You Don’t Have to Be a Professional Copywriter to Produce Good Copy (and YES, You DO Need Good Copy for Your Biz!). In this episode, Michele interviews Lorrie Morgan, founder of Red Hot Copy and renowned creator of the She Factor. She writes for women entrepreneurs who are trying to reach their female Tarket (target market –a term she dubbed and has been well-received in the copywriting world). Here, Lorrie shares her very personal story around her money values, and what she did to turn things around so that she is now living her dream life, on all accounts.
In this episode, you learn:
- The difference between male- and female-driven copy (and the power of the latter).
- How to define your own values (rather than living by everyone else’s).
- What it means to live within your means (and how to accomplish doing so).
- How to change your money story based on what you want (and how to recognize what you want, in the first place!).
- A super-effective secret that will get you exceptional copy without the high price tag.
- And so much more.
Lorrie also talks about the importance of having clear, concise copy in your business. Lorrie shares ideas for how to make sure you have it, in yours. (She also shares one secret, guaranteed method of producing excellent copy without going broke that you won’t want to miss!)
Digging deep into her money story, Lorrie shares her truly inspiring story of redefining happiness and recognizing what that happiness looked like for her (and what it can look like for you). Now, Lorrie, who has been in the internet marketing industry since it began, is an expert on creating catchy, effective, honest copywriting material and is passionate about sharing her knowledge with others.
To continue this conversation, hop on over to the Love-Based Business Movement Facebook Group, where you can ask your questions and be a part of the conversation to shift our businesses and lives to a foundation of love.
And, if this topic resonated with you, you may be interested in Michele PW’s book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.