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Times Have Changed, but the Principles Are Still the Same – It’s All About Relationships. In this episode, Michele interviews Diane Conklin. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media, and message to get maximum results from their marketing dollars. For more than 20 years, she has been leading small businesses to bigger profits through her proprietary home-study systems, speaking on various platforms, and by providing done-for-you services to clients all over the world.
- How even though the technological aspects of business have changed, the basic principles haven’t.
- Why your business shouldn’t be static.
- Why a “one-size-fits-all, cookie-cutter approach” to marketing doesn’t work, and what does.
- Tips for building your list and your business.
- And so much more.
Diane shares her own story of leaving behind her lucrative career (and life!) to follow her dream. She relates how time and again she just “jumped without a net” to take the next step, and how all of that led to a business that has never once, since she started it 20 years ago, earned her less than six figures. She also speaks about how most marketing experts specialize in either looking at the big picture, or concentrating on the details, but that she is able to do both in order to provide the most support to her clients. Because she has been a business owner for 20 years, she has had a front seat to the technological advancements and developments that have occurred over those years, yet the basic principles of relationship and networking with clients has never really changed. And that’s what she teaches.
To learn more about Diane Conklin, and to get her free CD, “The 9 Key Building Blocks for Starting & Building Your Information Marketing Business,” visit her website here: http://completemarketingsystems.com/.
And to continue this conversation, hop on over to the Love-Based Business Movement Facebook Group, where you can ask your questions and be a part of the conversation to shift our businesses and lives to a foundation of love.
And, if this topic resonated with you, you may be interested in Michele PW’s book, “Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.” It’s available at most online retailers, here.