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5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

When you’re an entrepreneur, it’s so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse).

But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur.

For instance, while traditional business models are rooted in goals and action and competition, feminine business models focus on creativity and empathy and receiving. (And yes, that includes receiving money!)

In order to avoid burnout and to enjoy the fruits of your hard work, you actually do need both masculine and feminine energy in your business.

Chances are, you’ve already got the masculine energy. In most cases, entrepreneurs start with goals and plans.

But, when you infuse your business with feminine energy, your ideas align with your purpose and you attract more of your ideal clients, you avoid burnout, you get clear on what your goals really are, and you receive all the rewards you deserve.

So. How do you begin bringing feminine energy into your business?

Here are five tips to get you started:

Tip 1. Stop and breathe.

Masculine energy is about moving forward toward your goals, preferably as quickly as possible. I’ve heard the phrase, “Money loves speed,” countless times—but I believe that it’s not healthy or smart to spend all your time in that fast energy. You’ll burn out. So every once in a while, take some time to just breathe. Check in with yourself and evaluate whether you’re going in the direction you want to.

Tip 2. Don’t push or force. Stay present and continually ask, “What’s needed now?”

If you feel like you Must. Make. Something. Happen. Now … through sheer force of will, then you’re not in the feminine. In fact, too much pushing and forcing is one of the leading causes of burnout. Instead of pushing, or doing the things you believe you “should” do, take a moment to revisit Tip One: Stop and breathe.

Which leads me to the next tip!

Tip 3. Listen to your inner wisdom, intuition, or guidance.

Many successful entrepreneurs know that trusting your gut is an important strength.

The truth is, though, that in many cases, we don’t hear it or trust it. That’s why it’s critical to take time to breathe, stop pushing, and really listen.

Over time, as you practice this skill, you’ll learn how to hear, trust, and act on what your inner voice is saying.

Tip 4. Strengthen your trust muscles.

This one can be tough! Trust that everything is going to work out, and that you will be supported even if you don’t get the results you wanted or expected. If you don’t trust that you’ll be taken care of and supported, then you’re prone to pushing or forcing things to happen. If you struggle with this one, here’s a …

Bonus Tip. Get a love line in place.

Find someone who can support and hold space for you when you start worrying that you won’t be taken care of (for example, that you won’t enroll the number of people you want to enroll in a program, or sell as many books as you’d like to). Your love line should be able to offer perspective, to help you reevaluate the situation from a place of trust.

Another way to look at this is to be committed to your results without being attached to how those results actually appear. For instance, maybe you don’t enroll as many people in your program that you wanted, but you end up with a couple of VIP clients that end up actually being more profitable than if you had simply filled your program. A love line can help remind you that things don’t always unfold the way we think they ought to unfold — but if we relax and trust, they may turn out better than we expected.

Tip 5. Learn to receive.

If you’re reading this, chances are you’re a conscious, heart-centered, spiritual entrepreneur. Which means you probably love giving. You feel comfortable giving.

But as we all know, sometimes it’s important to step outside your comfort zone.

In this case, it’s critical to receive. If we can’t receive, how can we receive in our business? Think about all the ways in which you must receive if your business is to be successful (and by “successful,” I mean, if it is to help you make that impact you’re so passionate about): you must receive new clients, new opportunities.

Of course, I’m also talking about receiving money and sales, too.

If this one sounds like a struggle, I completely understand. It was a struggle for me, too. It took me some time, and I started with baby steps—learning to accept simple compliments was the first one—and now I’m starting to see the results in my life and my business in terms of my ability to receive.

Since I began the journey of infusing my own business with feminine energy, I’ve experienced a huge decrease in overwhelm and stress—and I’ve also begun seeing better business results. I hope that if you begin infusing your business with feminine energy, you experience the same.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

As an entrepreneur/change agent, chances are you’ve set goals. Even if you’re a spiritual entrepreneur who believes in using feminine energy in other areas of your life, it’s likely in your business, you crave a more masculine approach and structure.

You’ve probably created some sort of plan for reaching your goals, and you believe you must take action (often, even hard-charging action) to achieve them.

If you’ve taken any business courses or read articles about growing your business, then you’ve seen it:

The masculine business model.

You see, traditionally, business models are rooted in masculine energy: they’re all about moving forward toward a goal, preferably as quickly as possible. Masculine energy contains, among others, the qualities of analytic thinking, competition, logic, and action.

It’s no wonder, then, that conventional business strategy emphasizes winning at all costs, and often focuses on numbers and measurable results: The Bottom Line.

Revenue plans, launch calendars, profit margins, action, action, action … you get the idea.

And all of those are important, of course, since you’re running a business and obviously, you have bills to pay.

The problem with this business model is that it can lead to burnout and overwhelm. If you’re constantly in overdrive, pushing for bigger results, faster, then it’s likely you’re stressed out much of the time. And even if your numbers look great, you don’t feel great. It’s difficult to enjoy the fruits of your labor if you’re exhausted.

So what’s an entrepreneur to do?

Bring in the feminine.

Feminine energy is creative energy. It’s where you receive from. And it’s essential to enjoying your business.

It contains, among others, the qualities of intuition, compassion, emotion, creativity, empathy.

Masculine energy is where external structures come from, and feminine energy is where all the internal structures are built.

And in business, you need both: you need that structure and those plans. And you also need the space to create and receive.

You may be thinking, “This makes sense, Michele, but WHY?”

So here are four reasons why it’s important to infuse your masculine business model with feminine energy:

Reason 1. A balanced business model helps you grow your business. When your masculine business model serves as a structure for your feminine energy to create and receive, your ideas align with your spirit and purpose, and therefore, attract more of your ideal clients.

Reason 2. You avoid burnout. As I mentioned above, masculine energy is all about action! And action is important. But consistent action without breaks can lead to burnout. When you bring in feminine energy, you give yourself the time and space to create, to practice self-care strategies, and to nourish your soul—so you can receive the fruits of all that action.

Reason 3. You get clear on what your goals really are, and therefore, make more efficient use of your resources. Entrepreneurs with a tendency to get stuck in the masculine business model may go “full-steam ahead” without taking the time to feel into what their goals are, and whether those goals are ones they truly want to accomplish. Feminine energy is about intuition, and when you give yourself time and space to really hear your intuition, you can get clear on which goals are really important to you—before you rush headlong into achieving them.

Reason 4. You can receive all that you work so hard for. Look, for many of us—especially conscious, spiritual, or heart-centered entrepreneurs—receiving is hard. We’re much more comfortable in the space of giving. Here’s the thing: if you’re always in that space of giving and pushing, giving and pushing, you’re not taking the time or making the space to receive. Which means you’re not able to enjoy the abundance you’re working so hard to generate.

So now you know why it’s important to infuse your masculine business model with feminine energy, you probably want to know how to do so — this post gives you 5 tips to help get you started.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here, now.

 

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough).

The business plateau occurs when you’re making progress in your business — you’ve achieved some level of success, and you’re focused on continuing your upward momentum.

And then, it hits you.

Or, rather, you hit it: a roadblock … also known as a plateau.

You’ve undoubtedly heard of this before. Plateaus occur in many areas of life: weight loss, exercise (like weight lifting or speed in running, swimming, or biking), or in productivity levels.

So it’s only natural that they occur in business, too.

There’s one thing all plateaus have in common: they’re frustrating!

As you probably realize by now, I’m a big believer in the impact your mindset has on your ability to create results.

So what I’m about to say will come as no surprise: breaking through a business plateau will happen ONLY when your mindset has laid a strong foundation for doing so.

With that being said, here are three tips for making a mindset shift that leads to a business breakthrough:

Tip 1. Determine whether you’re actually ready to experience a business breakthrough … to get off the plateau, and take things to the next level.

If you’ve hit an external roadblock or plateau, for example, you can’t seem to push beyond a certain number of clients or income level, then chances are, you’ve hit an inner block, too.

An inner block is like a psychological wall that stops you from taking the action that will move you past a certain point.

It may be fear-related: fear of success, fear of failure, fear of not having enough, fear of getting out there and being seen, etc. Or it may be a belief or set of beliefs related to your feelings about success: for instance, successful people are jerks, rich people are arrogant.

Even if you’ve been successful up to this point, as you stretch your limits and set new goals for yourself, new blocks will come up.

So how do you know if you’re experiencing a block?

If you haven’t done any self-development work, you probably do have a block or two. We all do—many of us have experiences as children or even young adults that instill these fears or belief systems deep within us.

Here’s a quick and easy exercise for exploring your own plateau-causing fears and belief systems:

Grab a pen and a piece of paper, and draw a line down the middle, forming two columns. In the first column, write down all the reasons you want to break through the plateau. In the second, write down all the reasons you don’t want to break through or all the ways those blocks are serving you. (Yes, some stuff will come to the surface for that second column if you take this exercise seriously!)

The items you write down in the second column will give you an idea as to which fears or belief systems you need to work through to move past this plateau.

Take some time to think about the emotions associated with the items in the second column.

Next, start moving the energy out of these emotions.

I’m going to share one powerful exercise for doing so here, and you can read about several more in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.

Breathing is one of the most powerful exercises for releasing fear-based emotions. Yes, I used to roll my eyes at the “stop and breathe” advice, but now it’s become my go-to tool for getting past fear in many different situations.

The trick: you must feel your feelings.

When uncomfortable thoughts come up, just stop.

Rather than going with your first reaction and changing the subject, mentally, or calling a friend to talk about these feelings, stop everything.

Close your eyes and breathe into the feelings associated with the thoughts.

Maybe you feel emotions in your gut, like I do. Or maybe you feel them in your chest. Focus on that area and breathe into it. This takes practice! But I promise it will help you move past the blocks that are stopping you from reaching that next level.

Tip 2. Determine what you need to do to grow.

You’ve undoubtedly heard this analogy before, and that’s because it’s a good one. If you were planning to leave your house and drive to another city in another state—somewhere you’d never been—you’d need to get directions, right?

These days, most of us just type our destination’s address into our smartphone and hit “Get Directions.”

Then an app, like Google Maps, for example, gives us turn-by-turn directions.

Now let’s apply this analogy to your business.

If you’ve hit a plateau, then your desired destination if you want to have a business breakthrough is the Next Level, right? Well, do you know what you need to do to get to the Next Level? Which turns you need to make?

In our analogy, the “directions” would be the specific business strategies you’d use. “Turn left” may equate to, “Launch a new product.”

So how does this tie into mindset?

It’s all about preparation and planning. If you are attempting to reach a goal without a plan, then you’re not in the right mental space to get there. It’s like setting out for a destination to which you’ve never been without getting directions first.

Here’s an exercise you can use to figure out what you need to do to have a business breakthrough:

First, determine what the “Next Level” means to you.

Does it mean earning a certain amount of income? Does it mean landing a certain number of clients, or working a certain number of days each week or month?

Once you’re clear on that, consider the strategies that will get you there.

For example, if your goal is to get more clients, you may need a new lead generation system. If your goal is to earn more money and have more free time, creating a home study program may be a good avenue for reaching that goal.

Then, create a written plan with daily, weekly, monthly, and even yearly steps for reaching your goal.

Tip 3. Stick with it. Push yourself just a bit further, past that tipping point.

If you feel like you’re on the brink of something big, then you just might be!

You may not be experiencing a mental block … you may be just one final push from having that business breakthrough and reaching the Next Level.

If you know you’re doing what you need to do, and you haven’t yet broken through your plateau, then don’t give up!

This advice may be a bit frustrating, because as a goal-driven entrepreneur, you likely feel like if you could just take action, just push this through, you could get there.

And this is where mindset comes in: when you’re taking all the right actions, and you have all the right pieces in place, then sometimes you just have to open yourself to receive.

So, are you ready to break through a plateau?

Follow the advice above, and you’ll be on the right track.

If this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche vs. Ideal Client – Which Is Better to Grow Your Business?

Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably.

But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client.

The distinction is an important one, and that’s why I wanted to revisit the topic today.

First of all, let’s recap. What IS the difference between niche and ideal client?

A niche is a subsection of a target market. A target market is a broad demographic of people. To really dial in on what this means in terms of marketing, let’s look at the definition of demographic: “a particular sector of a population.”

Typically when we talk about demographics, we’re talking about external factors like age, career type, income, or location.

So if your target market was 35-year-old women looking for a business opportunity, then you’d dial in even deeper to find your niche; for example, your niche may be 35-year-old stay-at-home mothers looking for a business opportunity.

An ideal client takes the concept of a niche even deeper. The concept is based on internal factors, like values, desires, and hopes.

When we talk about an ideal client, we’re talking about a specific person, what motivates and inspires her, and what she truly wants at her core.

Since we’re going deeper, let’s drill down with 35-year-old mother example.

Here’s what we have so far:

Target market: women looking for a business opportunity.

Niche: stay-at-home moms looking for a business opportunity.

Right away, I can think of two distinct ideal client groups in this niche.

Ideal Client Group One: A woman who wants this business opportunity not because of money (she has a partner or another source of income that funds her family and her life), but because she feels like she’s losing herself in the roles of wife and mother. She feels guilty for thinking, “Is this all there is?” especially when her neighbor, a mom with a full-time job, tells her how lucky she is that she’s able to stay home with the kids. This ideal client needs flexibility and the option to work as many or as few hours as she wants. She is very clear that being a wife and a mother come first, and she wants the time to be able to cheer at soccer games and pick up dry cleaning without stressing about her business.

Ideal Client Group Two: A woman who has found herself in a position where she needs to be the breadwinner for the family. Money absolutely IS an issue, while flexibility and number of hours required aren’t.

Take a moment to think about the pain each ideal client is going through.

Ideal Client Group One: This mom feels like she’s lost herself. She wants to get in touch with herself again, to establish her own identity separate from that of being a wife and mother. She can afford not to work (although perhaps she may want to bring in some money for “extras,” like vacations or to beef up her children’s college tuition fund), and her priority will always be her wife and mom duties.

Ideal Client Group Two: This mom feels a tremendous amount of responsibility. She wants to make money, and would love a steady source of income she can count on to put food on the table. She’s willing to work as much as possible to take care of her family.

Now, if you were the owner of a company who could offer a business opportunity to each of these ideal clients, think about how differently you’d want to market to each one, presenting your business opportunity as the solution to her pain.

Ideal Client Group One: You would position your business opportunity as a way to do her own “thing,” to enjoy the rewards of being a business owner while still having the time and flexibility to be an attentive wife and mother.

Ideal Client Group Two: You would position your business opportunity as a way to make consistent money, starting right away, so she can put food on the table and pay the bills.

So now you understand why knowing the difference between ideal client and niche is so important!

But which one is better to grow your business?

I’m a big believer that the answer is ideal clients.

I don’t feel like niche markets or target markets go deep enough.

Let’s go back to our example. If you market to your niche—stay-at-home moms looking for a business opportunity—you may do okay. Your marketing may resonate with some of the stay-at-home moms out there, whatever their situations are.

But if you market to your ideal client—either the mom who wants to rediscover herself or the one who wants to support her family—then think about how much more strongly your message will resonate.

Every single piece of marketing you put out there will be that much more effective, right?

Now you may be thinking, but my company is great for both ideal clients in my niche! Why can’t I just target both?

To that, I say while yes, I’m sure you absolutely could fully support both, by trying to appeal to both with your messaging, all you’re doing is diluting your message for both groups.

Combining messages by mixing them together makes you look like a Jack of all trades—and a master of none. And, in the vast majority of cases, if they can afford it, people will prefer to work with a specialist over a generalist.

When you pick one ideal client group to focus on (also known as “picking a horse and riding it”) you’ll improve your results and your business will gain momentum—and you’ll be making a positive impact on precisely the people you’re meant to help!

If this topic resonated with you, you may want to pick up your own copy of “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites (Volume 2 in the Love-Based Business Series).” You can get it here.

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business

Building a love-based business is a unique endeavor. It’s not like building just any business. When you’re consciously building a business into one you love, and that loves you back, there’s one really important thing to consider: in order to have a business you love, it’s essential to have clients you love (rather than just marketing to a general target market).

Those clients you love, the ones who love working with you and who sing your praises while you solve a problem they’ve struggled with, are your ideal clients.

On this blog, I’ve talked about writing love-based marketing copy,  plus you can learn more about the philosophy of doing when you pick up your own copy of my “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites .”

One of the key principles of writing love-based copy—and to building a successful, profitable, love-based business—is to define and understand your ideal clients.

Now, you may be thinking, if you know who comprises your target market, or what your niche is — you’ve done this already.

But an ideal client is different than either a niche or target market.

Where a target market is a broad demographic, and a niche is a subsection of that demographic, an ideal client is a specific person … and you know exactly what keeps her up at night. You know what motivates her, what inspires her, and what she truly wants at her core.

As the owner of a love-based business, you have a genuine desire to provide a solution for the people who buy your product or service, right?

If you can’t communicate effectively with the people who you’d best serve, then they won’t buy … and you won’t have the opportunity to help them. Not only are you missing out on a sale, but they’re missing out on a potential transformation (likely one they very much desire).

So, that being said, here are three reasons it’s so important to define and understand your ideal client:

  1. You See a Better Return on Investment When It Comes to Your Marketing Efforts.

Different people are motivated by different things, right? Even two members of the same target market or niche may be motivated by different things. For example, if you sell shoes and your niche market is girls ages 10-12, half of them may be motivated by shoes that look awesome and stylish, and the other half may be motivated by shoes that help them run fast. It seems pretty obvious that you’d market to each of these ideal clients differently … efforts to market to both of them at the same time will likely fall flat.

If you’re trying to sell to everyone, you’re probably getting pretty generic. The more generic you get, the less people will recognize their specific problem in your marketing materials. So when you dial in on your ideal clients’ pain points and the transformation you can help them experience, you position yourself as an expert or specialist, and your ideal clients recognize YOU as THE solution they’ve been looking for.

Therefore, you’ll generate better results in terms of client attraction, conversion, and longevity.

  1. It’s MUCH Easier to Market to One Ideal Client Group Than to a Target Market or Niche Market.

The more people you try to market to, the more messages you need to squeeze into your marketing materials, which means if you’re not careful, it can get very confusing. Plus, you’ll likely end up spending even more time writing and creating your marketing messages than you really want to.

You’ll also have more than one place to market. In the above example, girls who want to run fast are probably hanging out in different groups than girls who want the trendiest shoes. So, to reach both groups, you’re going to have spend time and energy in both groups, which again increases the complexity and number of hours you’re spending on your marketing.

Now, in contrast, consider what it’s like to focus on ONE ideal client group. It’s so much easier to craft messages that speak directly to their soul. You’ll also be able to laser focus on the exact places they’re hanging out.

See why it’s easier AND a better return on your investment to market to one ideal client group?

  1. Attracting Ideal Clients Makes Your Business More Profitable.

Even if you have a small group of ideal clients, you’ll actually attract more of them if your messaging is specific to their unique pain points, desires, and hopes. The more specific your messaging is, the more likely your ideal clients will recognize that you’re talking to them, that you understand them, and that you can solve their problems. Therefore, the more likely they’ll be to buy from YOU.

When you do land several ideal clients (rather than a wide range of client types), you’ll be working with folks who love you, and who YOU love. They become raving fans and tell their friends about you.

Meanwhile, your business resources—marketing, time, energy, and effort—are directed toward helping the clients who love you, rather than putting out fires related to less-than-ideal clients.

The less “ideal” a client is, the more of a challenge it becomes to work with him or her. Less-than-ideal clients are the ones who demand the most attention from you and/or your team, as you try (endlessly) to make them happy. They may also be more likely to ask for refunds, or worse, openly badmouth your business.

And, that doesn’t even cover your personal energy level — less-than-ideal clients are likely the ones you dread talking to, who make you shudder when the phone rings and you know it’s them, and who cause your total exhaustion.

I suspect you didn’t start a business because you want to be drained … and working with less-than-ideal clients will do precisely that.

Now, when your business is filled with ideal clients, you’re much more likely to be “filled up” when you work with them. You’ll love getting on the phone with them, and they’ll energize you. Everything will just flow.

And, don’t worry if you feel like your ideal client group is too small — in most cases, there are more than enough ideal clients to fill your business, and you can always “add” ideal client groups later if you really feel like it’s too narrow.

To sum it up, identifying and getting to know your ideal clients is a huge must! And because it’s so important, here’s a quick exercise to get you started.

Exercise

Take a moment to paint a mental picture of your ideal client. Spend some time with her. Really get to know her. This way, when you begin to write your marketing materials, you’ll have someone to whom to write them.

And get really detailed. Give her a name and a favorite coffee drink. What car does she drive? When she wakes up at three a.m., what’s on her mind? What is she worried about?

If this concept resonates with you, I’d love for you to pick up your own copy of my “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.”