Full disclosure -- mistakes are VERY common, especially when you're first starting a business. I personally have made more mistakes than I can even remember. And, I've noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things. Let me give you an example. When you're first starting a business, … [Read more...] about [Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book