It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal
I admit it. I'm a recovering workaholic/perfectionist who suffers from superhero syndrome. I know I'll never be cured. But I can work on controlling it. (Right?) I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition. (In fact, it's so prevalent, I'm thinking about starting a recovery group.) How about you? Are … [Read more...] about Quiz: Are You Working Yourself OUT of Business?
If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear
One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?
There's just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something. Because if you're not selling something -- your time, your expertise, a product, a book, an opportunity, SOMETHING -- you're not making any money. And that kind of defeats the whole purpose of having a business. (Not only that, if you're not selling … [Read more...] about [Video] Flip It! I Can’t Sell Because I Hate Selling!
The product launch: it's a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? In other words, a “successful" product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales … [Read more...] about A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
If there is one element of direct response copywriting that has the potential to get people to click that "Buy Now" button, it's the mighty bullet point. A well-written bullet point, or set of bullet points, has the potential to close the deal faster than almost any other element in your marketing copy. Why? Well, because a bullet point is a tool that is quick to read, … [Read more...] about The Bullet Point: The Holy Grail of Copywriting
You've undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But ... If you're among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response copy in your business may make you feel "icky." (Not sure what direct response copywriting is? Direct response copy is any copy … [Read more...] about A New Perspective on Direct Response Copywriting: How to Sell More with Love