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[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?

[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?

It may not be your fault you haven’t accomplished your big dream.

The problem may be who you believe you are.

Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right.

I would take that a step further and say who you BELIEVE you are, determines what you can do or can’t do.

For instance, do you say make these sorts of statements to yourself?

“I’m no good at math.” “I’m a great cook.” “I’ll never be successful.” “I’ve never been lucky.”

Take a good look at those statements. What’s one thing they all have common?

They all start with a to be verb — a version of I am.

Take a moment to let that sink in. How many times a day do you say you ARE something, whether it’s a good thing like I’m a great cook or a negative thing like I’m horrible at math?

Either way, you’re defining your accomplishments by who you believe you are.

If you believe you’ll be successful at what you set out to do, then you’ll be successful.

If you believe your parents were right and you’ll never amount to anything, you’ll never amount to anything.

But, there’s even a deeper level.

Let’s say you’ve always had a dream of owning your own business, but you’ve never taken any action toward that dream. It may be because you see yourself as a wanna be business owner rather than an actual business owner.

Or, maybe you’ve always dreamed of being a published author, but you’ve never been able to find the time to write. You may see yourself as a wanna be author.

Mark Manson in his book The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life talks about if you somehow never seem to make any strives toward your goals, you may see yourself as someone who is forever wanting to accomplish the goal but never actually does it.

For myself, what I call love-based goals are goals that are actually whispers from your soul. These are goals that for them to come true, YOU need to transform yourself into the person your soul is calling you to be.

Simple, right? But, how do you do it? How do you change who you believe you are so you can accomplish your goals and dreams?

Start by simply observing what your inner voice or inner critic, is saying to you. You may even want to write down what that inner voice is blathering on and on about so you can really analyze it.

Chances are, you’ll find your inner voice saying some sort of version of I am, such as: I’ll never be successful or someday I’ll write my book.

So, the first thing to do is to change what you’re saying to yourself, so say I am successful or I am writing my book.

Now, if you’re not successful or you’re not writing your book, your brain is going to call BS. That’s okay. What I’m aiming for here is to see what emotions start to come up for you. Is it fear? Grief? Resentment? Anger? A combination of emotions? Something else?

I don’t want you to do anything except pause and breathe and feel those emotions.

Those emotions are what’s standing in your way of changing who you are so you can accomplish your big dream.

And, once those emotions aren’t clouding up your judgement, it will be much easier for you to see a path toward making your goals come true.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Goals” book and my “Love-Based Money and Mindset” book.

The Future of Copywriting: 5 Copywriting Trends to Watch For

The Future of Copywriting: 5 Copywriting Trends to Watch For

I’m back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year.

But, before I dig into those copywriting trends, let’s define what copywriting is.

Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting a copyright on something (notice the difference in spelling).

My specialty is a subset called “direct response copywriting,” which entails crafting copy that your ideal prospects directly respond to. For example, when you write an email asking your community to click on a link, you’re writing direct response copy. Those long sales letters you’re scrolling down forever, all-the-while asking yourself, “How much does this actually cost?” and wondering if anyone actually ever reads those things anyway … yep. That’s direct response.

(And by the way, the short answer is yes—people read them.)

The Internet is littered with direct response copy, mainly because it’s a fabulous way to leverage yourself and your marketing efforts, especially when you’re using the Internet to market yourself. Direct response copy does the selling for you, so you can market and sell yourself one to many.

But, as much good as it does, people still hate it. That’s partially because traditional direct response copy uses a lot of fear-based triggers (which doesn’t feel very good). It’s also because a lot of people just hate writing, and would rather not do it at all. (It’s okay if this is you, we’re all friends here.)

Needless to say, there’s a lot of misinformation around the future of copy, so I thought I’d take a moment to sort out the facts from the fiction—and what better way to do that than by talking about five copywriting trends I see happening now?

Without further ado, let’s dig into those copywriting trends.

Trend 1. Copywriting isn’t going away (and yes, that includes writing email copy). Yep, I hear those proclamations too: “Email is dead. Facebook is the place to be. No, maybe it’s videos. Or podcasts. Or …”

So, first off, nothing beats building your own sandbox versus playing in other people’s sandboxes. That doesn’t mean you shouldn’t be using Facebook and Youtube—you absolutely should have a presence on any platform your ideal prospects are on.

You just shouldn’t build your entire business on them.

An excellent way to market and build your business is to spend time in the places your ideal clients are hanging out, with the intent to inspire them to join you in your sandbox.

Ideally you’d love for them to join your email list, so you have permission to reach out when the timing is right for you. But, even if they regularly visit your blog or have subscribed to your podcast, that’s a step in the right direction, too.

And, for any of that to happen, it’s important to have harnessed the power of copy in your marketing. No, that doesn’t mean YOU need to do all the writing yourself—hiring it out is perfectly acceptable. But, you need to come to terms with the fact that as long as you own a business, you’re going to be generating copy (and likely a lot of it).

And that leads us to the second of the five copywriting trends.

Trend 2. Connecting with your ideal clients is key to future success. There was a time in the not-so-distant past when you could generate an awful lot of money simply by harnessing the power of “new” in your marketing.

That time has come and gone (and frankly, I don’t think it’s a bad thing, as I would argue very few entrepreneurs who had mastered the power of “new” actually had a solid, sustainable business.)

So, if you can’t use “new” to attract customers, clients and buyers, what can you do?

Easy. Focus on connecting and building relationships with your prospects. (And, if you are looking to attract more ideal clients to your business, connecting and building relationships is hands down the best strategy to use).

Copy is one of the best ways to connect and build relationships, especially when you use it in an email. (Emails are one-to-one medium: people are getting emails in their inbox, so by it’s very nature, it’s a personal connection. It’s just a matter of you remembering that, when you craft emails to your subscribers.)

But, this is just the first step to building more rapport with your ideal prospects.

Trend 3. Focus on giving your prospects exactly what they want. And I guarantee what they want is plenty of content, and maybe even to be entertained.

What they DON’T want? To be sold to constantly.

That’s why so many entrepreneurs have email lists that are, for all practical purposes, dead. They’ve sold to them so much that their prospects have stopped interacting with them.

(Note: Constantly sending your subscribers to other people’s “free” launch content, such as free books or videos or webinars, constitutes selling. Yes, yes, I know the content is usually pretty solid. But, it’s still designed to sell a program, likely a high-ticket item, and anyone who says “yes” to that free content WILL get inundated with emails for a few weeks. Your subscribers know this, and are tuning it out. I’m not saying not to promote other people’s launches or to stop doing your own; I absolutely still believe product launches are an important tool in your marketing toolbox. However, what I AM saying is to count those emails toward your “total sales emails” quota. You only have so many sales emails you can send to your list before they stop paying attention, so choose wisely.)

Your subscribers don’t mind some sales emails, but it’s important to balance those sales emails with what they’re really looking for, which is most likely content and entertainment.

But, there’s an even bigger prediction on the horizon (a.k.a. the fourth of five copywriting trends)…

Trend 4. Segmenting is the future. While this is a more advanced tactic, having a way to segment your subscribers and allow THEM to decide what sort of content and communication they want from you is going to become more and more important.

I’ve seen stats showing far better results when emails are tailored to your subscribers based on their answers to a few questions you ask them.

So, how do you do this? Some email programs, such as Infusion Soft (although there are cheaper email software programs that are coming out now that are offering these options) allow you to “tag” your subscribers depending on if they click a link, or how they answer a question. You can then send an email to just the people who were tagged.

For instance, maybe you send out an email asking, “If you’re brand new to business, click here,” you can then “tag” everyone who clicks on that link. Now you have a segmented list of new entrepreneurs, and you can send them content and offers that are tailored specifically to them.

See how powerful that can be?

It’s always been the case that the more you can speak directly to your ideal prospects concerns and what’s keeping them up at night, the more they’ll buy from you. Until the Internet, it was far more complicated to give them tailored offers.

Of course, this is a bit of a catch-22. Now that it is easier, it’s likely your ideal prospects will be expecting it more. Which means if you’re NOT segmenting, you could be losing potential clients, customers and buyers.

But, there’s still one last of the 5 copywriting trends that will also be important when it comes to writing copy.

Trend 5. Use passion, vulnerability, and stories in your copy. Remember, people want to do business with people. And, you connecting and building relationships with your ideal prospects is going to be even more important now, as it truly is one of the top trends in marketing and business.

One key way to connect with them using copy is to do things like tap into your passion, and show your personality. Reveal your vulnerabilities and share stories in your copy.

As humans, we’re wired to respond to stories. So, the more we can use stories in our marketing, the more our ideal prospects will pay attention to us. And, if they’re paying attention, they’re far more likely to become buyers, customers, and clients.

I know it can feel strange to use stories and share your vulnerabilities (business IS supposed to be professional after all, and if you came from corporate, it can feel even more alien), but sharing something you’re vulnerable about can go a long way in making you far more relatable.

And, now, for a last, bonus prediction (because 6 copywriting trends didn’t sound nearly as sexy as five).

Bonus Trend 6. Fear-based copy that focuses on shaming and scarcity is on its way out, and love-based copy is the new black. So, as the founder of the love-based copy philosophy and the love-based business movement, I get that this might seem more than a little self-serving.

It’s also not completely true.

Yet.

While fear-based copy and marketing DOES still work, it’s definitely not working as well as it used to. I do believe it’s on its way out, and selling and marketing yourself with love is on its way in, but we’re not quite there yet.

As a species, we still psychologically respond to fear-based triggers. The more we do the inner work and shift to building our businesses and living our lives on a foundation of love, the less fear-based triggers will work.

And, if you want to dig into love-based copy at an even deeper level, you may want to check out my books: Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites and Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites.

 

[Video] Flip It! Why Aren’t My Goals Coming True?

[Video] Flip It! Why Aren’t My Goals Coming True?

Has this ever happened to you?

You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you’re finally ready to start writing your book.

So, you start taking action toward that goals.

But … something funny happens.

All these fears start coming up. What if I fail? What if I succeed? What if I spend all of my time working? What if my partner leaves me? What if my kids start to hate me?

Maybe you stop being able to sleep because of all of these worries.

Or, maybe you’re angry all of the time.

Or, maybe you waste hours and hours stewing about how everyone else seems to be further on their journey than you.

So, you find yourself procrastinating or losing focus. Or, maybe you simply can never find the time to work on them.

You’re busy, right? There’s always something more important or urgent to work on.

Right?

If any of this sounds familiar, you’re not alone. Many, many people are unable to take even the smallest action towards their goals and dreams.

They have lots of reasons why. Some of those reasons are even pretty good. They don’t have the time or the money or they’re too old or it’s just not the right time. They can pursue their dreams when the kids go back to school or once their mom isn’t sick anymore or after they retire.

But, here’s the thing. Whatever you telling yourself right now, ISN’T what’s actually stopping you.

I’m not saying that reason isn’t true. I’m saying it’s NOT what’s stopping you.

I don’t care how busy you are, if you’re serious about your dreams, you can find 15 minutes a day to work on them. (And, trust me, you can do a lot in 15 minutes. I wrote 3 books in only 15 minutes day.)

So, if it’s not your excuses, then what’s stopping you?

Simple. Your fear-based emotions.

You see, all emotions fall under either love or fear. Fear-based emotions include fear, anxiety, anger, resentment, guilt, shame, grief.

For most of us, we don’t want to feel our fear-based emotions (for obvious reasons). But, just because we don’t want to feel them doesn’t mean they don’t want to be felt.

It also doesn’t mean they won’t keep chasing you until you actually take the time you feel them.

But, there’s good news. Once you feel them, they move on.

(Yes, it really can be that simple. No, it’s not easy to feel your fear-based emotions, but it IS simple. All it requires is you pause, breathe and feel. Not react. Not DO anything about those emotions. Just be with them.)

So, if you see yourself here, I’d love to encourage you to try something different. The next time you’re taking action on your goals and some fear-based emotion starts to raise its ugly head (whether it be worry or resentment or anger or grief or shame or guilt or something else) rather than DO something about that emotion (including make up a story around why its happening) just STOP.

Stop, breathe and feel.

Then, once it’s moved through you, go back to working on your goals.

You may be amazed at the magic you create in your life or business.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Goals” book — you can check it out here.

The Future of Internet Marketing—5 Trends to Watch

The Future of Internet Marketing—5 Trends to Watch

Internet marketing has taken a beating these past couple of years. Strategies that used to work aren’t working so well anymore.

In my opinion, I think what we’re seeing is the end of the using “new” as the primary marketing strategy.

BUT just because we aren’t relying solely on “new” doesn’t mean Internet marketing is dead. Not by a long shot.

What it DOES mean, however, is that we need to get smarter about our Internet marketing strategies.

Gone are the days where we could just throw something up and expect to get results. The internet is way too crowded for that to work anymore. So, we need to be more strategic about how we spend our marketing time and budget. (And, quite honestly, I don’t think that’s a bad thing.)

With that, let’s jump into the five big Internet marketing trends to watch:

Trend 1. Content is still king. Everything I see still shows that consistently creating solid, high-quality content is one of the best ways to market yourself and your business.

The key here is the content needs to be high quality AND consistent.

Yes, years ago you could post a few times a year to a blog and get some traction. That’s no longer the case.

Taking the time to create solid content your ideal prospects are excited to consume AND doing it consistently is how you build momentum in your business.

Now, that said, when I say “creating content,” I’m not just talking about writing blog posts. Podcasts are still hot (and, in fact, are growing—you may seriously want to consider a podcast if you aren’t doing one) and videos are also still hot (although there’s been some shifts and softening in YouTube, a subject for another day, but using videos in your marketing is still a winning strategy).

If you’re a designer, infographics are also still hot, as are photos and other graphics.

People are still interested, and are still seeking, content. But, they’re definitely more particular about the content they’re consuming, so it’s smart to take a little extra time to make sure what you’re putting out there is as strong as you can make it.

(And, if you can be entertaining while providing content, that’s even better. Along with looking for content, people are also looking to be entertained. Combing the two is always a win-win.)

Trend 2. Content alone isn’t enough—you have to market it. As anyone who has a blog already knows, just because you have one, doesn’t mean people will come.

You still need to have a consistent strategy to market that content.

Posting on social networking platforms is a must. You may also want to consider paying for exposure via Facebook ads or other forms of pay-per-click (more on this later). Setting up your blog for SEO or organic traffic is also not a bad idea (although keep in mind this is most definitely a long-term strategy. SEO used to be a lot easier than it is today, which doesn’t mean you shouldn’t do it, only that you should be aware it’s a long game).

You can also look into using other platforms such as Medium to help increase your reach. (But, I would caution you to still have your own blog and website and web presence rather than build everything on an outside platform you don’t control. Playing in other people’s sandboxes is well and good until they take their toys and go home, leaving you stuck and vulnerable.)

Trend 3. Relationships are still queen. People want to do business with people. They want to connect with people.

In other words, they want to connect with YOU.

So, why not give them what they want?

Be accessible. Give your ideal clients a way to connect with you on Facebook or other social networking platforms. Respond to their comments. Answer their questions.

And, show your personality in your marketing. Share your stories, your passion, your vulnerabilities. Let your ideal clients see you as a person … a person they like and want to hang out with.

They’re far more likely to buy your products and services if they feel connected to you.

Trend 4. Pay to play is here to stay. Having a small advertising budget, whether it’s Facebook ads or some other type of online ads, is a smart idea.

Yes, I know on one hand, it sucks. Years ago, you didn’t need an advertising budget to break through the online clutter. On the other hand, the fact that it is more difficult to market yourself without an advertising budget means only more serious and professional business owners and entrepreneurs are rising to the top. The scammers and people who are less ethical about their marketing are less likely to invest in advertising, which means they won’t be grabbing all the oxygen, which leaves more space for the more ethical and love-based marketer.

Trend 5. Simple trumps complex. I don’t believe that successfully marketing yourself needs to be all that complex. In fact, focusing on only one main marketing strategy, such as a podcast or videos, can go a long way.

There was a time in the not-so-distant past when it seemed complex was the way to go. Complex funnels, complex product launches. The more complicated the better.

But, quite honestly, I feel like all the complexity was doing was hiding what prospects really wanted—good, solid content. A connection with the business owner. And, as a bonus, maybe even some entertainment.

If you simplify and just focus on those key foundational pieces, you may be shocked at how far it can take your business.

In addition to keeping it simple, I do believe the more you love your marketing, the more successful you’ll be at it. You can never go wrong the more you surround yourself with regular activities you love to do.

And, if you want to learn more about how you can fall in love with your Internet marketing strategies, you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

[Video] Flip It! Are New Year Rituals a Waste of Time?

[Video] Flip It! Are New Year Rituals a Waste of Time?

The first time I heard about New Year rituals (actually it was more of a year-end ritual because it took place over Winter Solstice) I was intrigued.

But I also felt like it would be a waste of time.

Could rituals, any ritual, but especially New Year rituals, help me make my goals come true?

Well, as I had been spinning my wheels for years and never getting any traction or momentum around my goals, I thought I’d give it a shot.

And, I’ve been hooked ever since.

Part of the reason why I’m hooked is because what I did before was so … unsatisfying. Maybe you can relate?

I would spend that quiet time between Christmas and New Years feeling like a loser for everything I didn’t accomplish the year before. I would then take a break from beating myself up to create a long laundry list of new goals for the upcoming year. I would then move to feeling overwhelmed over everything I wanted to accomplish over the next twelve months.

Clearly, this wasn’t an ideal way to begin the new year. And, needless to say, all my good intentions would have disappeared by the end of January and my days yet again would be determined by everyone else’s priorities.

This all started to shift when I began using New Year Rituals.

My friend and spiritual mentor Christine Arylo taught me this ritual, which would take place during Winter Solstice.  It’s a natural time to pause, reflect and close the circle on the previous year as it’s when nature shifts and instead of our days growing darker, they grow lighter.

In a nutshell, we would take a moment to celebrate all that went right, process everything that went wrong and choose the lessons you want to take into the New Year.

So, why do you want to do all of that?

For precisely that reason — because we so often DON’T.

How many times do we rush right past a big win because we’ve got so many other things on our to-do lists? How many time do we bury our failures, maybe even refusing to call it a failure but give it some other name to try and keep ourselves from feeling bad about it?

If we don’t take the time to celebrate our successes, it’s like they didn’t even happen. Just like if we don’t take the time to feel the emotions of the failures, we’re dooming ourselves to keep repeating those failures until we feel the feelings and learn the lessons.

If you’ve ever wondered why one year seems to be exactly like the next, despite all your best intentions otherwise, this could be one of the reasons. You never took the time to pause, reflect and properly close the energy of the past year.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my Love-Based Goals” book — you can check it out here.

Product Launch Secrets: Are Product Launches Dead?

Product Launch Secrets: Are Product Launches Dead?

Yes, the product launch is dead.

No, it isn’t.

It depends.

(Way to be decisive Michele!)

Before I dig in, I want to start by defining “product launch.”

Product launches aren’t new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they’ve been creating new offerings. Turning the unveiling of a new product into an event is a pretty standard business and marketing strategy.

However, with the arrival of the Internet, and thanks to a man by the name of Jeff Walker, the product launch now has a completely different meaning.

Walker has crafted a specific formula called PLF, or Product Launch Formula, that has made thousands of entrepreneurs thousands (if not millions) of dollars.

The formula typically consists of dripping content out (three 20-30 minute videos is pretty common) which leads to opening the cart (or offering the product for sale) for a short period of time. Typically, during the time the cart is open, more content is dripped via webinars or livestreams or coach-a-thons.

Now, just because you decide to launch a product doesn’t mean you have to have all those bells and whistles. There are plenty of simplified launches that consist of a webinar or a livestream that leads to an offer.

Or maybe there’s an “in between” that would work for you. Really, the variations of how you structure a product launch are endless.

However, when we’re talking about launches that generate multiple six or seven figures, you typically need to create more launch content than a single webinar, which is why the Product Launch Formula has been so successful.

Until recently, that is.

Over the past couple of years, the big, elaborate project launch has lost a bit of its luster. Many entrepreneurs who had relied on them for years as a major part of their business income began experiencing dwindling returns.

So IS this the end of the product launch? Or is something else afoot?

Let’s dig in and find out.

Scenario 1: Yes, product launches are dead.

Once upon a time, it wasn’t uncommon for entrepreneurs to build their entire businesses around the product launch.

They would have one (maybe two) launches a year, and earn enough income during that frenzied period of time to sustain them the rest of the year.

For those entrepreneurs, life was fabulous. Sure, they had to work hard during the launch, but launch windows are deliberately short (a few weeks at most) and the rest of the year they could spend posting selfies of themselves hanging out at the beach on Facebook.

Alas, that golden time of product launches appears to have come to a crashing halt.

Now, before you start posting comments or writing me emails letting me know about all the entrepreneurs who are still doing this successfully, let me just say that yes, I’m sure that’s true.

BUT, I will contend they are more the EXCEPTION, not the rule.

The overall trend is that one or two product launches can’t sustain a business for a year anymore.

This is partly because product launches became a victim of their own success. They were so successful, everyone started doing them, and the more people did them, the less effective they became (see this post for more about this cycle).

However, the reality is that this was never a good business model anyway. Relying on ONE thing for your yearly income is actually a really crappy way to run a business. It doesn’t matter what the one thing is, it’s never a great idea to put all your eggs in one basket.

So, in this case, I would say yes, product launches are dead, IF you’re relying on them as the entire financial model for your business.

Scenario 2: No, product launches aren’t dead.

It’s been my position for years that the product launch is an excellent tool to have in your marketing toolbox (note: it’s a tool, not the entire box) IF viewed in its proper context.

For many entrepreneurs, the product launch is about:

  1. Making money (sometimes a lot of it … sometimes not so much).
  2. Building your email list (which you’ll need for all the promoting you’re going to have to reciprocate for all the folks who are jumping into your launch).

There’s no question product launches are great in both of these respects. But, there are more benefits of product launches:

  1. They can grow your exposure and visibility. Product launches give you an excuse to email your prospect list more than normal, to advertise on social media sites (or just do more organic posting), and to have other people promote you. All of the above will help you get more exposure and visibility. Even if your ideal prospects don’t opt in to your list (which is, of course, the most desirable action), the sheer fact they’re getting an introduction to who you are and what your business is about is huge, and can reap big rewards down the road.
  2. They can grow your credibility. When other people recommend or promote your work, they’re sharing their credibility with you. This is an excellent way to build your reputation and your influence.
  3. They can jumpstart your marketing momentum. It happens to all of us; we get stuck in a rut, especially when it comes to marketing and sales. Sometimes the best thing we can do for ourselves is launch something. The sheer act of launching generates energy and momentum that can carry over into other areas of our business, even if the launch itself isn’t as financially successful as we would like it to be.
  4. They can push you out of your comfort zone and cause you to face your fears. I’m a big believer that everything you want is on the other side of your greatest fear. But, for that to happen, you need to actually, you know, FACE your fears. So, you’re likely going to have to take some action to make your fears surface. And launches are an excellent way to trigger those fears, so you can move through them. (Plus, it doesn’t matter if your launch is a big failure OR a big success–both of those outcomes will likely trigger more blocks and fears.)

My belief is that, if you view a launch as a more holistic tool that will (hopefully) also generate some additional revenue for you, you’re far more likely to be happy with the results. If you’re just focused on how much money you’re making, you’re far more likely to not only spend the entire launch completely stressed out, but to also be disappointed by the results (and who wants to put herself through that?).

Scenario #3: It depends.

At the end of the day, it’s really up to how you view the product launch if you consider it dead or alive and kicking.

In my view, product launches can be an excellent tool in your toolbox, so if that’s how you’re using it, a product launch can be exactly what the doctor ordered.

If you don’t want to create three videos and a webinar and a livestream and line up a bunch of affiliate partners, you don’t have to. You can choose the precise love-based marketing tactics and approach that makes your heart sing.

And it still can be successful.

But, if you’re relying on a product launch to financially fund your business for six months or a year, it may not be the wisest choice.

I’m a strong believer in creating a business you love AND that loves you back, and making peace with the product launch is key to that. I’ve seen too many entrepreneurs freak out, melt down, abandon their normal self care practices, even abandon their integrity and compass, all because they’ve turned the product launch into something bigger than it was ever intended to be.

For instance, I’ve seen entrepreneurs who are typically rock solid around carving out time for meditation or exercises stop all of that during a launch. And, if their businesses are all about mindset practices, along with being out of balance when they need it most, they’re also out of integrity with what their business stands for. Or, normally love-based entrepreneurs switch to fear-based marketing tactics in the middle of the launch because they’re panicking over the numbers.

When the smoke clears and the launch is over, along with dealing with whatever the results of the launch were, they now also have to deal with the remorse of losing their way during the process.

Needless to say, that’s definitely not the way to build a love-based business.

The good news is it doesn’t have to be this way. It’s completely possible to enjoy all the benefits of the product launch without it descending into a launch hell, and it starts with you being clear on how it fits into your business.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.

7 Hot Predictions for Business Success in 2018

7 Hot Predictions for Business Success in 2018

Along with creating new goals and resolutions, it’s also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success.

And, I’m not going to sugar coat it; 2017 was a little rough, and it could get rougher.

BUT, as always, there is opportunity as well, just as long as you’re open to what it looks like (in other words, it may not be dressed the way it was before OR the way you’d prefer it to be—but more on that in a bit).

Without further ado, let’s see what 2018 has in store for us.

1. It’s no longer “business as usual.”

One thing that became VERY clear in 2017 is how fast marketing strategies can simply cease to work, especially in the coaching/transformation industry. What used to work, isn’t (or, at least, it’s not working the way it used to).

Needless to say, this took some folks by surprise (while creating a lot of panic).

So, what happened?

I think it’s the part of the end of a cycle of two basic human drives (or two things we’re hardwired to be attracted to):

* The attraction of “new”

* And the attraction of “easy”

I’ll explain.

You may not know this, but there was a time (really!) where all you had to do was post a little opt-in box on your website with the words “Free Newsletter!” and people would sign up. (I actually once had someone email me wanting to get my free newsletter because my opt-in form wasn’t working properly.)

Now this was way back … when hearing the words “You got mail!” was exciting. (I got mail! Yay!)

Today, it’s a serious challenge to persuade people to even give you their email address much less buy something from you. And “You got mail!”? People are now excited when they manage to whittle down their inbox to below 100 emails.

Back then, email was new. Free newsletters were new. Therefore, it was a lot easier to see results.

And, in some cases, we’re talking pretty dramatic results.

In the early days of the Internet, it wasn’t uncommon for early adopters to get some insane results without doing a lot of work. And it wasn’t necessarily because what they offered was so incredible, or even that their marketing was so great.

It was because what they did was new.

And the power of new broke through the clutter.

So then, the attraction of “easy” kicked in. Early adopters made more money teaching their “easy” system to the next wave of entrepreneurs, who eagerly lapped it up. (After all, there are very few things we humans love better than something being “easy.”)

Of course, the fresh, shiny sheen of “new” eventually wears off, turning it “old” and “familiar.” “Old” and “familiar” is not nearly as sexy as “new.” They don’t attract nearly the attention, which means it doesn’t work nearly as well. Even worse, “new” becomes “old” even faster when more people use it.

Which means the early adopters need to find a different “new.” And the cycle starts all over again.

Until, eventually, we reach the predictable end.

Internet Marketing itself is no longer all that “new” or “easy.”

(And, all those tricks that came with it? Yeah, those are “old, familiar, and busted,” too.)

You see, the problem with “new” and “easy,” at least as it relates to Internet Marketing, is that it circumvents two key components of growing a successful business—work and patience.

And a lot of people get addicted to “new” and “easy” and forgot about the “time” and “work” part.

So, when “new” and “easy” stop getting results, there is panic.

Then what do we do?

Is the world as we know it over? Do we all need to get j-o-b-s?

Well, before you start trying to remember what a resume even looks like, let’s see what the next prediction is.

2. BUT it IS sort of “business as usual.”

Wait. I’m confused too. Wasn’t the first prediction that it’s no longer business as usual?

Yes, IF you’re building your business on a foundation of “new” and “easy.” While “new” and “easy” will always provide a shot in the arm, it’s not sustainable.

If you want a solid, dependable, profitable, successful business, then maybe it’s time to go back to solid, dependable, profitable, successful business practices.

What are those?

It’s simple—solve a problem that’s keeping your ideal clients up at night, and offer it to them at a fair price (fair to both of you—you need to make a living, and your ideal clients need to feel like they didn’t overpay for what was delivered).

How do you do that? Focus on three main principles:

* Attracting new prospects

* Turning those prospects into clients

* Taking great care of those clients

That’s really it.

Business really isn’t complicated. I know it can seem like it is (especially when you’re stuck in the cycle of “new” because you’re constantly having the chase the next “new” thing), but it truly doesn’t have to be. (And that includes enjoying sustained business success.)

So, how do you do all of that?

Well, let’s jump into prediction three.

3. Relationships are the new currency.

(Relationships were actually the old currency, too, but let’s not split hairs.)

People want to do business with people. People have ALWAYS wanted to do business with people. People WILL always want to do business with people.

So, how did we end up with so many empty, “personality” brand businesses that have little connection to their clients?

Simple. We forgot (blame the frenzy of “new” and “easy” coupled with how easy the internet makes it for us to hide behind our computer).

So how do you do that?

First, let your ideal prospects and clients and customers FEEL you. Hear your voice. Get to know your personality quirks. Maybe even show your vulnerability.

And, don’t ever forget about prediction four.

4. Quality never goes out of style.

There were many things we forgot when we were trapped in the “new” and “easy” cycle, including making sure we actually created a great product or service.

One of the principles of “new” was “speed.” Think about it—the people who benefit the most from “new” are the early adopters. The faster you can get something “new” out there, the better your results.

Now, there’s nothing inherently wrong with speed. In fact, there are times when moving swiftly makes good business sense.

But, “speed” can quickly turn into “sloppy.” And, in the quest to make things happen faster, “sloppy” somehow became more acceptable. “Just launch it and fix it later” became the new motto (or, even worse, “launch it first and create it later”).

Again, there’s wisdom in “launching first and creating later.” For one thing, you won’t spend weeks or months creating something no one wants to buy. You’ll know you have a market.

But, the problem is when people buy, they’re expecting the product. So, you have no choice but to create it fast. And, that leads to “sloppy.”

What’s the alternative?

Ask your prospects and clients what they want (and if you have a good relationship with them, they’ll tell you). Test something small—maybe a small product or a free piece of content—and see what the results are. Keep an eye on what seems to be working (and not working) in your marketplace, so you can stay ahead of the trends.

And that leads us to prediction five.

5. Be nimble.

I can hear you now: “Wait. Didn’t you just say “speed” was the first step on a slippery road to ‘sloppy’?”

“Speed,” yes. But, just because you’re nimble doesn’t necessarily mean you’re moving fast with EVERY part of your business.

For me, being nimble means you’re in a position to see what’s out there and respond quickly to it.

For instance, remember MySpace? No? I’m not surprised. I barely remember it either.

Years ago, before Facebook became the ten-foot-tall gorilla, there was MySpace.

For awhile, MySpace was the hot social networking platform to be on. One of my friends even successfully sold a little product on how to make money on MySpace.

And then Facebook took off.

Enough said.

So, the point of this is you DO need to keep an eye open to what’s working and what’s not working. Just because Facebook is where your clients are today doesn’t mean that’s where they’ll be tomorrow.

(BUT, if you’ve created a connection with your ideal prospects, they’ll likely also follow you to the new platform.)

And, if you want to stay nimble, check out number six.

6. Keep an eye on your statistics.

I know, I know. Numbers aren’t sexy.

BUT, they’re one of the best ways to keep a finger on the pulse with not only what’s going on in your industry, but in your business. And they’re the best way to keep you on the path to sustained business success.

Here’s the thing: There’s no question that right now a lot of entrepreneurs are floundering because the strategies they used to used to both grow their business and enjoy business success aren’t working the way they used to.

BUT, let’s not forget there are also entrepreneurs out there who had their best year ever in 2017.

Just because something isn’t working in the rest of your industry doesn’t mean it will affect you. (Keep in mind, the reverse is true too—just because something is working for EVERYONE doesn’t mean you’ll have success with it.)

That’s why keeping an eye on your specific numbers and looking for trends is important.

What numbers should you watch? Anything you want to grow. Some ideas include:

* Email subscribers

* Opens/clicks on your email list

* How many of your prospects buy

* How many visitors to your website

* Specific numbers for any marketing strategy you’re doing (i.e. blog visitors, podcast downloads, YouTube watches, etc.)

And, to brig it all home, prediction seven.

7. It’s never too soon to panic (aka someone, somewhere will panic this year).

Just as people are attracted to “new” and “easy,” they’re also attracted to “panic.”

It’s important to remember, panicking is a choice. Yes, I know, when the bottom falls out, it’s easy to slip into panic.

And, it’s important to feel those feelings—so if that’s what you’re feeling, then feel it and let it move through you.

Just don’t let it control your actions or decisions.

Nothing good happens when you run your business from a state of panic. And, you especially need to make decisions from your inner wisdom and/or God (or your higher power) if the bottom HAS dropped out. (In other words, when it’s most important that you don’t panic, you’re most likely to feel panic.) (Yes, I agree, it sucks.)

So, feel it, and THEN take action.

ESPECIALLY since there’s actually a lot of opportunity and a lot hope to be found out there.

In fact, let me end on a high note:

I made the claim that Internet Marketing itself is no longer “new” and “easy,” but has moved to “old” and “familiar.”

However, that doesn’t mean Internet Marketing doesn’t work. Quite the opposite. Internet Marketing ABSOLUTELY works—BUT only if you use it correctly.

Relying on novelty of “new” to break through the clutter is a stressful, losing proposition. But, using an old and familiar tool to give people what they really want (i.e. a solid relationship, a high-quality product, etc.) is absolutely a winning strategy.

Even better, it’s also key to building your business on a solid foundation of business success.

If you want more help, you may want to dig into my Love-Based Business series is a great place to get started. Check out all the books here (especially my “Love-Based Online Marketing” book—you can get it here.)

[Video] Flip It! Can Gratitude Help You Manifest Your Dreams?

[Video] Flip It! Can Gratitude Help You Manifest Your Dreams?

If you’ve ever dabbled into Law of Attraction principles or other spiritual practices designed to help you grow your business and manifest your dreams, you’ve likely been encouraged to have a gratitude practice.

And, if you’re like a lot of entrepreneurs, including myself. you may find yourself rolling your eyes at this advice.

It sounds too easy, doesn’t it? Just come up with a list of things you’re grateful and that somehow is going to help you manifest your desires.

Really?

Precisely how is THAT going to make you more successful? Especially if you’re struggling right now and the last thing you feel is grateful.

So, I get it. I was skeptical too.

Then, I read a study in the book “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza.

A group of participants were asked to hold a beacon with DNA strands in it while focusing on unwinding the strands. If they just used their thoughts to unwind them (like what we all learned in the movie “The Secret”, which was anything you thought about, you attracted into your life) nothing happened.

BUT, the group of participants who felt grateful as they thought about unwinding the strands, they were actually able to unwind them by 25%.

The key is to combine the emotions of gratitude with the power of your thoughts. If you can do this, and do this consistently (like every day) you’ll manifest what you desire.

Gratitude is one of the highest vibrations there is. That means the longer you’re able to stay in gratitude, the longer your energy is operating at that higher level, and as like attracts like, that high vibrational energy is attracting your desires to you.

Now, I’m grossly simplifying Dr. Dispenza’s work here, but if you want a couple of pointers to get started, take a few minutes to watch below:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

Supercharge Your Gratitude Practice and Grow Your Business Fast

Supercharge Your Gratitude Practice and Grow Your Business Fast

How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you’re grateful for.

Now, I’m not saying that’s not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don’t have is a good thing.

But, the problem with that gratitude practice is that it doesn’t go nearly far enough. You see, the secret of a gratitude practice, what makes it a truly powerful, life-changing practice, is to tap into the FEELING of gratitude.

If you can truly feel grateful, that energy is what will attract more of what you want to you.

But, it goes even deeper than that. Gratitude is actually such a powerful emotion that, if you regularly practice feeling it, it can transform your life. Here are three other ways you can use gratitude to grow your business:

  1. Market and sell yourself using love-based principles.

When I talk about the love-based copy and marketing philosophy, I teach that to actually market yourself with love, your mindset (or “come from”) needs to be based in love.

While this is important, it’s also easier said than done, especially if you’re really struggling financially in your business.

That’s why I teach that a quick way to shift your energy is to focus on gratitude. And, what I mean by that, is to focus on feeling grateful.

 

  1. Turn around feelings of entitlement, grumpiness, or general dissatisfaction with your business.

It happens to all of us. We decide we’re done with our business. We’re running off to live in a hut on a beach.

Now, in some cases, there is a good reason for those feelings—maybe they’re an indication of the fact that we’ve actually built the wrong business for us. But, in many cases, we’re just experiencing a moment of entitlement.

No, entitlement-related feelings aren’t only for the Millennials. If you’ve ever had a moment where you found yourself saying things like:

• “This should be easier.”

• “I don’t understand why I’m not successful yet.”

• “I’ve done everything I’ve supposed to and I’m not successful yet.”

• “This isn’t fair!”

I hate to break it to you, but you’re having an entitlement moment.

And, it’s okay. We’re human. Feelings of entitlement are a part of being human. Millennials certainly didn’t invent them.

But, if you’re trapped in that feeling, it’s not going to help you grow your business. One of the best ways to shift that feeling and get yourself out of it is to focus on feeling gratitude, instead. Flip your perspective, and find something you can feel deeply grateful for to concentrate on.

  1. Supercharge what you want to manifest. (Ah, this is a fun one.)

I first learned about this in the book “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza, but here’s a (very) simplified version of what he teaches.

If you want to manifest a certain outcome for yourself, like hitting a specific income goal, you can supercharge that manifestation by using gratitude.

Here’s how this works:

Focus on feeling grateful. Really feel the emotion. Let it fill your body.

Now, while you’re in this state of gratitude, start visioning what you want to manifest.

See it come true. Really see it happening in your mind.

And, as it comes true, focus on feeling even more grateful it is coming true.

And that’s it! Manifestation, supercharged.

Do this regularly, and watch how your life changes.

If you’d like to dig into this topic even more, you may want to check out my “Love-Based Money and Mindset” book, it’s available at most online retailers here.

[Video] Flip It! Successful People Are Just Lucky

[Video] Flip It! Successful People Are Just Lucky

My grandfather was a very successful man.

He started a very successful business that flourished during WWII. When other people were cutting back, he was making money. He invested at the stock market at the right time and made a killing.

Heck, he used to go to Vegas and win at Keno. Keno has some of the worst odds. But, Grandpa would win. $1500 a pop.

Yes, Grandpa was lucky. And he knew it.

So, how did it happen? Was he born under the lucky tree?

Here’s what I think — I think he was lucky because he believed he was lucky.

It was a self fulfilling prophecy.

The more he believed, the luckier he became.

Now, I know some of you are saying “Michele, it can’t be that easy. And besides, I’m not lucky, so this wouldn’t work for me anyway.”

But, what if it COULD be that easy? Us humans like to overcomplicate things–maybe it really IS as simple as it sounds?

Still not convinced? Let me share a story. I decided to test this theory on myself.

For years I never won at raffles. Never won. I used to say things, “Oh I never win at raffles.”

So, I thought, what if I changed that? What if I started to say I always win at raffles?

Next time I was at a raffle, I decided to believe I was going to win.

And you know what happened? I won!

So, I used that evidence at the next raffle to believe I would win. And it happened again. Pretty soon I was always winning at raffles. It was getting a little embarrassing actually.

Now, I realize if you have all this evidence that you aren’t lucky and you never win at raffles, it may be tough to convince yourself otherwise. So, I would suggest starting small, even if it has nothing to do with money. Do you have parking lot karma? Every time you pull into a parking lot, a spot opens up? Start there.

Or maybe there’s something else you’re always lucky at you can focus on. Like maybe you have the best assistant in the world or you have a knack for publishing Facebook posts that get a lot of comments and likes. Or maybe you have a popular podcast. Focus on that. And, every time something happens in your business that’s successful and lucky, add it to your evidence that you ARE successful and lucky.

It likely isn’t going to change overnight. But, it CAN change, if you’re committed to flipping your perspective.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.