When I was a senior in high school, I had a job working as a waitress at a senior care/assisted living facility. The residents would come to the dining room, and we would serve them a four-course meal—salad, choice of soup or juice, choice of one of two entrees, and dessert. They all came in at once, which is why we had to be fairly fast during the 90-minutes we had to serve … [Read more...] about Success Tip: What Waitressing Taught Me about Mental Toughness
secret to success
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact. But, the older I've gotten, the more I've come to believe that NOT becoming an overnight success may be the best thing to happen to you. To illustrate, let me start with a story. Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up … [Read more...] about [Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You
Take Your Business (and Your Life) to the Next Level. In this episode, Michele interviews Michelle Van Otten. Michelle talks about the incredible power of the mind when it comes to the decisions we make in our lives, and how mindset can be a catalyst for transformation. Michelle experienced this firsthand when she changed her own mindset about herself and her place in the … [Read more...] about Episode 58 – Michelle Van Otten on Love-Based Money with Michele PW
If you've ever dabbled into Law of Attraction principles or other spiritual practices designed to help you grow your business and manifest your dreams, you've likely been encouraged to have a gratitude practice. And, if you're like a lot of entrepreneurs, including myself. you may find yourself rolling your eyes at this advice. It sounds too easy, doesn't it? Just come up … [Read more...] about [Video] Flip It! Can Gratitude Help You Manifest Your Dreams?
How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you're grateful for. Now, I'm not saying that's not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don't have is a good thing. But, the problem with that gratitude … [Read more...] about Supercharge Your Gratitude Practice and Grow Your Business Fast
If you're an entrepreneur for long enough, you'll likely feel like you want to quit every now and then. Or even consider burning down your business a time or two. That's normal. Pretty much every successful entrepreneur I know has fantasized about leaving his or her business, and running off to live in a grass hut on a beach somewhere. But, that doesn't mean you should … [Read more...] about What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)