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[Checklist] How to Grow Your Online Social Influence

[Checklist] How to Grow Your Online Social Influence

One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence.

After all, when you have a strong online social influence, you’ve built credibility and visibility around your expertise, which means your ideal clients are likely seeking you out, excited to work with you. You probably also enjoy the results you get from the power of word of mouth marketing to sell your products, services, book, programs and more.

But be warned—building your online influence isn’t easy (and there are some hard truths you should know about it before you even get started, which I share here). The good news is there IS a path you can follow if you’re ready to step up and start growing your social influence.

That’s why I’ve created this checklist—to show you that path, and to provide you with links to additional articles and resources, so you can begin developing your social influence.

The Checklist:

_____ Are you clear—crystal clear—on your business?

It is crucial to be clear on:

* Your message, and

* Who you serve.

If you don’t have absolute clarity on both your message and your ideal client, it’s going to be very difficult, if not impossible, to actually grow your social influence.

(Note—in my “How to Start a Business You Love AND That Loves You Back” book, you’ll find a whole host of questions to help you get clear on the precise business you want to build. You can grab your copy for free here.)

_____ Have you developed your own unique voice?

People will resonate with you (and want to follow you) when:

* They fall in love with your message, and

* How you communicate your message.

The way you communicate your message is just as important as your message itself.

For example—many self-help experts have a message around love being the most powerful force in the world. But, the ones who rise to the top have a distinct way of communicating that message so it rises to the top.

Most health experts have a similar message around healthy habits. So how do they differentiate themselves from their competition? By communicating that message in their own unique voice.

So, how do you develop your unique voice?

Two quick tips are to read more and write more. (The more you read and the more you write, the more you’ll start to develop your unique voice.) But most importantly, don’t be afraid to share your personality. Let people see the real you—your quirks, your loves, your rants, your vulnerabilities. That’s what people want to see—the real you.

_____ Are you in integrity with your message?

There’s nothing less persuasive or compelling than being a hypocrite.

Really, who wants to follow a hypocrite? (Think of Dante’s Inferno—he devoted a whole circle of hell just to hypocrites.)

So, whatever your message is, it’s critical to make sure both you and your business are aligned with that message.

Now that doesn’t necessarily mean you need to be aligned 100% of the time. For instance, if you’re a health coach, you can occasionally pig out on chocolate cake. But, then be honest about it. Let people know you’re human, and you occasionally cheat and it’s okay if they occasionally cheat. (In fact, sharing your flaws and being honest about them will likely make you even more relatable to prospects.)

But, if you’re a health coach and you have some nasty health habits you’re not owning up to, people are going to sense that you’re out of integrity. They might not know why, exactly, but they’ll feel something is off. And they won’t be all that interested in following you.

_____ Are you making a difference in people’s lives?

Most people want to follow someone they can look up to, right?

One great way to be that type of person is to make a difference in people’s lives.

A lot of people have a dream or a goal to leave the world a better place than they found it, and if you’re working toward that vision, people will be naturally attracted to you, so they can learn from you.

In addition, if you help people, those people are going to be more inclined to follow you.

I also don’t think it’s a coincidence that a key trait for most successful people is their generosity and commitment to being of service to others. So, if you want to be successful and grow your social influence, upping your generosity may be exactly what you need to do.

_____ Are you putting your best work out there?

For years, the prevailing wisdom we heard as entrepreneurs was to focus on your marketing, rather than the quality of your work, because “he who has the best marketing wins.”

That actually hasn’t proven to be completely true. Yes, there’s no question you still need marketing, and having a solid marketing plan you consistently follow will go a long way to help you attract a steady stream of clients, customers, and buyers.

But, marketing on its own isn’t going to cut it. You also need to make sure you’re putting your best work out there.
Marketing can help you get a first-time buyer, yes. But, if that buyer has a bad experience, almost no amount of marketing will convince him or her to come back a second time.

In addition, if everyone has good marketing, then the only thing that separates one business from another is the quality of what they’re offering.

_____Have you chosen the right communication vehicle for you?

Having a large social influence typically means having a lot of followers.

So, if you want to have a lot of followers, you need something for them to follow. (Makes sense, right?)

Whether it’s a blog or a podcast or a youtube channel or a Facebook group or something else (or even a combination of vehicles) you’re likely going to have to build something for people to be a part of.

If you’re not sure which is the best communication vehicle for you, you may want to take my “Love Your Marketing Assessment” in my “Love-Based Online Marketing” book, to help you figure that out.

_____Have you worked through your mindset and/or subconscious blocks?

When you decide to step up and become more visible so you can start making a bigger difference, you may discover you have some mindset or subconscious blocks that are keeping you from making the progress you want to.

First off, this is completely normal. Chances are you already WOULD have a big social influence if you didn’t have any blocks getting in your way.

My book “Love-Based Money and Mindset” is all about working through your mindset blocks so you can grow your business, but this article will help you get started.

Lastly, you may want to dig into one or several of these topics in more detail. My Love-Based Business series is a great place to get started. Check out all the books here.

3 Hard Truths About Building Your Online Influence

3 Hard Truths About Building Your Online Influence

There’s no better way to grow your business online than by growing your influence.

When you’ve built a strong online influence, it likely looks like you have a large online community who follows you. For instance, maybe you have a big email list or lots of Facebook followers or a popular blog or podcast or Youtube channel. (Or a combination of the above.)

And, of course when you have that, it’s so much easier to build a successful, profitable business.

But, having online influence is more than just collecting followers on the various social networks. It also means people are actually reading your words and listening to your message.

And, when that happens, it’s truly magic. Because then you’re in a position to share your gifts and message in a much bigger way.

And when you want to make a big difference in the world, who wouldn’t want to have an influence?

The problem, of course, is how … how do you do it? How do you grow your online influence (especially if you’re just starting out), and do it in a way that’s authentic and doesn’t feel slimy, or like you’re twisting people’s arms? (In other words, how can you do it in a love-based way?)

Well, while it’s not particularly complicated or difficult to develop and grow your online influence, it DOES take some work. And you also need to accept a few hard truths. Let’s take a look at three of them:

1. It’s an inside job. Learning the latest, hot new way to attract followers on whatever platform you’re focusing on isn’t actually going to build your influence.

If you want to inspire people to make positive changes in their life, then you need to be very clear on who YOU are—what your expertise is, what your business is about, who you serve, etc.

This inner work can be tough—I get it. But, the clearer you are, the more people will be able to decide if you’re someone they want to listen to, and become a part of your community.

The less clear you are, the more likely people will ignore you—not because they aren’t interested in what you have to say, but because they’re too busy to try and figure out if you’re someone they want to pay attention to.

2. Be authentic. People are savvy. They can sense if you’re walking your walk, or if you’re just telling people to do one thing while you do something else.

And, there’s nothing that has less influence than a hypocrite.

The more you and your business are in alignment with your message, the more influence you’re going to have.

At the bare minimum, it’s important to reflect what you offer in your business. So, if you’re in the health industry, make sure your health habits mirror what you teach. If you teach marketing, make sure your own marketing is in order.

But, you may want to look deeper. Are you someone who pays your team and other contractors on time? Do you believe in investing in yourself (since you’re asking others to invest in themselves through you)?

It may not seem like this would move the needle much, but it really does. If you believe in Law of Attraction, you know that the more you have your own act together, the more the Universe will deliver to you. But, even if you don’t, if affects how YOU are showing up. If you’re out of integrity, it likely will show up in YOUR energy, which people will sense even if they never say anything or are even completely aware of it. And that will affect how people see you, and their willingness to be in your community.

3. It’s going to take time. Ah, this one is tough. Building online influence isn’t going to happen overnight. It might not even happen in six months. Or a year.

People need time—time to get to know you. To see if they like what you’re about. To see if they resonate with your message. To see if they resonate with YOU.

To make things worse, all of this happens on THEIR time, not yours. You need to land some clients because you need money for next month? Tough. No one is going to be compelled to follow you (much less buy your products and programs) because you need the money.

There is no question this is a long-tailed marketing strategy, which by definition means it’s going to take time … BUT once it happens, it will start to take on a life of its own.

If you want to dig deeper into marketing your business, you may want to check out my “Love-Based Online Marketing” book—you can get it here.

 

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?

(It’s okay—you don’t have to raise your hand or anything.)

I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world.

But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned with practical things like money and business.”

If this is you, I want to begin by saying this: you’re not alone. A lot of spiritual entrepreneurs struggle with their businesses.

And, it’s my personal belief that a lot of that struggle and angst can be avoided.

Why?

Because many issues can be traced back to 3 fundamental myths about what it means to be a spiritual entrepreneur.

Just like artists and writers and other creative professionals, I feel spiritual entrepreneurs are plagued by their own history of failure and self doubt and getting in their own way.

What if having a successful, profitable business was as easy as a simple mindset shift? Would you be willing to give it a try and see what happens?

My personal belief is it really CAN be that easy—and to help, I’m busting what I consider the 3 biggest myths standing in your way of being a spiritual entrepreneur with a successful, profitable business.

Let’s get started.

Myth #1. As a spiritual entrepreneur, you’re not good at business.

This is obvious, right? You’re concerned with spiritual matters, not pragmatic things like running a business.

Besides, maybe you think business stuff is boring. Or difficult. Or you’re not good at. Or it’s “beneath” you in some way.

You just want to make the world a better place while enjoying time and money freedom—you don’t want to be mired down in spreadsheets and reports and that other icky stuff.

I, too, thought I wasn’t good at business. I thought it was boring, and I really didn’t want to have anything to do with it.

But, a funny thing happened: the more I pulled up my big girl panties and dug into learning business concepts, the more I realized I actually enjoyed running a business.

Business doesn’t have to be boring or difficult.

Isn’t that precisely the reason why we start a business in the first place?

What if you WERE good at business? What if it was fun and enjoyable to run a business? What would that look like for you?

Myth #2. As a spiritual entrepreneur, you’re not supposed to make money—you’re spiritual!

Money is such a low consideration, isn’t it? Only greedy, selfish people care about money. If you care about money, you can’t possibly be spiritual.

Or can you?

This is a huge one. In our culture, we’ve somehow separated making money and being spiritual, when there really is no reason to separate the two.

I believe money is a form of energy. It’s a way for people to give back to you and a way for you to receive payment for your offerings. It doesn’t have to be bad or evil or selfish or greedy.

Honestly, our relationship with money is just so tangled, there’s no way I can do it justice in this post (which is why I wrote an entire book on this—“Love-Based Money and Mindset,” as have devoted an entire podcast to transforming our relationship with money and our money stories) but I’d like to invite you to sit with this statement, and really feel into it:

There’s no virtue in being broke.

If you can’t help yourself, there’s no way you can help anyone else.

And, I know plenty of very spiritual entrepreneurs who are also financially successful. It doesn’t have to be either/or.

What if you could be both—financially and spiritually successful? What would that look like? How would your life and business shift?

Myth #3. As a spiritual entrepreneur, you’re supposed to suffer.

After all, our spiritual and religious leaders have suffered. Look at Jesus or Gandhi—they suffered. That means we should suffer, too. Right?

Well … first off, are we so sure they suffered? Sure they may have had a challenging life, but lots of us do. That doesn’t mean they suffered.

It’s my belief that a lot of suffering is a choice, and that choice takes place in our head. We suffer when we allow our fear-based emotions to run amok in our heads, and torture us unmercifully.

After all, there are very wealthy people who spend their days numbing out with booze and prescription pills, while women in Africa spend a big chunk of their lives carrying the water they need to survive on their heads—content and peaceful.

What gives?

Money alone isn’t a guarantee of happiness, just as a lack of money isn’t a guarantee of suffering. A lot of it boils down to your mindset, and what sort of relationship you have with your fear-based emotions.

And just like being broke isn’t virtuous and noble, neither is suffering. Suffering doesn’t make you more spiritual. It doesn’t even make you a better person. (I think we all know mean-spirited, nasty people who are definitely suffering, and making sure everyone around them suffers, too.)

Having a successful, profitable business and being proud of that business doesn’t make you a bad person. It doesn’t make you less spiritual.

It may allow you to help more people.

What if you didn’t have to suffer to be spiritual? What would open up for you? How would you approach your business if you knew that suffering was simply a choice, and you weren’t going to make that choice anymore?

If you’d like to dig into this more, my free book “How to Start a Business You Love AND that Loves You Back” is a great place start. The link to download is below.

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

 

How to Craft a Compelling Message That Gets You Results

How to Craft a Compelling Message That Gets You Results

When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message?

You’re spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they’re falling on deaf ears?

No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects just aren’t buying.

If this sounds familiar, you’re in luck. Today, I’m sharing my advice for crafting a compelling message that converts your ideal prospects into ideal clients.

Your ideal clients see you and hear you and know you. And to know you is to love you, right?

Right.

So let’s get started.

A compelling message comprises two important elements: your ideal clients and your offer.

You’ll find your compelling message where those two elements intersect.

Ideal Clients

I’m a big believer in the power of identifying an ideal client as opposed to a target market or niche.

Whereas target markets and niches are based on external factors/demographics, ideal clients are based on internal factors like desires and fears.

Here’s my favorite illustration of this distinction:

A target market might be stay-at-home moms. A niche within that target market could be stay-at-home moms looking for a work-from-home opportunity.

And within that niche lies an ideal client.

For example, one stay-at-home mom may be looking for a work-from-home opportunity because she needs to contribute financially to her household. Her family needs two incomes to pay the bills.

Another stay-at-home mom may be looking for a work-from-home opportunity because she wants something of her own; she wants to use her professional skills, and she wants to develop an identity separate from that of a mother or wife.

Take a moment to think about the difference between the mindsets of those two women. Two completely different ideas are keeping them up at night.

In the first example, the mom is worried about paying the bills. And in the second, she wants to develop a new aspect of her identity.

So when it comes to messaging, your message to each of these women would be completely different.

People respond to specifics. So it’s important that your message address the specific worries or fears of your ideal client. The more specific you are in describing their unique situation, the more they’ll feel like you’re speaking directly to them; that you understand them. And the more they feel like you understand them, the more they’ll believe your offer will help them.

Now, if you aren’t sure what’s keeping your ideal client up at night, ask! Send out a survey or hang out where they hang out—Facebook, LinkedIn, etc.—and be a great listener.

Your Offer

Once you understand specifically what’s keeping your ideal client up at night, you can craft your offer so it’s clear you will solve his or her specific problem.

The best way to illustrate this is with an example.

One of my longtime clients, The Coaches Console, provides coaches with an all-inclusive software that streamlines and automates all the back-end elements of a coaching business: marketing, lead generation, client conversion, client enrollment and agreement, client support, scheduling, client notes … everything!

So what keeps their ideal clients up at night? They want to make a difference in the world. They’re passionate about coaching. But they find the business side of coaching overwhelming.

So The Coaches Console’s offer is their software—which solves their ideal client’s problem by taking all the guesswork and overwhelm out of the business side of coaching so that their ideal clients can focus on what they love best: coaching.

The Intersection: Your Compelling Message

So now you know what keeps your ideal client up at night. And you know what your offer is, and how you position it as a solution to what keeps your ideal client up at night.

It’s time to create your compelling message.

Let’s look at the three ideal client examples I’ve addressed in this post:

Stay-at-home moms who need to make money. These women are up at night because they need an income. So if you’re offering them a business opportunity, your compelling message would be: “I provide stay-at-home moms an opportunity to make a reliable income while still having time to take care of their families.”

Stay-at-home moms who want an identity separate from wife and/or mom. These women are up at night because they want to do something of their own. So if you’re offering them a business opportunity, your compelling message would be: “I provide stay-at-home moms an opportunity to have fun as entrepreneurs while still being there for their family members.”

Coaches who love coaching but are overwhelmed by the business details. These coaches are up at night because they want to focus on coaching and want to run a profitable business—but don’t necessarily have the business acumen to do so. So if you’re offering them a software to take care of all those business details, your compelling message would be: “We give coaches the tools they need to streamline and automate their businesses so they can focus on coaching.”

Your message, which happens at the intersection of Your Ideal Client and Your Offer, will be compelling once you make it clear that you will solve your ideal client’s specific problem.

If you are ready to start writing your compelling message, spend some time getting to know your ideal client and what keeps her up at night. Spend some time crafting your offer as the unique solution to that problem. And that, my friends, is where your compelling message is born.

If this topic resonated with you, you may be interested in Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires and Invites. It’s available at most online retailers. Learn more, here.