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A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

The product launch: it’s a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too?

In other words, a “successful” product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales you make during the launch.

Most entrepreneurs focus on money when they’re planning a product launch. They’re thinking about how many sales they’ll make. They’re seeing dollar signs, sales funnels, and expansion.

And yes, those are wonderful reasons to do a product launch.

However, that intense focus on product launch sales can also cause a tremendous amount of stress. I’ve helped guide hundreds of launches, and in the vast majority of cases, I’ve also taken on the role as “launch therapist.” (Yes, even the big “gurus” are not immune to launch pressure — in fact, I would argue in some cases they feel even more pressure: because they are so big and visible, word definitely gets out if they flop.)

Along with all the usual nasty health issues that we’ve come to expect when we’re under stress (lack of sleep, getting sick, headaches, etc.), what’s not talked about is how we also can slip into fear-based marketing if we’re not careful.

Even the most well-intentioned entrepreneur can find herself or himself using fear-based marketing tactics when an important launch suddenly goes sideways. It’s completely understandable and normal.

The problem is, if you are an entrepreneur who typically uses love to market yourself, slipping into fear can cause confusion in the marketplace. This can lead to your launch (and other marketing efforts) being less effective.

That’s why today I’d like to invite you to consider another perspective — how to view the product launch through a love-based lens.

Not only is this a great way to shift your mindset, but it can also help you take some of the pressure off. And yes, it’s very possible to have a super-successful product launch without a bunch of sales.

Check out these five non-sales, love-based reasons to do a product launch:

  1. You get out in front of your ideal clients: the people who really need you. It’s all about visibility. Even a small product launch can build buzz, and get people talking about you. This can build name and brand recognition, which is key – not only to growing a business, but also to letting your ideal clients know you’re out there, ready to help them solve their problems.
  2. Your ideal clients see you as an expert (because you are!). When you release free content during a product launch, you’re able to allow people to experience how knowledgeable you are. You’re giving them a taste of the transformation you can provide, and they’ll begin viewing you as an expert.
  3. You attract more of your ideal clients, which means you can share your message with a greater number of people. Offering free content is an awesome way to build your list. A growing, responsive list is key to building your business, and it’s also critical to building the relationships that allow you to share your gifts!
  4. You build momentum. Product launches take an enormous amount of energy to get off the ground. The laws of physics say that energy is neither created nor destroyed – it’s just transformed. So when you build momentum in creating and launching your product, that energy transforms into momentum for your business. So even post-launch, your prospects are still “talking” about you and are more open to receiving your message.
  5. You’re able to create a bigger impact than ever. The increased visibility and credibility from your launch also increases their interest in YOU. So even if they weren’t interested in the specific product you were launching, they may be interested in other products and services you offer. This means you’re able to help a greater number of people in a greater number of ways – making a bigger impact than ever before.

Here’s where this gets even better …

You’ll be reaching tons of people, spreading your message, and sharing your gift.  With this love-based mindset, you’ll be able to relax, enjoy your product launch, and view “success” in a whole new light – one that doesn’t focus on just the money.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

If you’re a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?)

Well, one of the best ways to do that is to create a system for building your business, so you can reach more people.

“Wait,” you might be saying. “A system sounds so … systematic! I’m a conscious entrepreneur. I want to grow my business in a way that feels good.”

I hear you. And I’d like to make an introduction:

Meet Love-Based Online Marketing.

And it allows you to do so in a way that feels good to both you AND your ideal prospects.

What does this mean, exactly?

It means that as a mission-driven, spiritual entrepreneur, you can reach the people you’re meant to serve, effectively. You can also do it in a way that both aligns with your values and makes an impact in the world.

Oh, and I almost forgot — you can watch your business grow, too!

To help you get started as quickly as possible with Love-Based Online Marketing, I’m sharing three keys to begin building online systems you actually enjoy, and that attract, invite, and inspire your ideal clients to work with you so you can make the impact in the world you long to make.

Key 1. Fall in Love with Your Marketing.

You think you dislike marketing, right? Hear me out – I promise you, loving your marketing is possible.

And it’s beneficial, too. When you love your marketing, it shows. Your prospects can sense that you’re passionate about your business and the transformation you provide, and they’re more attracted to you and inspired by you!

Not to mention, the more you love your marketing, the more you’ll actually market yourself, and the more you market yourself, the bigger impact you’ll make in the world.

Now, you might be wondering HOW you come to love your marketing, if you don’t feel all that warm and fuzzy about it right now.

Let’s talk about your mindset.

Why don’t you like it?

Maybe you feel like you aren’t good at it, or it requires so many things you should be doing (and you don’t like doing those things).

Or, maybe you take it seriously. VERY seriously.

You’re struggling with cash flow, and therefore, marketing feels like business life-or-death.

But what if you could shift your mindset around these reasons for disliking marketing?

Try thinking about this:

There are countless marketing tactics. Out of all of them, I’ll bet there’s one or more that you could come to enjoy or maybe even (gasp!) love.

Here’s a partial list, and rest assured that even if you don’t see something here that resonates with you, there are TONS of other tactics (which I outline in my “Love-Based Online Marketing” book):

  • Coaching (yes there’s a way to use your love of coaching in your marketing)
  • Speaking in person or virtually
  • Being interviewed in person or virtually (like for a summit or podcast)
  • Writing articles, blog posts, or emails
  • Being on TV or radio

Once you determine which is best suited to you and your personality, you can begin to build love-based marketing campaigns around it.

You’ll feel great while you’re doing the marketing, and as I mentioned above, your prospects will naturally feel attracted to you and your business.

Key 2. Dissolve Any Resistance You Have to Marketing.

As you know, I’m all about love-based marketing. I believe in using love-based emotions (like hope) to sell your products and services.

For so many people, including conscious, spiritual entrepreneurs, marketing can be a huge trigger, because it brings up so many different fears, including:

  • Fear of being seen
  • Fear of failure
  • Fear of using up your “free” time
  • Fear of using up all your money
  • Fear of selling yourself

Take a moment to think about which fears marketing brings up for you.

Marketing resistance can be sneaky, and at first look, it may seem like you’re afraid of one thing when you’re actually afraid of another. Try this exercise to determine your “real” fears.

Exercise – Part One

Go ahead: grab a pen and a piece of paper and write down any marketing-related frustrations and dislikes.

Maybe you feel like you don’t have time for marketing. Or maybe you feel like you’re just terrible at it.

Once you have a list of several dislikes or frustrations, take this exercise deeper.

If you feel like you don’t have time, ask yourself why. Why haven’t you made time for marketing? Is it because you’ve always thought marketing was sleazy? Remind yourself that you’re selling a product or service that has the potential to transform people’s lives—that you’re offering your product or service because you want to change the world!

Exercise – Part Two

Consider this mindset shift:

When it comes right down to it, love-based marketing creates the space for someone to make a choice about whether to work with you and experience a transformation, or to not work with you, and not experience a transformation.

When you think about it this way, doesn’t marketing produce less resistance?

Key 3. Come from a Place of Love.

In broad terms, traditional marketing copy uses fear-based emotions to get people to buy. That’s why it can sometimes feel a bit arm-twisty.

But you don’t have to use these emotions.

You can use love-based emotions like hope, joy, and, of course, love, to market your products and services.

As I mentioned earlier, love-based marketing copy gives ideal prospects the space to make a choice. They’re choosing between transformation and the status quo. They’re choosing whether to work with you or not.

In your marketing, you can touch on their pain and present your product or service as the solution. Paint a picture of how different their life can be… and then stand back and let them make the choice about whether to experience it.

When you do, you can rest easy that your marketing feels good to you and to your prospects, and that it works!

You’ll begin to build your business by attracting, inviting, and inspiring people to say “yes” to their own transformations rather than by twisting their arms to get them to buy from you.

And the best part? The more people who say “yes” to working with you, the bigger an impact you’ll be making in the world.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.