How to Move Away from Traditional Marketing (and Why You Should, If You Want to Experience a Financial Breakthrough). In this episode, Michele interviews Lisa Manyon, “The Business Marketing Architect” and owner of Write On – Creative Writing, Services, LLC. Lisa shares how using “traditional marketing” in her business for many years—and teaching her clients to use the same marketing tools—was keeping her stuck financially, and how one simple shift changed everything. In this episode, you learn: Why “traditional marketing”…
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First, a confession. Yes, I’m into food porn. No, I can’t cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here). One of the shows I watch from time to time is Chopped. If you haven’t seen it, four chefs compete to cook the best dish using four mystery ingredients….
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If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on: You’re taking a lot of action, but it’s not the RIGHT action, and that’s why you aren’t seeing results. Maybe the marketing strategy you’re following isn’t the right strategy for your specific situation, or maybe you need better copy for your emails. This is probably the easiest one to fix — and…
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Living the Highest Version of Yourself. In this episode, Michele interviews Allyson Byrd, the “Profit Accelerator.” Allyson shares her personal story about rising above the difficult hand she was dealt as a child and becoming a hugely-successful business coach. She has learned how to live with her highest, greatest self always at the forefront, and that journey began when she asked herself one simple question that she shares in the interview. She also dishes on how to exist in a…
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As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable? (It’s okay—you don’t have to raise your hand or anything.) I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world. But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned…
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For years, I had a secret. And that secret was — I was obsessed around getting myself to stop procrastinating. Now, from the outside, it certainly LOOKED like I was getting a lot done. Multiple 6-figure business, nonfiction books published, fiction books published. But, inside it was a constant struggle. I would set aside time to work on my book projects or my blog posts, but whether or not I actually got anything done during that time was another story. I…
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Note: This is the second post in a two-post series, where I’m sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it’s important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you want them to take. That’s why this series has focused on email writing tips to…
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How to Recognize When What You’re Doing in Life Is Really What You Want (and How to Change It If It’s Not!). In this episode, Michele interviews Barb Wade, life coach, speaker, and author. Barb shares her advice about the right place to look for confidence and true happiness (and they might not be where you think they are). She says there’s a difference between the traditional, money-based version of “success” and the true version, where fulfillment and financial success…
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How to Recognize When Enough Is Enough (And Find Your True Calling in Life). In this episode, Michele interviews Tina Forsyth, author and creator of the CEO Business School for Transformational Leaders. Tina shares her philosophy about being successful (financially) in your business, versus being truly happy in your business. There is a stark difference, and on the podcast, she dishes on “the dark night of the business soul”—and what to do if you’re stuck trying to figure out what…
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Ahhh — writer’s block. The scourge of writers and entrepreneurs everywhere. There’s so much you need to get done — and yet, nothing is being accomplished. It’s a horrible feeling. So, before I get into some ways of overcoming writer’s block, I want to start with how I personally view writer’s block. You see, I don’t actually think it’s something that is necessarily bad. I think it’s actually trying to help me. How so? Well, if I’m really blocked on…
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