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The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?

(It’s okay—you don’t have to raise your hand or anything.)

I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world.

But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned with practical things like money and business.”

If this is you, I want to begin by saying this: you’re not alone. A lot of spiritual entrepreneurs struggle with their businesses.

And, it’s my personal belief that a lot of that struggle and angst can be avoided.

Why?

Because many issues can be traced back to 3 fundamental myths about what it means to be a spiritual entrepreneur.

Just like artists and writers and other creative professionals, I feel spiritual entrepreneurs are plagued by their own history of failure and self doubt and getting in their own way.

What if having a successful, profitable business was as easy as a simple mindset shift? Would you be willing to give it a try and see what happens?

My personal belief is it really CAN be that easy—and to help, I’m busting what I consider the 3 biggest myths standing in your way of being a spiritual entrepreneur with a successful, profitable business.

Let’s get started.

Myth #1. As a spiritual entrepreneur, you’re not good at business.

This is obvious, right? You’re concerned with spiritual matters, not pragmatic things like running a business.

Besides, maybe you think business stuff is boring. Or difficult. Or you’re not good at. Or it’s “beneath” you in some way.

You just want to make the world a better place while enjoying time and money freedom—you don’t want to be mired down in spreadsheets and reports and that other icky stuff.

I, too, thought I wasn’t good at business. I thought it was boring, and I really didn’t want to have anything to do with it.

But, a funny thing happened: the more I pulled up my big girl panties and dug into learning business concepts, the more I realized I actually enjoyed running a business.

Business doesn’t have to be boring or difficult.

Isn’t that precisely the reason why we start a business in the first place?

What if you WERE good at business? What if it was fun and enjoyable to run a business? What would that look like for you?

Myth #2. As a spiritual entrepreneur, you’re not supposed to make money—you’re spiritual!

Money is such a low consideration, isn’t it? Only greedy, selfish people care about money. If you care about money, you can’t possibly be spiritual.

Or can you?

This is a huge one. In our culture, we’ve somehow separated making money and being spiritual, when there really is no reason to separate the two.

I believe money is a form of energy. It’s a way for people to give back to you and a way for you to receive payment for your offerings. It doesn’t have to be bad or evil or selfish or greedy.

Honestly, our relationship with money is just so tangled, there’s no way I can do it justice in this post (which is why I wrote an entire book on this—“Love-Based Money and Mindset,” as have devoted an entire podcast to transforming our relationship with money and our money stories) but I’d like to invite you to sit with this statement, and really feel into it:

There’s no virtue in being broke.

If you can’t help yourself, there’s no way you can help anyone else.

And, I know plenty of very spiritual entrepreneurs who are also financially successful. It doesn’t have to be either/or.

What if you could be both—financially and spiritually successful? What would that look like? How would your life and business shift?

Myth #3. As a spiritual entrepreneur, you’re supposed to suffer.

After all, our spiritual and religious leaders have suffered. Look at Jesus or Gandhi—they suffered. That means we should suffer, too. Right?

Well … first off, are we so sure they suffered? Sure they may have had a challenging life, but lots of us do. That doesn’t mean they suffered.

It’s my belief that a lot of suffering is a choice, and that choice takes place in our head. We suffer when we allow our fear-based emotions to run amok in our heads, and torture us unmercifully.

After all, there are very wealthy people who spend their days numbing out with booze and prescription pills, while women in Africa spend a big chunk of their lives carrying the water they need to survive on their heads—content and peaceful.

What gives?

Money alone isn’t a guarantee of happiness, just as a lack of money isn’t a guarantee of suffering. A lot of it boils down to your mindset, and what sort of relationship you have with your fear-based emotions.

And just like being broke isn’t virtuous and noble, neither is suffering. Suffering doesn’t make you more spiritual. It doesn’t even make you a better person. (I think we all know mean-spirited, nasty people who are definitely suffering, and making sure everyone around them suffers, too.)

Having a successful, profitable business and being proud of that business doesn’t make you a bad person. It doesn’t make you less spiritual.

It may allow you to help more people.

What if you didn’t have to suffer to be spiritual? What would open up for you? How would you approach your business if you knew that suffering was simply a choice, and you weren’t going to make that choice anymore?

If you’d like to dig into this more, my free book “How to Start a Business You Love AND that Loves You Back” is a great place start. The link to download is below.

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

 

How to Craft a Compelling Message That Gets You Results

How to Craft a Compelling Message That Gets You Results

When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message?

You’re spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they’re falling on deaf ears?

No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects just aren’t buying.

If this sounds familiar, you’re in luck. Today, I’m sharing my advice for crafting a compelling message that converts your ideal prospects into ideal clients.

Your ideal clients see you and hear you and know you. And to know you is to love you, right?

Right.

So let’s get started.

A compelling message comprises two important elements: your ideal clients and your offer.

You’ll find your compelling message where those two elements intersect.

Ideal Clients

I’m a big believer in the power of identifying an ideal client as opposed to a target market or niche.

Whereas target markets and niches are based on external factors/demographics, ideal clients are based on internal factors like desires and fears.

Here’s my favorite illustration of this distinction:

A target market might be stay-at-home moms. A niche within that target market could be stay-at-home moms looking for a work-from-home opportunity.

And within that niche lies an ideal client.

For example, one stay-at-home mom may be looking for a work-from-home opportunity because she needs to contribute financially to her household. Her family needs two incomes to pay the bills.

Another stay-at-home mom may be looking for a work-from-home opportunity because she wants something of her own; she wants to use her professional skills, and she wants to develop an identity separate from that of a mother or wife.

Take a moment to think about the difference between the mindsets of those two women. Two completely different ideas are keeping them up at night.

In the first example, the mom is worried about paying the bills. And in the second, she wants to develop a new aspect of her identity.

So when it comes to messaging, your message to each of these women would be completely different.

People respond to specifics. So it’s important that your message address the specific worries or fears of your ideal client. The more specific you are in describing their unique situation, the more they’ll feel like you’re speaking directly to them; that you understand them. And the more they feel like you understand them, the more they’ll believe your offer will help them.

Now, if you aren’t sure what’s keeping your ideal client up at night, ask! Send out a survey or hang out where they hang out—Facebook, LinkedIn, etc.—and be a great listener.

Your Offer

Once you understand specifically what’s keeping your ideal client up at night, you can craft your offer so it’s clear you will solve his or her specific problem.

The best way to illustrate this is with an example.

One of my longtime clients, The Coaches Console, provides coaches with an all-inclusive software that streamlines and automates all the back-end elements of a coaching business: marketing, lead generation, client conversion, client enrollment and agreement, client support, scheduling, client notes … everything!

So what keeps their ideal clients up at night? They want to make a difference in the world. They’re passionate about coaching. But they find the business side of coaching overwhelming.

So The Coaches Console’s offer is their software—which solves their ideal client’s problem by taking all the guesswork and overwhelm out of the business side of coaching so that their ideal clients can focus on what they love best: coaching.

The Intersection: Your Compelling Message

So now you know what keeps your ideal client up at night. And you know what your offer is, and how you position it as a solution to what keeps your ideal client up at night.

It’s time to create your compelling message.

Let’s look at the three ideal client examples I’ve addressed in this post:

Stay-at-home moms who need to make money. These women are up at night because they need an income. So if you’re offering them a business opportunity, your compelling message would be: “I provide stay-at-home moms an opportunity to make a reliable income while still having time to take care of their families.”

Stay-at-home moms who want an identity separate from wife and/or mom. These women are up at night because they want to do something of their own. So if you’re offering them a business opportunity, your compelling message would be: “I provide stay-at-home moms an opportunity to have fun as entrepreneurs while still being there for their family members.”

Coaches who love coaching but are overwhelmed by the business details. These coaches are up at night because they want to focus on coaching and want to run a profitable business—but don’t necessarily have the business acumen to do so. So if you’re offering them a software to take care of all those business details, your compelling message would be: “We give coaches the tools they need to streamline and automate their businesses so they can focus on coaching.”

Your message, which happens at the intersection of Your Ideal Client and Your Offer, will be compelling once you make it clear that you will solve your ideal client’s specific problem.

If you are ready to start writing your compelling message, spend some time getting to know your ideal client and what keeps her up at night. Spend some time crafting your offer as the unique solution to that problem. And that, my friends, is where your compelling message is born.

If this topic resonated with you, you may be interested in Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires and Invites. It’s available at most online retailers. Learn more, here.