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[Video] The Story Behind the Story: “Love-Based Online Marketing” book

[Video] The Story Behind the Story: “Love-Based Online Marketing” book

I realized I needed to write “Love-Based Online Marketing” when I was promoting the first book in my “Love-Based Business” series.

You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions — you can learn more about the philosophy here) every part of your business needs to love-based. That includes your copy, your selling process AND your marketing strategies.

But, how do you craft a marketing campaign using love versus fear? Especially when so many marketing “gurus” seem so slimy and inauthentic?

That’s why I decided the third book int the series needed to teach “Love-Based Online Marketing.”

But I’m getting ahead of myself, watch for yourself:

Along with helping you create a love-based online marketing plan, I also include a “Love Your Marketing” assessment, to help you figure out the best marketing tactics for you.

And, because I know so many people struggle with unconscious blocks around marketing, you’ll also discover exercises and strategies for getting rid of any mindset issues you have around marketing.

“Love-Based Online Marketing” is available on all the major online retailers — you can grab your copy here.

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

It was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting System.”

You see, while the first book explained the love-based copy philosophy, I didn’t make it a “nuts and bolts” copywriting book. My reasoning was because I wanted a book for folks who already knew how to write copy and didn’t necessarily want to learn how to write headlines or features and benefits.

But, I quickly realized that was what people were expecting. They wanted the “how to” along with the philosophy.

Even more than that, entrepreneurs (especially conscious or spiritual entrepreneurs) who were new to business and writing copy really wanted a book that walked them through the basics on how to write love-based copy.

So, I sat back down in front of my computer and got to work.

But, I’m getting a bit ahead of myself — check out the story behind the story to learn more:

If you’re looking for a nuts and bolts copywriting book that walks you through exactly how to write copy that attracts, inspires and invites so you can promote yourself on a foundation of love, this book may be exactly what you were looking for.

“Love-Based Copywriting System” is available at all the major online retailers — check it out here.

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

If you’re a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?)

Well, one of the best ways to do that is to create a system for building your business, so you can reach more people.

“Wait,” you might be saying. “A system sounds so … systematic! I’m a conscious entrepreneur. I want to grow my business in a way that feels good.”

I hear you. And I’d like to make an introduction:

Meet Love-Based Online Marketing.

And it allows you to do so in a way that feels good to both you AND your ideal prospects.

What does this mean, exactly?

It means that as a mission-driven, spiritual entrepreneur, you can reach the people you’re meant to serve, effectively. You can also do it in a way that both aligns with your values and makes an impact in the world.

Oh, and I almost forgot — you can watch your business grow, too!

To help you get started as quickly as possible with Love-Based Online Marketing, I’m sharing three keys to begin building online systems you actually enjoy, and that attract, invite, and inspire your ideal clients to work with you so you can make the impact in the world you long to make.

Key 1. Fall in Love with Your Marketing.

You think you dislike marketing, right? Hear me out – I promise you, loving your marketing is possible.

And it’s beneficial, too. When you love your marketing, it shows. Your prospects can sense that you’re passionate about your business and the transformation you provide, and they’re more attracted to you and inspired by you!

Not to mention, the more you love your marketing, the more you’ll actually market yourself, and the more you market yourself, the bigger impact you’ll make in the world.

Now, you might be wondering HOW you come to love your marketing, if you don’t feel all that warm and fuzzy about it right now.

Let’s talk about your mindset.

Why don’t you like it?

Maybe you feel like you aren’t good at it, or it requires so many things you should be doing (and you don’t like doing those things).

Or, maybe you take it seriously. VERY seriously.

You’re struggling with cash flow, and therefore, marketing feels like business life-or-death.

But what if you could shift your mindset around these reasons for disliking marketing?

Try thinking about this:

There are countless marketing tactics. Out of all of them, I’ll bet there’s one or more that you could come to enjoy or maybe even (gasp!) love.

Here’s a partial list, and rest assured that even if you don’t see something here that resonates with you, there are TONS of other tactics (which I outline in my “Love-Based Online Marketing” book):

  • Coaching (yes there’s a way to use your love of coaching in your marketing)
  • Speaking in person or virtually
  • Being interviewed in person or virtually (like for a summit or podcast)
  • Writing articles, blog posts, or emails
  • Being on TV or radio

Once you determine which is best suited to you and your personality, you can begin to build love-based marketing campaigns around it.

You’ll feel great while you’re doing the marketing, and as I mentioned above, your prospects will naturally feel attracted to you and your business.

Key 2. Dissolve Any Resistance You Have to Marketing.

As you know, I’m all about love-based marketing. I believe in using love-based emotions (like hope) to sell your products and services.

For so many people, including conscious, spiritual entrepreneurs, marketing can be a huge trigger, because it brings up so many different fears, including:

  • Fear of being seen
  • Fear of failure
  • Fear of using up your “free” time
  • Fear of using up all your money
  • Fear of selling yourself

Take a moment to think about which fears marketing brings up for you.

Marketing resistance can be sneaky, and at first look, it may seem like you’re afraid of one thing when you’re actually afraid of another. Try this exercise to determine your “real” fears.

Exercise – Part One

Go ahead: grab a pen and a piece of paper and write down any marketing-related frustrations and dislikes.

Maybe you feel like you don’t have time for marketing. Or maybe you feel like you’re just terrible at it.

Once you have a list of several dislikes or frustrations, take this exercise deeper.

If you feel like you don’t have time, ask yourself why. Why haven’t you made time for marketing? Is it because you’ve always thought marketing was sleazy? Remind yourself that you’re selling a product or service that has the potential to transform people’s lives—that you’re offering your product or service because you want to change the world!

Exercise – Part Two

Consider this mindset shift:

When it comes right down to it, love-based marketing creates the space for someone to make a choice about whether to work with you and experience a transformation, or to not work with you, and not experience a transformation.

When you think about it this way, doesn’t marketing produce less resistance?

Key 3. Come from a Place of Love.

In broad terms, traditional marketing copy uses fear-based emotions to get people to buy. That’s why it can sometimes feel a bit arm-twisty.

But you don’t have to use these emotions.

You can use love-based emotions like hope, joy, and, of course, love, to market your products and services.

As I mentioned earlier, love-based marketing copy gives ideal prospects the space to make a choice. They’re choosing between transformation and the status quo. They’re choosing whether to work with you or not.

In your marketing, you can touch on their pain and present your product or service as the solution. Paint a picture of how different their life can be… and then stand back and let them make the choice about whether to experience it.

When you do, you can rest easy that your marketing feels good to you and to your prospects, and that it works!

You’ll begin to build your business by attracting, inviting, and inspiring people to say “yes” to their own transformations rather than by twisting their arms to get them to buy from you.

And the best part? The more people who say “yes” to working with you, the bigger an impact you’ll be making in the world.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.

Why Your New Year’s Resolutions Have Already Failed You (and What You Can Do to Turn It Around)

Why Your New Year’s Resolutions Have Already Failed You (and What You Can Do to Turn It Around)

We’re barely halfway through January, and if you’re like a lot of folks, not even one New Year’s Resolution is still standing.

That exercise program? Made it to the gym once. Taking steps toward those “important but not urgent” projects, like writing your book, or working “on” your business versus “in” your business? Yeah, right! Who has the time?

But, before you throw your hands up in despair and declare the year a failure (okay I’m exaggerating a bit), there’s still plenty of time to get back on track.

The first step: take a good, long look at your goals and each New Year’s Resolution you have for this year.

Answer these questions (I suggest getting out a pen and paper, and doing some journaling around them):

  1. How did you actually come up with the goals and each New Year’s Resolution? Was it a purely mental exercise? (In other words, did you just sit down and brainstorm or think of a list of goals and write them down?) Or did something else inspire them?
  1. Do your goals and resolutions come across as a bunch of “shoulds” or “have to’s?”

For instance:

* I should lose weight.

* I should exercise more.

* I should do a product launch.

* I should finish that new business program I’ve been working on the past two years and I really just need to get it off my plate.

  1. Are your goals and resolutions clear? Or pretty vague, making it feel even harder to actually turn them into reality?

Like:

* Spend more time with my family. (But how? I’m already drowning in to-do’s. Where do I find the time?)

* Make more money. (But how? I’m already doing everything I know how to do.)

  1. Are your goals and resolutions realistic? Or super big and intimidating?

Examples:

* I finally write my book.

* I finally start my business.

Once you’ve looked closely at your goals and each New Year’s Resolution for 2017, consider this:

The problem with all the goals listed above is that they’re setting you up for failure.

If you set goals for yourself that you don’t really want to be doing (no matter how much you feel like you should do them), or if they’re vague, or too big, or lack clear action steps that lead to their accomplishment, you’ll never achieve them.

So, how do you know if your goals fall into any of these categories? Take a moment to read what you wrote in your answers to the above questions, and pay attention to what feelings come up in your body.

If you feel tired, drained, overwhelmed, uninspired, confused, then you’ve probably set the wrong goals for you.

Now, if this is the case, the first thing to do is not beat yourself up or feel bad about it. The way we’re traditionally taught to set goals more often than not leads to our setting goals that aren’t right for us.

And there’s good news: January is considered the dreaming month, so you still have plenty of time to dream into what you want your new year to look like!

What I like to do is take some time and really feel into that – into what I want my year to look like. Don’t try and use your head or mental energies to decide what your life and business “should” look like — how do you want to feel? What lights you up? Where is your passion?

You may want to do some journaling around this topic too … how you want to feel this year. Also, you may want to ask your intuition/inner wisdom and/or God/Source/Universe/Spirit for guidance on what they think your goals should be.

Most importantly, don’t rush this process.

Once you do, chances are your goals will literally write themselves (and they’ll feel much more grounded those you had before).

And, once you’ve discovered and set goals that excite you rather than drain you, you may want to come up with a system to help you reach those goals. If that sounds good to you, check this out.

If you’d like a starting point to get more clear about where you want to go with your business, you might like my “How to Start a Business You Love AND That Loves You Back” book — you can grab your copy here.