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Marketing problem? The Real Reasons Your Product/Service Might Not Be Selling

Marketing problem? The Real Reasons Your Product/Service Might Not Be Selling

It happens all the time. You have what you think is a “marketing problem.”

You have a disappointing product launch. You have issues consistently selling your services. A program that used to sell well stopped.

There are a lot of reasons why this could be happening, and in most (if not all) of the cases, the issue comes down to what looks like a marketing problem.

But, what if the marketing problem was a symptom, and not the cause?

What if the cause was something deeper … what if it had more to do with WHAT you’re selling?

And it’s really a form of sabotage?

And, the reason why it’s sabotage is because you have misgivings about the product or service or program you’re offering.

Before I dig into all the ways you can sabotage yourself, let’s explore all the ways you may be less than thrilled with your products, programs, or services.

• You don’t particularly like the product, service, or program you’re selling.

There’s a lot of ways this can manifest itself.

Maybe you became a coach only to realize you don’t like coaching, but now you have all these clients, and you’ve got money coming in—money your family is dependent on—so what can you do?

Or, maybe you love some types of coaching but not others. I see this a lot in the industry I’m in. There are many folks who want to be life coaches or spiritual coaches, but they struggle to make money, so they become a business coach instead.

Over time, many of these spiritual or life coaches come to detest business coaching.

I’ve highlighted some of these stories in my Love-Based Money podcastBarb, Anastasia, Sierra—all these women built up very successful coaching businesses only to tear it all down when they woke up one day and finally had to admit to themselves how much they hated what they built.

• You know this particular product, program, or service isn’t your best work.

Maybe you threw it together because you saw an opportunity and wanted to act fast, and the finished product ended up being on the sloppy side. Or maybe you discovered errors in it after the fact. Or maybe when you created it, it was a solid, well-put-together product, but now it’s out-of-date and really needs an upgrade. Or maybe the content is fine, but it has technical issues (bad video, bad audio, typos, etc.)

Regardless of how it happened, you know it’s not as good as you’d like it to be, and every time someone buys, you find yourself cringing inside.

• You don’t particularly like the clients, customers, or buyers you’re attracting.

If you’re selling a product where you have absolutely no contact with your buyers, this is less of an issue, but if the product or service includes any type of interaction, this is clearly an issue.

Think about it—if you dislike talking to your customers and clients, you’re probably going to dread getting on the phone with them or meeting them in person, or maybe even answering their emails.

How can you possibly get excited about marketing something that is going to require you to interact with people you don’t like?  Even if you are making good money, eventually there will come a time when the money no longer matters, and all you want is out.

• You’ve outgrown your product, program, or service.

Businesses are living entities. Over time, they grow, change, evolve, and even die.

As your business changes, so do your offerings.

Maybe a product or program or service that used to be a good fit isn’t anymore. Maybe it’s not in alignment with who you are or the message you want to get out into the world in a bigger way. Or maybe the graphics or branding around the product, program,or service needs an upgrade.

If you no longer feel what you’re offering is a good match for where you are now, it’s going to be difficult for you to promote it.

• You’re lacking the team, support, system, backend, etc. to create excellent customer service.

You may love coaching and your clients, but you have no system in place to onboard new clients. Your “welcome packet” (if you can call it that) is a mess, and it’s a crapshoot if you’re able to get your new clients scheduled in a timely manner.

Or maybe you have an online learning platform that doesn’t work very well, so you know every time you get a new student, you’re going to also get customer service emails full of questions and problems.

Or maybe you have no systems created around taking care of new clients and customers, or maybe you don’t have the right team members in place to take care of your clients and customers. Or, maybe you have a fabulous team, but they’re tapped out. They can’t handle any more clients or customers, so you’re not able to grow.

How can you market yourself when you no every new customer, client or buyer is going to add stress to your life?

• You’re secretly afraid your product, service, or program isn’t any good.

There are a lot of ways this can manifest itself: You don’t value yourself or what your offering, you’re afraid you’ll fail and let down your clients, you feel like you’re a fraud, you feel like you need to read “one more book” or get “one more certification” before you’re an expert.

If you feel like you’re selling snake oil, and the last thing you want is to be a snake oil salesperson, it’s going to be very difficult to consistently and effectively market or promote or sell your offerings.

So, those are some of the top ways you may be less than thrilled with your product, program, or service. This is by no means an exhaustive list, but hopefully it gives you some ideas on the questions to ask yourself around the product or program or service that just isn’t selling as well as you’d like.

Because if any of these are true (even if it’s just a little true), there’s likely a part of you that really doesn’t want any customers or clients to buy it. (Hence, why, on the surface, this would look like a “marketing problem” even though underneath what’s really happening is a form of sabotage.)

Think about it: If you don’t like what you’re selling, you’re not going to want to sell it.

If you don’t like your customers, you’re not going to want to spend time with them.

If you think your product or program or service is outdated or not very good, you may be embarrassed to have people buy it.

If you’re lacking the backend or customer support, you may know new clients and customers are just going to turn into massive headaches for you, and who needs that?

And, if you have any sort of feelings of fraud or not being good enough, how on earth could you in good faith take other people’s money for something you’re secretly afraid is crap?

Now, it’s entirely possible (and certainly does happen) that you can feel this and still push through to make a lot of money at whatever it is your selling. (My Love-Based Money podcast guests are a great example of forcing themselves to grow a business they weren’t in alignment with.)

But, for many entrepreneurs, even if they are able to make money in the short term with the product or service, they can’t sustain it. So, they end up in a financial rollercoaster.

You see, if you’re going to “force” yourself to market or sell something that you either don’t like or are ashamed of at some level, that means you’re going to need to use a lot of willpower to keep you going.

And, willpower will only take you so far.

So, then, what happens?

That’s when the sabotage kicks in.

Well, maybe you cut back on the number of emails you send in a launch, despite knowing (or being told) not to do that.

Maybe you deflate at the end of a sales call (and end up never making the sale).

Maybe you bomb any opportunity you get to be in front of your ideal clients (talks go wrong, weird tech issues show up on webinars, etc.).

Or maybe you and your marketing just slowly disappear. Maybe you stop hanging out on Facebook, even though you know it’s a great source of prospects for you. Maybe you stop posting regularly to your blog, or you don’t record your podcast consistently. Maybe you “take a break” from emailing your subscribers.

What do all of these have in common? On the surface they look like a marketing problem. (And, don’t get me wrong, they ARE a marketing problem.) But, what’s really going on is sabotage–you’re taking unconscious actions or making unconscious decisions to hurt your marketing.

You may not be aware of what you’re doing, or maybe you have some really good excuses for not doing the things you know you should. (And, truly, it’s not your fault if this is happening to you as this typically shows up as a big blindspot.)

But, regardless, the outcome is the same. Your sales aren’t great, and a part of you (which may be buried really deep inside) is glad.

And, this cycle of continuing to sabotage yourself while having it look like a marketing problem, will continue.

If any of this resonates with you, and you feel like you may need to go deeper, you may want to check out my “Love-Based Money and Mindset” book.

[Video] Flip It! How Do You Build a Business Around Multiple Passions?

[Video] Flip It! How Do You Build a Business Around Multiple Passions?

Before I dive into walking you though how to build a business around multiple passions, I thought I’d back up a step and talk about whether or not this is even a good idea.

Conventional wisdom says no. Never build a business around multiple passions.

And for years, I, too, would also advise entrepreneurs not to do it, because it’s a lot of work.

You see, while in some cases, it’s possible to build multiple passions under one business roof, in most cases, you’re building separate businesses.

And, if you’re building separate businesses, there’s just no getting around it.

It’s a lot of work.

It may not be twice the work, but it’s probably pretty close.

However, I’ve had a change of heart around whether it’s a good idea or not. Yes, it’s still a lot of work. (And, as someone who is actively building two different and distinct brands, I can tell you for a fact this is true.)

BUT, if this is calling you, if this is your path, then you absolutely need to walk down it.

Work or no work.

You see, for years I didn’t believe I was a multi-passionate entrepreneur.

Sure, I always knew I wanted to write fiction books. And, I was also over here on this side building a copywriting and marketing company. I also had nonfiction book ideas bubbling up.

But, for some reason, I never really saw that as having multiple business passions.

Instead, I saw them as separate. Fiction was over here, copywriting was over there, nonfiction books were in their own place, sort of close to the copywriting but kind of separate too.

And, because I saw them as separate, I also thought I could cut them off. I could simply not write fiction or nonfiction and it didn’t matter because these were all separate parts of me.

What I didn’t realize at the time was how unhealthy that was and how I was causing myself a lot of mental and emotional stress doing that.

I’m going to be sharing this journey to wholeness on my fiction blog, which is at MicheleParizaWacek.com if you want to read it from the creative side. But, what I want to do in this post is talk about HOW to build a business as a multi-passionate entrepreneur.

So, the first thing you need to do is accept there is quite a bit of work involved. That’s just the way it is. You’re going to have to commit to building two (or more) different businesses.

With that in mind, I want you to take a good, hard look at yourself and ask yourself this:

What do YOU need to do differently in order to have the energy, bandwidth, time and space to build multiple businesses?

Do you need to create systems?

Do you need to hire more team to support you?

Do you need to get ruthless around protecting your boundaries and your time?

Do you need to change your daily habits?

I also want you to take a good hard look at your current identity.

You see, I didn’t see myself as both a fiction author and an entrepreneur. Remember, I kept everything separate. So, I found it extremely exhausting bouncing between those two identities.

What I had to do is clear out the emotions and triggers so I could hold space for both identities AND they could both exist inside me without fighting with each other.

That meant giving myself space to feel all the emotions that came up for me. That also meant learning how to surrender and allow things to unfold in their own time rather than trying to push and force. Things are unfolding the way they are for a reason, and you have to trust the process and trust you’ll be taken care of throughout the process.

If you can do that, you’ll get to the place where you not only can hold both identities but where you’ll find it a joy to switch between them. And, yes, you’ll have more work on your plate, but you’re also getting a lot more done. (As a side note, in some ways, I’m putting in less hours working than I did as a freelance copywriter. I’m getting more done during work time, so I’m able to take focused time off as well).

If this is your path, it’s totally possible to do it. I’m not going to say it’s easy, but I will say it’s totally worth it.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Goals” book and my “Love-Based Money and Mindset” book.

The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary

The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary

I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy.

If you haven’t heard of Dan Kennedy, he’s this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the “Kennedy” in the Glazer-Kennedy Marketing company.)

I glanced through the papers and this Dan Kennedy quote caught my eye:

“If you’re still in the same business you were in 3-5 years ago, you have no business.”

I then looked at the date of the training and saw it was from 2012.

This really hit me, because, you see, my first thought when I read that quote was “how timely.” When really, Dan Kennedy wrote it six years ago.

For many entrepreneurs in the online information product industry (which includes the transformation industry), 2017 was a really rough year. That was the year we started to see how many of the business “truths” we thought were infallible were, in fact, very fallible.

And, for some entrepreneurs who had built businesses on those “infallible” truths, even big, multi-million-dollar businesses, were seeing massive cracks and their businesses crumble on what they thought was a pretty solid structure.

So, let’s start by acknowledging the truth: Yes, it can be scary. Very scary. If you’re worried or scared about the future of your business and you’re uncertain about what to do or which direction to go, you’re absolutely not alone. I  encourage you to feel whatever it is that wants to come up—just don’t let it stop you from taking action.

And let’s acknowledge another truth: It sucks.

Look, as humans, we are biologically wired to not like change. It’s in our DNA. Change can be dangerous to our very existence. So, as much as possible, our brains try to minimize change in order to keep us safe.

Which is why this idea of constantly looking at our businesses and seeing what we need to do differently is exhausting and overwhelming.

After all, don’t we want to just “set it and forget it”?

Wouldn’t it be nice to discover the “secret of success” and then finally stop looking?

Alas, if only it were that simple.

So, what’s the solution?

Well, I think first of all, acknowledge that it is both scary and daunting, AND decide to take action regardless.

Second, pay attention to your industry. Go to events, talk to friends and colleagues, follow people who follow trends and write about them (this blog can be a good place to start).

Third, know this:

Maybe it means that you tweak an existing product or service to better meet demand.

Maybe you change how you market.

Maybe you add a new product line or retire an old product line.

To be honest, you might even welcome some of changes.

Because, along with the landscape changing, you yourself are changing, and your business (which while not “alive” in the traditional sense, is still a living entity) are also changing.

Listen to what wants to emerge. Be open to what wants to change. (It’s easier to surrender to what wants to happen than it is to fight it.)

Lastly, know some things really DON’T ever change.

For instance, a business is really about finding and connecting with your ideal clients. It’s about building relationships. It’s about giving value. It’s about making offers your ideal clients want to buy. Those things don’t change.

And if you keep those business truths in mind (not to mention actually building your business on those truths and not the slippery, cracked “truths” of whatever is hot in the moment), you’ll be able to weather any storm …

No matter how scary it might initially look.

If you’d like to dig more deeply into building your business on a solid foundation, my Love-Based Business books can help, specifically my “Love-Based Online Marketing” book.

[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt

[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt

Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the “truth around building an audience” that drives me bonkers every time I see it, so I decided to share my analysis around why I think it’s extremely misleading (and could even be dangerous to your financial and business health).

In a nutshell, the ad makes the claim that if you have a business, building an audience is a waste of time. You should immediately stop all of that blogging and podcasting and shooting videos nonsense, and instead, just follow this particular guru’s simple formula to immediately fill your business with high-paying clients. No audience required.

Simple as that. No mess, no fuss.

Now, a few disclaimers before I get into my analysis. First off, while yes, I’ve obviously read the ad, I have not actually watched this person’s webinar, so I don’t know what his simple formula actually is. If I were to guess, I would assume he teaches how to use some form of paid ads (most likely Facebook ads) to attract prospects into a funnel that ends in a sales call.

If that’s what he’s teaching, it’s perfectly legitimate, and I’m sure it does work.

I’m also a big believer that businesses should be profitable and make money for their owner. If his system works as advertised, the fact that he’s selling it isn’t the problem.

It drives me bonkers because it’s incomplete. And because the claim the ad makes is incomplete, it has the potential to hurt entrepreneurs.

Here’s the truth:

In order to have a successful, profitable business, you need both long-term and short-term marketing strategies.

Long-term marketing strategies are for audience and platform building. That includes those pesky tactics such as blogging and list building.

Short-term strategies are to generate cash now. So, any type of sale emails or, in the case of this Facebook ad, a paid advertising strategy designed to generate prospects so you can close them on a sales call.

Focusing mostly on long-term strategies (especially before you’ve built up a big platform) could lead to big time cash flow challenges.

Focusing on short-term strategies could lead to a massive feast/famine financial cycle. Plus, if your short-term marketing strategy stops working for some reason, you could lose your entire business.

The Internet is littered with stories about entrepreneurs who built their platform around (or had most of their income coming from) one source, and when that source dried up, their business tanked—sometimes as fast as overnight.

This is especially true if your short-term marketing strategy is linked to something you don’t control. For instance, let’s look at this strategy of using Facebook ads to close high-ticket clients.

* What if Facebook suddenly jacks up the rate of those ads overnight. How will you then get a high enough return on your investment, to make this particular strategy worth it? (Yes, I’ve seen this happen.)

* What if Facebook bans you from advertising? (Yes, I’ve seen this happen.)

* What if something happens to Facebook? (As I write this, Mark Zuckenburg is testifying in front of Congress about Facebook’s privacy policy. What if Congress decides to regulate? What if Facebook becomes less popular?)

Now, maybe none of these “what ifs” actually happen, but the point here is that you don’t know.

Things change at lightning speed in the age of the Internet, which means if you aren’t spending time building your presence on a platform you control (such as a blog or website) in addition to building your audience and growing your subscriber list, the more vulnerable you are.

It doesn’t matter if you have thousands of followers on your Facebook page or YouTube channel. You have no way of contacting them if Facebook or YouTube changes the rules.

Which means, if the rules DO get changed, you’ve just lost your audience.

For example, there was once a little publishing company that built up a Facebook following of 12 MILLION followers. They posted daily videos that were liked and shared and followed.

Then one day, Facebook changed their algorithms to show more posts from personal contacts than businesses, and they lost over 75% of their organic traffic.

Just. Like. That.

That little publishing company didn’t recover. It went out of business.

The worst part of this story is it didn’t have to happen. This company had a ton of content. Why wasn’t it posted on YouTube? (At least then there would have been a second platform to turn to.) Why wasn’t it posted on a company blog?

In this case, the work was already done. It wouldn’t have taken much effort at all to put a little love into building up a couple of other platforms. It wouldn’t have taken much to invite their Facebook fans to opt in to an email list.

But, it wasn’t a priority for them to build a platform outside of Facebook. Likely, the owners never even considered that Facebook would change the rules overnight. Maybe they even thought it was a waste of time and energy to do anything else, when they were getting so much traction and momentum from Facebook.

Anyway, let’s get back to you.

As a busy entrepreneur (who maybe doesn’t even like marketing all that much), you may be reading this right now while experiencing sinking feeling in your stomach.

Where will you find the time and energy to create both long-term AND short-term marketing strategies?

Well, here’s my answer—you get help.

I’m a big believer in focusing your time, energy, and love on what you most enjoy. Find the marketing tactic you love and do that. (My “Love-Based Online Marketing” book includes a “Love Your Marketing Assessment” that can help.)

You also may need to put some time into the cash flow part of your business as well, to make sure it’s running smoothly.

Then, hire a team member (or members) to help with the long-term marketing strategies.

You don’t have to do it fast, or dedicate a lot of time to it. If all you can handle right now is a weekly article, then do a weekly article (or a weekly podcast or video).

Commit to what you can. And budget what you can to get help.

And, take a deep breath. You’re in this for the long haul, right? So, know the long-term marketing strategy may take a little longer to see results, but at the end of the day, you WILL have a stronger, more stable and more profitable business because of it.

And, if you’d like to dig more deeply into online marketing, including putting together an online marketing plan, my “Love-Based Online Marketing” book may be perfect for you.

Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You

Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You

Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here):

“I’m going to show you why speaking is the only marketing tactic you need to build your business.”

Why did this jump out at me? Well, not because it isn’t true (or at least, not necessarily untrue), but because it’s incomplete.

Now, before I go any further, I want to make it clear that I have no issue with him doing a talk designed around selling his program. I’m a big believer that entrepreneurs should be well-paid for facing their fears and putting themselves out there to build a business and make a difference.

Also, he’s not wrong.

Speaking absolutely IS a great way to market your business.

But, is it the best way? Depends on how you define “best.”

Is it the only way? Absolutely not.

Are there negatives associated with speaking? Oh my goodness, yes. (In fact, I’ll list a few here, in regard to speaking on local stages, as the speaker recommended: stage fright, getting dressed up/doing your make up and hair, travel time, ending up in front of a crowd of folks who aren’t your ideal clients (which means you waste all that time and energy), speaking in front of your ideal clients and bombing your talk, which is also a waste of time and energy, etc.)

And, that’s the issue I really have with what the speaker said at the event.

If you listen to the marketing “gurus,” they all have their one “perfect,” “can’t-miss” tactic for growing your business. And, as I said earlier, they’re all trying to make money, so they’re not necessarily going to share the drawbacks (or if they do, they’re going to downplay them), and they’re going to hype the positives.

For some entrepreneurs, the tactic they’re selling will absolutely be right for them.

But, for others, not so much.

It can be very confusing to try and take in marketing advice and sort out which is the best marketing strategy for you.

So, I want to help! Here are two questions to ask yourself every time you’re considering implementing a new marketing tactic:

  1. Does it light you up?
  2. Does it light you up enough to outweigh the drawbacks?

Now, let’s dig into both of these questions more deeply.

Does it light you up?

I’m a big believer that there is a marketing tactic for everyone. There are SO many ways to market yourself that you can most definitely find SOMETHING you’re both good at and enjoy.

It’s not about forcing yourself to market in a way you hate.

Now, are there times it makes sense to adopt a marketing tactic you’re not crazy about because it’s perfect for your ideal clients? Of course. In this case, consider hiring some help to make it more palatable for you (for example, maybe you hire a writer to write blog posts for you, if you hate writing).

But it’s also entirely possible to build your marketing around a marketing tactic you love, and that will work for you.

The key here is being consistent—if you’re consistent with your marketing, virtually any tactic can work for you over the long haul.

(My “Love-Based Online Marketing” book includes an assessment designed to help you figure out which marketing tactic is right for you.)

Now, let’s look at the second question.

Does it light you up enough to outweigh the drawbacks?

My friend Lisa Sasevich often shares this story on her stage about how she decided to have a second child:

After her son was born (who was a very easy baby), she and her husband were contemplating having a second.

And, she couldn’t decide.

She kept making lists about the pros and cons of having a second baby, and the list of cons far outweighed the list of pros. Did she really want to get back into diapers and sleepless nights? What about the expense of a second child? And so on.

But, she kept feeling a little soul around her, wanting to be born, and she couldn’t stop thinking about it.

So, finally a friend of hers said, “Choose your regrets.” She advised that either way, whether Lisa had a second baby or not, she would have regrets. So why not choose them?

When Lisa looked at it that way, the choice was easy, and she ended up having her second child, a daughter.

While I wouldn’t go as far as to say any marketing tactic has “regrets” attached to it, it certainly has “drawbacks” or “cons.”

So, in this case, choose your drawbacks.

Every single marketing tactic out there has drawbacks.

Every. Single. One.

Which drawbacks can you live with? Which ones can you work around?

And, is there enough about the marketing tactic you enjoy that outweighs the drawbacks?

OR, are the results of the marketing tactic awesome enough that you’re willing to push through everything you don’t like?

Bottom line …

That doesn’t mean you can’t try some out and see if you like them or not. That also doesn’t mean you can’t simply stop doing a marketing tactic you absolutely can’t stand, or that isn’t getting you the results you’re looking for.

But, here’s the thing about marketing tactics—they only work if you use them.

Consistently.

If you only use a marketing tactic for a month or two, get bored or frustrated for lack of results and move on, you’re never going to get the traction or the momentum you need to bust through and start seeing big results.

So, whatever marketing tactic you choose, you need to commit to it.

Then, you need to use it consistently (which of course looks different depending on what it is, but likely, it’s putting something out there in relation to the tactic at least once a week).

For at least a year.

Yes, you read that right. A year.

If you commit to that, after one year, you’ll have solid data to help you decide if it’s something you want to keep using, or if it’s time to try something else.

I know for many entrepreneurs, we move fast and make decisions fast, and we love nothing more than to jump right in when an idea strikes us (or, as one of my friends would say “We wake up with our hair on fire”).

On the flip side, we also abandon ideas we once thought were the “next best thing” just as quickly.

If we want our marketing to be successful, we can’t do that. We need to stick with it. Again, for at least one year.

So, choose wisely.

And, if you want more help selecting a love-based online marketing plan that’s right for you, make sure you check out my “Love-Based Online Marketing” book.

[Video] Flip It! Are You Building a Business Or Are You Just Making Money?

[Video] Flip It! Are You Building a Business Or Are You Just Making Money?

A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were “businesses” that relied on the product launch for  their main source of income.

These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering the program and planning for the next launch while hanging out at the beach taking selfies to post on Facebook.

Needless to say, it was a great gig. Yes, there were a few intense weeks during the launch itself, but for the rest of the year, you only had to work a few hours a week.

However, like most things that are too good to be true, this idyllic way of earning a living didn’t last. Unfortunately, it also left a lot of unnecessary pain and anguish in its path.

You see, the launch business fed into this whole Internet business myth of working only a few hours a week and cashing in massive checks. Sure, that was true for some people. But, not for most.

But, here’s the thing. A launch business isn’t a business. In fact, I would go so far to say any business that is based around one or two income streams isn’t a real business.

Yes, it’s a way to make money. But, it’s not a business.

So, what IS a business? And do you have one?

To answer that let me ask you a couple of questions.

• Do you have to be personally involved to make money?

This one is probably the biggest. If your only source of income is to be personally involved, maybe even selling your time, you don’t have a business.

What you likely have is a job.

A true business generates income for you regardless of whether you’re personally involved or not. You would be able to go on vacation or take the afternoon off because your kid is sick and not have to worry about income fluctuations. You may even be able to cut how much time you spend working in your business without seeing a drop in your income.

• Do you have multiple sources of not only income but also prospects?

Most stable businesses have multiple ways of finding new customers. They are usually advertising on multiple platforms, not just Facebook. They’re using a variety of marketing campaigns and strategies, not just one complicated funnel or one or two product launches.

They also tend to have multiple offers and are making money selling multiple products and services.

Now, that doesn’t mean you have to start spending thousands of dollars on advertising or creating dozens and dozens of products, but it does mean not putting all your eggs in one marketing strategy basket OR one product basket.

There is a bit of a fine line here between spreading yourself too thin because you have too many products and services and leaving yourself too vulnerable, because the vast majority of your income relies on one or two main strategies or products. I would encourage you to slowly add marketing strategies and product offers to your mix, to make sure you ARE getting a return on your time and money investment, and then you can also slowly add to your team to support what you’re doing.

Of course, all that said, maybe you’re not interested in building a business. Maybe you really are just looking for an income stream. For instance, maybe you’re a massage therapist or a freelance graphic designer and you love what you do and only really want to sell your time. If that’s the case, then go for it.

But, just don’t confuse what you’re doing with building a business.

What you’ve done is create a way to bring income into your life, which is fabulous while it lasts. And, never forget streams have a way of drying up pretty quickly.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

[Goal Setting Checklist] A Simple System to Make Your Dreams Come True

[Goal Setting Checklist] A Simple System to Make Your Dreams Come True

For a good chunk of my life, I struggled with goal setting.

Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends.

After all, if I was working long hours, that meant that I was “successful.” Right?

(It took years and multiple burnouts to finally force me to shift that thinking.)

But sacrificing my mental and physical health was just the tip of the damage that mindset caused me. My workaholic tendency combined with my “Type A” personality also kept me constantly feeling like I wasn’t doing “enough,” no matter how many goals I checked off my list.

And, of course in the meantime, I did have big dreams and goals I wasn’t making any progress toward at all (specifically, my fiction writing goals), so I also believed I clearly had a problem with goal setting. (Actually, my secret shame was my belief that what was really hindering me was procrastination and lack of focus.)

So, I did what any workaholic, Type A personality would do when feeling stuck:

I became obsessed with goal setting.

I researched and tried many goal setting and time management systems. Nothing really worked.

I also tried relying on sheer willpower—pushing myself to get more done (which was also not successful).

So what was it that finally shifted goal setting for me?

Digging more deeply into my love-based philosophy, and realizing my goal setting was built on a foundation of fear.

What does that mean, exactly? And if your goal setting method is also built on a foundation of fear, how can you switch it to a foundation of love, instead?

That’s exactly what I’m going to walk you through in this Goal Setting Checklist.

Sound good? Let’s get started.

Goal Setting Step 1: Get Clear. What Are Love-Based Goals Anyway?

To me, love-based goals are whispers from your soul.

Your soul wants you to step into the highest version of yourself. But, your soul also know that’s not easy. It requires you to face your demons and love your shadows.

So, as you do that work, your soul whispers your love-based goals to you. And as you become that highest version of yourself, your “reward” is that those goals can finally come true.

In other words, your love-based goals can only come true if you start to shift into the highest, best version of yourself.

Your soul wants to keep you on track toward achieving your love-based goals, so you can live your best, happiest life.

Now, on the flip side, in many cases, one of the main reasons why your love-based goals haven’t come true is because they don’t match your current identity. For instance, let’s say you’ve always wanted to write a novel, but the years have gone by and you’ve never even written a paragraph. Why is that? Because your current identity sees yourself as a wanna-be author, NOT an actual author.

That’s why taking the time to change your identity so it matches your love-based goals is key to having your love-based goals come true.

So, how do you change your identity? Keep reading — the next 3 goal setting steps are a good place to start.

Goal Setting Step 2: Identify Your Love-Based Goals

How do you know if you have love-based goals, or “regular” goals?

One big indication of a love-based goal is if you have a big dream you’ve been talking about your entire life, yet somehow, you’ve never gotten any traction toward realizing it.

Now, it’s possible that big dream is not a love-based goal, but what I call a “should” goal. A “should” goal is a goal you feel like you “should” be working on, but it doesn’t actually reflect your deepest desires.

How can you tell the difference? I recommend doing some journaling around your perfect day. (No, I’m not talking about a vacation day here, but a perfect work day.) What are you actually DOING during your perfect work day? How is your day structured? Where are you living? Who is around you?

While you’re doing this exercise, take note of how you’re feeling. Are you getting excited? Are you tapping into your passion? Or does it feel like you’re still doing something you “have to,” or maybe even dread?

This exercise is a great way to differentiate between love-based and “should” goals.

Goal Setting Step 3: Be Prepared for What Can Stop You.

If you’ve designed your life around “should” goals, it’s probably not difficult to understand why you haven’t gotten any traction on them. But, what about your love-based goals? Why haven’t they come true?

Typically, there’s something going on either internally or externally.

If it’s an external problem, it’s usually around not having found the right goal setting system for you.

In my “Love-Based Goals” book, I dig into a variety of goal-setting methods, to give you options so you can find one that feels right for you. It’s also pretty easy to do your own research, with a little help from your favorite search engine.

If it’s an internal problem (which I suspect is the real culprit, more often than not), well, that’s a little trickier.

Generally speaking, if something is going on internally, it’s directly related to blocks in your mindset or subconscious. Maybe you find yourself procrastinating every time you sit down to work on your goals. Or maybe you lack focus. Or maybe you can never find the time.

Or maybe you find yourself constantly feeling worry or resentment or anger or sadness or jealously or guilt every time you sit down to work on your goals.

And, because you feel so crappy, it can’t possibly be a good goal, right? It must be a sign you shouldn’t be working toward that dream.

Alas, our fear-based emotions stop us more often than not. We feel crappy, which not only makes it difficult to do the work, but since we want to stop feeling that way, we’re compelled to take actions that help us numb or stuff down our uncomfortable feelings. (For instance, maybe we want to take a drink or make poor eating choices or numb out on television or start a fight—these are all actions we take to distract ourselves from feeling our fear-based emotions.)

If you relate, my recommendation is that the next time you’re working on your big dream and you find yourself feeling bad, let yourself feel the emotion AND don’t let it stop you from continuing to take action. (I talk about how I did this myself when I had my big 2017 marketing success story here.)

Goal Setting Step 4: Set Yourself up for Success.

While feeling your fear-based emotions and still taking action is never going to be easy, there are things you can do to increase your odds of being successful.

• Start and maintain a morning practice (so rather than check email, start your day with self-care practices such as meditation or journaling).

• Use rituals, such as a New Year’s Day ritual to help you create a supportive container around making your goals come true.

• Create new, empowering habits that support your love-based goals and the person you’re becoming. (And, on the flip side, let go of old, toxic habits that are keeping you trapped in the “old” you.)

• Give yourself a break! None of this is easy. Give yourself the time and space you need to let your emotions move through you. Drink plenty of water, exercise, rest. And, above all, don’t beat yourself up if it’s not happening “fast enough.” Chances are, it’s happening plenty fast enough and surrounding to the process and allowing it to unfold the way it wants to is the best gift you can give yourself.

If you’d like to dig more into making your love-based goals come true, you may want to check out my “Love-Based Goals” book. Grab your copy here.

 

My Big 2017 Marketing Campaign Success Story

My Big 2017 Marketing Campaign Success Story

In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn’t working the way I had intended.

This wasn’t a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning.

And I had a feeling the reckoning would be sooner rather than later.

“Business as usual” (at least the way it had been defined in this wacky online world I had chosen to do business in) wasn’t going to be as effective as it once was.

It was time to change to a different marketing campaign.

And, that’s what I spent 2017 building from scratch—a new marketing campaign for my business that was based on a solid, long-term marketing strategy that, once I got it in place, would continue to bring ideal clients, customers, and buyers into my business organically … and I wouldn’t even have to spend advertising dollars to make it work. (Although advertising certainly would make speed up the process, it wasn’t a requirement.)

It took a year to finally start seeing results.

I’m going to say right now it wasn’t easy.

In fact, there were times it was downright frustrating. Mostly because I had to battle my secret fears and demons. There’s nothing like having all your inner doubts surface six months into a long-term marketing strategy, even though you KNOW it may take months and months to see results, and you’ve told yourself you’re good with it.

This isn’t going to work.

You’re wasting your time.

Every single successful business owner you know would tell you you’re being foolish. Maybe they are right.

Maybe it’s time to chuck in the towel and do something else.

And on and on.

Nevertheless, I kept going.

Even though my fear-based emotions kept trying to stop me.

Fear, worry, doubt, shame, anger, even grief.

I felt the emotions, let them move through me, and kept going.

So, yes, I will share precisely what I did, but before I do that, I want to set the stage a bit. Because what I did may not be the right strategy for you and your specific business, goals, and dreams.

And, what I DON’T want to happen is for you to read what I did, and then dismiss it. “Oh, that’s all?” Because if you do, I feel like you’d be missing the larger point, which is:

Now, more than EVER, you need to have a long-term marketing strategy in place if you want to have any hope in building a solid, successful, profitable business over the long haul.

HOWEVER, that does NOT mean it’s your ONLY marketing strategy. Long-term marketing strategies are NOT designed to bring in money right now. They’re designed to attract a steady stream of warm ideal clients, customers, and buyers to your business, which of course puts your business on a lot more solid footing than if you don’t have a warm audience of ideal prospects who love to hear from you. But they’re not designed to bring in cash NOW.

So, if you’re looking for an immediate cash infusion, you may need to modify my marketing campaign so it’s less aggressive. This way, you’ll have time to focus on short-term marketing strategies to keep income flowing in, at the same time.

Okay, let’s talk marketing campaign.

How I Decided on My New Marketing Campaign

1. One of my big missions is to get the love-based philosophy out into the world in a massive way. Therefore, for me, it was important that the marketing campaign I chose not only be scalable, but also built for the masses.

For you, that may not be the case. Maybe you just want to have a profitable coaching business and are happy if you have a dozen or so highly-invested coaching clients at any one time. Following my marketing campaign may be overkill for you.

Ask yourself the following questions:

  • What is my BIG vision for my business?
  • How big do I really want to take it?
  • Do I really want a seven-fugure business or a multi-seven-figure business (which requires hiring a big team)? Or is something smaller more my style?
  • Is the marketing campaign I’ve chosen a match for my vision?

(Note: My “How to Start a Business You Love AND That Loves You Back” is full of questions like these to help you get very clear on what you want to invest your time, money, energy and life force building. It’s free and you can grab your copy at the below link.)

2. Next, I got very clear on my message and who I am here to serve. For me, this was a no-brainer, because my mission is to get the love-based philosophy out into the world. I knew whatever I chose had to focus around that message.

For you, the questions you need to be asking for yourself:

  • Am I clear on my message?
  • Do I HAVE a clear message that I can easily communicate in my marketing?

3. Lastly, I set a clear goal based on the different ways money would flow to me using the marketing campaign—everything from books and low-end products to sponsorships to one-on-one services. I was very clear on how I would fund the campaign not only while I was building it, but also what it would look like once it was built.

For you, ask yourself:

  • Am I clear on my different offers?
  • What type of business model do I want to build? (I.e. Are you just interested in one-on-one services, or do you want to sell more products and group programs, or a combination, or what exactly?)
  • Will this marketing campaign fit into my business model?

Okay, are you wondering what my marketing campaign was, precisely?

Drum roll please …

I started a new blog from scratch.

(Yes, I can hear everyone saying, “Well, geez, is that all?”)

I started this blog, the LoveBasedBiz.com around December2016/January 2017.

Why?

Well, my first blog, which is on my MichelePW.com site, was actually a very old blog with some very old (and valuable) back links. I’m still getting organic traffic to that blog even now without any new posts for over a year.

But, I had made tons and tons of mistakes with it as well.

I felt like those mistakes were hindering my organic SEO reach—I had reached a ceiling because of them. (Another way to look at this of course is that, despite my mistakes, I still ended up with more organic traffic than that blog likely deserves.)

Plus, there was just so much old energy in that blog that I didn’t think a fresh approach would overcome.

I wanted to start fresh. Yes, even though I heard the same things many of you do … “It’s too difficult to start a new blog and get any organic traffic from it …. Blogs are dead … They’re too much work/take too long/not worth the return on investment.”

(Not to mention blogs are unsexy and not nearly as hot as complicated Facebook ad funnels. Right?)

The difference is, I didn’t really believe any of that.

I KNOW content marketing still works. And, it’s likely ALWAYS going to work (especially if you focus on crafting high-quality content and not just crap you throw up really fast).

I also know, since I can see it first-hand with my old blog, that once you’ve got a blog established, visitors continue to visit … EVEN if you stop posting.

Now, there’s no question a blog does require work and commitment. And, I knew it was a long-term strategy, so I knew it would likely take me a year (or longer) to get a fresh new one set up.

AND the past six months were still brutal. I doubted myself and this course of action, wondering if I was wasting precious time that I should have been focusing on something else.

But I kept going.

Other Things I Did to Set My New Blog up for Success:

  1. I was very strategic about my posting.
  2. I set up a schedule where I was posting three times a week—a podcast episode, a written blog post, and a video blog post. (Although, I must confess, there were a few months near the end of 2017 when I dropped down to only two posts a week, because it was difficult to keep up with the three posts a week when I wasn’t yet seeing results).
  3. I was consistent and followed my schedule.

My Results

After only about one year, I’m finally getting some decent SEO/organic traffic momentum, plus my overall visitors are almost equal to my old blog’s heyday (when I was posting regularly) AND I have A LOT more page views (probably triple). While those are great wins, what’s even better is the FINANCIAL win—I wanted to more sell more of my love-based books, and that’s precisely what’s been happening.

If you’d like to learn more about what I did, check out this post where I walk you through the precise blog strategy I used to set up this blog for success, Clearly it’s a great resource for anyone who is interested in having their own successful blog, but I also included a few takeaways for everyone, no matter what you pick as your main long-term marketing strategy.

Main Takeaways

  1. Stay the course. Don’t give up in the middle, even if you have a lot of doubts and fears come up. If you know what you’re doing is going to take some time to take off, then give it the time it needs. (And, quite honestly, most successful strategies in business OR in life need time to fully mature.)
  2. Be wary of what you see in advertising and marketing messages. There’s one right now I see on Facebook that talks about how building an audience is a waste of time. (This one irks me so much I’m going to do a full post on it in the future.) Remember, marketing gurus need to make money, too, and as blogs DO take both time and work to get going, it’s an easy tactic to cut down in favor of whatever they’re trying to sell you. So, don’t believe the hype. Do you own research on what you think is the best marketing strategy for you, and give it the time and love it needs to succeed.
  3. 3. No matter what marketing campaign you pick, being strategic—setting up a regular schedule and staying the course—WILL help you succeed.

And, if you want to learn more about how you can fall in love with your Internet marketing strategies, you may want to check out my “Love-Based Online Marketing” book available at most online retailers.

7 Hot Predictions for Business Success in 2018

7 Hot Predictions for Business Success in 2018

Along with creating new goals and resolutions, it’s also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success.

And, I’m not going to sugar coat it; 2017 was a little rough, and it could get rougher.

BUT, as always, there is opportunity as well, just as long as you’re open to what it looks like (in other words, it may not be dressed the way it was before OR the way you’d prefer it to be—but more on that in a bit).

Without further ado, let’s see what 2018 has in store for us.

1. It’s no longer “business as usual.”

One thing that became VERY clear in 2017 is how fast marketing strategies can simply cease to work, especially in the coaching/transformation industry. What used to work, isn’t (or, at least, it’s not working the way it used to).

Needless to say, this took some folks by surprise (while creating a lot of panic).

So, what happened?

I think it’s the part of the end of a cycle of two basic human drives (or two things we’re hardwired to be attracted to):

* The attraction of “new”

* And the attraction of “easy”

I’ll explain.

You may not know this, but there was a time (really!) where all you had to do was post a little opt-in box on your website with the words “Free Newsletter!” and people would sign up. (I actually once had someone email me wanting to get my free newsletter because my opt-in form wasn’t working properly.)

Now this was way back … when hearing the words “You got mail!” was exciting. (I got mail! Yay!)

Today, it’s a serious challenge to persuade people to even give you their email address much less buy something from you. And “You got mail!”? People are now excited when they manage to whittle down their inbox to below 100 emails.

Back then, email was new. Free newsletters were new. Therefore, it was a lot easier to see results.

And, in some cases, we’re talking pretty dramatic results.

In the early days of the Internet, it wasn’t uncommon for early adopters to get some insane results without doing a lot of work. And it wasn’t necessarily because what they offered was so incredible, or even that their marketing was so great.

It was because what they did was new.

And the power of new broke through the clutter.

So then, the attraction of “easy” kicked in. Early adopters made more money teaching their “easy” system to the next wave of entrepreneurs, who eagerly lapped it up. (After all, there are very few things we humans love better than something being “easy.”)

Of course, the fresh, shiny sheen of “new” eventually wears off, turning it “old” and “familiar.” “Old” and “familiar” is not nearly as sexy as “new.” They don’t attract nearly the attention, which means it doesn’t work nearly as well. Even worse, “new” becomes “old” even faster when more people use it.

Which means the early adopters need to find a different “new.” And the cycle starts all over again.

Until, eventually, we reach the predictable end.

Internet Marketing itself is no longer all that “new” or “easy.”

(And, all those tricks that came with it? Yeah, those are “old, familiar, and busted,” too.)

You see, the problem with “new” and “easy,” at least as it relates to Internet Marketing, is that it circumvents two key components of growing a successful business—work and patience.

And a lot of people get addicted to “new” and “easy” and forgot about the “time” and “work” part.

So, when “new” and “easy” stop getting results, there is panic.

Then what do we do?

Is the world as we know it over? Do we all need to get j-o-b-s?

Well, before you start trying to remember what a resume even looks like, let’s see what the next prediction is.

2. BUT it IS sort of “business as usual.”

Wait. I’m confused too. Wasn’t the first prediction that it’s no longer business as usual?

Yes, IF you’re building your business on a foundation of “new” and “easy.” While “new” and “easy” will always provide a shot in the arm, it’s not sustainable.

If you want a solid, dependable, profitable, successful business, then maybe it’s time to go back to solid, dependable, profitable, successful business practices.

What are those?

It’s simple—solve a problem that’s keeping your ideal clients up at night, and offer it to them at a fair price (fair to both of you—you need to make a living, and your ideal clients need to feel like they didn’t overpay for what was delivered).

How do you do that? Focus on three main principles:

* Attracting new prospects

* Turning those prospects into clients

* Taking great care of those clients

That’s really it.

Business really isn’t complicated. I know it can seem like it is (especially when you’re stuck in the cycle of “new” because you’re constantly having the chase the next “new” thing), but it truly doesn’t have to be. (And that includes enjoying sustained business success.)

So, how do you do all of that?

Well, let’s jump into prediction three.

3. Relationships are the new currency.

(Relationships were actually the old currency, too, but let’s not split hairs.)

People want to do business with people. People have ALWAYS wanted to do business with people. People WILL always want to do business with people.

So, how did we end up with so many empty, “personality” brand businesses that have little connection to their clients?

Simple. We forgot (blame the frenzy of “new” and “easy” coupled with how easy the internet makes it for us to hide behind our computer).

So how do you do that?

First, let your ideal prospects and clients and customers FEEL you. Hear your voice. Get to know your personality quirks. Maybe even show your vulnerability.

And, don’t ever forget about prediction four.

4. Quality never goes out of style.

There were many things we forgot when we were trapped in the “new” and “easy” cycle, including making sure we actually created a great product or service.

One of the principles of “new” was “speed.” Think about it—the people who benefit the most from “new” are the early adopters. The faster you can get something “new” out there, the better your results.

Now, there’s nothing inherently wrong with speed. In fact, there are times when moving swiftly makes good business sense.

But, “speed” can quickly turn into “sloppy.” And, in the quest to make things happen faster, “sloppy” somehow became more acceptable. “Just launch it and fix it later” became the new motto (or, even worse, “launch it first and create it later”).

Again, there’s wisdom in “launching first and creating later.” For one thing, you won’t spend weeks or months creating something no one wants to buy. You’ll know you have a market.

But, the problem is when people buy, they’re expecting the product. So, you have no choice but to create it fast. And, that leads to “sloppy.”

What’s the alternative?

Ask your prospects and clients what they want (and if you have a good relationship with them, they’ll tell you). Test something small—maybe a small product or a free piece of content—and see what the results are. Keep an eye on what seems to be working (and not working) in your marketplace, so you can stay ahead of the trends.

And that leads us to prediction five.

5. Be nimble.

I can hear you now: “Wait. Didn’t you just say “speed” was the first step on a slippery road to ‘sloppy’?”

“Speed,” yes. But, just because you’re nimble doesn’t necessarily mean you’re moving fast with EVERY part of your business.

For me, being nimble means you’re in a position to see what’s out there and respond quickly to it.

For instance, remember MySpace? No? I’m not surprised. I barely remember it either.

Years ago, before Facebook became the ten-foot-tall gorilla, there was MySpace.

For awhile, MySpace was the hot social networking platform to be on. One of my friends even successfully sold a little product on how to make money on MySpace.

And then Facebook took off.

Enough said.

So, the point of this is you DO need to keep an eye open to what’s working and what’s not working. Just because Facebook is where your clients are today doesn’t mean that’s where they’ll be tomorrow.

(BUT, if you’ve created a connection with your ideal prospects, they’ll likely also follow you to the new platform.)

And, if you want to stay nimble, check out number six.

6. Keep an eye on your statistics.

I know, I know. Numbers aren’t sexy.

BUT, they’re one of the best ways to keep a finger on the pulse with not only what’s going on in your industry, but in your business. And they’re the best way to keep you on the path to sustained business success.

Here’s the thing: There’s no question that right now a lot of entrepreneurs are floundering because the strategies they used to used to both grow their business and enjoy business success aren’t working the way they used to.

BUT, let’s not forget there are also entrepreneurs out there who had their best year ever in 2017.

Just because something isn’t working in the rest of your industry doesn’t mean it will affect you. (Keep in mind, the reverse is true too—just because something is working for EVERYONE doesn’t mean you’ll have success with it.)

That’s why keeping an eye on your specific numbers and looking for trends is important.

What numbers should you watch? Anything you want to grow. Some ideas include:

* Email subscribers

* Opens/clicks on your email list

* How many of your prospects buy

* How many visitors to your website

* Specific numbers for any marketing strategy you’re doing (i.e. blog visitors, podcast downloads, YouTube watches, etc.)

And, to brig it all home, prediction seven.

7. It’s never too soon to panic (aka someone, somewhere will panic this year).

Just as people are attracted to “new” and “easy,” they’re also attracted to “panic.”

It’s important to remember, panicking is a choice. Yes, I know, when the bottom falls out, it’s easy to slip into panic.

And, it’s important to feel those feelings—so if that’s what you’re feeling, then feel it and let it move through you.

Just don’t let it control your actions or decisions.

Nothing good happens when you run your business from a state of panic. And, you especially need to make decisions from your inner wisdom and/or God (or your higher power) if the bottom HAS dropped out. (In other words, when it’s most important that you don’t panic, you’re most likely to feel panic.) (Yes, I agree, it sucks.)

So, feel it, and THEN take action.

ESPECIALLY since there’s actually a lot of opportunity and a lot hope to be found out there.

In fact, let me end on a high note:

I made the claim that Internet Marketing itself is no longer “new” and “easy,” but has moved to “old” and “familiar.”

However, that doesn’t mean Internet Marketing doesn’t work. Quite the opposite. Internet Marketing ABSOLUTELY works—BUT only if you use it correctly.

Relying on novelty of “new” to break through the clutter is a stressful, losing proposition. But, using an old and familiar tool to give people what they really want (i.e. a solid relationship, a high-quality product, etc.) is absolutely a winning strategy.

Even better, it’s also key to building your business on a solid foundation of business success.

If you want more help, you may want to dig into my Love-Based Business series is a great place to get started. Check out all the books here (especially my “Love-Based Online Marketing” book—you can get it here.)

[Video] Flip It! Can Gratitude Help You Manifest Your Dreams?

[Video] Flip It! Can Gratitude Help You Manifest Your Dreams?

If you’ve ever dabbled into Law of Attraction principles or other spiritual practices designed to help you grow your business and manifest your dreams, you’ve likely been encouraged to have a gratitude practice.

And, if you’re like a lot of entrepreneurs, including myself. you may find yourself rolling your eyes at this advice.

It sounds too easy, doesn’t it? Just come up with a list of things you’re grateful and that somehow is going to help you manifest your desires.

Really?

Precisely how is THAT going to make you more successful? Especially if you’re struggling right now and the last thing you feel is grateful.

So, I get it. I was skeptical too.

Then, I read a study in the book “Breaking the Habit of Being Yourself” by Dr. Joe Dispenza.

A group of participants were asked to hold a beacon with DNA strands in it while focusing on unwinding the strands. If they just used their thoughts to unwind them (like what we all learned in the movie “The Secret”, which was anything you thought about, you attracted into your life) nothing happened.

BUT, the group of participants who felt grateful as they thought about unwinding the strands, they were actually able to unwind them by 25%.

The key is to combine the emotions of gratitude with the power of your thoughts. If you can do this, and do this consistently (like every day) you’ll manifest what you desire.

Gratitude is one of the highest vibrations there is. That means the longer you’re able to stay in gratitude, the longer your energy is operating at that higher level, and as like attracts like, that high vibrational energy is attracting your desires to you.

Now, I’m grossly simplifying Dr. Dispenza’s work here, but if you want a couple of pointers to get started, take a few minutes to watch below:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.