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Feel Like “Burning Down” Your Business? Read This. (Part 1)

Feel Like “Burning Down” Your Business? Read This. (Part 1)

Recently, a famous entrepreneur in the transformation industry apparently advised a room full of beginning and “wanna-be” entrepreneurs that one of the secrets to business success is to “burn it all down.”

I wasn’t personally in the room, but even if it didn’t happen precisely the way it was described to me, there are a few good teaching points I think are worth talking about.

1. There is a time and place to share your most vulnerable story—and that time is NOT when the walls are crashing down on you.

Look, being an entrepreneur is really, really tough. It’s going to trigger you. It’s going to push your buttons. You’re going to fail. You’re going to fall down.

Some of those falls are going to be harder and more painful than others.

And, sometimes, the pit you find yourself in is so deep and so dark, the only possible way out you can see is to burn everything down.

I get it. Every single successful entrepreneur I know has contemplated burning it all down at some point, and a good many of them actually have (or did a pretty significant pivot).

As you can imagine, being in this place can wreak havoc on your emotions, which is why if you talk about it when you’re in the middle of it, you run the risk of sounding massively-entitled, ego-driven, and self-serving.

(And, let’s be honest—you likely sound massively-entitled, ego-driven, and self-serving because in that moment, you ARE. And it’s okay. It’s normal. You’re in a tremendously difficult time. Be gentle with yourself.)

The time to share is AFTER. After you’ve done the work, felt the feelings, and actually have some sort of positive resolution to share.

If you don’t have a positive resolution yet, that likely means it’s not time to share.

2. There’s more than one way to “burn it down.”

Some entrepreneurs are able to use their current business as fuel for a new one. Some simply burn it down and walk away. Some even take others down with them.

In the heat of the moment, you may decide you don’t care what happens to anyone else–you just want out. I get it. But, again, before you destroy what you worked so hard to build, I’d encourage you to take a moment and consider how it will affect others, such as:

• Your team. They’re depending on you financially. Are you still paying them like you promised? Are you able to bring them with you, if you begin traveling a new path? And, if not, are you giving them enough of a heads up, so they can find other arrangements?

• Your clients. They’re depending on you, too. Are you leaving them in a lurch, or are you honoring your commitment to them?

• Your past clients, customers, and buyers (and really anyone who believed in your message, teaching, and training). Are you now telling them everything you taught was a sham? Or are you still standing behind the essence of your message (as it may just be changing form)?

• Your commitments. Are you honoring your commitments and doing what you can to gracefully transition, or are you simply walking away, promises be damned? (Note—this includes promises you’ve made to yourself, as well as to others.)

It may be you’re at a point where you simply don’t care anymore. But if you do, I highly encourage you to take a moment to pause and breathe and think about what you’re doing.

Like I said earlier, there are lots of ways to burn down your business, and how you do it says a lot about your character.

3. If you find yourself trapped in a pit, there is likely a deeper reason.

You typically don’t get stuck in pits unless something else is going on.

For instance, you may have heard the saying “breakdown to breakthrough”—in many cases, the deeper and darker the pit, the bigger the breakthrough. Or maybe the pit is supposed to be showing you something else … something that’s not even related to your business.

In fact, a lot of times, even if you feel like burning down your business, that actually isn’t the right solution.

In Part 2, I’m going to dig into some other deeper issues that may be lurking underneath your desire to burn it all down.

And, if you’d like to dig into more mindset issues that may be holding you back from the business success you’re dreaming about, check out my “Love-Based Money and Mindset” book. You can grab your copy here.

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?

(It’s okay—you don’t have to raise your hand or anything.)

I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world.

But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned with practical things like money and business.”

If this is you, I want to begin by saying this: you’re not alone. A lot of spiritual entrepreneurs struggle with their businesses.

And, it’s my personal belief that a lot of that struggle and angst can be avoided.

Why?

Because many issues can be traced back to 3 fundamental myths about what it means to be a spiritual entrepreneur.

Just like artists and writers and other creative professionals, I feel spiritual entrepreneurs are plagued by their own history of failure and self doubt and getting in their own way.

What if having a successful, profitable business was as easy as a simple mindset shift? Would you be willing to give it a try and see what happens?

My personal belief is it really CAN be that easy—and to help, I’m busting what I consider the 3 biggest myths standing in your way of being a spiritual entrepreneur with a successful, profitable business.

Let’s get started.

Myth #1. As a spiritual entrepreneur, you’re not good at business.

This is obvious, right? You’re concerned with spiritual matters, not pragmatic things like running a business.

Besides, maybe you think business stuff is boring. Or difficult. Or you’re not good at. Or it’s “beneath” you in some way.

You just want to make the world a better place while enjoying time and money freedom—you don’t want to be mired down in spreadsheets and reports and that other icky stuff.

I, too, thought I wasn’t good at business. I thought it was boring, and I really didn’t want to have anything to do with it.

But, a funny thing happened: the more I pulled up my big girl panties and dug into learning business concepts, the more I realized I actually enjoyed running a business.

Business doesn’t have to be boring or difficult.

Isn’t that precisely the reason why we start a business in the first place?

What if you WERE good at business? What if it was fun and enjoyable to run a business? What would that look like for you?

Myth #2. As a spiritual entrepreneur, you’re not supposed to make money—you’re spiritual!

Money is such a low consideration, isn’t it? Only greedy, selfish people care about money. If you care about money, you can’t possibly be spiritual.

Or can you?

This is a huge one. In our culture, we’ve somehow separated making money and being spiritual, when there really is no reason to separate the two.

I believe money is a form of energy. It’s a way for people to give back to you and a way for you to receive payment for your offerings. It doesn’t have to be bad or evil or selfish or greedy.

Honestly, our relationship with money is just so tangled, there’s no way I can do it justice in this post (which is why I wrote an entire book on this—“Love-Based Money and Mindset,” as have devoted an entire podcast to transforming our relationship with money and our money stories) but I’d like to invite you to sit with this statement, and really feel into it:

There’s no virtue in being broke.

If you can’t help yourself, there’s no way you can help anyone else.

And, I know plenty of very spiritual entrepreneurs who are also financially successful. It doesn’t have to be either/or.

What if you could be both—financially and spiritually successful? What would that look like? How would your life and business shift?

Myth #3. As a spiritual entrepreneur, you’re supposed to suffer.

After all, our spiritual and religious leaders have suffered. Look at Jesus or Gandhi—they suffered. That means we should suffer, too. Right?

Well … first off, are we so sure they suffered? Sure they may have had a challenging life, but lots of us do. That doesn’t mean they suffered.

It’s my belief that a lot of suffering is a choice, and that choice takes place in our head. We suffer when we allow our fear-based emotions to run amok in our heads, and torture us unmercifully.

After all, there are very wealthy people who spend their days numbing out with booze and prescription pills, while women in Africa spend a big chunk of their lives carrying the water they need to survive on their heads—content and peaceful.

What gives?

Money alone isn’t a guarantee of happiness, just as a lack of money isn’t a guarantee of suffering. A lot of it boils down to your mindset, and what sort of relationship you have with your fear-based emotions.

And just like being broke isn’t virtuous and noble, neither is suffering. Suffering doesn’t make you more spiritual. It doesn’t even make you a better person. (I think we all know mean-spirited, nasty people who are definitely suffering, and making sure everyone around them suffers, too.)

Having a successful, profitable business and being proud of that business doesn’t make you a bad person. It doesn’t make you less spiritual.

It may allow you to help more people.

What if you didn’t have to suffer to be spiritual? What would open up for you? How would you approach your business if you knew that suffering was simply a choice, and you weren’t going to make that choice anymore?

If you’d like to dig into this more, my free book “How to Start a Business You Love AND that Loves You Back” is a great place start. The link to download is below.

[Video] Flip It! Are Product Launches All That and a Bag of Chips?

[Video] Flip It! Are Product Launches All That and a Bag of Chips?

If you’ve spent any time in the Internet Marketing space, you’ve likely heard an entrepreneur (or two) brag about how much money they made from a product launch.

You may have heard:

“It was a 6-figure launch.”

Or …

“I filled my mastermind program in just three days.”

Or …

“I made $50,000 in sales in a week!”

And these things may be true. But how often do entrepreneurs actually get these awesome results? And is it possible to generate these results over and over again?

In other words, what about the dark side of product launches, the side nobody talks about?

“I invested a month’s worth of income into that launch and didn’t make a single sale. Well, besides the one product my mom bought.”

Or …

“I worked for an entire year to pull that off, and I made a couple hundred bucks.”

Or …

“I don’t think anyone even realizes I’m selling something!”

As you can imagine (or as you may have experienced), product launches do fail.

I’ve been on both sides of this scenario, and during my tenure as a business owner, I’ve put a lot of time into studying what makes a product launch successful, and what causes it to fail.

You probably know by now that I’m a big proponent of product launches, for reasons other than financial.

That being said, it’s important to create and plan product launches thoughtfully, so they’re doing what you want them to do, whether that is to build your expert status or open the door for another, bigger launch in the near future.

If you do them right, you can really boost your business.

If you don’t, you can end up feeling trapped in them.

So what do you think?

Are they all that and a bag of chips?

Watch this episode of Flip It! and decide for yourself.

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.