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[Video] Flip It! How Do You Build a Business Around Multiple Passions?

[Video] Flip It! How Do You Build a Business Around Multiple Passions?

Before I dive into walking you though how to build a business around multiple passions, I thought I’d back up a step and talk about whether or not this is even a good idea.

Conventional wisdom says no. Never build a business around multiple passions.

And for years, I, too, would also advise entrepreneurs not to do it, because it’s a lot of work.

You see, while in some cases, it’s possible to build multiple passions under one business roof, in most cases, you’re building separate businesses.

And, if you’re building separate businesses, there’s just no getting around it.

It’s a lot of work.

It may not be twice the work, but it’s probably pretty close.

However, I’ve had a change of heart around whether it’s a good idea or not. Yes, it’s still a lot of work. (And, as someone who is actively building two different and distinct brands, I can tell you for a fact this is true.)

BUT, if this is calling you, if this is your path, then you absolutely need to walk down it.

Work or no work.

You see, for years I didn’t believe I was a multi-passionate entrepreneur.

Sure, I always knew I wanted to write fiction books. And, I was also over here on this side building a copywriting and marketing company. I also had nonfiction book ideas bubbling up.

But, for some reason, I never really saw that as having multiple business passions.

Instead, I saw them as separate. Fiction was over here, copywriting was over there, nonfiction books were in their own place, sort of close to the copywriting but kind of separate too.

And, because I saw them as separate, I also thought I could cut them off. I could simply not write fiction or nonfiction and it didn’t matter because these were all separate parts of me.

What I didn’t realize at the time was how unhealthy that was and how I was causing myself a lot of mental and emotional stress doing that.

I’m going to be sharing this journey to wholeness on my fiction blog, which is at MicheleParizaWacek.com if you want to read it from the creative side. But, what I want to do in this post is talk about HOW to build a business as a multi-passionate entrepreneur.

So, the first thing you need to do is accept there is quite a bit of work involved. That’s just the way it is. You’re going to have to commit to building two (or more) different businesses.

With that in mind, I want you to take a good, hard look at yourself and ask yourself this:

What do YOU need to do differently in order to have the energy, bandwidth, time and space to build multiple businesses?

Do you need to create systems?

Do you need to hire more team to support you?

Do you need to get ruthless around protecting your boundaries and your time?

Do you need to change your daily habits?

I also want you to take a good hard look at your current identity.

You see, I didn’t see myself as both a fiction author and an entrepreneur. Remember, I kept everything separate. So, I found it extremely exhausting bouncing between those two identities.

What I had to do is clear out the emotions and triggers so I could hold space for both identities AND they could both exist inside me without fighting with each other.

That meant giving myself space to feel all the emotions that came up for me. That also meant learning how to surrender and allow things to unfold in their own time rather than trying to push and force. Things are unfolding the way they are for a reason, and you have to trust the process and trust you’ll be taken care of throughout the process.

If you can do that, you’ll get to the place where you not only can hold both identities but where you’ll find it a joy to switch between them. And, yes, you’ll have more work on your plate, but you’re also getting a lot more done. (As a side note, in some ways, I’m putting in less hours working than I did as a freelance copywriter. I’m getting more done during work time, so I’m able to take focused time off as well).

If this is your path, it’s totally possible to do it. I’m not going to say it’s easy, but I will say it’s totally worth it.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Goals” book and my “Love-Based Money and Mindset” book.

[Video] Flip It! Do You Break Commitments to Yourself?

[Video] Flip It! Do You Break Commitments to Yourself?

During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client.

Now, that didn’t mean I wouldn’t renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run my business from a place of integrity.

I may not have always succeeded and I most definitely made mistakes, but I always did the best I could in the moment.

EXCEPT when it came to commitments to myself.

Those, I broke. A lot.

My commitment to my own writing and books? Dead last on the list. Even commitments to marketing my business or creating other income streams were close to the bottom of my to-do list.

At the time, I called it “giving myself a break.” Typically, how it would play out is I would get a big client project or a lot of client work would walk in the door, and I would start to feel super overwhelmed and anxious about everything I had to do. So, I would “give myself a break” by moving or cancelling my own projects.

I always told myself once this “crazy” period was over, I would pick up where I left off. And of course, I rarely did, except for select marketing activities.

What I was really doing was giving myself permission to break commitments to myself.

Now, how this ended up playing out for me is I kept doing it until one day something deep inside me started to revolt. About the same time my mother got sick with cancer, so I had both external and internal pressures to change. That combination finally did it.

So, let’s talk about you. How are you showing up for your dreams and goals? Are you sitting down each day to honor them, even if that means writing a book you’re not sure anyone will ever read or writing blog posts for a blog no one is visiting or marketing a business that’s doesn’t seem to get any traction?

It’s tough. I know. I’ve been there. But, here’s the truth. The more you let yourself off the hook or give yourself a break and not show up for yourself and your dreams and goals, the more you’re going to throttle your success.

While it’s true I built a pretty successful business breaking commitments to myself, I was also often stressed, overwhelmed and consumed with worry. I burned out multiple times building that company.

Now that I’ve made commitments to myself as non-negotiable as the commitments I make to other people, everything has shifted. I’m a lot less stressed and a lot less overwhelmed, even though I’m actually getting more work done every day. I’m also a lot happier and a lot more at peace.

And the best part?  I’m starting to see a lot more traction and momentum in my business, more than I experienced before.

If you’re feeling stuck and trapped in a cycle where nothing you’re doing is working, I’d love to encourage you to take a moment and see where you’re showing up for yourself and where you’re breaking commitments to yourself. You may also want to check out an earlier Flip It episode titled “A Simple Marketing Exercise that Could Transform Your Business” and see what happens when you do that exercise.

One of the reasons why it’s so easy to break commitments to yourself is because it’s not public. Only you really knows what you did.

But, shouldn’t your relationship to yourself be the most important one in your life?

I can tell you from experience, the more you show up for yourself, the more you’ll get everything you want.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

[Video] Your Success: Are You Taking it For Granted?

[Video] Your Success: Are You Taking it For Granted?

As many of you may know, we just had the Winter Olympics, and the US women’s hockey team beat the odds and won the gold.

So, because I live in America, there are inevitable references to that famous Miracle on Ice game.

If you don’t know the story, here’s the cliff notes version. In 1980, the US men’s hockey team beat the Russians. Now, that may not sound like a big deal, but at the time, the US men’s hockey team was something of a longstanding joke.

That’s because if you were a professional athlete, you were barred from competing in the Olympics. So, no NHL players. Instead, the US would field a team of a bunch of college kids.

The Russians, however, for all practical purposes had their professional hockey team in the Olympics. Yes they weren’t technically professionals, but Russia had found a way to get around that rule.

This particular Russian team was really good. All it did was win. The players had been together for years and they had won virtually every game they played.

Until they ran into the buzzsaw of those college kids in the Olympics.

You may have seen some of the pictures from that Olympics, specifically the famous Sports Illustrated cover that showed the pure chaotic joy of the players celebrating on the ice.

But, what isn’t talked about as much is what the Russians were doing.

They had gathered together on their side of the ice and were standing there watching the Americans lose their minds.

I saw a documentary about the Miracle on Ice, and filmmakers had interviewed one of the Russian players. They asked him what he, and the rest of the team, was thinking at the time.

The player said, and I’m paraphrasing, they were watching the Americans because they had won so often and for so long, it had become expected. They no longer felt joy when they won a game. They had forgotten the joy of winning and watching the Americans brought that back to them.

Now, I’d like to bring this back to you and your business. Is there some successful part of your business that has become so expected, so routine, you’re taking it for granted?

I’m not talking about your entire business, just one part. For instance, maybe you get a crazy high open rate. Or maybe you have really good organic traffic to your blog. Or maybe you have a popular podcast with a lot of downloads.

Never mind if you’ve figured out how to monetize it yet. Are you seeing some level of success that you’re now expecting and taking for granted and no longer celebrating when it happens?

If we’re forever stuck in this energy of “not enough” or “well sure this is good but look at this other list of everything that sucks,” how can we possibly open ourselves up to receive bigger levels of success?

In fact, that’s one of the secrets of a gratitude practice. Being grateful for what you have opens you up to receive even more.

So, I’d like to encourage you to take a moment and celebrate the small successes of your business. Especially anything you used to celebrate and you don’t anymore because it’s happened so often you are now taking it for granted.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book.

[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

If you’re ready to transform your business, this simple marketing exercise may help.

But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called “Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You” where I make the case that you should only start a new marketing tactic if you commit to two things:

  1. You will consistently and frequently use it — and by consistently and frequently, I mean a minimum of once a week. (So, for instance, if you decide to start a blog, you commit to posting a minimum of one blog post a week.)
  2. You stick with this strategy for at least one year.

Now, the point of this marketing exercise isn’t to lock you into something you absolutely can’t stand. Clearly there are circumstances where stopping a marketing tactic or strategy is warranted. For instance, if you’re spending a ton of money on Facebook ads and getting zero return and are quickly going broke, yeah, you may want to reconsider.

But, what if you took option of quitting off the table? What if you decided no matter what, you were committing to this particular marketing tactic for one year? What if it was acceptable to tweak the strategy to improve your results, but you couldn’t quit for at least a year?

How does that feel?

Does it make you more cautious? For instance, maybe rather than jumping into this week’s hot new can’t-miss marketing strategy, you pause and consider if it’s something you actually can commit to frequently doing for at least a year?

Does it make you want to research the marketing tactic more? To see if it is a good fit for you and your specific business?

Does it make you not want to do any marketing at all? Because it’s way too scary to commit for a year?

Are you busy listing excuses in your head how this “wouldn’t work for you?” After all, you’re a creative soul! You can’t possibly commit to doing something for a year. You might get bored and uninspired and then your marketing would suck. No, you need to keep your options open. Besides, you’re busy. What if it takes more time and energy than you have? What if your kids get sick or something happens in your personal life? Or what if you realize you need a team and you can’t afford one?

Or, maybe, maybe, what’s coming up is something deeper and darker. Maybe you’ve failed before and you don’t want to set yourself up for failure again. Or maybe you don’t want to make that commitment to yourself because you have a history of breaking commitments and promises to yourself in the past and you don’t want to do it again.

Ouch.

Okay, so let me circle back to the point of this exercise, which actually isn’t to convince you to commit to regularly and frequently using a marketing tactic for a year. Yes, I do happen to believe that’s the best way to get results with your marketing, but that’s not the point.

The point is to see what comes up for you. Because, whatever you’re telling yourself right now and however you’re resisting is likely the reason you’re not as successful as you could be.

And, if you decide you’re ready to break this nasty little mindset block so you can step into your greatness, I invite you to actually commit to a marketing tactic for a year. And then do it. And see what comes up for you and what tries to stop you.

What I’m suggesting isn’t easy. But, if you choose to do it, it could end up being your biggest breakthrough yet.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book and my “Love-Based Money and Mindset” book.

Product Launch Secrets: Are Product Launches Dead?

Product Launch Secrets: Are Product Launches Dead?

Yes, the product launch is dead.

No, it isn’t.

It depends.

(Way to be decisive Michele!)

Before I dig in, I want to start by defining “product launch.”

Product launches aren’t new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they’ve been creating new offerings. Turning the unveiling of a new product into an event is a pretty standard business and marketing strategy.

However, with the arrival of the Internet, and thanks to a man by the name of Jeff Walker, the product launch now has a completely different meaning.

Walker has crafted a specific formula called PLF, or Product Launch Formula, that has made thousands of entrepreneurs thousands (if not millions) of dollars.

The formula typically consists of dripping content out (three 20-30 minute videos is pretty common) which leads to opening the cart (or offering the product for sale) for a short period of time. Typically, during the time the cart is open, more content is dripped via webinars or livestreams or coach-a-thons.

Now, just because you decide to launch a product doesn’t mean you have to have all those bells and whistles. There are plenty of simplified launches that consist of a webinar or a livestream that leads to an offer.

Or maybe there’s an “in between” that would work for you. Really, the variations of how you structure a product launch are endless.

However, when we’re talking about launches that generate multiple six or seven figures, you typically need to create more launch content than a single webinar, which is why the Product Launch Formula has been so successful.

Until recently, that is.

Over the past couple of years, the big, elaborate project launch has lost a bit of its luster. Many entrepreneurs who had relied on them for years as a major part of their business income began experiencing dwindling returns.

So IS this the end of the product launch? Or is something else afoot?

Let’s dig in and find out.

Scenario 1: Yes, product launches are dead.

Once upon a time, it wasn’t uncommon for entrepreneurs to build their entire businesses around the product launch.

They would have one (maybe two) launches a year, and earn enough income during that frenzied period of time to sustain them the rest of the year.

For those entrepreneurs, life was fabulous. Sure, they had to work hard during the launch, but launch windows are deliberately short (a few weeks at most) and the rest of the year they could spend posting selfies of themselves hanging out at the beach on Facebook.

Alas, that golden time of product launches appears to have come to a crashing halt.

Now, before you start posting comments or writing me emails letting me know about all the entrepreneurs who are still doing this successfully, let me just say that yes, I’m sure that’s true.

BUT, I will contend they are more the EXCEPTION, not the rule.

The overall trend is that one or two product launches can’t sustain a business for a year anymore.

This is partly because product launches became a victim of their own success. They were so successful, everyone started doing them, and the more people did them, the less effective they became (see this post for more about this cycle).

However, the reality is that this was never a good business model anyway. Relying on ONE thing for your yearly income is actually a really crappy way to run a business. It doesn’t matter what the one thing is, it’s never a great idea to put all your eggs in one basket.

So, in this case, I would say yes, product launches are dead, IF you’re relying on them as the entire financial model for your business.

Scenario 2: No, product launches aren’t dead.

It’s been my position for years that the product launch is an excellent tool to have in your marketing toolbox (note: it’s a tool, not the entire box) IF viewed in its proper context.

For many entrepreneurs, the product launch is about:

  1. Making money (sometimes a lot of it … sometimes not so much).
  2. Building your email list (which you’ll need for all the promoting you’re going to have to reciprocate for all the folks who are jumping into your launch).

There’s no question product launches are great in both of these respects. But, there are more benefits of product launches:

  1. They can grow your exposure and visibility. Product launches give you an excuse to email your prospect list more than normal, to advertise on social media sites (or just do more organic posting), and to have other people promote you. All of the above will help you get more exposure and visibility. Even if your ideal prospects don’t opt in to your list (which is, of course, the most desirable action), the sheer fact they’re getting an introduction to who you are and what your business is about is huge, and can reap big rewards down the road.
  2. They can grow your credibility. When other people recommend or promote your work, they’re sharing their credibility with you. This is an excellent way to build your reputation and your influence.
  3. They can jumpstart your marketing momentum. It happens to all of us; we get stuck in a rut, especially when it comes to marketing and sales. Sometimes the best thing we can do for ourselves is launch something. The sheer act of launching generates energy and momentum that can carry over into other areas of our business, even if the launch itself isn’t as financially successful as we would like it to be.
  4. They can push you out of your comfort zone and cause you to face your fears. I’m a big believer that everything you want is on the other side of your greatest fear. But, for that to happen, you need to actually, you know, FACE your fears. So, you’re likely going to have to take some action to make your fears surface. And launches are an excellent way to trigger those fears, so you can move through them. (Plus, it doesn’t matter if your launch is a big failure OR a big success–both of those outcomes will likely trigger more blocks and fears.)

My belief is that, if you view a launch as a more holistic tool that will (hopefully) also generate some additional revenue for you, you’re far more likely to be happy with the results. If you’re just focused on how much money you’re making, you’re far more likely to not only spend the entire launch completely stressed out, but to also be disappointed by the results (and who wants to put herself through that?).

Scenario #3: It depends.

At the end of the day, it’s really up to how you view the product launch if you consider it dead or alive and kicking.

In my view, product launches can be an excellent tool in your toolbox, so if that’s how you’re using it, a product launch can be exactly what the doctor ordered.

If you don’t want to create three videos and a webinar and a livestream and line up a bunch of affiliate partners, you don’t have to. You can choose the precise love-based marketing tactics and approach that makes your heart sing.

And it still can be successful.

But, if you’re relying on a product launch to financially fund your business for six months or a year, it may not be the wisest choice.

I’m a strong believer in creating a business you love AND that loves you back, and making peace with the product launch is key to that. I’ve seen too many entrepreneurs freak out, melt down, abandon their normal self care practices, even abandon their integrity and compass, all because they’ve turned the product launch into something bigger than it was ever intended to be.

For instance, I’ve seen entrepreneurs who are typically rock solid around carving out time for meditation or exercises stop all of that during a launch. And, if their businesses are all about mindset practices, along with being out of balance when they need it most, they’re also out of integrity with what their business stands for. Or, normally love-based entrepreneurs switch to fear-based marketing tactics in the middle of the launch because they’re panicking over the numbers.

When the smoke clears and the launch is over, along with dealing with whatever the results of the launch were, they now also have to deal with the remorse of losing their way during the process.

Needless to say, that’s definitely not the way to build a love-based business.

The good news is it doesn’t have to be this way. It’s completely possible to enjoy all the benefits of the product launch without it descending into a launch hell, and it starts with you being clear on how it fits into your business.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.

7 Hot Predictions for Business Success in 2018

7 Hot Predictions for Business Success in 2018

Along with creating new goals and resolutions, it’s also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success.

And, I’m not going to sugar coat it; 2017 was a little rough, and it could get rougher.

BUT, as always, there is opportunity as well, just as long as you’re open to what it looks like (in other words, it may not be dressed the way it was before OR the way you’d prefer it to be—but more on that in a bit).

Without further ado, let’s see what 2018 has in store for us.

1. It’s no longer “business as usual.”

One thing that became VERY clear in 2017 is how fast marketing strategies can simply cease to work, especially in the coaching/transformation industry. What used to work, isn’t (or, at least, it’s not working the way it used to).

Needless to say, this took some folks by surprise (while creating a lot of panic).

So, what happened?

I think it’s the part of the end of a cycle of two basic human drives (or two things we’re hardwired to be attracted to):

* The attraction of “new”

* And the attraction of “easy”

I’ll explain.

You may not know this, but there was a time (really!) where all you had to do was post a little opt-in box on your website with the words “Free Newsletter!” and people would sign up. (I actually once had someone email me wanting to get my free newsletter because my opt-in form wasn’t working properly.)

Now this was way back … when hearing the words “You got mail!” was exciting. (I got mail! Yay!)

Today, it’s a serious challenge to persuade people to even give you their email address much less buy something from you. And “You got mail!”? People are now excited when they manage to whittle down their inbox to below 100 emails.

Back then, email was new. Free newsletters were new. Therefore, it was a lot easier to see results.

And, in some cases, we’re talking pretty dramatic results.

In the early days of the Internet, it wasn’t uncommon for early adopters to get some insane results without doing a lot of work. And it wasn’t necessarily because what they offered was so incredible, or even that their marketing was so great.

It was because what they did was new.

And the power of new broke through the clutter.

So then, the attraction of “easy” kicked in. Early adopters made more money teaching their “easy” system to the next wave of entrepreneurs, who eagerly lapped it up. (After all, there are very few things we humans love better than something being “easy.”)

Of course, the fresh, shiny sheen of “new” eventually wears off, turning it “old” and “familiar.” “Old” and “familiar” is not nearly as sexy as “new.” They don’t attract nearly the attention, which means it doesn’t work nearly as well. Even worse, “new” becomes “old” even faster when more people use it.

Which means the early adopters need to find a different “new.” And the cycle starts all over again.

Until, eventually, we reach the predictable end.

Internet Marketing itself is no longer all that “new” or “easy.”

(And, all those tricks that came with it? Yeah, those are “old, familiar, and busted,” too.)

You see, the problem with “new” and “easy,” at least as it relates to Internet Marketing, is that it circumvents two key components of growing a successful business—work and patience.

And a lot of people get addicted to “new” and “easy” and forgot about the “time” and “work” part.

So, when “new” and “easy” stop getting results, there is panic.

Then what do we do?

Is the world as we know it over? Do we all need to get j-o-b-s?

Well, before you start trying to remember what a resume even looks like, let’s see what the next prediction is.

2. BUT it IS sort of “business as usual.”

Wait. I’m confused too. Wasn’t the first prediction that it’s no longer business as usual?

Yes, IF you’re building your business on a foundation of “new” and “easy.” While “new” and “easy” will always provide a shot in the arm, it’s not sustainable.

If you want a solid, dependable, profitable, successful business, then maybe it’s time to go back to solid, dependable, profitable, successful business practices.

What are those?

It’s simple—solve a problem that’s keeping your ideal clients up at night, and offer it to them at a fair price (fair to both of you—you need to make a living, and your ideal clients need to feel like they didn’t overpay for what was delivered).

How do you do that? Focus on three main principles:

* Attracting new prospects

* Turning those prospects into clients

* Taking great care of those clients

That’s really it.

Business really isn’t complicated. I know it can seem like it is (especially when you’re stuck in the cycle of “new” because you’re constantly having the chase the next “new” thing), but it truly doesn’t have to be. (And that includes enjoying sustained business success.)

So, how do you do all of that?

Well, let’s jump into prediction three.

3. Relationships are the new currency.

(Relationships were actually the old currency, too, but let’s not split hairs.)

People want to do business with people. People have ALWAYS wanted to do business with people. People WILL always want to do business with people.

So, how did we end up with so many empty, “personality” brand businesses that have little connection to their clients?

Simple. We forgot (blame the frenzy of “new” and “easy” coupled with how easy the internet makes it for us to hide behind our computer).

So how do you do that?

First, let your ideal prospects and clients and customers FEEL you. Hear your voice. Get to know your personality quirks. Maybe even show your vulnerability.

And, don’t ever forget about prediction four.

4. Quality never goes out of style.

There were many things we forgot when we were trapped in the “new” and “easy” cycle, including making sure we actually created a great product or service.

One of the principles of “new” was “speed.” Think about it—the people who benefit the most from “new” are the early adopters. The faster you can get something “new” out there, the better your results.

Now, there’s nothing inherently wrong with speed. In fact, there are times when moving swiftly makes good business sense.

But, “speed” can quickly turn into “sloppy.” And, in the quest to make things happen faster, “sloppy” somehow became more acceptable. “Just launch it and fix it later” became the new motto (or, even worse, “launch it first and create it later”).

Again, there’s wisdom in “launching first and creating later.” For one thing, you won’t spend weeks or months creating something no one wants to buy. You’ll know you have a market.

But, the problem is when people buy, they’re expecting the product. So, you have no choice but to create it fast. And, that leads to “sloppy.”

What’s the alternative?

Ask your prospects and clients what they want (and if you have a good relationship with them, they’ll tell you). Test something small—maybe a small product or a free piece of content—and see what the results are. Keep an eye on what seems to be working (and not working) in your marketplace, so you can stay ahead of the trends.

And that leads us to prediction five.

5. Be nimble.

I can hear you now: “Wait. Didn’t you just say “speed” was the first step on a slippery road to ‘sloppy’?”

“Speed,” yes. But, just because you’re nimble doesn’t necessarily mean you’re moving fast with EVERY part of your business.

For me, being nimble means you’re in a position to see what’s out there and respond quickly to it.

For instance, remember MySpace? No? I’m not surprised. I barely remember it either.

Years ago, before Facebook became the ten-foot-tall gorilla, there was MySpace.

For awhile, MySpace was the hot social networking platform to be on. One of my friends even successfully sold a little product on how to make money on MySpace.

And then Facebook took off.

Enough said.

So, the point of this is you DO need to keep an eye open to what’s working and what’s not working. Just because Facebook is where your clients are today doesn’t mean that’s where they’ll be tomorrow.

(BUT, if you’ve created a connection with your ideal prospects, they’ll likely also follow you to the new platform.)

And, if you want to stay nimble, check out number six.

6. Keep an eye on your statistics.

I know, I know. Numbers aren’t sexy.

BUT, they’re one of the best ways to keep a finger on the pulse with not only what’s going on in your industry, but in your business. And they’re the best way to keep you on the path to sustained business success.

Here’s the thing: There’s no question that right now a lot of entrepreneurs are floundering because the strategies they used to used to both grow their business and enjoy business success aren’t working the way they used to.

BUT, let’s not forget there are also entrepreneurs out there who had their best year ever in 2017.

Just because something isn’t working in the rest of your industry doesn’t mean it will affect you. (Keep in mind, the reverse is true too—just because something is working for EVERYONE doesn’t mean you’ll have success with it.)

That’s why keeping an eye on your specific numbers and looking for trends is important.

What numbers should you watch? Anything you want to grow. Some ideas include:

* Email subscribers

* Opens/clicks on your email list

* How many of your prospects buy

* How many visitors to your website

* Specific numbers for any marketing strategy you’re doing (i.e. blog visitors, podcast downloads, YouTube watches, etc.)

And, to brig it all home, prediction seven.

7. It’s never too soon to panic (aka someone, somewhere will panic this year).

Just as people are attracted to “new” and “easy,” they’re also attracted to “panic.”

It’s important to remember, panicking is a choice. Yes, I know, when the bottom falls out, it’s easy to slip into panic.

And, it’s important to feel those feelings—so if that’s what you’re feeling, then feel it and let it move through you.

Just don’t let it control your actions or decisions.

Nothing good happens when you run your business from a state of panic. And, you especially need to make decisions from your inner wisdom and/or God (or your higher power) if the bottom HAS dropped out. (In other words, when it’s most important that you don’t panic, you’re most likely to feel panic.) (Yes, I agree, it sucks.)

So, feel it, and THEN take action.

ESPECIALLY since there’s actually a lot of opportunity and a lot hope to be found out there.

In fact, let me end on a high note:

I made the claim that Internet Marketing itself is no longer “new” and “easy,” but has moved to “old” and “familiar.”

However, that doesn’t mean Internet Marketing doesn’t work. Quite the opposite. Internet Marketing ABSOLUTELY works—BUT only if you use it correctly.

Relying on novelty of “new” to break through the clutter is a stressful, losing proposition. But, using an old and familiar tool to give people what they really want (i.e. a solid relationship, a high-quality product, etc.) is absolutely a winning strategy.

Even better, it’s also key to building your business on a solid foundation of business success.

If you want more help, you may want to dig into my Love-Based Business series is a great place to get started. Check out all the books here (especially my “Love-Based Online Marketing” book—you can get it here.)