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[Video] Flip It! How Do I Find a Mentor?

[Video] Flip It! How Do I Find a Mentor?

First off, I’m a big believer in having a mentor.

No matter what you’re trying to do — start a business, grow a business, lose weight, write a book, start a new career — having a mentor who can answer questions and help guide you through can be hugely helpful.

The challenge is, how do you make sure you’re finding the right mentor for you?

Well, there are a few things to consider when choosing a mentor:

1. Get clear on precisely what type of mentor you’re looking for. Are you looking for someone who is more of a coach? Or someone who is more of a consultant?

Coaches by definition will ask you a lot of questions and help you sort out what’s right for you. When someone is coaching you, they’re not giving you answers — they’re asking YOU questions so you determine the answer for yourself.

Consultants are the folks who will tell you what to do. They’re the ones who will recommend strategies and ideas.

Most people, even people who call themselves coaches, are some sort of a mix between a coach and a consultant. If someone is telling you what to do and telling you to follow a system, that isn’t coaching. It’s consulting.

So, the question is — what are you looking for? Do you want someone to give you advice and a system and a structure to follow? Or do you want someone who can help you get clear on what you want to create?

Or are you looking for a little of both? Someone who can help coach through you your mindset blocks while providing you with a system and a strategy.

It doesn’t really matter who you’re looking for — what’s important is to get clear on who you are looking for so you can make sure you’re hiring the right person.

2. Make sure you’re actually hiring the type of person you want to work with. Ask them questions. Read their testimonials. Listen to your gut. This is an important decision and you want to make sure you’re hiring the right person.

But, making sure you’re a good match with your mentor is just the tip of the iceberg. You also need to make sure you’re a match with my next step.

3. If you’re looking for a system or a strategy to follow, make sure this is a system or strategy that you actually want.

One thing that I’ve seen over and over is entrepreneurs hiring a mentor to help them build a business. The mentor helps them build the same business the mentor has. Which is all well and good if that’s the business you want.

But, what if it isn’t?

That’s where the problem comes in — you’ve built this business, and maybe it’s even pretty successful and profitable, but you hate it.

Now what?

(Note — my Love-Based Money podcast is full of interviews with entrepreneurs who, much to their chagrin, realized they had built the wrong business.)

The answer to that is another Flip It!, but for now, I would suggest doing some research and really feeling into what sort of business you want and then making sure the mentor you’re hiring actually has that business.

If you’re unclear about what sort of business you desire or what your best suited for, it may be smarter to hire a coach to help you get clear on that first before you figure out what system you want to use.

Watch below for a few more tips on how to find a mentor:

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my free book “How to Start a Business You Love AND that Loves You Back” — you can check it out here.

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

[Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?

Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.

And, I’ve noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things.

Let me give you an example.

When you’re first starting a business, chances are the first thing you focus on is creating a logo, a tagline, a website — things like that.

Now, there’s nothing wrong with any of those things. All of them most definitely can help you grow your business.

But, none of those — yes even the website — will actually put money into your pocket in the short term.

Now, this isn’t the say you don’t need a website — you absolutely do. BUT it’s completely possible to get some clients and money in the door without it.

And that, my friends, is what you should focusing on when you’re starting a business. Generating some income. Learning how to craft your offer so your ideal clients say yes to you.

Because if you don’t know how to craft an offer so your ideal prospects say yes to you, it’s going to be an uphill battle trying to generate an income.

Worse, what if you decide to spend all this time and money to  create a website, logo and tagline only to discover your message is all wrong? It actually DOESN’T actually attract, inspire and invite your ideal prospects to become your ideal clients.

So, what do you do?

Luckily there IS a better way, which I share in the video below. Check it out:

(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.

 

[Video] Flip It! What Do I Do if I Hate Marketing?

[Video] Flip It! What Do I Do if I Hate Marketing?

Do you hate marketing?

If you do, you’re not alone.

“Marketing” is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them!

Which words or phrases come to mind for you when you think about marketing?

  • Marketing scares me.
  • It makes me feel inauthentic.
  • I don’t even know where to start.
  • I know what to do but not how or when or how often.
  • Do I have to?
  • I hate it!

If I’ve said it once, I’ve said it a million times: marketing is the lifeblood of any business. When you market effectively, you bring in a constant flow of new prospects, and therefore, a steady cash flow.

But …

• You started your business because you have a specific product or service to offer, NOT because you wanted to become an expert marketer.

• You know how to deliver your product or service, but you don’t know how to market.

• You’re a business person and (unless your business is marketing), your business isn’t marketing.

Let me ask you a question: Are you being totally honest with yourself when it comes to your feelings about marketing?

Do you really hate marketing?

Or are you feeling something else?

What if I told you that I could almost guarantee that you could find a type of marketing you enjoy, one you’re good at, and you could use it to grow your business effectively?

You can!

But first, you’ll need to shift your perspective around marketing.

In this episode of Flip It! I talk about how to determine whether you really hate marketing, and what to do about it so that you can take advantage of this powerful, necessary tool for growing your business.

Watch now:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Video] Flip It! Should You Go Big or Go Home?

[Video] Flip It! Should You Go Big or Go Home?

What does it mean to go big or go home?

Typically it means giving it your all. So, whatever it is you’re doing — playing a game, starting a business, writing a book, becoming an artist — you’re going big.

Even more than that, you’re doing whatever you can to grow as big as you can. It’s not just enough to start a business, you want to grow a multi-million-dollar company. It’s not enough to publish a book, you want to sell millions all over the world.

And, if you’re not going to go big, than what’s the point? You might as well go home and not do it.

Now, on one hand, it makes sense, right? If you’re going to do something, you might as well do whatever it takes to make it a big success.

BUT … is it really true?

And what if you don’t really WANT to go big? Does that mean you should just go home and not even try?

Take a moment to watch and decide for yourself.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.