, because they WILL pop up.

My suggestion to stay on track is to have a morning practice (such as meditation or journaling or praying or visualization or some sort of physical activity … or a combination of those things). Over time, you’ll rewire your brain so the block is no longer an issue.

If it’s a big block, you may want to consider some deeper work—I cover a lot of deeper mindset exercises in my “Love-Based Money and Mindset” book, or you can work with a coach.

If you’d like more on how productivity and getting more done, make sure you keep an eye out for my brand new “Love-Based Goals” book, coming December 2017. Plus, you may want check out my “How to Start a Business You Love AND that Loves You Back.”

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Is there a secret “magical” button to getting clients?

I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do you do it?

Of course, there are a ton of answers. But because you’re here, I suspect you’re looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the people you’re hoping to attract.

That being said, let’s dive into my Love-Based Getting Clients Checklist:

• Know who your ideal clients are. 

Before you can attract your ideal client, you need to know who he or she is. And the best place to start is to get very clear on who your ideal client is (because your ideal client is different from your target market or niche).

• Know what is keeping your ideal clients up at night.

What, specifically, is bothering your ideal client? Does she want to make a big impact on this world? Is he searching for purpose? Is he tired of working double-full-time hours to make a part-time income? Is she exhausted from being in pain?

You must be able to dial in on their specific pain if you expect to be able to communicate how your product or service will help your ideal client.

• Know how your product or service solves this pain. 

How, exactly, does your product or service solve your ideal client’s main problem? For example, does it give her a process or system to reach the people she wants to serve? Does it give him clarity about his purpose? Does it offer a method for boosting his income while working fewer hours? Is it a new solution to help her get out of pain?

• Properly communicate how your product or service will solve your ideal client’s problems. 

Touch on pain, but don’t twist the knife.

Many heart-centered or spiritual entrepreneurs shy away from using pain in their marketing copy because it makes them feel “icky” or arm-twisty. But I’m a big proponent of using pain—respectfully—because it’s a great way to show your ideal prospects that you understand what they’re going through and that you can help them.

Of course, you don’t want to use fear-based emotions like shame or guilt when you’re mentioning their pain, and don’t use your copy to agitate their pain to the level of suffering!

Use your ideal clients’ language, not your own.

Don’t try to be cutesy when it comes to writing your copy. Instead, use the very same words and phrases your ideal clients would use. If you’re not sure what those words and phrases are, ask your ideal clients. Survey them, or ask them on your social networking channels or Internet groups.

Know where your ideal clients hang out, online and offline—and then hang out there, too. 

The first step to knowing where your ideal clients hang out is to get to know them on a really deep level. Once you know, you need to ramp up your presence in those places … even if they aren’t your favorite places (because you are not necessarily your own ideal client). If your ideal clients don’t have the chance to get to know you, by hanging out with you, then you’re going to have a tough time convincing them to work with you.

Connect with your ideal clients when you meet them—without trying to “sell” them.

When you meet your ideal clients, connect with them on a personal level. You may share your expertise or answer questions. Or, you may discuss your favorite books or TV shows, or your pets or hobbies. You may discuss your family life, your favorite city to visit, or your favorite foods. Letting people in on who you are is a huge element of the know, like, trust factor.

• Be accessible and visible, consistently.

It’s simple math: the more you’re “out and about,” whether it’s virtually or at networking events, the more opportunities you create to connect with your ideal clients. So whether you are going to networking events, hanging out online, or whatever you choose to do, be consistent about it.

• Follow up with the people who raised their hands and said they were interested in getting to know you or work with you.

Lack of follow-up is like leaving money on the table. Keep in mind that in today’s society, we’re all receiving countless messages every day. The volume is so great that many people don’t even hear these messages! So follow-up is key—again, it provides you with more opportunities to ensure your ideal prospects remember you, and remember why they were interested in the first place.

The more you get yourself out there, the more you share your voice, your personality, and your expertise, the higher the chances that you’ll land in front of your ideal prospects and ideal clients!

So, that’s the Love-Based Getting Clients Checklist — use it anytime you want to jumpstart getting clients in the door.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.