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[Case Study] My Precise Strategy on How to Start a Blog

[Case Study] My Precise Strategy on How to Start a Blog

After all the mistakes I made with my first blog (aka my “starter” blog), I decided I needed a better plan for how to start a blog successfully.

In fact, I would say knowing how to start a blog on the right foot is crucial. Even when you do everything correctly, it can still take months to start seeing results.

And, if you don’t start out right, it will take even longer.

(Of course, the flip side is once you start seeing results, you’ll continue to, even if you aren’t always on top of posting.)

Even knowing it will take time to see results, it cam still be difficult to keep moving forward when you have little to nothing to show for it (trust me, I know, I just went through it). It’s even worse when you’re also listening to a nagging little voice in the back of your head questioning whether you’re doing it right.

Because, hands down, worst of all, is finding out months down the road (after expending all that wasted time and creative energy) that you did, indeed, do things wrong and that’s the reason why you’re not seeing results.

That’s why I’m going to walk you through my precise strategy on how to start a blog today—so you can duplicate it and experience the same type of success I am with my new blog, LoveBasedBiz.com. I started this blog in December 2016, and it took about a year to start seeing results. But now, I’m finally getting the traction and momentum I was looking for.

That said, I think I could have seen results months sooner if I hadn’t gone through a “crisis of faith” about six months in. I started doubting myself and was seriously considering throwing in the towel.

I didn’t let myself stop, but I did cut back on how much I was posting each week.

Looking back, I see that was a mistake—one I don’t want you to make.

Here’s the thing: it’s still totally possible to grow a blog from scratch. It’s also totally possible to still use SEO (search engine optimization) and attract organic visitors to your blog.

AND if you set your blog up right, it’s also possible to make money from it. (In my case, I’m selling books and products with my blog.)

All you need is the right strategy.

(Now, that said, I do want to add that you can always find someone who isn’t following one or all of these steps, and is still rocking it with his/her blog. Unicorns exist. However, I do believe the vast majority of folks who decide to disregard what I say below are likely going to be frustrated with their blogging efforts.)

How to Start a Blog Step 1: Get clear on your message.

Gone are the days when you could create a business around rehashing what other experts and gurus teach, or even worse, relying on “new” to cut through the marketing clutter and give you momentum.

Now, you really need to get clear on your unique voice and message to succeed as an entrepreneur.

Yes, you have one (trust me). If you’re feeling called to change the world with your unique gift (even if you’re not entirely sure what that gift is), you have something to share.

You just have to find it.

Chances are it’s some sort of combination of what you find super easy to do and your personal story and life experiences (including your core wounds and/or your shadows). It’s definitely worth the time and energy to dig in and get clear on what you’re meant to bring forward into the world.

For myself, I knew I needed to get the love-based message out in a big way.

How to Start a Blog Step 2: Get clear on what your blog is about.

Yes, yes, I’m also disappointed that people aren’t rushing to my blog to read my personal musings on whatever pops into my head, no matter if it’s related to my overall brand and message or not.

But, unless you’re super famous and/or have a big following, that’s life.

Your visitors are coming to you because they expect a certain experience on your blog. Maybe it’s content. Maybe it’s entertainment. Maybe it’s both.

If you don’t provide that experience consistently, they’ll likely stop coming.

Now, that doesn’t mean you can’t experiment. It also doesn’t mean your blog can’t evolve over time. What it DOES mean is that getting clear on what your blog is about, and then aligning your content with it is the key to success.

For myself, this was easy. I knew I was being called to get the love-based message out into the world in a bigger way, so that’s what my blog needed to be about.

How to Start a Blog Step 3: Choose a blog template that’s both mobile friendly and looks up to date. (And, get comfortable with the idea you’re probably going to have to update it in a few years.)

With more and more people accessing the web using phones and tablets, if you don’t have a mobile-responsive blog, you’re just asking to be ignored by a lot of potential visitors.

How to Start a Blog Step 4: Write posts around popular keywords.

If you want to build up your organic traffic (“organic traffic” refers to the posts that will show up organically when your ideal clients are searching the web using those keywords), this is non-negotiable. (I’ll dig into this strategy in more detail in a future post, but in short, find popular keywords that don’t have a lot of competition, and write your posts around them.)

How to Start a Blog Step 5: Write high-quality, longer posts.

I can’t stress this enough. Just throwing up a fast, poorly-written, poorly-thought-out article is NOT going to help you over the long haul. Take time to create solid content, even if it means you can’t post as often as you like.

Also, I suggest writing at least one long post a week (and by long, I mean between 1,000 and 2,000 words). Studies show that longer posts get shared more on social media, and get more SEO love.

How to Start a Blog Step 6: Use graphics and pictures.

I haven’t done a lot with infographics (yet) but Michelle Schaefer, one of the blogging mentors I’ve followed, swears by them. For myself, I’ve definitely found that having unique pictures (I take a lot of my own pictures) encourages people to click and read.

How to Start a Blog Step 7: Consider integrating podcasts and/or videos.

Not all of your ideal prospects like to read. Not all want to listen to podcasts or watch videos.

That’s why offering multiple modalities for consuming your content can make your blog more accessible and desirable to a bigger audience.

In addition, you’ll also open up more platforms to advertise your blog on. If you have a podcast, you can then advertise your blog on all the different podcast platforms. If you have videos, you can build your YouTube channel and presence.

Which leads me to the next step …

How to Start a Blog Step 8: Have a social media strategy in place.

Alas, blogs don’t promote themselves (at least not anymore). Along with setting aside time to write your blog (or have it written for you), you’re also going to have to set aside time to promote your blog (or have a marketing assistant promote it for you).

Luckily, promoting your blog is an excellent way to also promote your business—especially if it’s set up correctly so it reflects your brand and message. When people visit your blog to read your juicy content, they also get a taste of what it would be like to work with you on a deeper level. Hands down, this is one of the best ways to market your products, programs, and services.

People don’t want to be hit over the head (especially on social media) with your sales messages. But providing a link to a meaty blog article or podcast or video is something they may even end up thanking you for.

So, what’s the best way to promote your blog? Social media of course. Facebook, Linked In, Instagram, and Twitter can all be easily incorporated into your marketing strategy. In addition, you may want to take a serious look at Pinterest. I’ve been playing around with it more, and a lot of my research points to Pinterest as being one of the best platforms to promote your blog.

How to Start a Blog Step 9: Be clear on the action you want your visitors to take, and then make sure you ASK them to take that action.

Building your email subscriber list should always be one of your biggest calls to action on your blog. But, I also think you should consider soft selling your products, programs, and services. Now, that doesn’t mean you should expect someone to read a blog post and buy a year-long, high-end coaching program. But, you can certainly seed the results of that coaching program on your blog, which can get your ideal prospects to start to consider working with you.

If you’re an author, blogs are an excellent way to sell books (both fiction and nonfiction), so definitely incorporate them.

So, there you have it—how you can set up your blog for more success. And, if you’d like to dig into even more Internet Marketing (including setting up your online marketing plan), you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

What I Learned from My Blog: 5 Mistakes I Made

What I Learned from My Blog: 5 Mistakes I Made

In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.)

Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my “starter” blog) had so many issues, it seemed the best thing to do was start over with a fresh, new blog.

Mind you, it wasn’t the easiest choice to me. My starter blog was getting a decent amount of organic traffic. Not great, but it was something to build on.

Plus, I was a little worried I wouldn’t be able to build my SEO back up. While my research showed it was entirely possible to build up a new blog’s organic traffic, I also knew it was more difficult now than when it had been when I had first started blogging.

In the end, I just felt like I had made too many mistakes with my blog to justify keeping it. It felt like it would require too much work to fix what I had done versus starting over fresh.

So, what were those mistakes? I lay them out for you below.

1. I didn’t keep it up-to-date.

My blog no longer fit my brand. It was built around my old brand, which was “The $Ka-Ching!$ Marketing Strategist!” I had named my blog “Rev Up Your Results!” None of this fit into the new Love-Based Business brand, which is where my business is now.

In addition, the blog theme itself was old and dated. It desperately needed a facelift.

Now, it’s true I could have simply rebranded everything. Put it in a new template and added new graphics. But, that’s actually easier said than done. I had A LOT of content on that blog, and making sure all the content survived the transformation is not only tricky, but a ton of work.

If that was the only mistake I made with my blog, I may have attempted it. Alas, there was more to come.

2. There was no clear focus.

When I started my blog years ago (I’m not even sure when I first started it), I did it because at the time the “new” marketing strategy that was getting all the attention was BLOGGING.

Throw a blog up! Get thousands of visitors! It’s the new, hot thing!

Okay, I could do that. Plus, I was already writing a weekly ezine (well, nearly weekly, maybe three times a month), so I had content I could post.

Made perfect sense.

Needless to say, while I do believe having a blog is better than not having one, this isn’t the best blogging strategy. Having a clear focus, goal, and plan for your blog is essential, if you want it to be successful.

And, that lack of initial focus ended up being reflected in the content I posted over the years.

Now, before I get into all my wanderings in the blogging wilderness, let me put things in perspective.

I started my business as a freelance copywriter in 1998. Since then, I’ve morphed into a copywriting company and further morphed into the Love-Based Copy and Marketing Company. I’ve published a non-fiction book series (the love-based business books) in addition to fiction books (I have two novels published and a three-book series due out later this year), plus I have a lot of other plans in the works.

This type of shift in business focus over a twenty-year time period is pretty normal.

After you’ve been in business for a few years, you’ll start to see that your business is a living, breathing entity. It grows and changes just like you do. (And, just like other living things, sometimes it dies, too.)

So, expecting your blog to have the exact same focus when it’s over a decade old isn’t realistic. And, if your blog IS that old, I don’t think it’s a problem if some of the older content is different from your newer offerings.

That said, my content problems were bigger than normal “growing pains.” Mine stemmed from not having a clear vision for my blog other than attracting hundreds of thousands of visitors every month. So, when I didn’t attract hundreds of thousands of visitors, I would vacillate between tinkering with my plan to ignoring my blog in frustration for weeks (or even months) at a time.

Needless to say, that’s not a plan for success. (For anything, not just blogging.)

But, looking back, I feel like a lot of what I did was a necessary part of my journey. In some respect, I used my blog to help me find myself and get clear on my message and what I stood for. I posted some beautiful tributes (the ones to my mother and my dog, Roxie, are two that come to mind). I also posted some very odd, more personal posts that really had no place on a business blog (like one about tequila during my Cabo vacation that still attracts a visitor every now and then—needless to say, those visitors aren’t my ideal clients).

Overall, though, my “starter” blog gave me the freedom to explore my creativity and test what worked and what didn’t. And for that I’m grateful.

I was able to see which posts worked better than expected, and which ones flopped. That was priceless information.

Unfortunately, however valuable that creative experimentation was, in the end, it still led to the bigger problem, which was my blog felt disjointed. It didn’t hang together right. And, just liked the branding issue, it felt like too much work to tinker around to try and fix it. (Especially since I wasn’t even sure precisely what to do to fix it.)

But, even this paled in comparison to Mistake #3.

3. I wasn’t sharing very good content.

Ouch!

Yes, I’ll fully admit it.

Okay, so to be fair, pretty much all of my “not great content” happened over approximately a two-year period where I had tried not one but two different strategies to boost my number of visitors to hundreds of thousands.

It started with me joining a 30-day blog challenge and deciding to post every day.

This was a mistake. A big one.

Not because posting every day won’t work. It can. But, there’s a catch.

You need to be posting good, solid content.

And, I wasn’t doing that.

You see, for years I had a problem with the concept of speed. I had bought into the hype to move quickly, so I did. But, unfortunately for me, part of how I defined “quickly” was pretty close to “sloppy.”

On one hand, the blog challenge was a success. I posted every day for a month. I even extended the blog challenge for a few months (although I didn’t quite make every day, I was definitely posting four to six times a week).

Some of those posts were good. But, others were crap—something I simply threw up so I could check off the “yes I posted” on my to-do list.

Eventually, the “nearly-every-day-blog-post” started to wear on me, so I switched strategies (again) because I still wanted multiple blog posts a week and I thought if I changed my system, it would be easier for me to create them.

Unfortunately, the bad habits I had picked up during the blog challenge stuck with me, which meant some sloppy content still got posted.

In addition, because I was trying to move quickly, I didn’t have my editor edit my posts, so that contributed to a further decline of quality.

So, again, trying to sort through all that mess just gave me a headache. Plus, since I had switched strategies and visions so often, the whole blog felt energetically confusing, and the thought of putting my beautiful and powerful love-based message on a discombobulated platform sent shivers down my spine.

While this was probably my main reason for rolling the dice and starting from scratch, there were a couple other mistakes that turned this decision into a no-brainer.

4. I was dealing with broken plugins.

For whatever reason (maybe the technology was reflected in the content mess), I had a few strange technical issues with my old blog. The podcast plugin never worked, so I never did get my first, “starter” podcast on iTunes (or any other platform). I added one of those Tweet plugins, which worked for a little while and then stopped. It just seemed to be a never-ending battle with apps and plugins that just wouldn’t work right.

This was more annoying than anything, and maybe if my heart was more into saving that blog, I could have landed on a satisfying technical solution. But, I was also missing a vital piece.

5. I had no call to action.

Now, this wasn’t entirely true. I did have a CTA at the end of each article to sign up for my free gift.

But, part of where I wanted to go with the love-based platform was to also wrap the articles around one of my books. Selling the love-based business books was most definitely part of the overall vision for the new love-based business blog.

And, if I used the old blog, with the old posts, I would either have to go in and edit a whole bunch of articles OR live with the fact that my older articles (i.e. the ones getting organic traffic) didn’t have a CTA around the books.

Again, it felt like a much easier and less stressful project to simply start fresh.

So, now that I’ve walked you through the mistakes I made with my blog, check out this post where I walk you through what I did to set the new one up for success.

And, if you want to learn more about how you can be more effective with your Internet Marketing (including your blogging strategy), you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

My Big 2017 Marketing Campaign Success Story

My Big 2017 Marketing Campaign Success Story

In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn’t working the way I had intended.

This wasn’t a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning.

And I had a feeling the reckoning would be sooner rather than later.

“Business as usual” (at least the way it had been defined in this wacky online world I had chosen to do business in) wasn’t going to be as effective as it once was.

It was time to change to a different marketing campaign.

And, that’s what I spent 2017 building from scratch—a new marketing campaign for my business that was based on a solid, long-term marketing strategy that, once I got it in place, would continue to bring ideal clients, customers, and buyers into my business organically … and I wouldn’t even have to spend advertising dollars to make it work. (Although advertising certainly would make speed up the process, it wasn’t a requirement.)

It took a year to finally start seeing results.

I’m going to say right now it wasn’t easy.

In fact, there were times it was downright frustrating. Mostly because I had to battle my secret fears and demons. There’s nothing like having all your inner doubts surface six months into a long-term marketing strategy, even though you KNOW it may take months and months to see results, and you’ve told yourself you’re good with it.

This isn’t going to work.

You’re wasting your time.

Every single successful business owner you know would tell you you’re being foolish. Maybe they are right.

Maybe it’s time to chuck in the towel and do something else.

And on and on.

Nevertheless, I kept going.

Even though my fear-based emotions kept trying to stop me.

Fear, worry, doubt, shame, anger, even grief.

I felt the emotions, let them move through me, and kept going.

So, yes, I will share precisely what I did, but before I do that, I want to set the stage a bit. Because what I did may not be the right strategy for you and your specific business, goals, and dreams.

And, what I DON’T want to happen is for you to read what I did, and then dismiss it. “Oh, that’s all?” Because if you do, I feel like you’d be missing the larger point, which is:

Now, more than EVER, you need to have a long-term marketing strategy in place if you want to have any hope in building a solid, successful, profitable business over the long haul.

HOWEVER, that does NOT mean it’s your ONLY marketing strategy. Long-term marketing strategies are NOT designed to bring in money right now. They’re designed to attract a steady stream of warm ideal clients, customers, and buyers to your business, which of course puts your business on a lot more solid footing than if you don’t have a warm audience of ideal prospects who love to hear from you. But they’re not designed to bring in cash NOW.

So, if you’re looking for an immediate cash infusion, you may need to modify my marketing campaign so it’s less aggressive. This way, you’ll have time to focus on short-term marketing strategies to keep income flowing in, at the same time.

Okay, let’s talk marketing campaign.

How I Decided on My New Marketing Campaign

1. One of my big missions is to get the love-based philosophy out into the world in a massive way. Therefore, for me, it was important that the marketing campaign I chose not only be scalable, but also built for the masses.

For you, that may not be the case. Maybe you just want to have a profitable coaching business and are happy if you have a dozen or so highly-invested coaching clients at any one time. Following my marketing campaign may be overkill for you.

Ask yourself the following questions:

  • What is my BIG vision for my business?
  • How big do I really want to take it?
  • Do I really want a seven-fugure business or a multi-seven-figure business (which requires hiring a big team)? Or is something smaller more my style?
  • Is the marketing campaign I’ve chosen a match for my vision?

(Note: My “How to Start a Business You Love AND That Loves You Back” is full of questions like these to help you get very clear on what you want to invest your time, money, energy and life force building. It’s free and you can grab your copy at the below link.)

2. Next, I got very clear on my message and who I am here to serve. For me, this was a no-brainer, because my mission is to get the love-based philosophy out into the world. I knew whatever I chose had to focus around that message.

For you, the questions you need to be asking for yourself:

  • Am I clear on my message?
  • Do I HAVE a clear message that I can easily communicate in my marketing?

3. Lastly, I set a clear goal based on the different ways money would flow to me using the marketing campaign—everything from books and low-end products to sponsorships to one-on-one services. I was very clear on how I would fund the campaign not only while I was building it, but also what it would look like once it was built.

For you, ask yourself:

  • Am I clear on my different offers?
  • What type of business model do I want to build? (I.e. Are you just interested in one-on-one services, or do you want to sell more products and group programs, or a combination, or what exactly?)
  • Will this marketing campaign fit into my business model?

Okay, are you wondering what my marketing campaign was, precisely?

Drum roll please …

I started a new blog from scratch.

(Yes, I can hear everyone saying, “Well, geez, is that all?”)

I started this blog, the LoveBasedBiz.com around December2016/January 2017.

Why?

Well, my first blog, which is on my MichelePW.com site, was actually a very old blog with some very old (and valuable) back links. I’m still getting organic traffic to that blog even now without any new posts for over a year.

But, I had made tons and tons of mistakes with it as well.

I felt like those mistakes were hindering my organic SEO reach—I had reached a ceiling because of them. (Another way to look at this of course is that, despite my mistakes, I still ended up with more organic traffic than that blog likely deserves.)

Plus, there was just so much old energy in that blog that I didn’t think a fresh approach would overcome.

I wanted to start fresh. Yes, even though I heard the same things many of you do … “It’s too difficult to start a new blog and get any organic traffic from it …. Blogs are dead … They’re too much work/take too long/not worth the return on investment.”

(Not to mention blogs are unsexy and not nearly as hot as complicated Facebook ad funnels. Right?)

The difference is, I didn’t really believe any of that.

I KNOW content marketing still works. And, it’s likely ALWAYS going to work (especially if you focus on crafting high-quality content and not just crap you throw up really fast).

I also know, since I can see it first-hand with my old blog, that once you’ve got a blog established, visitors continue to visit … EVEN if you stop posting.

Now, there’s no question a blog does require work and commitment. And, I knew it was a long-term strategy, so I knew it would likely take me a year (or longer) to get a fresh new one set up.

AND the past six months were still brutal. I doubted myself and this course of action, wondering if I was wasting precious time that I should have been focusing on something else.

But I kept going.

Other Things I Did to Set My New Blog up for Success:

  1. I was very strategic about my posting.
  2. I set up a schedule where I was posting three times a week—a podcast episode, a written blog post, and a video blog post. (Although, I must confess, there were a few months near the end of 2017 when I dropped down to only two posts a week, because it was difficult to keep up with the three posts a week when I wasn’t yet seeing results).
  3. I was consistent and followed my schedule.

My Results

After only about one year, I’m finally getting some decent SEO/organic traffic momentum, plus my overall visitors are almost equal to my old blog’s heyday (when I was posting regularly) AND I have A LOT more page views (probably triple). While those are great wins, what’s even better is the FINANCIAL win—I wanted to more sell more of my love-based books, and that’s precisely what’s been happening.

If you’d like to learn more about what I did, check out this post where I walk you through the precise blog strategy I used to set up this blog for success, Clearly it’s a great resource for anyone who is interested in having their own successful blog, but I also included a few takeaways for everyone, no matter what you pick as your main long-term marketing strategy.

Main Takeaways

  1. Stay the course. Don’t give up in the middle, even if you have a lot of doubts and fears come up. If you know what you’re doing is going to take some time to take off, then give it the time it needs. (And, quite honestly, most successful strategies in business OR in life need time to fully mature.)
  2. Be wary of what you see in advertising and marketing messages. There’s one right now I see on Facebook that talks about how building an audience is a waste of time. (This one irks me so much I’m going to do a full post on it in the future.) Remember, marketing gurus need to make money, too, and as blogs DO take both time and work to get going, it’s an easy tactic to cut down in favor of whatever they’re trying to sell you. So, don’t believe the hype. Do you own research on what you think is the best marketing strategy for you, and give it the time and love it needs to succeed.
  3. 3. No matter what marketing campaign you pick, being strategic—setting up a regular schedule and staying the course—WILL help you succeed.

And, if you want to learn more about how you can fall in love with your Internet marketing strategies, you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

The Future of Internet Marketing—5 Trends to Watch

The Future of Internet Marketing—5 Trends to Watch

Internet marketing has taken a beating these past couple of years. Strategies that used to work aren’t working so well anymore.

In my opinion, I think what we’re seeing is the end of the using “new” as the primary marketing strategy.

BUT just because we aren’t relying solely on “new” doesn’t mean Internet marketing is dead. Not by a long shot.

What it DOES mean, however, is that we need to get smarter about our Internet marketing strategies.

Gone are the days where we could just throw something up and expect to get results. The internet is way too crowded for that to work anymore. So, we need to be more strategic about how we spend our marketing time and budget. (And, quite honestly, I don’t think that’s a bad thing.)

With that, let’s jump into the five big Internet marketing trends to watch:

Trend 1. Content is still king. Everything I see still shows that consistently creating solid, high-quality content is one of the best ways to market yourself and your business.

The key here is the content needs to be high quality AND consistent.

Yes, years ago you could post a few times a year to a blog and get some traction. That’s no longer the case.

Taking the time to create solid content your ideal prospects are excited to consume AND doing it consistently is how you build momentum in your business.

Now, that said, when I say “creating content,” I’m not just talking about writing blog posts. Podcasts are still hot (and, in fact, are growing—you may seriously want to consider a podcast if you aren’t doing one) and videos are also still hot (although there’s been some shifts and softening in YouTube, a subject for another day, but using videos in your marketing is still a winning strategy).

If you’re a designer, infographics are also still hot, as are photos and other graphics.

People are still interested, and are still seeking, content. But, they’re definitely more particular about the content they’re consuming, so it’s smart to take a little extra time to make sure what you’re putting out there is as strong as you can make it.

(And, if you can be entertaining while providing content, that’s even better. Along with looking for content, people are also looking to be entertained. Combing the two is always a win-win.)

Trend 2. Content alone isn’t enough—you have to market it. As anyone who has a blog already knows, just because you have one, doesn’t mean people will come.

You still need to have a consistent strategy to market that content.

Posting on social networking platforms is a must. You may also want to consider paying for exposure via Facebook ads or other forms of pay-per-click (more on this later). Setting up your blog for SEO or organic traffic is also not a bad idea (although keep in mind this is most definitely a long-term strategy. SEO used to be a lot easier than it is today, which doesn’t mean you shouldn’t do it, only that you should be aware it’s a long game).

You can also look into using other platforms such as Medium to help increase your reach. (But, I would caution you to still have your own blog and website and web presence rather than build everything on an outside platform you don’t control. Playing in other people’s sandboxes is well and good until they take their toys and go home, leaving you stuck and vulnerable.)

Trend 3. Relationships are still queen. People want to do business with people. They want to connect with people.

In other words, they want to connect with YOU.

So, why not give them what they want?

Be accessible. Give your ideal clients a way to connect with you on Facebook or other social networking platforms. Respond to their comments. Answer their questions.

And, show your personality in your marketing. Share your stories, your passion, your vulnerabilities. Let your ideal clients see you as a person … a person they like and want to hang out with.

They’re far more likely to buy your products and services if they feel connected to you.

Trend 4. Pay to play is here to stay. Having a small advertising budget, whether it’s Facebook ads or some other type of online ads, is a smart idea.

Yes, I know on one hand, it sucks. Years ago, you didn’t need an advertising budget to break through the online clutter. On the other hand, the fact that it is more difficult to market yourself without an advertising budget means only more serious and professional business owners and entrepreneurs are rising to the top. The scammers and people who are less ethical about their marketing are less likely to invest in advertising, which means they won’t be grabbing all the oxygen, which leaves more space for the more ethical and love-based marketer.

Trend 5. Simple trumps complex. I don’t believe that successfully marketing yourself needs to be all that complex. In fact, focusing on only one main marketing strategy, such as a podcast or videos, can go a long way.

There was a time in the not-so-distant past when it seemed complex was the way to go. Complex funnels, complex product launches. The more complicated the better.

But, quite honestly, I feel like all the complexity was doing was hiding what prospects really wanted—good, solid content. A connection with the business owner. And, as a bonus, maybe even some entertainment.

If you simplify and just focus on those key foundational pieces, you may be shocked at how far it can take your business.

In addition to keeping it simple, I do believe the more you love your marketing, the more successful you’ll be at it. You can never go wrong the more you surround yourself with regular activities you love to do.

And, if you want to learn more about how you can fall in love with your Internet marketing strategies, you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

[Video] Flip It! Are You Using the Wrong Marketing Strategy?

If you’re not seeing the success you want to be seeing in your business, it’s very possible it’s because you’re using the wrong marketing strategy .

Let me explain: There are two types of marketing strategies — long-term and short-term.

Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.

Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.

Hence the weakness of long-term strategies — there’s no focus on cash flow.

That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.

All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.

For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.

But, I’m getting ahead of myself. Watch and decide for yourself:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.