(Check out Part 1 right here.) One of the fastest ways to transform your website and marketing materials to attract your ideal clients like magnets is to add in your personality. (And yes, this applies even if your goal is to build a business bigger than you, personally—your personality is still important. No matter what, people want to do business with people … not … [Read more...] about The Importance of Personality Part 2: Let’s Add It to Your Writing
The Importance of Personality Part 1: Is Your Website Dreadful?
As a marketing expert, there’s one thing that makes me cringe again and again: Dreadful websites. And I don’t mean “ugly,” when I use the word “dreadful.” They can be pretty enough. They can have very nice graphics, and artfully placed (while sparse) copy. So, why do I say, “dreadful”? Because, despite being pretty, they have absolutely no personality. Boring … [Read more...] about The Importance of Personality Part 1: Is Your Website Dreadful?
4 Ways to Creatively Power Up Your Marketing
Today, I’m sharing a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, if you want your business to be successful, you need to know how to describe the benefits of your … [Read more...] about 4 Ways to Creatively Power Up Your Marketing
Quiz: Where Is Your Marketing Message Hanging Out?
Is your marketing message dancing in the spotlight, or cowering by the punch table? Take this quiz to find out. 1. Overall, you would describe your marketing as: A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to … [Read more...] about Quiz: Where Is Your Marketing Message Hanging Out?
Need Some New Ideas? 3 Ways Journaling Boosts Creativity
Whether you’re a writer or not, as entrepreneurs, we could all use a creative boost every now and again. After all, creativity plays a big part in many aspects of business. If you ever find yourself experiencing a block in new ideas, consider journaling to get the creative juices flowing. From Julia Cameron's The Artist Way to Natalie Goldberg's Writing Down the Bones to … [Read more...] about Need Some New Ideas? 3 Ways Journaling Boosts Creativity
4 Ways the Love-Based Concept Plays Out in Your Business
Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the second of a 2-part article to give you a sneak peek of her book. Take it away Therese! Last week, I explained and defined Michele PW’s love-based philosophy. (If you missed it, go here to read it now.) As promised, today, I’m sharing with your four ways … [Read more...] about 4 Ways the Love-Based Concept Plays Out in Your Business
What Does it Mean to Have a Love-Based Mission?
Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the first of a 2-part article to give you a sneak peek of her book. Take it away Therese! One way to think of a love-based philosophy is this: When you love what you're doing, your customers love doing business with you (and keep coming back for more). Your … [Read more...] about What Does it Mean to Have a Love-Based Mission?
Calling All Writers! 10 Reasons to Consider Copywriting.
If you’re a writer looking to chuck your full-time j-o-b so you can pursue your passion full time, becoming a professional copywriter may be exactly what the doctor ordered. (Or, maybe you’ve already dumped the day job, but you’re not quite as busy as you’d like. Or, maybe you’re looking for ways to improve your writing before you ditch your 9-5. This article is for you, … [Read more...] about Calling All Writers! 10 Reasons to Consider Copywriting.
Calling All Creative Entrepreneurs Who Have No Time To Be Creative
Business. Family. Endless to-do lists. Client/family emergencies. Obligations and responsibilities. Such is the busyness of “normal” life. And then, one day you wake up and realize you haven't done squat for months (or maybe even longer) to nurture your own creativity. You cling to the hope that, once you overcome whatever obstacle (family/business/health/etc) … [Read more...] about Calling All Creative Entrepreneurs Who Have No Time To Be Creative
3 Keys to Making Money with Your Passion
The entrepreneurial dream: making money from a passion. Whether that means running a successful business or nonprofit organization, or selling your books or art, it's what keeps many of us up at night, longing to do. Yet, so few of us ever actually succeed in profiting from our passions. Why is that? Consider the following three common reasons (I’m also including tips … [Read more...] about 3 Keys to Making Money with Your Passion