Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, a … [Read more...] about But Does Love-Based Copywriting Work?
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way