If there is one element of direct response copywriting that has the potential to get people to click that "Buy Now" button, it's the mighty bullet point. A well-written bullet point, or set of bullet points, has the potential to close the deal faster than almost any other element in your marketing copy. Why? Well, because a bullet point is a tool that is quick to read, … [Read more...] about The Bullet Point: The Holy Grail of Copywriting
Archives for February 2017
A New Perspective on Direct Response Copywriting: How to Sell More with Love
You've undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But ... If you're among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response copy in your business may make you feel "icky." (Not sure what direct response copywriting is? Direct response copy is any copy … [Read more...] about A New Perspective on Direct Response Copywriting: How to Sell More with Love
Why Good Self-Care Equals Good Business
If you're anything like I once was, you've got your nose to the grindstone as you work to reach the goals you've set for 2017, which also likely means your self-care has ended up right at the bottom of the to-do list. Again. The "old me" would be right there with you. I always pushed myself to the brink of exhaustion (and sometimes right over that edge). Rather than … [Read more...] about Why Good Self-Care Equals Good Business
Fall in Love with Your Business – and Make More Money!
Here's an important question for all of you entrepreneurs who are busy building a business: How do you feel – how do you really feel - about your business? Actually, this question is so important, I’m going to ask you to look at it this way, too: If you were in a relationship with your business, what would that relationship look like? Is it a relationship you take for … [Read more...] about Fall in Love with Your Business – and Make More Money!