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Product Launch Secrets: Are Product Launches Dead?

Product Launch Secrets: Are Product Launches Dead?

Yes, the product launch is dead.

No, it isn’t.

It depends.

(Way to be decisive Michele!)

Before I dig in, I want to start by defining “product launch.”

Product launches aren’t new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they’ve been creating new offerings. Turning the unveiling of a new product into an event is a pretty standard business and marketing strategy.

However, with the arrival of the Internet, and thanks to a man by the name of Jeff Walker, the product launch now has a completely different meaning.

Walker has crafted a specific formula called PLF, or Product Launch Formula, that has made thousands of entrepreneurs thousands (if not millions) of dollars.

The formula typically consists of dripping content out (three 20-30 minute videos is pretty common) which leads to opening the cart (or offering the product for sale) for a short period of time. Typically, during the time the cart is open, more content is dripped via webinars or livestreams or coach-a-thons.

Now, just because you decide to launch a product doesn’t mean you have to have all those bells and whistles. There are plenty of simplified launches that consist of a webinar or a livestream that leads to an offer.

Or maybe there’s an “in between” that would work for you. Really, the variations of how you structure a product launch are endless.

However, when we’re talking about launches that generate multiple six or seven figures, you typically need to create more launch content than a single webinar, which is why the Product Launch Formula has been so successful.

Until recently, that is.

Over the past couple of years, the big, elaborate project launch has lost a bit of its luster. Many entrepreneurs who had relied on them for years as a major part of their business income began experiencing dwindling returns.

So IS this the end of the product launch? Or is something else afoot?

Let’s dig in and find out.

Scenario 1: Yes, product launches are dead.

Once upon a time, it wasn’t uncommon for entrepreneurs to build their entire businesses around the product launch.

They would have one (maybe two) launches a year, and earn enough income during that frenzied period of time to sustain them the rest of the year.

For those entrepreneurs, life was fabulous. Sure, they had to work hard during the launch, but launch windows are deliberately short (a few weeks at most) and the rest of the year they could spend posting selfies of themselves hanging out at the beach on Facebook.

Alas, that golden time of product launches appears to have come to a crashing halt.

Now, before you start posting comments or writing me emails letting me know about all the entrepreneurs who are still doing this successfully, let me just say that yes, I’m sure that’s true.

BUT, I will contend they are more the EXCEPTION, not the rule.

The overall trend is that one or two product launches can’t sustain a business for a year anymore.

This is partly because product launches became a victim of their own success. They were so successful, everyone started doing them, and the more people did them, the less effective they became (see this post for more about this cycle).

However, the reality is that this was never a good business model anyway. Relying on ONE thing for your yearly income is actually a really crappy way to run a business. It doesn’t matter what the one thing is, it’s never a great idea to put all your eggs in one basket.

So, in this case, I would say yes, product launches are dead, IF you’re relying on them as the entire financial model for your business.

Scenario 2: No, product launches aren’t dead.

It’s been my position for years that the product launch is an excellent tool to have in your marketing toolbox (note: it’s a tool, not the entire box) IF viewed in its proper context.

For many entrepreneurs, the product launch is about:

  1. Making money (sometimes a lot of it … sometimes not so much).
  2. Building your email list (which you’ll need for all the promoting you’re going to have to reciprocate for all the folks who are jumping into your launch).

There’s no question product launches are great in both of these respects. But, there are more benefits of product launches:

  1. They can grow your exposure and visibility. Product launches give you an excuse to email your prospect list more than normal, to advertise on social media sites (or just do more organic posting), and to have other people promote you. All of the above will help you get more exposure and visibility. Even if your ideal prospects don’t opt in to your list (which is, of course, the most desirable action), the sheer fact they’re getting an introduction to who you are and what your business is about is huge, and can reap big rewards down the road.
  2. They can grow your credibility. When other people recommend or promote your work, they’re sharing their credibility with you. This is an excellent way to build your reputation and your influence.
  3. They can jumpstart your marketing momentum. It happens to all of us; we get stuck in a rut, especially when it comes to marketing and sales. Sometimes the best thing we can do for ourselves is launch something. The sheer act of launching generates energy and momentum that can carry over into other areas of our business, even if the launch itself isn’t as financially successful as we would like it to be.
  4. They can push you out of your comfort zone and cause you to face your fears. I’m a big believer that everything you want is on the other side of your greatest fear. But, for that to happen, you need to actually, you know, FACE your fears. So, you’re likely going to have to take some action to make your fears surface. And launches are an excellent way to trigger those fears, so you can move through them. (Plus, it doesn’t matter if your launch is a big failure OR a big success–both of those outcomes will likely trigger more blocks and fears.)

My belief is that, if you view a launch as a more holistic tool that will (hopefully) also generate some additional revenue for you, you’re far more likely to be happy with the results. If you’re just focused on how much money you’re making, you’re far more likely to not only spend the entire launch completely stressed out, but to also be disappointed by the results (and who wants to put herself through that?).

Scenario #3: It depends.

At the end of the day, it’s really up to how you view the product launch if you consider it dead or alive and kicking.

In my view, product launches can be an excellent tool in your toolbox, so if that’s how you’re using it, a product launch can be exactly what the doctor ordered.

If you don’t want to create three videos and a webinar and a livestream and line up a bunch of affiliate partners, you don’t have to. You can choose the precise love-based marketing tactics and approach that makes your heart sing.

And it still can be successful.

But, if you’re relying on a product launch to financially fund your business for six months or a year, it may not be the wisest choice.

I’m a strong believer in creating a business you love AND that loves you back, and making peace with the product launch is key to that. I’ve seen too many entrepreneurs freak out, melt down, abandon their normal self care practices, even abandon their integrity and compass, all because they’ve turned the product launch into something bigger than it was ever intended to be.

For instance, I’ve seen entrepreneurs who are typically rock solid around carving out time for meditation or exercises stop all of that during a launch. And, if their businesses are all about mindset practices, along with being out of balance when they need it most, they’re also out of integrity with what their business stands for. Or, normally love-based entrepreneurs switch to fear-based marketing tactics in the middle of the launch because they’re panicking over the numbers.

When the smoke clears and the launch is over, along with dealing with whatever the results of the launch were, they now also have to deal with the remorse of losing their way during the process.

Needless to say, that’s definitely not the way to build a love-based business.

The good news is it doesn’t have to be this way. It’s completely possible to enjoy all the benefits of the product launch without it descending into a launch hell, and it starts with you being clear on how it fits into your business.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.

7 Hot Predictions for Business Success in 2018

7 Hot Predictions for Business Success in 2018

Along with creating new goals and resolutions, it’s also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success.

And, I’m not going to sugar coat it; 2017 was a little rough, and it could get rougher.

BUT, as always, there is opportunity as well, just as long as you’re open to what it looks like (in other words, it may not be dressed the way it was before OR the way you’d prefer it to be—but more on that in a bit).

Without further ado, let’s see what 2018 has in store for us.

1. It’s no longer “business as usual.”

One thing that became VERY clear in 2017 is how fast marketing strategies can simply cease to work, especially in the coaching/transformation industry. What used to work, isn’t (or, at least, it’s not working the way it used to).

Needless to say, this took some folks by surprise (while creating a lot of panic).

So, what happened?

I think it’s the part of the end of a cycle of two basic human drives (or two things we’re hardwired to be attracted to):

* The attraction of “new”

* And the attraction of “easy”

I’ll explain.

You may not know this, but there was a time (really!) where all you had to do was post a little opt-in box on your website with the words “Free Newsletter!” and people would sign up. (I actually once had someone email me wanting to get my free newsletter because my opt-in form wasn’t working properly.)

Now this was way back … when hearing the words “You got mail!” was exciting. (I got mail! Yay!)

Today, it’s a serious challenge to persuade people to even give you their email address much less buy something from you. And “You got mail!”? People are now excited when they manage to whittle down their inbox to below 100 emails.

Back then, email was new. Free newsletters were new. Therefore, it was a lot easier to see results.

And, in some cases, we’re talking pretty dramatic results.

In the early days of the Internet, it wasn’t uncommon for early adopters to get some insane results without doing a lot of work. And it wasn’t necessarily because what they offered was so incredible, or even that their marketing was so great.

It was because what they did was new.

And the power of new broke through the clutter.

So then, the attraction of “easy” kicked in. Early adopters made more money teaching their “easy” system to the next wave of entrepreneurs, who eagerly lapped it up. (After all, there are very few things we humans love better than something being “easy.”)

Of course, the fresh, shiny sheen of “new” eventually wears off, turning it “old” and “familiar.” “Old” and “familiar” is not nearly as sexy as “new.” They don’t attract nearly the attention, which means it doesn’t work nearly as well. Even worse, “new” becomes “old” even faster when more people use it.

Which means the early adopters need to find a different “new.” And the cycle starts all over again.

Until, eventually, we reach the predictable end.

Internet Marketing itself is no longer all that “new” or “easy.”

(And, all those tricks that came with it? Yeah, those are “old, familiar, and busted,” too.)

You see, the problem with “new” and “easy,” at least as it relates to Internet Marketing, is that it circumvents two key components of growing a successful business—work and patience.

And a lot of people get addicted to “new” and “easy” and forgot about the “time” and “work” part.

So, when “new” and “easy” stop getting results, there is panic.

Then what do we do?

Is the world as we know it over? Do we all need to get j-o-b-s?

Well, before you start trying to remember what a resume even looks like, let’s see what the next prediction is.

2. BUT it IS sort of “business as usual.”

Wait. I’m confused too. Wasn’t the first prediction that it’s no longer business as usual?

Yes, IF you’re building your business on a foundation of “new” and “easy.” While “new” and “easy” will always provide a shot in the arm, it’s not sustainable.

If you want a solid, dependable, profitable, successful business, then maybe it’s time to go back to solid, dependable, profitable, successful business practices.

What are those?

It’s simple—solve a problem that’s keeping your ideal clients up at night, and offer it to them at a fair price (fair to both of you—you need to make a living, and your ideal clients need to feel like they didn’t overpay for what was delivered).

How do you do that? Focus on three main principles:

* Attracting new prospects

* Turning those prospects into clients

* Taking great care of those clients

That’s really it.

Business really isn’t complicated. I know it can seem like it is (especially when you’re stuck in the cycle of “new” because you’re constantly having the chase the next “new” thing), but it truly doesn’t have to be. (And that includes enjoying sustained business success.)

So, how do you do all of that?

Well, let’s jump into prediction three.

3. Relationships are the new currency.

(Relationships were actually the old currency, too, but let’s not split hairs.)

People want to do business with people. People have ALWAYS wanted to do business with people. People WILL always want to do business with people.

So, how did we end up with so many empty, “personality” brand businesses that have little connection to their clients?

Simple. We forgot (blame the frenzy of “new” and “easy” coupled with how easy the internet makes it for us to hide behind our computer).

So how do you do that?

First, let your ideal prospects and clients and customers FEEL you. Hear your voice. Get to know your personality quirks. Maybe even show your vulnerability.

And, don’t ever forget about prediction four.

4. Quality never goes out of style.

There were many things we forgot when we were trapped in the “new” and “easy” cycle, including making sure we actually created a great product or service.

One of the principles of “new” was “speed.” Think about it—the people who benefit the most from “new” are the early adopters. The faster you can get something “new” out there, the better your results.

Now, there’s nothing inherently wrong with speed. In fact, there are times when moving swiftly makes good business sense.

But, “speed” can quickly turn into “sloppy.” And, in the quest to make things happen faster, “sloppy” somehow became more acceptable. “Just launch it and fix it later” became the new motto (or, even worse, “launch it first and create it later”).

Again, there’s wisdom in “launching first and creating later.” For one thing, you won’t spend weeks or months creating something no one wants to buy. You’ll know you have a market.

But, the problem is when people buy, they’re expecting the product. So, you have no choice but to create it fast. And, that leads to “sloppy.”

What’s the alternative?

Ask your prospects and clients what they want (and if you have a good relationship with them, they’ll tell you). Test something small—maybe a small product or a free piece of content—and see what the results are. Keep an eye on what seems to be working (and not working) in your marketplace, so you can stay ahead of the trends.

And that leads us to prediction five.

5. Be nimble.

I can hear you now: “Wait. Didn’t you just say “speed” was the first step on a slippery road to ‘sloppy’?”

“Speed,” yes. But, just because you’re nimble doesn’t necessarily mean you’re moving fast with EVERY part of your business.

For me, being nimble means you’re in a position to see what’s out there and respond quickly to it.

For instance, remember MySpace? No? I’m not surprised. I barely remember it either.

Years ago, before Facebook became the ten-foot-tall gorilla, there was MySpace.

For awhile, MySpace was the hot social networking platform to be on. One of my friends even successfully sold a little product on how to make money on MySpace.

And then Facebook took off.

Enough said.

So, the point of this is you DO need to keep an eye open to what’s working and what’s not working. Just because Facebook is where your clients are today doesn’t mean that’s where they’ll be tomorrow.

(BUT, if you’ve created a connection with your ideal prospects, they’ll likely also follow you to the new platform.)

And, if you want to stay nimble, check out number six.

6. Keep an eye on your statistics.

I know, I know. Numbers aren’t sexy.

BUT, they’re one of the best ways to keep a finger on the pulse with not only what’s going on in your industry, but in your business. And they’re the best way to keep you on the path to sustained business success.

Here’s the thing: There’s no question that right now a lot of entrepreneurs are floundering because the strategies they used to used to both grow their business and enjoy business success aren’t working the way they used to.

BUT, let’s not forget there are also entrepreneurs out there who had their best year ever in 2017.

Just because something isn’t working in the rest of your industry doesn’t mean it will affect you. (Keep in mind, the reverse is true too—just because something is working for EVERYONE doesn’t mean you’ll have success with it.)

That’s why keeping an eye on your specific numbers and looking for trends is important.

What numbers should you watch? Anything you want to grow. Some ideas include:

* Email subscribers

* Opens/clicks on your email list

* How many of your prospects buy

* How many visitors to your website

* Specific numbers for any marketing strategy you’re doing (i.e. blog visitors, podcast downloads, YouTube watches, etc.)

And, to brig it all home, prediction seven.

7. It’s never too soon to panic (aka someone, somewhere will panic this year).

Just as people are attracted to “new” and “easy,” they’re also attracted to “panic.”

It’s important to remember, panicking is a choice. Yes, I know, when the bottom falls out, it’s easy to slip into panic.

And, it’s important to feel those feelings—so if that’s what you’re feeling, then feel it and let it move through you.

Just don’t let it control your actions or decisions.

Nothing good happens when you run your business from a state of panic. And, you especially need to make decisions from your inner wisdom and/or God (or your higher power) if the bottom HAS dropped out. (In other words, when it’s most important that you don’t panic, you’re most likely to feel panic.) (Yes, I agree, it sucks.)

So, feel it, and THEN take action.

ESPECIALLY since there’s actually a lot of opportunity and a lot hope to be found out there.

In fact, let me end on a high note:

I made the claim that Internet Marketing itself is no longer “new” and “easy,” but has moved to “old” and “familiar.”

However, that doesn’t mean Internet Marketing doesn’t work. Quite the opposite. Internet Marketing ABSOLUTELY works—BUT only if you use it correctly.

Relying on novelty of “new” to break through the clutter is a stressful, losing proposition. But, using an old and familiar tool to give people what they really want (i.e. a solid relationship, a high-quality product, etc.) is absolutely a winning strategy.

Even better, it’s also key to building your business on a solid foundation of business success.

If you want more help, you may want to dig into my Love-Based Business series is a great place to get started. Check out all the books here (especially my “Love-Based Online Marketing” book—you can get it here.)

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

When you’re an entrepreneur, it’s so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse).

But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur.

For instance, while traditional business models are rooted in goals and action and competition, feminine business models focus on creativity and empathy and receiving. (And yes, that includes receiving money!)

In order to avoid burnout and to enjoy the fruits of your hard work, you actually do need both masculine and feminine energy in your business.

Chances are, you’ve already got the masculine energy. In most cases, entrepreneurs start with goals and plans.

But, when you infuse your business with feminine energy, your ideas align with your purpose and you attract more of your ideal clients, you avoid burnout, you get clear on what your goals really are, and you receive all the rewards you deserve.

So. How do you begin bringing feminine energy into your business?

Here are five tips to get you started:

Tip 1. Stop and breathe.

Masculine energy is about moving forward toward your goals, preferably as quickly as possible. I’ve heard the phrase, “Money loves speed,” countless times—but I believe that it’s not healthy or smart to spend all your time in that fast energy. You’ll burn out. So every once in a while, take some time to just breathe. Check in with yourself and evaluate whether you’re going in the direction you want to.

Tip 2. Don’t push or force. Stay present and continually ask, “What’s needed now?”

If you feel like you Must. Make. Something. Happen. Now … through sheer force of will, then you’re not in the feminine. In fact, too much pushing and forcing is one of the leading causes of burnout. Instead of pushing, or doing the things you believe you “should” do, take a moment to revisit Tip One: Stop and breathe.

Which leads me to the next tip!

Tip 3. Listen to your inner wisdom, intuition, or guidance.

Many successful entrepreneurs know that trusting your gut is an important strength.

The truth is, though, that in many cases, we don’t hear it or trust it. That’s why it’s critical to take time to breathe, stop pushing, and really listen.

Over time, as you practice this skill, you’ll learn how to hear, trust, and act on what your inner voice is saying.

Tip 4. Strengthen your trust muscles.

This one can be tough! Trust that everything is going to work out, and that you will be supported even if you don’t get the results you wanted or expected. If you don’t trust that you’ll be taken care of and supported, then you’re prone to pushing or forcing things to happen. If you struggle with this one, here’s a …

Bonus Tip. Get a love line in place.

Find someone who can support and hold space for you when you start worrying that you won’t be taken care of (for example, that you won’t enroll the number of people you want to enroll in a program, or sell as many books as you’d like to). Your love line should be able to offer perspective, to help you reevaluate the situation from a place of trust.

Another way to look at this is to be committed to your results without being attached to how those results actually appear. For instance, maybe you don’t enroll as many people in your program that you wanted, but you end up with a couple of VIP clients that end up actually being more profitable than if you had simply filled your program. A love line can help remind you that things don’t always unfold the way we think they ought to unfold — but if we relax and trust, they may turn out better than we expected.

Tip 5. Learn to receive.

If you’re reading this, chances are you’re a conscious, heart-centered, spiritual entrepreneur. Which means you probably love giving. You feel comfortable giving.

But as we all know, sometimes it’s important to step outside your comfort zone.

In this case, it’s critical to receive. If we can’t receive, how can we receive in our business? Think about all the ways in which you must receive if your business is to be successful (and by “successful,” I mean, if it is to help you make that impact you’re so passionate about): you must receive new clients, new opportunities.

Of course, I’m also talking about receiving money and sales, too.

If this one sounds like a struggle, I completely understand. It was a struggle for me, too. It took me some time, and I started with baby steps—learning to accept simple compliments was the first one—and now I’m starting to see the results in my life and my business in terms of my ability to receive.

Since I began the journey of infusing my own business with feminine energy, I’ve experienced a huge decrease in overwhelm and stress—and I’ve also begun seeing better business results. I hope that if you begin infusing your business with feminine energy, you experience the same.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

As an entrepreneur/change agent, chances are you’ve set goals. Even if you’re a spiritual entrepreneur who believes in using feminine energy in other areas of your life, it’s likely in your business, you crave a more masculine approach and structure.

You’ve probably created some sort of plan for reaching your goals, and you believe you must take action (often, even hard-charging action) to achieve them.

If you’ve taken any business courses or read articles about growing your business, then you’ve seen it:

The masculine business model.

You see, traditionally, business models are rooted in masculine energy: they’re all about moving forward toward a goal, preferably as quickly as possible. Masculine energy contains, among others, the qualities of analytic thinking, competition, logic, and action.

It’s no wonder, then, that conventional business strategy emphasizes winning at all costs, and often focuses on numbers and measurable results: The Bottom Line.

Revenue plans, launch calendars, profit margins, action, action, action … you get the idea.

And all of those are important, of course, since you’re running a business and obviously, you have bills to pay.

The problem with this business model is that it can lead to burnout and overwhelm. If you’re constantly in overdrive, pushing for bigger results, faster, then it’s likely you’re stressed out much of the time. And even if your numbers look great, you don’t feel great. It’s difficult to enjoy the fruits of your labor if you’re exhausted.

So what’s an entrepreneur to do?

Bring in the feminine.

Feminine energy is creative energy. It’s where you receive from. And it’s essential to enjoying your business.

It contains, among others, the qualities of intuition, compassion, emotion, creativity, empathy.

Masculine energy is where external structures come from, and feminine energy is where all the internal structures are built.

And in business, you need both: you need that structure and those plans. And you also need the space to create and receive.

You may be thinking, “This makes sense, Michele, but WHY?”

So here are four reasons why it’s important to infuse your masculine business model with feminine energy:

Reason 1. A balanced business model helps you grow your business. When your masculine business model serves as a structure for your feminine energy to create and receive, your ideas align with your spirit and purpose, and therefore, attract more of your ideal clients.

Reason 2. You avoid burnout. As I mentioned above, masculine energy is all about action! And action is important. But consistent action without breaks can lead to burnout. When you bring in feminine energy, you give yourself the time and space to create, to practice self-care strategies, and to nourish your soul—so you can receive the fruits of all that action.

Reason 3. You get clear on what your goals really are, and therefore, make more efficient use of your resources. Entrepreneurs with a tendency to get stuck in the masculine business model may go “full-steam ahead” without taking the time to feel into what their goals are, and whether those goals are ones they truly want to accomplish. Feminine energy is about intuition, and when you give yourself time and space to really hear your intuition, you can get clear on which goals are really important to you—before you rush headlong into achieving them.

Reason 4. You can receive all that you work so hard for. Look, for many of us—especially conscious, spiritual, or heart-centered entrepreneurs—receiving is hard. We’re much more comfortable in the space of giving. Here’s the thing: if you’re always in that space of giving and pushing, giving and pushing, you’re not taking the time or making the space to receive. Which means you’re not able to enjoy the abundance you’re working so hard to generate.

So now you know why it’s important to infuse your masculine business model with feminine energy, you probably want to know how to do so — this post gives you 5 tips to help get you started.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here, now.

 

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough).

The business plateau occurs when you’re making progress in your business — you’ve achieved some level of success, and you’re focused on continuing your upward momentum.

And then, it hits you.

Or, rather, you hit it: a roadblock … also known as a plateau.

You’ve undoubtedly heard of this before. Plateaus occur in many areas of life: weight loss, exercise (like weight lifting or speed in running, swimming, or biking), or in productivity levels.

So it’s only natural that they occur in business, too.

There’s one thing all plateaus have in common: they’re frustrating!

As you probably realize by now, I’m a big believer in the impact your mindset has on your ability to create results.

So what I’m about to say will come as no surprise: breaking through a business plateau will happen ONLY when your mindset has laid a strong foundation for doing so.

With that being said, here are three tips for making a mindset shift that leads to a business breakthrough:

Tip 1. Determine whether you’re actually ready to experience a business breakthrough … to get off the plateau, and take things to the next level.

If you’ve hit an external roadblock or plateau, for example, you can’t seem to push beyond a certain number of clients or income level, then chances are, you’ve hit an inner block, too.

An inner block is like a psychological wall that stops you from taking the action that will move you past a certain point.

It may be fear-related: fear of success, fear of failure, fear of not having enough, fear of getting out there and being seen, etc. Or it may be a belief or set of beliefs related to your feelings about success: for instance, successful people are jerks, rich people are arrogant.

Even if you’ve been successful up to this point, as you stretch your limits and set new goals for yourself, new blocks will come up.

So how do you know if you’re experiencing a block?

If you haven’t done any self-development work, you probably do have a block or two. We all do—many of us have experiences as children or even young adults that instill these fears or belief systems deep within us.

Here’s a quick and easy exercise for exploring your own plateau-causing fears and belief systems:

Grab a pen and a piece of paper, and draw a line down the middle, forming two columns. In the first column, write down all the reasons you want to break through the plateau. In the second, write down all the reasons you don’t want to break through or all the ways those blocks are serving you. (Yes, some stuff will come to the surface for that second column if you take this exercise seriously!)

The items you write down in the second column will give you an idea as to which fears or belief systems you need to work through to move past this plateau.

Take some time to think about the emotions associated with the items in the second column.

Next, start moving the energy out of these emotions.

I’m going to share one powerful exercise for doing so here, and you can read about several more in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.

Breathing is one of the most powerful exercises for releasing fear-based emotions. Yes, I used to roll my eyes at the “stop and breathe” advice, but now it’s become my go-to tool for getting past fear in many different situations.

The trick: you must feel your feelings.

When uncomfortable thoughts come up, just stop.

Rather than going with your first reaction and changing the subject, mentally, or calling a friend to talk about these feelings, stop everything.

Close your eyes and breathe into the feelings associated with the thoughts.

Maybe you feel emotions in your gut, like I do. Or maybe you feel them in your chest. Focus on that area and breathe into it. This takes practice! But I promise it will help you move past the blocks that are stopping you from reaching that next level.

Tip 2. Determine what you need to do to grow.

You’ve undoubtedly heard this analogy before, and that’s because it’s a good one. If you were planning to leave your house and drive to another city in another state—somewhere you’d never been—you’d need to get directions, right?

These days, most of us just type our destination’s address into our smartphone and hit “Get Directions.”

Then an app, like Google Maps, for example, gives us turn-by-turn directions.

Now let’s apply this analogy to your business.

If you’ve hit a plateau, then your desired destination if you want to have a business breakthrough is the Next Level, right? Well, do you know what you need to do to get to the Next Level? Which turns you need to make?

In our analogy, the “directions” would be the specific business strategies you’d use. “Turn left” may equate to, “Launch a new product.”

So how does this tie into mindset?

It’s all about preparation and planning. If you are attempting to reach a goal without a plan, then you’re not in the right mental space to get there. It’s like setting out for a destination to which you’ve never been without getting directions first.

Here’s an exercise you can use to figure out what you need to do to have a business breakthrough:

First, determine what the “Next Level” means to you.

Does it mean earning a certain amount of income? Does it mean landing a certain number of clients, or working a certain number of days each week or month?

Once you’re clear on that, consider the strategies that will get you there.

For example, if your goal is to get more clients, you may need a new lead generation system. If your goal is to earn more money and have more free time, creating a home study program may be a good avenue for reaching that goal.

Then, create a written plan with daily, weekly, monthly, and even yearly steps for reaching your goal.

Tip 3. Stick with it. Push yourself just a bit further, past that tipping point.

If you feel like you’re on the brink of something big, then you just might be!

You may not be experiencing a mental block … you may be just one final push from having that business breakthrough and reaching the Next Level.

If you know you’re doing what you need to do, and you haven’t yet broken through your plateau, then don’t give up!

This advice may be a bit frustrating, because as a goal-driven entrepreneur, you likely feel like if you could just take action, just push this through, you could get there.

And this is where mindset comes in: when you’re taking all the right actions, and you have all the right pieces in place, then sometimes you just have to open yourself to receive.

So, are you ready to break through a plateau?

Follow the advice above, and you’ll be on the right track.

If this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

[Video] Flip It! Does Law of Attraction Actually Work?

[Video] Flip It! Does Law of Attraction Actually Work?

You’ve undoubtedly heard of the Law of Attraction, which was made famous by the movie “The Secret.” At its simplest level, it’s a Universal Law, which says that we attract into our lives whatever we focus on.

Some people make “vision boards,” so they have a visual representation of the things they want to focus on. Other people set goals or intentions, and work toward them each day. Still others practice gratitude, or meditate.

Some people say the Law of Attraction works.

And some people say it doesn’t.

And some people say it only works some of the time.

What do you think?

A quick online search of, “Does the Law of Attraction work” returns more than 42 million results—so this is obviously a widely discussed topic.

At one point (after watching “The Secret”) I was convinced it doesn’t work. I wanted to earn more money. But the more I thought about money, the more stressed I felt, and the less money I had.

Now, though, my perspective on the Law of Attraction has shifted—because as I embarked on my personal development journey I met some really great mentors who had more experience with it, and who were able to teach me some of its nuances.

I talk more about this shift in this episode of “Flip It!” but for now, I’d like to point out one thing: that simple explanation of the Law of Attraction—that we attract whatever we focus on—really does the Law a disservice.

And it does you a disservice if you don’t explore the Law on a deeper level. You see, the Law of Attraction is about more than what you think about. It’s about what you feel, and who you are, while you’re in the midst of attracting things into your life.

So I invite you to watch this episode of “Flip It!” and begin your own exploration.

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

What “relationship status” social media icon would you use to define your relationship with money? Married? Single? Or maybe …

“It’s complicated.”

Ah, yes. As an entrepreneur, your relationship with money can certainly be complicated.

If you want to start attracting more abundance into your life and business, having the right mindset is the first step. That’s because there is a direct correlation between results you get from your own money-attraction exercises and strategies and how good (or bad) your money mindset is.

And where does an effective money mindset start? With your relationship with money.

On one hand, the human-money relationship is simple: money is what we use to obtain the things we want.

But—and here’s where things get tricky—we also need money to buy certain things that are imperative to our survival, like food and shelter.

As my friend Kendra E Thornbury says, money is fundamental to our survival, so there is a survival energy around it. Which means that if you experience a serious setback, you may go into fight-or-flight mode …

And, if that happens, you’re operating at a very low vibration (which may mean you’re not in the mindset to attract anything good!).

Here’s the thing:

So, how do you ensure your long-standing relationship with money is as healthy as possible so you can attract it effectively?

Here are three tips:

Tip One. Examine Your Relationship with Money.

Take some time to think about how you feel about money, and what it represents to you. How do you feel when you think about money? How do you feel when you get ready to look at your bank account? Do you tense up? Do feel excited? Are you scared of what you’re going to find? Are you constantly afraid you’re going to run out of money? Do you feel confident asking people for money when the time comes?

Then, think about where these feelings come from? Are you stressed about money because you believe there’s never going to be enough? Are you afraid to charge your clients a certain amount because you don’t believe you’re worth it? Do you believe people who have lots of money are somehow bad or evil?

Your beliefs about money—especially if they’re derived from fear-based emotions—likely manifest as blocks. They keep you stuck in a low vibration so that you’re not attracting more money; or, even if you are attracting money, it, too has a low vibration and brings with it even more fear-based emotions.

Tip Two. Shift Your Perspective on Money.

Once you’ve uncovered your beliefs about money, you can begin to shift them so that you’re operating from a higher vibration (and therefore, able to attract more money!).

Here are just a few ways I encourage you to think about money. There are several more in my Love-Based Money and Mindset book, but this will give you a great start:

Money is a “thank you” from your clients.

People hire you to help them do something they can’t or don’t want to do themselves. So when you complete the task for which they’ve hired you, they’re probably grateful. They’re more than happy to pay you to express that gratitude. And think of what you’ve done for them: you’ve taken a task off their plate, saved them time, and helped them move forward in some way.

There is enough.

Ultimately, no matter how much or how little money you’ve had at different times throughout your life, you’ve always survived. There is always enough.

Of course, I’m not saying you shouldn’t build a savings account and practice good financial management. But I am saying that it’s okay to let that stress go. There is no need to hoard money or to worry about it running out.

Money is a conduit for doing good.

If you shy away from having a big bank account, remember that because money is a universal representation of value, you can use it to do good. You don’t necessarily have to keep all the money you earn. What if you could use money to fund a cause about which you’re passionate—the local humane society, an international relief organization, or a child welfare program? Wouldn’t that give earning money a positive spin?

When you’re attracting money at that high vibration—happily bringing it in because you know you can do good with it—it will flow!

Tip Three. Fall in Love with Money.

My friend Morgana Rae shares an exercise for shifting your perspective on money so that you can fall in love with it.

If you’re experiencing money challenges, you have what Morgana calls a “Money Monster.” If your money were a person, what would it look like? At this point, it may look big and ugly and scary! Of course you don’t want to be around that person, right?

What if you could give your Money Monster a makeover … into your “Money Honey,” someone who wants to be there for you? And, to take this a step farther, what if you could actually fall in love with your Money Honey?

Morgana recommends making your Money Honey a person: the opposite of your Money Monster. Someone you could fall in love with. (Sounds yummy, doesn’t it?)

The good news is that your relationship with money is always evolving. Money attraction is a practice, and you can always shift what you’re doing so it works effectively for you.

And the great news is that you hold the power to transform your relationship with money and maintain a loving, healthy friendship with it, no matter how deeply rooted your beliefs are.

This is a great place to begin, and if this topic resonated with you, then I hope you’ll take it even deeper by picking up your own copy of Love-Based Money and Mindset, here.

[Video] The Story Behind the Story — “Love-Based Copywriting Method”

[Video] The Story Behind the Story — “Love-Based Copywriting Method”

“Love-Based Copywriting Method” is the book that started the Love-Based Business movement.

Before I wrote this book, entrepreneurs didn’t have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property).

They could either choose to use traditional direct response copy and marketing (an example of direct response copy is those long sales letters that you scroll down forever wondering how much it is and does anyone actually read these or those emails asking you to click on a link) which meant in many cases they were using marketing tactics that felt hype-y, sales-y or inauthentic.

Or, they could choose not use direct response copy and marketing.

Of course, the problem with NOT using it is then you haven’t leveraged your marketing. When you use direct response copy, you are marketing one-to-many. Without it, you’re stuck marketing one-to-one. As you can imagine, it’s tough to grow your business that way.

But, then, in 2014, my friend Susan Liddy came out with a book called “Love-Based Marketing.” I looked at that title and thought “Love-Based Copy.” What’s the opposite of love-based copy? Well, it would be fear-based copy.

And that’s when the whole philosophy downloaded into me.

But, I’m getting a little ahead of myself — check out the whole story behind the story of “Love-Based Copywriting Method” below:

If you’re looking for a way to sell more with love, this book is the place to start. It explains the philosophy behind love-based copy so you can build your marketing and business on a solid foundation of love.

“Love-Based Copywriting Method” is available at all the major online retailers — check it out here.

[Video] Flip It! Does Money Love Speed?

[Video] Flip It! Does Money Love Speed?

Money loves speed.

If you hang out in the same entrepreneurial circles I have, you’ve likely heard this saying more than a few times.

Basically, what it means is you need to move fast in your business. Make fast decisions. Get new team members on board fast. Fire fast. Create products fast. Launch those products fast.

Fast. Fast. Fast.

Because the faster you move … the faster you make decisions … the faster you launch things to your community …

The faster your business will grow.

Which, of course means, the more money you’ll make.

So, that MUST mean money loves speed.

Right?

Or … is it true?

Take a moment to watch and decide for yourself.

 

We put so much pressure on ourselves to get things done NOW — if we want a business, we want it to be successful and thriving a few months after we open our doors. If making a million dollars is our goal, we want to be making it NOW. Not tomorrow, not next week, but immediately.

But — does it follow that just because WE want everything done yesterday that everything else in our life (such as money) also worships speed?

I’d love to invite you to consider your own relationship with speed. Is it something that actually helps you keep moving forward? Or is it actually getting in your way? And, if you’re feeling brave, tell me in a comment below.

(Also, if you’re wondering about the premise of the show and exactly how you can get everything you want simply by flipping your perspective — check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

2 Steps to Using the Law of Attraction Correctly and Attracting More Money

2 Steps to Using the Law of Attraction Correctly and Attracting More Money

Are you as skeptical as I was that the Law of Attraction even works?

(Growing up in Wisconsin and the daughter of a scientist, when I first heard of it, I thought it was pretty much a bunch of bull.)

However, at the time when I was first introduced to the Law of Attraction, I was pretty desperate. I was trying all sorts of strategies to attract more money to my business, so I thought why not? I’d give LOA a try.

What did I have to lose?

It turned into one of the biggest mistakes of my life.

Now, before I go any further, let’s talk about what exactly IS The Law of Attraction. It’s a Universal Law, which means it’s always working: “Like attracts like.” In other words, you’ll attract experiences that align with the energy you’re putting out there. Whether it works for you or against you is up to you.

That first time I encountered the Law of Attraction, I didn’t use it correctly. Consequently, I didn’t get the results I was hoping for. (Actually, it was a lot worse than that. I ended up getting myself so messed up it took months to fix.) I did eventually turn things around, but not without a lot of needless suffering and angst. (I share more about my Law-of-Attraction-from-Hell story in my “Love-Based Money and Mindset” book.)

Before I tell you about the 2-step mindset shift that will help you use the Law of Attraction correctly so it actually works for you, I want to give you a quick word of warning: do NOT be deceived by how simple this process seems.

As humans, we often make things more complicated than they are. In reality, keeping things simple tends to serve us better.

Give this a try and see what magic starts to happen in your life and in your love-based business!

Step One. Notice evidence of abundance (whether it’s money or love or anything else you feel is lacking) in your life or business.

When we experience a lack of something, we often start obsessing about it. When we obsess, that’s all we think about.

Our energy reflects that, vibrating at a low frequency of lack.

And then (because as you know, “Like attracts like”), we attract more of that lack.

It’s important to note that this is about more than telling yourself not to think about something—because that never works!

Let’s use money as an example. If you feel like there is not quite enough money in your life or business, then you’re vibrating at a low frequency. To shift that energy, start noticing abundance everywhere.

Find a penny on the street? Receive a check from a client? Discover a dollar in your jeans pocket? Take note of this! It doesn’t have to be cash money, either. For example, if a friend treats you to lunch or someone brings you flowers, or a prospect wants to meet with you – these are all examples of abundance.

Now, journal it! Record five instances of money or abundance in your life, every single day. Even if you don’t believe you have five per day, you’ll start to SEE what you actually do have, already.

Step Two. Be grateful for all the evidence of abundance in your life.

Gratitude is the LOA’s best friend! The more gratitude you feel, the more good things happen for you.

The great news is that Step Two ties directly in with Step One. When you’re journaling your evidence of abundance, take some time to be actively grateful for each piece of evidence.

You may even express your gratitude out loud or in writing. The exciting thing about this is that when you express your gratitude for the abundance you see in your life, more abundance will come your way.

Bonus points if you practice feeling grateful for everything in your life—the roof over your head, the food in your fridge, your clothes, your relationships … you name it.

When you think about it, each of us has so much for which to be grateful. The excitement lies in this realization.

Be patient with yourself as you practice this process. It may feel unnatural or awkward, and that’s okay.

It will get easier, and it will work!

And when it does, you’ll love your love-based business even more than you already do.

If you like (and resonate with) this approach, you might want to check out my book “Love-Based Money and Mindset,” in which I share specific action steps on how you can shift your relationship with money, so you start to easily and effortlessly attract it. Learn more here.