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[Checklist] How to Grow Your Online Social Influence

[Checklist] How to Grow Your Online Social Influence

One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence.

After all, when you have a strong online social influence, you’ve built credibility and visibility around your expertise, which means your ideal clients are likely seeking you out, excited to work with you. You probably also enjoy the results you get from the power of word of mouth marketing to sell your products, services, book, programs and more.

But be warned—building your online influence isn’t easy (and there are some hard truths you should know about it before you even get started, which I share here). The good news is there IS a path you can follow if you’re ready to step up and start growing your social influence.

That’s why I’ve created this checklist—to show you that path, and to provide you with links to additional articles and resources, so you can begin developing your social influence.

The Checklist:

_____ Are you clear—crystal clear—on your business?

It is crucial to be clear on:

* Your message, and

* Who you serve.

If you don’t have absolute clarity on both your message and your ideal client, it’s going to be very difficult, if not impossible, to actually grow your social influence.

(Note—in my “How to Start a Business You Love AND That Loves You Back” book, you’ll find a whole host of questions to help you get clear on the precise business you want to build. You can grab your copy for free here.)

_____ Have you developed your own unique voice?

People will resonate with you (and want to follow you) when:

* They fall in love with your message, and

* How you communicate your message.

The way you communicate your message is just as important as your message itself.

For example—many self-help experts have a message around love being the most powerful force in the world. But, the ones who rise to the top have a distinct way of communicating that message so it rises to the top.

Most health experts have a similar message around healthy habits. So how do they differentiate themselves from their competition? By communicating that message in their own unique voice.

So, how do you develop your unique voice?

Two quick tips are to read more and write more. (The more you read and the more you write, the more you’ll start to develop your unique voice.) But most importantly, don’t be afraid to share your personality. Let people see the real you—your quirks, your loves, your rants, your vulnerabilities. That’s what people want to see—the real you.

_____ Are you in integrity with your message?

There’s nothing less persuasive or compelling than being a hypocrite.

Really, who wants to follow a hypocrite? (Think of Dante’s Inferno—he devoted a whole circle of hell just to hypocrites.)

So, whatever your message is, it’s critical to make sure both you and your business are aligned with that message.

Now that doesn’t necessarily mean you need to be aligned 100% of the time. For instance, if you’re a health coach, you can occasionally pig out on chocolate cake. But, then be honest about it. Let people know you’re human, and you occasionally cheat and it’s okay if they occasionally cheat. (In fact, sharing your flaws and being honest about them will likely make you even more relatable to prospects.)

But, if you’re a health coach and you have some nasty health habits you’re not owning up to, people are going to sense that you’re out of integrity. They might not know why, exactly, but they’ll feel something is off. And they won’t be all that interested in following you.

_____ Are you making a difference in people’s lives?

Most people want to follow someone they can look up to, right?

One great way to be that type of person is to make a difference in people’s lives.

A lot of people have a dream or a goal to leave the world a better place than they found it, and if you’re working toward that vision, people will be naturally attracted to you, so they can learn from you.

In addition, if you help people, those people are going to be more inclined to follow you.

I also don’t think it’s a coincidence that a key trait for most successful people is their generosity and commitment to being of service to others. So, if you want to be successful and grow your social influence, upping your generosity may be exactly what you need to do.

_____ Are you putting your best work out there?

For years, the prevailing wisdom we heard as entrepreneurs was to focus on your marketing, rather than the quality of your work, because “he who has the best marketing wins.”

That actually hasn’t proven to be completely true. Yes, there’s no question you still need marketing, and having a solid marketing plan you consistently follow will go a long way to help you attract a steady stream of clients, customers, and buyers.

But, marketing on its own isn’t going to cut it. You also need to make sure you’re putting your best work out there.
Marketing can help you get a first-time buyer, yes. But, if that buyer has a bad experience, almost no amount of marketing will convince him or her to come back a second time.

In addition, if everyone has good marketing, then the only thing that separates one business from another is the quality of what they’re offering.

_____Have you chosen the right communication vehicle for you?

Having a large social influence typically means having a lot of followers.

So, if you want to have a lot of followers, you need something for them to follow. (Makes sense, right?)

Whether it’s a blog or a podcast or a youtube channel or a Facebook group or something else (or even a combination of vehicles) you’re likely going to have to build something for people to be a part of.

If you’re not sure which is the best communication vehicle for you, you may want to take my “Love Your Marketing Assessment” in my “Love-Based Online Marketing” book, to help you figure that out.

_____Have you worked through your mindset and/or subconscious blocks?

When you decide to step up and become more visible so you can start making a bigger difference, you may discover you have some mindset or subconscious blocks that are keeping you from making the progress you want to.

First off, this is completely normal. Chances are you already WOULD have a big social influence if you didn’t have any blocks getting in your way.

My book “Love-Based Money and Mindset” is all about working through your mindset blocks so you can grow your business, but this article will help you get started.

Lastly, you may want to dig into one or several of these topics in more detail. My Love-Based Business series is a great place to get started. Check out all the books here.

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)

Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner.

It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy sending you referrals.

Alas, it’s not as simple as all of that (check out my 3 Myths about Word of Mouth Marketing That May Be Hurting Your Biz). BUT, it IS more under your control than you might imagine.

Below are three keys to harnessing the power of word of mouth advertising (and a bonus tip!)

1. Get crystal clear on your ideal client. Okay, so this one doesn’t seem terribly helpful at first glance. How is getting clear on your ideal client going to help other ideal clients start flocking to you?

Well, here’s a little secret about ideal clients—these are the clients who LOVE you and LOVE working with you (just like you LOVE working with them). Because they love you so much, they’re happy to sing your praises to the world. These are the clients who will happily share you with all their friends and associates.

These ideal, perfect clients are at the heart of your word of mouth advertising plan.

Now, contrast that with clients who aren’t ideal. These are the clients you struggle to work with, who you dread getting on the phone with. They also typically take 80% of your time (versus the ideal clients who take 20%).

Trust me when I say the feeling is mutual. They know you’re not ideal for them, either. They’re not feeling the love.

So, they are most definitely not going to tell the world about you. (And, if they did tell someone, it likely would not be a glowing review, but something far more tepid.)

(If you want to learn more about finding/getting super clear on your ideal client, here’s a post you can check out. You can also grab a copy of my Love-Based Copywriting Method book for even more on ideal clients.)

Bonus Tip: If you REALLY want to supercharge your word of mouth advertising plan, look for ideal clients who are also influencers.

Influencers are folks who already have a big following, and who will be happy to tell that following all about you. If that happens, you can get a big business boost that may last months or even years.

2. Become a master at your expertise. Again, this may sound like less-than-helpful advice, but think about it.

For people to rave about their experience with you, they need to actually have an experience worth raving about. Right?

So, the more you’ve mastered your expertise, the more likely it is you’ll be able to provide that amazing experience.

Your reputation matters. Nurture it. Focus on it. If people hear good things about you, they’ll be far more likely to invest in you.

3. Ask for referrals. Despite what you might believe, word of mouth advertising is not passive. It’s very much something you can control.

Actively pursue it. The best way to do that? You create a plan-of-action around asking for referrals.

Maybe you have a policy in place where you immediately reply back to a glowing client email, thanking him or her and asking his permission to use the email as a testimonial. This is a great time to also ask for referrals. Maybe you send an email to your client list asking if they know anyone who would be a good fit for your services, and if so, to please provide those people with your contact info. Or maybe you take it one step further and create a contest around it—give a prize, like an Amazon gift card or free coaching, to whoever sends you the most referrals.

It’s also a great idea to reward all referrals. Give a gift card, or a referral check. And let people know you value and appreciate them for helping you reach more people.

Lastly, keep in mind that as powerful as word of mouth advertising is, it’s just one piece of an overall marketing plan. If  you’d like help putting together a specific online marketing plan that’s unique to you and your business, you may want to check out my “Love-Based Online Marketing” book.

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on:

  1. You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails.

This is probably the easiest one to fix — and it’s also the one everyone assumes is the problem. Hence all the marketing out there that is promising you that you really could be getting results, if you only knew this one tiny little-known secret.

And sometimes, this is precisely what’s going on. But, if you’ve tried tweaking your marketing strategy or putting up a new Facebook ad and it’s still not working, then let’s move to number 2.

  1. You’re taking a lot of action and it’s the right action, but it’s just going to take some time. The harsh truth is — success takes time. Dan Kennedy, who is a famous copywriter and business strategist, once said he’s met a lot of millionaires that their bank account just hasn’t caught up to them yet.

So, how do you know if it’s this one? If you’re seeing small, incremental signs of success. Typically if you’re on the right path.

Look, despite a lot of the sexy Facebook ads you’re seeing in your news feed, success doesn’t happen overnight. It takes time. And work. Consistent work. So, if you’re consistently showing up and seeing those tiny results, keep going.

But, there’s a third thing that might be going on.

  1. You’re actually not really taking all the consistent action you think you’re taking.

There’s a story about Tony Robbins where at one of his events, a man stood up and said “I’ve done everything possible to grow my business and nothing is working.” And Tony said “okay, tell me 10 things you did.” And the man pauses and says “I guess I only did 1 or 2 things” and sits back down.

The point is — what we think we’re doing and what we’re actually doing may not be the same thing.

One of the most difficult things is to get out of our own head and our story so we can clearly see our actions. It is really easy to get sucked into all the crap in our head and be able to judge what we are or aren’t doing.

How do you know if you’re here? Watch below and find out:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

[Video] Flip It! Who’s Responsible? The Coach or the Client?

[Video] Flip It! Who’s Responsible? The Coach or the Client?

Let me start I’m a big fan of hiring a coach to help guide you on your entrepreneurial path. I personally have worked with some amazing coaches over the years and I wouldn’t be where I am today without their support.

But, alas, not all the coaches I’ve worked with have been awesome. Some are just okay. And some, quite honestly, aren’t all that great.

Which leads me to today’s topic. What happens when you hire a coach and you don’t get the results you were looking for?

Or, if you’re the coach in this scenario, what do you do when you have a client who doesn’t get the results they hired you for?

When this happens, I know it’s tempting to blame the other person. The client will say the coach wasn’t very good or didn’t listen or gave advice that didn’t work.

The coach will say the client didn’t do the work or wasn’t coachable or wasn’t working to work through their blocks.

What’s the truth?

Well, as with most things, the truth is somewhere in the middle.

In my opinion, coaches coach and clients do. And the best relationships are when both are accountable to what their roles are — in other words, coaches are responsible for their coaching and clients are responsible for what they do or don’t do.

The trick is, how do you know where that line is? How can you sort out if the problem is the coaching or the doing?

Watch and see what you think:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

 

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

3 Tips for Improving Your Relationship with Money, So You Can Attract More of It!

What “relationship status” social media icon would you use to define your relationship with money? Married? Single? Or maybe …

“It’s complicated.”

Ah, yes. As an entrepreneur, your relationship with money can certainly be complicated.

If you want to start attracting more abundance into your life and business, having the right mindset is the first step. That’s because there is a direct correlation between results you get from your own money-attraction exercises and strategies and how good (or bad) your money mindset is.

And where does an effective money mindset start? With your relationship with money.

On one hand, the human-money relationship is simple: money is what we use to obtain the things we want.

But—and here’s where things get tricky—we also need money to buy certain things that are imperative to our survival, like food and shelter.

As my friend Kendra E Thornbury says, money is fundamental to our survival, so there is a survival energy around it. Which means that if you experience a serious setback, you may go into fight-or-flight mode …

And, if that happens, you’re operating at a very low vibration (which may mean you’re not in the mindset to attract anything good!).

Here’s the thing:

So, how do you ensure your long-standing relationship with money is as healthy as possible so you can attract it effectively?

Here are three tips:

Tip One. Examine Your Relationship with Money.

Take some time to think about how you feel about money, and what it represents to you. How do you feel when you think about money? How do you feel when you get ready to look at your bank account? Do you tense up? Do feel excited? Are you scared of what you’re going to find? Are you constantly afraid you’re going to run out of money? Do you feel confident asking people for money when the time comes?

Then, think about where these feelings come from? Are you stressed about money because you believe there’s never going to be enough? Are you afraid to charge your clients a certain amount because you don’t believe you’re worth it? Do you believe people who have lots of money are somehow bad or evil?

Your beliefs about money—especially if they’re derived from fear-based emotions—likely manifest as blocks. They keep you stuck in a low vibration so that you’re not attracting more money; or, even if you are attracting money, it, too has a low vibration and brings with it even more fear-based emotions.

Tip Two. Shift Your Perspective on Money.

Once you’ve uncovered your beliefs about money, you can begin to shift them so that you’re operating from a higher vibration (and therefore, able to attract more money!).

Here are just a few ways I encourage you to think about money. There are several more in my Love-Based Money and Mindset book, but this will give you a great start:

Money is a “thank you” from your clients.

People hire you to help them do something they can’t or don’t want to do themselves. So when you complete the task for which they’ve hired you, they’re probably grateful. They’re more than happy to pay you to express that gratitude. And think of what you’ve done for them: you’ve taken a task off their plate, saved them time, and helped them move forward in some way.

There is enough.

Ultimately, no matter how much or how little money you’ve had at different times throughout your life, you’ve always survived. There is always enough.

Of course, I’m not saying you shouldn’t build a savings account and practice good financial management. But I am saying that it’s okay to let that stress go. There is no need to hoard money or to worry about it running out.

Money is a conduit for doing good.

If you shy away from having a big bank account, remember that because money is a universal representation of value, you can use it to do good. You don’t necessarily have to keep all the money you earn. What if you could use money to fund a cause about which you’re passionate—the local humane society, an international relief organization, or a child welfare program? Wouldn’t that give earning money a positive spin?

When you’re attracting money at that high vibration—happily bringing it in because you know you can do good with it—it will flow!

Tip Three. Fall in Love with Money.

My friend Morgana Rae shares an exercise for shifting your perspective on money so that you can fall in love with it.

If you’re experiencing money challenges, you have what Morgana calls a “Money Monster.” If your money were a person, what would it look like? At this point, it may look big and ugly and scary! Of course you don’t want to be around that person, right?

What if you could give your Money Monster a makeover … into your “Money Honey,” someone who wants to be there for you? And, to take this a step farther, what if you could actually fall in love with your Money Honey?

Morgana recommends making your Money Honey a person: the opposite of your Money Monster. Someone you could fall in love with. (Sounds yummy, doesn’t it?)

The good news is that your relationship with money is always evolving. Money attraction is a practice, and you can always shift what you’re doing so it works effectively for you.

And the great news is that you hold the power to transform your relationship with money and maintain a loving, healthy friendship with it, no matter how deeply rooted your beliefs are.

This is a great place to begin, and if this topic resonated with you, then I hope you’ll take it even deeper by picking up your own copy of Love-Based Money and Mindset, here.